Inside Prada’s Los Angeles Screening of Past Forward by David O. Russell

Last night, a large crowd of Los Angeles’s finest gathered in the dark, expansive Hauser Wirth and Schimmel gallery in downtown L.A. and were greeted by the words Prada presents. Indeed, the fashion label not only presented one of the chicest gatherings of gallerists, artists, and actors the Eastside has seen, but Miuccia Prada also presented her latest film collaboration, this time with director David O. Russell, titled Past Forward. This particular piece made its debut in September during the brand’s Spring 2017 runway show, but this time around, Ms. Prada and Russell hosted the screening in the outdoor space of the Arts District gallery and welcomed the movie’s stars—Allison Williams, Freida Pinto, and Kuoth Wiel—who were all appropriately adorned in Prada frocks for the occasion. They were joined by some of the city’s inner circle, with Demi Moore, Katherine Ross, and artist Doug Aitken all there to support Prada’s latest masterpiece.

After the screening, guests migrated back into the outdoor space, where a dinner of venison chili, roast chicken, and salmon served with pureed potatoes was meticulously laid out among the trays of Champagne and vodka cocktails. As attendees whisked from table to table praising Prada’s
latest collaboration, it was clear that the Italian brand had seamlessly integrated itself into the worlds of Hollywood, art, and all things L.A.