Gen Z’s profile as luxury customers is on the rise but getting it right isn’t easy. They know when they are being targeted, and being authentic, having a political voice and marketing in their spheres of gaming, the metaverse and stores requires a mindset shift and the ability to pivot at speed.
The Vogue Business and Klarna Gen Z forum unpacked the opportunity fashion has to attract Gen Z customers by better understanding their wants and needs. The event featured Gen Z fashion leaders, industry executives and social platforms to explore the best retail and marketing practices for the next generation of fashion over the course of the half-day forum.
Opening remarks with Oliver Chen, Managing Director, Cowen
Keynote: Winning over luxury’s rising consumer
Panel: Gen Z mythbusting
This panel invited Gen Z influencers who have built followings across Tiktok and Depop to shed light on what conceptions about Gen Z are real and what’s a stereotype.
Panel: Marketing to the Gen Z customer
What’s the best way to get a brand message across to the youngest generation of customers? This session featured brand marketers who are leading the way in rethinking fashion’s communication strategies to meet Gen Z customers where they are.
Comments, questions or feedback? Email us at feedback@voguebusiness.com.
