On the heartbreak and healing journey that is Olivia Rodrigo s debut album Sour, “Traitor” is a particularly gut-wrenching track. And as with Rodrigo s other highly stylized visual interpretations, the song s music video—released earlier today—featured a beauty look dreamed up to further the romantically messy message. In contrast to the parade of Y2K-inspired vibes that defined the “Brutal” video, “Traitor” found Rodrigo rocking only her signature waist-skimming brunette lengths, this time augmented by blown-out burgundy ends.
Faded to a blend of pretty pinks and deep reds, the hue—perfected by hair colorist Jessica Gonzalez, with styling by Rodrigo s go-to Clayton Hawkins—fit within Rodrigo s soft grunge feel, which also centered on a dewy (dare we say sweaty?) complexion, strategic glitter, shimmering lids, and refractive highlighter. A thin, faded flick of black liner teamed with air-dried waves and a vintage ensemble for a glamorous interpretation of a teenage fever dream, all culminating in an after-hours dive into the public pool. From high school halls to traffic jams, high pigtails to partial dye jobs, Rodrigo s medley of throwback moments make following along a thrilling ride.
