I grew up on a horse, like many other Argentinians. The sensation of galloping with the wind against my face, racing back home at incredible speeds, remains in my childhood memories. Horses have always played a significant role in Argentine culture, but the advent of soya cultivation has brought about a shift, altering the role horses play in our cultural heritage.
With the increasing demand for soya and its by-products worldwide, vast areas of land were converted from pasturelands for cattle grazing to growing soya as a more lucrative option. As farming became more mechanized, the reliance on horses for transportation and farm work decreased. Many people migrated from rural areas to urban centers in search of job opportunities and a different way of life, leaving behind the traditional horse-centric rural communities.
ÀCHEVAL SS24 drops are inspired in childhood memories of our home, Argentina.
Horses, gauchos, football, textures, and dulce de leche. The colors of our sunset in the countryside, mix of browns with yellows, red suns, and the greens of the trees with pure blue sky.
Classic meets future, reinventing memories into a new world where ancestral skills meet modern life.
“ÀCHEVAL is a vehicle and seal presenting the ancestral skills of our land to the world and constructing threads between our time and the new luxury standards.”
Lucila Sperber and Sofia Achaval de Montaigu co-founders of Àcheval Pampa.
Àcheval is a movement that constantly stands for love for nature and promoting artists, culture and craftmanship in each of the products.
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Credits:
Words and pictures by Irina Werning
