Kaia Gerber’s Chocolate Glaze Hair Is One of 2024’s Biggest Colour Trends

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Hot brunette summer is in full swing, and Kaia Gerber is living it. Having gone a deeper shade of brunette in the last few months, the model attended the Los Angeles premiere of The Bikeriders with what can only be described as perfect hair.

Glossy, silky, and without an ounce of frizz or flyaway in sight, Gerber’s chocolate glaze hair cascaded over her shoulders and sat around chest height. Long and swishy, the high-shine look was reminiscent of the liquid hair trend of yesteryear, and was created by hairstylist Bryce Scarlett, who also works with Margot Robbie.

Rich, multi-dimensional chocolate brown is all the rage this year, with celebrity colorist Nicola Clarke referencing the fact that brunettes are getting “a bit braver with their color.” “In the salon, we glaze the hair using a gloss, like Redken’s Shades EQ,” she explains, “I like to bring out the deeper reds that can make the hair so shiny and pretty.” Gerber’s new color is dark but warm, making it the perfect perennial brunette shade—and, if you’re suitably bronzed, bold of brow, and have a dark eye color too, channeling Kaia will be a breeze.