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Calvin Klein global brand president Eva Serrano is exiting the company, parent group PVH said on Thursday. She will be succeeded by David Savman, PVH’s global head of operations and chief supply chain officer, who has been with the company since 2022. In 2024, Savman also served as interim CEO for PVH Europe.
“As an integral part of the wider PVH+ Plan, and through Eva’s leadership, Calvin Klein has been aligned as one brand under a global vision, plan and team, with a strong foundation for future growth. We are thankful for Eva’s critical contributions on this journey,” said PVH CEO Stefan Larsson in a statement. “With this foundation in place, we are now taking the next step in our growth journey as we further tap into Calvin Klein’s iconic DNA.”
Serrano joined PVH in 2023 after being recruited by Larsson. Previously, Serrano spent time working at both Zara and parent company Inditex, where she most recently served as the company’s president for Greater China. Under Serrano, Calvin Klein hired Veronica Leoni, its first creative director since Raf Simons left the company in 2018. Serrano, with Leoni, helped steer the iconic American label back to the runway, bringing its high-end Calvin Klein Collection to New York Fashion Week in February for the first time in more than six years.
Calvin Klein has put a woman in a top fashion job. Leoni’s first runway show will be Autumn/Winter 2025.
“I’m incredibly proud to have been a part of this extraordinary brand journey where we have built the global foundation to unlock future growth, and I look forward to seeing the team take this forward,” Serrano said in a statement.
In the lead up to that return, Serrano told Vogue Business: “[The relationship we have] makes a difference. We don’t always agree, and there’s space for debate. That creates growth, but the respect for each other — the clarity that, for both of us, the brand comes first. We have that above us. Veronica is important and I might be, but the brand comes first.”
The iconic American brand is back on the NYFW calendar for the first time since 2018 with a new creative director. President Eva Serrano and PVH CEO Stefan Larsson explain how they got there.
PVH, which also owns Tommy Hilfiger, reported revenues of $8.65 billion in 2024, while Calvin Klein sales fell 1 per cent in the year, to $3.86 billion. On a call with investors at the time, Larsson said that transitioning the brand to a new operating model with product creation exclusively in New York had resulted in a longer product development timeline, sourcing and shipping challenges, as well as increased costs. For the company’s full-year outlook, Larsson warned of uncertainty in the US market.
Savman’s appointment marks another new start for the company.
“David — with the Calvin Klein team around the world, including Jonathan Bottomley who has led the brand to unprecedented levels of consumer engagement, and Veronica Leoni who creates the aspirational halo for the brand — will further build out our product, marketing and marketplace strength to bring our brand vision to life,” Larsson’s statement continued. “David is a people-focused leader with a proven ability to elevate brands, execute with a robust operating engine and deliver PVH+ Plan performance, all of which will be critical as we take Calvin Klein into this next chapter.”
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