It often seems that there really is always a fashion week happening somewhere, but for the past few years Sweden wasn’t one of those places. Now after a three year hiatus and a significant rethink Stockholm Fashion Week is back in action. Fifteen labels—revealed exclusively here—will be part of the event, which will take place June 2-5.
This is not a gathering of alumni of the “Swedish Miracle” which in the 1990s and 2000s gave us such gems as Acne Studio, Filippa K, and Nudie Jeans. Of the 15 labels on the list almost half have never participated in STHLMFW (as it’s now known) before; four were founded in the 2010s, and the rest have been in business between two and five years. As John-Jamal Gille, director of the ASFB (Association of Swedish Fashion Brands) notes, the roster represents “the Swedish fashion subculture that’s been building momentum beneath the surface, waiting to have its own space and time again.”
June is a wonderful time to be in Stockholm with its long days and sunlight sparkling off the archipelago, but it’s also a kind of no-man’s land in terms of the fashion calendar, falling between student graduate shows and Pitti Uomo, which kicks off later in the month. This offbeat choice of date, which was set by ASFB members, will perhaps enable this iteration of the event to be a sort of meet and greet. What visitors will see, Gille explained, is “a mix of seasons and capsule collections,” rather than full-on spring 2026 offerings. The idea, the director said, is to create a format “that is in service to the brands’ needs today, but also enabling a system where being outside the official core schedule doesn’t mean being outside the action . . . The goal is to rebalance the spotlight, not by excluding anyone, but by making room for those who haven’t had it yet.”
Below, in alphabetical order, the brands that will be center stage at STHLMFW.
Adnym Atelier was cofounded in 2016 by Stefan Söderberg, who formerly headed up Acne’s denim program and acted as half of the team behind Hope through 2018. A genderless line, the clothes are notable for their ease.
Brixtol Textiles, started by Gustav Kjellander and Emil Holmström in 2011, is a ready-to-wear line with a Scandinavian sensibility that takes inspiration from British workwear, rock, and mod culture.
Deadwood Studios was founded in 2012 by Carl Ollson and Felix von Bahder. The pair ran a vintage store together before deciding to create their own line of clothing around repurposing and upcycling.
Fayette Norling is a brand founded by Lovisa Norling with a focus on hand-crafted vegan leather jackets and garments.
Imaskopi is a made-by-hand knitwear brand started in 2020 by Nelly Skog who combined gender studies with her fashion history at university.
Louise Xin Recently relocated to Paris, this Chinese-born and Stockholm-raised designer launched her label in 2021 as a rent-only proposition. Xin is known for combining her work with humanitarian concerns.
MADH Acne alum Martin Gustafsson created MADH in 2023 with the intent of revolutionizing the denim industry in a sustainable way using technology and a collaborative approach.
MAYZ, a one-year-old brand operating between Stockholm and Los Angeles, was founded in 2024 by Mayssa Fakih, an artist and designer Kevin Mukuri. Their idea is to make clothes that help you navigate through the maze of life.
Past Tense The only dedicated menswear brand on the list, Past Tense was founded in 2023 by industry veterans Victor Lindh (creative) and Adrien Forray (business), with the mission of finding a slow and sustainable way forward.
SEAMS, started in 2018, and best known for its hardcore silver jewelry, is expanding into fashion under the leadership of self-taught creative director Dustin Glickman.
STLHM MISC This self-described “non-binary fashion brand” founded by Julia Åsberg in 2021 is intended to be “a safe space for expression.”
Studio Constance was founded five years ago by Rebecca Dovenryd-Almberg who operates between Los Angeles and Stockholm. The brand’s knits and outerwear combine quiet luxury with a cool edge.
