Put simply: Rùadh is the name on every cool-girl’s lips right now. Put more precisely, Rùadh (pronounced “roo-ah”) is the name on every cool-girl’s hips right now, given that jeans (among a few other well-executed essentials) are the brand’s forte.
Rùadh’s craft is fueled by founder Jac Cameron’s technical prowess when it comes to denim. Stacking up a knockout resumé since making the leap from Scotland to NYC in the early ’00s—including a stint as Calvin Klein’s global denim director—Cameron is well-versed in the art of combining her love for the quintessentially classic fabric with a passion for protecting the planet.
It isn’t fluff to say that Rùadh’s small batch collections are purpose-driven and rooted in transparency. This certified B Corp makes it easy to discover everything there is to know about its clothes—from considered factory methods (like closed-loop water recycling systems) to thoughtful finishings.
Billed as “an exploration in quiet resilience,” Rùadh’s fall 2025 drop includes a limited run of jeans that are clever wardrobe anchors. The Quinn jean is cut from a stiff Japanese denim that holds the straight-leg shape well but softens each time you pull them on. The charcoal wash will smarten up basics for desk-to-dinner wear, while the curved Rhone pair offers up a failsafe way to wear white denim this fall.
Alongside jeans, Rùadh delivers everyday wardrobe essentials to complete modern capsules, like snuggly knits and cool outerwear. If a barn jacket is high on your new-season wish list, the Henderson hits all the right style notes and matches the cute Kenna mini skirt in tan. Both pieces are made using regenerative cotton and require little more styling than a great white tee and preppy loafers.
Lastly, it would be remiss to not point out that Rùadh means “red” in Scottish Gaelic and is the label’s signature shade due to its associations with strength and beauty. As bright as a ruby, the Sanderson sweater is knitted in Scotland from locally sourced cashmere and looks chic slipped on with leather for texture play. Alternatively, knot it around your shoulders.
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