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More than any other piece, a coat can truly go the distance—it’s outerwear for everywhere, as model Abby Champion and her Max Mara Teddy Coat prove. Crafted from a blend of camel wool and silk, the Max Mara Teddy Bear Icon, which the Italian house debuted in 2013, is a garment that has transcended trend status to become a closet mainstay.
It has deep roots within the Max Mara archive, with similar styles first appearing in the 1980s—and it’s in good company these days, as brands from Stella McCartney to Cos have embraced the fluffy, cozy appeal of the teddy bear coat in versions of their own. Shop them all here, in our November edition of Just One Thing.
The Max Mara Must-Have
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LEFT: Make your outerwear pop with a pin or two. Champion adorns her lapel with Lizzie Fortunato and Prounis brooches—and adds a bit of punch to her Tory Burch two-piece set with Tiffany Co. pendants and Brother Vellies heeled oxfords. RIGHT: With a fabrication so indulgently plush it’s likened to—well, a teddy bear—it’s no wonder Champion kept her coat on indoors. (In this case, that’s the Maker Hotel in Hudson, New York.) Shirt by The Row.
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Amp up the texture with a woolly plaid Gucci kilt and shirt (gucci.com) and a perfectly striped pullover by Khaite (khaite.com). A bag from The Row elevates the entire look.
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A more perfect pairing than a burger and fries? This gold-flecked Carolina Herrera gown and a Max Mara Teddy Coat. It’s a look that’s proof the outerwear piece can go with just about anything—even a glamorous floor-skimming frock!
More Teddy Coats
In this story: hair, Mustafa Yanaz; makeup, Romy Soleimani. Produced by Anna Panova for Dirty Pretty Productions.Executive Producer: Mateen Mortazavi. Location: The Maker Hotel, Hudson, New York
