In 2019, colorist Jenna Perry opened a jewel-box hair salon in East Village. “Hair color is the most important accessory,” she told Vogue at the time. “If it’s really good, you don’t even have to brush your hair.”
Then, major things began happening for the red-headed colorist: A link-up with model Bella Hadid resulted in many viral transformations (A golden blonde! Some red money pieces!), and from there, the salon’s appointment waitlist rivaled The Corner Store. By 2021, Perry and her team of colorists, extension specialists, hair stylists, keratin experts, and more had outgrown East Village. A much larger new salon in SoHo became the home of Jenna Perry Hair—one befitting New York City’s cool-girl colorist.
But Perry was still holding onto the East Village spot (“my first baby,” she calls it), waiting for the right moment for its rebirth. “We were hosting events in the space after moving to SoHo, along with doing all our keratin treatments here,” she tells me while relaxing in one of the salon’s white leather chairs, “but I wanted it to have a new life.”
Today, the space reopens with a new (but not so far from the original) name: Jenna’s. Perry has brought in her best friend—Jenna Bess, yes, they share the same name—and together they have created a beauty spot inspired by their favorite friend date treat. “Our favorite indulgence is to go get foot rubs or back massages after a long day,” she says. “So we wanted to create the beauty version of that, using our hair expertise.”
Jenna’s offerings are just as small-but-mighty as the East Village salon’s square footage: The menu has four different scalp-and-strand treatments available, all of which come with a blowout. The little details, like a warming eye mask while you lie back at the wash bowl, emphasize self-care. A colorist through-and-through, Perry suggests that anybody blonde should come in for a Tress Detox between sessions. “There are heavy metals and minerals in the water that dull dyed hair,” she says of the treatment, which uses the Olaplex Chelating products to reinvigorate tone. “This treatment will brighten and add shine.”
There’s also a glamorous product selection, curated by Bess. Claw clips, editor-favorite La Bonne Brosse brushes, and the item everyone is truly obsessed with: The Gua Sha brush from K-Beauty brand Snowfox. “The gold-tipped brush points feel amazing on your scalp,” she tells me of the handmade brush, which is used in the Signature treatment. “It’s made me really love brushing.”
Overall, the Jennas stress this is a pop-in (maybe, until it takes off, just like everything else Perry does) place for friends to come by and hang out. “Highly suggest you come in with your best friend or a date and just kind of unwind,” one of the Jennas says. The other agrees: “What could be better than best friend beauty treatments?”
