Meghan Markle Masters the Cold Girl Makeup Trend

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Photo: Getty Images

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Meghan Markle typically opts for a pared-back beauty look. But while stepping out to support the Invictus Games in Whistler, Canada, Meghan—who was decked out in a white maxi puffer coat, snow boots, and a black beanie—appeared to try out a new TikTok-approved trend: cold girl makeup.

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Meghan Markle adopted the cold girl make-up trend at the 2025 Invictus Games.

Photo: Getty Images

Designed to mimic the effects of the elements, Meghan sported a natural dewy base with blusher angled up to the cheekbone, along with a matching glossy nude lip. Giving a touch of subtle glamour to the look, she added a layer of shimmery bronze eyeshadow, blended out with a thick band of eyeliner, which complemented her fluttery eyelashes. Her brows, as always, were impeccably shaped and lightly faded in the inner corner. The finishing touch? The sprinkle of freckles that were re-drawn down her nose and over her cheeks—a sweet nod to embracing your natural features.

The best thing about the cold girl make-up trend? You look like your best, natural, glowy self. “I think the pink flush to cheeks is always so beautiful in the colder months,” make-up artist Tobi Henney previously told Vogue. “It definitely suits everyone and can look great worn with winter coats, beanies, and scarves.” It seems like Meghan has taken note.

Get the look yourself with some of Vogue s favorite dewy blushes, glossy lip treatments, and editor-approved makeup products below.

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Westman Atelier

Baby Cheeks Lip + Cheek Cream Blush Stick

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Valentino

Eye2Cheek Eyeshadow and Blush

Laura Mercier

Caviar Stick Eye Shadow

Merit

Great Skin Instant Glow Serum

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Ilia

The Base Face Milk