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Giving the gift of lingerie can go horribly, or it can turn out to be the gift of the season. There are a few things to consider. First, you should know the person fairly well—your best friend, your sibling, your significant other. Second, this person should actually like lingerie. There is nothing worse than receiving an expensive set of underpinnings if you couldn’t care less about them. (And that could send the wrong message, no matter how nice the item.) Lastly, you might want to take a peek at the recipient’s top drawer for a) sizing and b) the styles that they normally wear. Whether it’s bralettes or sports bras, it’s best to stick to what already works for her. Lingerie is an intimate and personal gift to begin with. The secret is to opt for something a bit more thoughtful than suggestive.
Thanks to pieces like Rihanna’s customizable Savage x Fenty undies and Fifi Chachnil’s retro slip dresses, there are plenty of flirty luxuries to go around for everyone on your list. Your BFF will love a festive set from Parisian brand Yasmine Eslami (the French are known for their lingerie, after all), while options from Desmond Dempsey or Stella McCartney won’t seem too forward. If you are in fact shopping for someone a little extra special, opt for Hanky Panky’s rose bouquet to double the romantic gesture or Coco de Mer’s sealed seductions for something playful. With brands such as Fleur du Mal and Araks launching bigger cup sizes, and Everlane launching lingerie this year, ’tis truly the season for beautiful lingerie.