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If you thought looking polished and artfully undone was the only way to wear your make-up this season, think again. At the Versace fall 2024 show on Friday, models—including Gigi Hadid and Amelia Gray—traversed the runway with an eye look that would have made your moody teenage self proud.
“It’s all about punk,” says make-up artist Pat McGrath, who was behind the looks. “The focus is a wet, inky-black eye that feels very rebellious, but is still glamorous and sexy. So it’s punk, but it’s still very Versace.”
This isn’t your average feline flick, smudged into the waterline for a lived-in feel. McGrath sent three different looks down the runway—all with their idiosyncrasies, but all undeniably graphic. “It’s a dramatic black wing: one is sharp and graphic, one has soft edges, and one is a very bold shape, paired with bleached brows,” she tells Vogue.
Layering the Xtreme Black shade from her Mothership I: Subliminal Palette over her PermaGel Ultra Glide Eye Pencil, also in Xtreme Black, for intensity, she then loaded up on mascara. The key to making it luxe? (It is a Versace show, after all.) A daub of clear balm on the center of eyelids for a “reflective, glossy effect”.
It’s not the first time Hadid has walked a Versace show with a next-level graphic eye. Cast your mind back to the fall 2023 collection, and you’ll remember that models wore a similar, notably punk graphic liner, making the look somewhat of a Versace signature. Paired with bare luminous skin and glossy hair, it’s an eye that requires some confidence, but is undeniably cool.