Hotline Bling: Why Style Matters Even When You’re On the Phone

Separated from your significant other this weekend? Forget texting—it’s too easy to misread. And no more FaceTime—the angles get tricky. Why not keep it quasi-old-fashioned and leave some mystery, instead? Dial in: Call them! And don t just ring up from a cocoon of torn flannel pajamas—even if the person on the other end of the line can’t see you, they can still sense how you re feeling, and if you re feeling sloppy, well, that doesn t sound great.

This isn t exactly a new concept: People will often tinker with their facial features or their overall aesthetic when they have to convey an important message via telephone; salespeople and customer service reps will often smile when they are helping a caller or a prospective buyer; according to NPR, a smile is something you can hear. Even Rookie magazine s editor-in-chief, Tavi Gevinson wore a pair of high heels to get her in the deal-making mind-set of writing a business email. That cubicle attitude of conference calls is not so different from a romantic buzz: It s obvious when you re in your sweats and tearing into leftovers. So why not elevate the goings-on, and add a feel-good vibration in the process?

First things first: Wear something that will up your confidence. “It s as if you are speaking to your best self,” says Vogue.com Market Editor Chelsea Zalopany, who advises looking to Drake’s opening image from the "Hotline Bling" video: Their office uniform includes a knotted tee in a fun shade of bubblegum pink. Employ that same cheery-hued tactic, like a cherry red tank, a pineapple yellow coat, or a cotton candy–color miniskirt—bright colors have the power to lift any mood. Want to up the sex appeal? Let those limbs go bare. A naked collarbone, sliver of navel, or thigh-skimming shorts will supply just the right amount of mischief. When in doubt? A pair of heels is always a safe bet. And should the person on the other end ask you what you are wearing? You can confidently reply: “Something chic.” You ll never have sounded better.

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