To receive the Vogue Business newsletter, sign up here.
Shayne Oliver, the founder of New York-based menswear brand Hood By Air, is launching a new venture with the aim of creating “America’s next top fashion conglomerate”, the designer announced on Thursday.
The new “corporation”, Shayne Oliver Group, will comprise three divisions: existing creative studio Anonymous Club, which experiments with art, performance and music; Shayne Oliver, the designer’s high-end ready-to-wear label launching next year; and As Seen by Shayne Oliver (ASSO), an elevated basics line at a lower price point that will include staples like T-shirts, hoodies and jeans, according to a statement.
Oliver founded Hood By Air — a progressive label that blends streetwear with high fashion and embraces the intersection between fashion, music and art — in 2006. It gained a cult following, including from celebrities such as Rihanna, A$AP Rocky and Jaden Smith. In 2014, Oliver was awarded the LVMH Special Jury Prize and, a year later, won the 2015 CFDA Swarovski Award for Menswear. However, a decade after he founded the brand, it ran into difficulties and, in 2017, was put on hiatus. After working as a designer for Helmut Lang in 2017 and later Diesel, Oliver relaunched Hood By Air in 2020.
A representative for Oliver did not respond to requests for comment on the designer s current level of involvement in Hood By Air.
The newly formed group will hold an exhibition, Mall of Anonymous, at the Schinkel Pavillon in Berlin in August. The exhibition taps former curators Fredi Fischli and Niels Olsen, who previously worked with Anonymous Club back in 2021, and “guarantees to perpetuate Oliver’s imaginative and provocative approach to contemporary art and fashion”, the statement reads.
In September, the Shayne Oliver Group will present a fashion show featuring all three brands: Anonymous Club, ASSO, and a first look at the Shayne Oliver collection before its debut in 2024.
Comments, questions or feedback? Email us at feedback@voguebusiness.com.
More from this author:
Daniel W Fletcher steps down as menswear artistic director of Fiorucci
Michelle Ochs joins Hervé Léger to revive the bandage dress brand
Why luxury brands are teaming up to acquire stakes in their suppliers
