While the rest of the world has recently jumped on the red hair bandwagon, Gigi Hadid (the woman who made copper a thing—remember the hair transformation she revealed at the Versace show last season?) is experimenting with a shocking new shade.
After a jam-packed fashion month, the model arrived in London for the Burberry presentation showing off a new icy platinum-blonde hair color. She was previously dirty blonde, and the new hue shone brightly as she walked through the city streets in an all-black ensemble (punctuated by a Burberry scarf, of course).
It’s the brightest and lightest hair she’s ever had, and achieving a near-white blonde like this is no easy feat, even if you’re already light-haired to start with. Many professional hairstylists now deploy a bond-building hair system, such as Olaplex, to mitigate the damage caused by the bleaching process.
Another thing for Hadid to note is that bleached hair is naturally more porous and prone to breakage, so regular use of a strengthening hair mask can help keep hair shiny, strong and as manageable as possible.
Since Hadid ushered in the revival of red hair, perhaps we’ll all be going platinum soon, too?
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