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Jeremy Scott is stepping down as the creative director of Moschino, the brand announced Monday, marking the end of a decade-long run that ushered in a new era for the Italian luxury house. A successor has not yet been named.
“These past 10 years at Moschino have been a wonderful celebration of creativity and imagination,” Scott said in a press release. “I am so proud of the legacy I am leaving behind. I would like to thank Massimo Ferretti for the honour of leading this iconic house.”
“I am fortunate to have had the opportunity of working with the creative force that is Jeremy Scott,” said Massimo Ferretti, chairman of Moschino parent company Aeffe, in a statement. “I would like to thank him for his 10 years of commitment to Franco Moschino’s legacy house and for ushering in a distinct and joyful vision that will forever be a part of Moschino history.”
The designer “killed it” in Milan this season, in his own words. He’s buckling down with Moschino as his own brand — a cult favourite — is put on the backburner.
It’s a surprise exit that sees one of luxury fashion’s more tenured creative directors departing. Scott is coming off the heels of his most recent couture show for Moschino at Milan Fashion Week, and the brand recently launched a secondary denim line, Mo5ch1no Jeans, aimed at millennial consumers. The launch was part of a new strategy, spearheaded by Moschino parent company Aeffe, as it looked to tap into the denim boom. A retail expansion plan is also in the works for North America, where Moschino currently has one store. Asked by Vogue Business in February following the show if he was looking forward to another decade with Moschino, Scott replied: “Yes — I did just kill it on the runway.”
Scott was tasked with transforming the luxury house for a new generation when he was appointed in 2013, nearly 20 years after the death of founder Franco Moschino. His debut Autumn/Winter 2014 collection “divided critics”, Vogue Runway wrote in its initial review. Scott has since become one of fashion’s most irreverent designers, with champagne bottle handbags gaining a mass following and inflatable hamburger-shaped dresses carving out an unmatched positioning in fashion. In 2016, a pill-themed collection was pulled from some stores after receiving complaints that the products were insensitive and mocked the opioid crisis.
Questions remain for the future of Scott’s eponymous brand, which has quietly disappeared since its last runway outing in September 2019. Scott and Aeffe executives declined to comment on its status in February. Scott asserted that, as owner, he would be deciding its fate.
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