‘Anyone Can Be the President’ narrates how the personal and the political are deeply intertwined in our appearance and the way we dress.
" ‘Anyone Can Be the President’ is an ongoing photographic series that challenges established norms through the use of the presidential sash, creating a collective union and temporarily overturning societal norms in a carnivalesque manner. The bilingual title reflects Latin American inclusivity, aiming to represent and resonate with all people across the region. Transcending linguistic boundaries with the semiotics of clothing within the series allows different groups to adapt symbols to their own needs more immediately than language, fostering a dynamic dialogue on cultural and political representation.
In this inaugural edition, the series captures a diverse range of people, each wearing the Brazilian presidential sash, which connects individuals by expressing collective identity and emphasizing unity amidst diversity. This act gives visibility to working men and women, highlighting them as distinct individuals rather than anonymous members of society.
The series invites viewers to reflect on how political garments can transform public spaces into arenas of political expression, where collective action and individuality intertwine to create a visual narrative of inclusivity and empowerment—delving into the historical and symbolic significance of the presidential sash as a symbol of revolution and political affiliation."
