Milan is a notorious fashion capital, home to many of the greats: Prada, Gucci, and Bottega Veneta, to name a few. It’s a city where fashion is so embedded in the culture that it spills beyond the runway, onto the narrow cobblestoned streets where it’s as much part of the local DNA as risotto alla milanese is.
But the real star of Milan’s style scene isn’t a single brand, it’s the sciura. A distinctly Milanese archetype, the sciura is the well-heeled woman of a certain age who embodies a particular brand of Italian elegance: polished, eccentric, and impeccably groomed. She favors precise tailoring, bold costume jewelry, silk scarves, funky sunglasses, and ladylike handbags carried with gusto. Her silhouettes might skew classic, but she isn’t afraid of an unexpected brooch, a flash of print, or a punchy colorful coat.
Get the Milan Fashion Week Street Style Look:
On the streets of Milan Fashion Week, showgoers seemed to be channeling that same sciura sensibility this February. There were headscarves knotted under the chin, chunky earrings, oversized shades, and playful handbags. Classic shapes like a neat overcoat, or prim skirt arrived in off-kilter colors and patterns.
Get the look below—as we unpack our favorite ones from the Milanese scuria-meets-street-style scene.
Going Green
Want to sciura-fy a simple leather jacket and jeans? Opt for one with a Peter Pan collar in a soft shade of green and add extras: a silk headscarf, oversize sunnies, and Gucci loafers, naturally.
