In the name of the father, the son, and the house of Gucci, Good Morning Vogue is getting an exclusive look into the world of House of Gucci costume designer Janty Yates. Raven Smith met up with Yates in London to discuss costuming Lady Gaga, Adam Driver, Jared Leto, and more in the anticipated new film by Ridley Scott. Yates also gave Good Morning Vogue a preview of never-before-seen images and clips from the film.
Inside London’s Gore Hotel, Yates describes the Gucci look of the film’s period, designed by the late Maurizio Gucci, as “round and brown.” “Tom Ford came and cut a swath through that!” she says. While Gaga does wear archival Gucci pieces in the film, Yates looked to vintage dealers and archive houses for many of the buzzed-about outfits and added heaps of accessories to Gaga’s looks. “She had 54 script days,” Yates says, “and she never repeated a look, not even an earring.”
Out of the Ordinary vintage—OOTO London for short—provided many looks for the film, helping Yates realize Gaga’s numerous outfits with historical accuracy. Vintage dealer Calum Blyth gives Smith and Yates a tour of the archive, and Smith even gets a Gucci-worthy makeover from the Oscar-winning costume designer. Watch it all unfold in episode four of Good Morning Vogue.
Featuring Janty Yates
Hosted by Raven Smith
Director: Jim Demuth
Executive Producer: Liv Proctor
Producer: James Graley
Production: Luca
Director of Photography: John Fisher
First A.C.: Ashley Raim
Sound Mixer: Matthew Groark
Hair and Makeup: Corinne Robinson
Assistant Producer: Mimi Koku
COVID Supervisor: Marta Belczynska
Editors: Sam Norton and Danny Robertson
Post Producer: Katie Cooper
Assistant Editor: Inka Ritola
Special thanks to OOTO London and the Gore Hotel
V.P., Digital Video Programming and Development, Vogue: Robert Semmer
Creative Editorial Director: Mark Guiducci
Postproduction Supervisor: Marco Glinbizzi
Line Producer: Jessica Schier
Production Manager: Edith Pauccar