Gucci and Frieze Masters Host a Private Reception and Dinner

Frieze-fever continues unabated as all eyes in London are tracking the progress of the latest prospective collectors amongst the super-rich-around-town: Beyoncé and Jay Z. Victoria Siddall, director of Frieze Masters and Frieze, was buzzing from just having shown the art community s most high-profile newcomers around the exhibition as she dropped in at the Italian Embassy last night. Siddall was there to thank Gucci for sponsoring Frieze Masters Talks and welcome a polyglot gathering which included**Florence Welch, Edie Campbell** and Otis Ferry, Mary McCartney, Dasha Zhukova, and Clara Paget.