Kim Kardashian West is embracing the best of Tokyo s colorful approach to beauty. Just before arriving in Japan for an extended trip, the social media mogul dyed her long silvery blonde hair a fresh shade of head-turning pink. And last night, she debuted yet another eye-catching trend, tucking her bubblegum lengths behind her ears to bring focus to a boldly unconventional makeup statement: her canary yellow lids.
The striking application featured a pressing of saturated saffron pigment which edged to a tawny brown that extended away from her eyes to graphic effect. Lush, exaggerated lashes and a pinkish-nude lip made the moment characteristically KKW, but the lean toward primary colors seemed to take a cue from the city s electrifying energy—while simultaneously tapping into a vibrant makeup movement emerging some 6,000 miles away in another fashion capital.
At Paris Fashion Week, streaks of yellow liner brightened models lashes at Dior to subversive effect; at Dries Van Noten, polished parts and Technicolor eye lashes played host to a vivid color palette; and Kenzo s brow-reaching rainbow of eye shadow shades included Kardashian West s brand of saffron. Coincidence? For the fashion-minded street style star, more like a brilliantly calculated beauty risk.
