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The fall season—and changing up your beauty look for the cooler weather—tends to sneak up on us. Just as we’re enjoying being soft copper or any other summer s prettiest shades, it’s suddenly time to start thinking about those fall hair colors.
Luckily, this fall season doesn’t call for too much of a drastic beauty overhaul. Blonde and red shades will be dominant, like “rooty blonde” and “penny rust.” You can also expect many of the spring and summer colors we’ve grown to love, such as honey blonde, Chantilly blonde, and cowboy copper, to continue trending as the most popular seasonal hair color ideas when the temps cool down. (And we’re always in favor of anything low-maintenance that gives us easy and cool vibes, especially for our autumn hair color trends).
As always, the best hair color is the one you love. So if you’re looking for a refresh and some new hair color ideas for the new season, you’ve come to the right place. Below are the 15 trending fall hair shades that should be on your radar, straight from the experts. Scroll down to find your perfect match.
Key Takeaways
- When it comes to fall 2025 hair color trends, look to shades like recession blonde, root beer blonde, and dark velvet plus to be everywhere.
- Experts also say classic shades such as smokey brunette and 90s honey highlights will continue to be big this fall.
Champagne Blonde
Expect to see many blonde fall tones, from platinum blonde to blonde highlights, this fall season. One of celebrity colorist Jenna Perry’s favorite shades is this champagne color, which she describes as a beige-blonde. It’s soft, ultra-luxe, and works great on every skin tone. Something like Margot Robbie’s Barbie blonde strikes the perfect balance of depth and cool.
Smokey Brunette
Deep shades such as dark chocolate brown and espresso brown for fall are expected, but that doesn’t make them any less special. Perry says a smokey brunette, which is a deep brown shade with depth and dimension, is the perfect color to transition into cozier weather.
Apricot Blonde
Perry says to think of apricot blonde as an updated version of the classic strawberry blonde shade. It’s a mix of golden blonde and copper hair to give it a bit more edge. Evan Rachel Wood’s long, wavy, apricot blonde is bright with that red tint to really elevate the look.
’90s Honey Highlights
An ode to the ’90s and pre-Y2K era, these honey and caramel highlights have golden and warm hair tones for autumn with depth at the base color.” Think Jessica Alba [or] Jennifer Lopez circa ’90s,” says Olivia Casanova, colorist and co-owner of IGK salon.
They can also work as lowlights or a natural-looking balayage to brighten up your hair. Casanova’s best tip to keep color looking bright and fresh at home is using the Davines Alchemic System line. The shampoos and conditioners, she says, contain pure pigment to maintain your color’s vibrancy. As an added bonus, they have products to cover most shades.
Crimson Red
Deep and jewel-toned, Perry says that a striking crimson red makes for a perfect fall shade. To keep this color—or any shade—vibrant, she recommends using the Olaplex Hair Repair System, which includes fan favorites No. 0 Bond Building Treatment and No. 7 Bonding Oil. “I always recommend the Olaplex range to keep hair strong and healthy,” she says. “Their products help repair hair bonds and protect hair integrity.”
Scandinavian Hairline
Both Perry and Casanova see the viral Scandinavian hairline, which has been declared the It hair shade this summer, going strong well into the colder months. For Casanova, she even sees it going beyond the hairline and covering all of your hair. “[It] has a beige-y toned baby lights to the root throughout the head, with a brighter hairline blending into even brighter ends,” she says.
Chantilly Blonde
“[It’s] a light, warm blonde with subtle, creamy undertones,” says Redken ambassador Sean Godard. “[It] aims to give a natural, sun-kissed look, often used to brighten and soften the overall appearance of hair.” Godard recommends using color-safe shampoos, like the Redken Acidic Color Gloss Shampoo. Another pro tip: rinse with cool water. It will help excess color from fading too fast.
Recession Blonde
Arguably the most viral hair color trend of 2025, “recession blonde” is both an aesthetic and a practical way to take care of hair during economic stress. It simply refers to one letting their darker roots grow in to offset the expensive costs of regular touch-ups. With many rethinking their finances, you’ll see many wear darker, more natural hues.
Bronde
Perry says to think of last year s bronde trend as something more eternal, just with more dimensional roots and golden highlights. “Great for transitioning summer highlights into the fall,” she says.
Gray Blending
Casanova predicts more people will be embracing their natural grays as the weather cools. “Gray blending is continuing to gain more and more popularity,” she says. “Not just because it’s less maintenance and less money spent, but because I think more women are empowering one another to age gracefully and more naturally.”
Plush Velvet
For darker hair, Perry says to go velvety dark. It brings a cool tone and is a low-maintenance fall hair color, especially if you’re looking to add some depth to your natural, rich brunette shade when it gets colder.
Strawberry Tint
Strawberry blonde remains a classic shade, but Casanova predicts it will be especially big this fall. “It’s a happy medium between being blonde and copper hair [and] just as fun,” says Casanova. “Minus the commitment.” She recommends light styling with hot tools, using a flat iron or curling iron to enhance any natural waves or curls. Something like IGK’s Rich Kid Coconut Oil Gel is a wave-enhancing air-dry cream to give your hair more body.
Penny Rust
Speaking of strawberry blonde, Perry says to take the shade a little bit deeper. “This color uses smartly placed highlights and accentuates a client’s natural warmth,” she says. Her go-to for keeping this (and any shade, really) color vibrant is the Olaplex No. 7 Bonding Hair Oil and the No. 5 Moisturize Mend Leave-In Conditioner treatment.
Vacation Golden Hour
Casanova calls this shade “vacation blonde”—it s timeless and versatile on anyone. “Think Mary-Kate and Ashley California blonde, just a little more golden-toned and surfer-esque,” she says. The best part? It’s relatively easy to maintain, only requiring a touch-up every three months or so.
Have a beauty or wellness trend you re curious about? We want to know! Send Vogue s senior beauty wellness editor an email at beauty@vogue.com.
