Dani Michelle, the celebrity stylist known for arming Kendall Jenner and Hailey Bieber with a sleek arsenal of paparazzi-ready outfits, has launched her jewelry line Méga. The collection is composed of bold gold and silver rings, necklaces, and bracelets that range from dainty to statement-making.
There are the standard small hoops and huggies, but Michelle’s first collection shines with standouts like the Donut earring sets, a fat hoop design with a glittering crystal smacked into the middle. There are also the step earrings, made of stacked slices in a thick hoop shape that recall the brazen baubles on Dynasty–a design that also is replicated in Méga’s stacked Cobra bangle. Necklaces include easy-to-wear, numbered charms on chains, but the real stars are Méga’s stiff gold hoop necklaces—called the Omega—and a braided chain dubbed the San Marcos. Some rings are classic, like the ridged diamond band, and others are saucy, like the coil ring slathered with crystals.
The stylist, who always has a fistful of rings and gold-laden lobes, created Méga after wanting to find jewelry pieces that could be seamlessly styled together. “My style has always been wearing stacks and stacks of rings and people would always stop me and ask ‘where are your rings from?’” says Michelle. “It was such a culmination of many different pieces, and it wasn’t just one brand that I felt like had everything.”
Michelle designed her affordable collection to have vintage undertones and work harmoniously together. “There was a gap in the market for an accessible brand that has this elevated cool, chic look, and I wanted to create one that the whole brand felt that and not just a segment of that,” says Michelle. The name was derived from a Vogue article from 2022 in which the writer–full disclosure: me!–described Michelle as a “megawatt stylist.” Currently, the pieces, which are made in gold-plated sterling silver–with the more expensive option to make in solid gold–range from $22 for the prong sisters ring to $228 for the large step earrings.
To dive into the Méga universe, Michelle shows her jewelry styled on models as if they were her own clients. Think: tap for credits, but it is all Méga jewelry. On her website, she’s built out three personalities: Stella, Kate, and Brody. (Michelle notes that she will develop more Méga personalities in the future.) Brody, who Michelle considers her “classic” style girl, wears an ear stack composed of earrings such as the hulking step, a ridged speedy, and finally a petite two-crystal-stud double round. Stella veers more “West Coast cool effortlessly chic”, and wears a sturdy omega necklace with a triangle pendant. Meanwhile, Kate is Michelle’s “East Coast strong girl”, and opts for a watch–stylist’s own!–stacks of Méga rings that cascade across her hands and the label’s open cobra and small curb bracelets.
While many jewelry labels focus on highlighting single pieces, Michelle brought a stylists’ sensibility to her company. Michelle’s most major clients, like the aforementioned Jenner and Bieber, rarely wear head-to-toe full looks off the runway, but rather dress in a street style-friendly amalgamation of quality but relatively easy-to-wear clothes. It’s not a secret that whatever Michelle’s clients wear will sell out, that the credits will be rabidly sought after, or that the trends are replicated. Perhaps that is because Michelle understands the art of worldbuilding, and how everyday people seek to buy into that elevated world. “The excitement isn’t in the actual garment but it is in her whole entire message and each of these pieces are part of her story versus making her story,” says Michelle. Méga follows that same styling ethos: Everyone can purchase a pre-styled, cool girl jewelry stack courtesy of Michelle’s eye. “I really wanted to parlay my styling experience into it. I love what styling is; it’s finding balance in design and I think that making a ring stack is the same thing,” says Michelle. Just as she does with clothes, the stylist is looking to style jewelry on a hand, ear, or neckline.
Each Méga woman is a shining example of a cool girl that the customer can embody. “You are able to click into her world and buy her entire look. I hope you’re like, ‘I want that full stack on her finger and you buy her entire look.” says Michelle. “I’m really not asking you to buy a piece, I’m giving you the style and styling it for you. I’m hoping that someone can come into our world and walk away feeling styled in the jewelry space.”
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