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Kim Jones is a true Aman fanatic. The British designer, who previously helmed Dior Men before stepping down five months ago, has stayed at 33 Aman resorts and hotels across the world. Now, he is no longer just a customer, but a collaborator of the luxury hotel group’s product brand, Aman Essentials.
His last show for the house was followed not only by rave reviews but also a knighthood: the British designer was awarded France’s highest distinction, the chevalier de la Légion d’Honneur.
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“They are on the same level as very few luxury companies such as Hermès, which you know will always deliver the same outstanding product wherever you are,” Jones tells Vogue Business. The collaboration marks an important moment for Aman Essentials. The label launched as an entity in 2022 selling fashion and beauty, the former of which is only distributed across the hotel group’s properties, while beauty products are also stocked by multi-brands such as Harrods, Violet Grey and Neiman Marcus.
“It’s really a labour of love and we are really excited to share it with the world,” Kristina Romanova, CEO of Aman Essentials, says over Zoom, with the collection present in the backdrop. Focusing on “wardrobe essentials”, the capsule comprises around 35 styles that will be presented to buyers at the Dover Street Market Paris (DSMP) Brand Development showroom from 28 June to 1 July. (DSMP Brand Development is supporting production and distribution. ) Pieces are designed with versatility and practicality in mind, as well as the intention to ensure they adapt to the diverse climates of Aman’s 36 hotel locations.
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The collection features a colour palette inspired by the 20 Aman locations and the nature surrounding them: earthy green, beige, blue, yellow and goji berry red.
The artistic director of menswear at Dior will be made chevalier de la Légion d’Honneur today. He talks to Laure Guilbault on the occasion.
“We took that idea of resortwear and sustainability as the core of the collection,” Jones says, adding that versatility was a key design consideration. “We wanted items that could be worn on the beach or to a smart dinner — anywhere from Amanpulo in the Philippines, to Amangani in Jackson Hole — breathable fabrics to hike in or cool pieces you can walk around Tokyo in while staying at Aman Tokyo, which is a home away from home for me.”
The collection is set to hit Aman boutiques (each property has a boutique), Dover Street Market stores and select wholesale locations at the beginning of 2026.
It’s the latest example of a crossover between fashion and hospitality. “It’s very interesting, for fashion going into hospitality and for hospitality going into fashion,” Romanova notes. “I think, ultimately, people value the experience and that’s why it makes so much sense to blend the two.”
The group plans to double its number of locations in the next five to seven years, subject to construction, according to Romanova. Two new properties are set to open in the coming months: Aman Rosa Alpina in Italy’s Dolomites in July, followed by Amanvari in Los Cabos, Mexico.
“The retail spaces are going to get bigger in the new hotels, more interesting, more conceptual, which is super exciting for me,” Romanova continues. “Before, it was not so strongly considered when the hotels were designed, it was more like a souvenir shop, a small addition to the experience. But now, like we’re taking it more as a lifestyle brand and obviously with this collaboration, we’re taking it to the next stage.”
Will there be other capsules with Jones? “I hope so. That’s the plan,” Romanova says. But don’t expect seasonal collections. “A lot of our clients are repetitive guests. Of course, they like to see updates and newness, but we still want to stick to our core values, and I think it’s way more sustainable moving in smaller drops and creating timeless pieces rather than trying to overproduce just to keep new things coming.”
Correction: Removes mention of Parley for the Oceans, which was previously reported as part of the partnership with Aman. (27 June 2025)
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‘Fashion is in flux’: An interview with Kim Jones ahead of his French Legion of Honour
