Moncler Group, owner of Moncler and Stone Island, said on Thursday that the group’s full-year 2025 revenues increased 3% year-on-year to €3.1 billion. By brand, Moncler revenues were up 3% to €2.7 billion, while Stone Island revenues rose 4% to €411.2 million. The results beat the company consensus of a 1% revenue increase for the fiscal year.
“In 2025, even in the difficult environment, our group delivered a solid performance. These strong results demonstrate the quality of our operating execution and the resilience of our business model, but as always, what I am mostly proud of is how we reached this result: investing in creativity, preserving our identity, and moving forward with clarity in our long-term strategic direction,” CEO Remo Ruffini said on Thursday’s earnings call.
Thursday’s call was the last with Ruffini as CEO. On April 1, Ruffini will transition to executive chair of Moncler Group, while ex-Bottega Veneta CEO Bartolomeo Rongone will assume the chief executive role, the company announced on January 20. Chief business and global market officer Roberto Eggs is also set to step down on March 1, in pursuit of a new professional chapter. Eggs will remain on Moncler Group’s board of directors.
“As we grow, we are dedicated to making our organization even stronger. The arrival of Bartolomeo Rongone as a group CEO in April is a natural next step in our evolution, which will bring new energy to our already solid structure,” Ruffini told investors on the call. Ruffini also made it clear he is not stepping down, nor stepping back. “I will be fully involved every day with the same passion and the same commitment. We grow only when we stay true to who we are, to our curiosity, to our uniqueness, and to our courage to evolve,” he said. “Only companies that understand when and how to embrace change are able to succeed.”
Moncler Group finished up the 2025 fiscal year with a strong fourth quarter. Group revenues were up 7% to €1.3 billion. By brand, Moncler revenues increased 6% year-on-year to €1.2 billion, and Stone Island exhibited a strong increase of 16% to €123 million, both of which marked record revenues for the brands.
“2025 was our biggest year yet, not only in terms of brand awareness and reach, but especially in terms of the brand engagement we have seen all around the globe, proving again that we are way more than just big events and a seasonal or specific product,” said Gino Fisanotti, Moncler’s chief brand officer. Here, he referenced Moncler’s Warmer Together campaign with Al Pacino and Robert De Niro, as well as Moncler Grenoble’s Olympics efforts; the Moncler Genius collaboration with Jil Sander; and the brand’s partnership with A$AP Rocky. Eggs later said that the Warmer Together campaign was more impactful than some of Moncler’s bigger event-led marketing moments.
In 2025, the Moncler brand saw strong growth in Asia, with revenues up 7% to €1.4 billion, including double-digit growth both in and outside China in Q4. EMEA revenues dipped 3% to €914 million, which Eggs attributed to a negative trend on tourism, especially with American, Korean and Japanese tourists. The Americas also exhibited strong growth, up 5% year-on-year to €391 million. Growth in the Americas remains a key focus, group chief corporate and supply officer Luciano Santel noted.
“We have the big, very important new project in New York, [our] Fifth Avenue store,” he said, referring to the opening as a key expansion to Moncler’s distribution network. The brand also recently opened its second Grenoble store in the US, in Aspen, Colorado. Stone Island saw strong growth in Asia in 2025, up 16% year-on-year to €116 million. EMEA revenues were flat at €269 million. Americas revenues fell 2% to €26 million.
Fisanotti is confident in Moncler’s ability to continue its growth streak, highlighting the potential of both the Grenoble line and the brand’s push to be a year-round brand, promising increased efforts regarding the latter in 2026. “We are very proud of the effort that the team has been doing over the past two years, especially from design and product development, and we believe that we are ready to go to the next level when we talk about spring/summer,” he said. “More to come in the next few months.”
More from this author:
Ebay to Acquire Depop from Etsy, Expanding Its Fashion Play
New York Fashion Wrestles With Reality, Plus 4 More Takeaways from NYFW
