Hop Into the Lunar New Year With a Look Back at Rabbit-Themed Fashion

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S.S. Daley, spring 2023 ready-to-wear

Photographed by Acielle / Style Du Monde

Today marks the beginning of the year of the rabbit, one of the dozen animals of the Chinese zodiac. Clever, cuddly, and super quick, these long-eared mammals are fashion favorites. Designers have paid homage to fictional hoppers Bugs Bunny and Miffy, as well as Hugh Hefner’s bunnies, who are of a different ilk. Yoon Ahn and Steven Stokey-Daley offered more abstract takes on rabbit iconography at Ambush and S.S. Daley, respectively. Researching this story revealed an interesting trend of designers donning bunny costumes for their bows. As far as we can tell, this tradition was started by the Voyage designers in Milan in 2003 and revisited by Alexander McQueen in 2009 and Marni’s Francesco Risso eleven years later. Who’ll be next to hop on the trend?

Doublet fall 2023 menswear

Doublet, fall 2023 menswear

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Doublet fall 2023 menswear

Doublet, fall 2023 menswear

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Ambush, spring 2023 ready-to-wear

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Ambush, spring 2023 ready-to-wear

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Ambush, spring 2023 ready-to-wear

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S.S. Daley, spring 2023 ready-to-wear

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S.S. Daley, spring 2023 ready-to-wear

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S.S. Daley, spring 2023 ready-to-wear

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Egonlab, spring 2023 menswear

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Masion Margiela,fall 2022 couture

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Juun.J, fall 2022 ready-to-wear

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Street style from the fall 2022 collections in New York.

Photographed by Phil Oh
Virgil Abloh at the Met Gala 2021.

Virgil Abloh at the Met Gala, 2021.

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Stella McCartney, fall 2020 ready-to-wear

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Marni, fall 2020 ready-to-wear

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Thom Browne, fall 2020 ready-to-wear

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GCDS, spring 2020 ready-to-wear

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GCDS spring 2020 readytowear

GCDS, spring 2020 ready-to-wear

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GCDS, spring 2020 ready-to-wear

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Moschino, resort 2018

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Mochino, resort 2018

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Mochino, resort 2018

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Mochino, resort 2018

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Schiaparelli, fall 2018 couture

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Schiaparelli, fall 2018 couture

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Gucci, spring 2018 ready-to-wear

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Gucci, spring 2018 ready-to-wear

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Rick Owens, fall 2017 ready-to-wear

MarcusTondo
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A.W.A.K.E. Mode, fall 2016 ready-to-wear

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A.W.A.K.E. Mode, fall 2016 ready-to-wear

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Prada, spring 2016 menswear

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Prada spring 2016 menswear

Prada, spring 2016 menswear

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AF Vandervorst, fall 2015

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Coach x Gary Baseman, spring 2015 ready-to-wear

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Olympia Le-Tan, fall 2014 ready-to-wear

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Olympia Le-Tan, fall 2014 ready-to-wear

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Olympia Le-Tan, fall 2014 ready-to-wear

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Fashion East x Ryan Lo, spring 2014 ready-to-wear

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Thom Browne, fall 2014 menswear

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Thom Browne, fall 2014 menswear

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Thom Browne, fall 2014 menswear

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Moschino, spring 2014 ready-to-wear

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Moschino, spring 2014 ready-to-wear

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Comme des Garçons fall 2013 menswear

Comme des Garçons, fall 2013 menswear

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Undercover, fall 2013 ready-to-wear

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Undercover, fall 2013 ready-to-wear

Filippo Fior / InDigital | GoRunway
Raeburn spring 2013 readytowear

Raeburn, spring 2013 ready-to-wear

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Louis Vuitton, fall 2009 ready-to-wear

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Alexander McQueen fall 2009 readytowear

Alexander McQueen, fall 2009 ready-to-wear

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Comme des Garçons fall 2007 readytowear

Comme des Garçons, fall 2007 ready-to-wear

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Comme des Garçons fall 2007 readytowear

Comme des Garçons, fall 2007 ready-to-wear

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Comme des Garçons fall 2007 readytowear

Comme des Garçons, fall 2007 ready-to-wear

Photo: Marcio Madeira
Peter Jensen fall 2005 readytowear

Peter Jensen, fall 2005 ready-to-wear

Photo: Marcio Madeira
Voyage fall 2003 readytowear

Voyage, fall 2003 ready-to-wear

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Anna Sui, fall 1998 ready-to-wear

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Vivienne Westwood, fall 1995 ready-to-wear

Photo: Condé Nast Archive