It-Kids is a series in which Vogue Business spotlights the up-and-coming global talent brands need to know, in partnership with Launchmetrics.
In luxury’s recent spate of earnings, a hotspot for growth emerged: Latin America. As luxury executives pay more attention to the region, they need to adjust their marketing strategies to reach local consumers.
Brands are especially dabbling in the region’s largest market, Brazil. Latin American stars including Brazilian actors Theresa Fonseca and Bruna Marquezine attended shows in Milan and Paris during recent fashion months, though presence remains low compared to guests from countries like Thailand and South Korea. A notoriously tough market for luxury to navigate, Brazil has its share of megastars for brands to tap into. With followers in the millions, young Brazilian talent has an audience that’s ready, waiting and highly engaged. But even those with high reach — and fast growth — have limited luxury brand deals under their belts.
Here’s a list of some of the fastest-growing Brazilian names, based on their social media followings, content and reach, per Launchmetrics’s growth and Voice Echo analysis.
Gabriella Saraivah
Gabriella Saraivah just turned 21, but is already emerging as one of Brazil’s rising stars. The actor started out on children’s show Chiquititas and has since appeared in films including All the Same... or Not and The Other Zoey. Most recently, she featured in the film Tudo por um Pop Star 2.
Growth: 800.1 per cent
Instagram followers: 14.8 million
Known for: All the Same... or Not; The Other Zoey
Luxury brand affiliations: N/A
Brand MIV: Shein — $1.7 million
Agatha Moreira
Agatha Moreira is a Brazilian actor and model, who gained traction while starring in long-running Brazilian soap opera Malhação. Since, she’s starred in projects including Verdades Secretas, A Dona do Pedaço and Mania de Você, having been nominated for multiple local awards for all three.
Instagram content
Growth: 796.7 per cent
Instagram followers: 6.2 million
Known for: Malhação; Verdades Secretas; A Dona do Pedaço; Mania de Você
Luxury brand affiliations: N/A
Brand MIV: Mac Cosmetics — $562,000
Isabella Santoni
Actor Isabella Santoni also gained recognition for her role on Malhação, joining as Karina in the soap opera’s 22nd season, before going on to feature in other series including A Lei do Amor and Dom. Santoni attended Milan Fashion Week in October, appearing at shows including Ermanno Scervino, as well as Cannes Film Festival in May.
Growth: 507.9 per cent
Instagram followers: 10.3 million
Known for: Malhação; A Lei do Amor; Dom
Luxury brand affiliations: N/A
Brand MIV: N/A
Nicolas Prattes
Nicolas Prattes is a Brazilian actor and singer. He started out in theatre productions when he was young, eventually making his television debut in 2015 in Malhação. Prattes is known for his TV work, as well as in movies including My Dead Ones and Crashing Into the Future.
Growth: 391.4 per cent
Instagram followers: 3.8 million
Known for: Malhação; Todas as Flores; My Dead Ones; Crashing Into the Future
Luxury brand affiliations: Dolce Gabbana
Brand MIV: Dolce Gabbana — $546,000
Vitória Strada
Vitória Strada modelled for years before turning her attention to acting in 2015. She has played roles in telenovelas including Tempo de Amar and Espelho da Vida, and has two movies coming out before the end of 2025.
Instagram content
Growth: 333.9 per cent
Instagram followers: 3.6 million
Known for: Tempo de Amar; Espelho da Vida
Luxury brand affiliations: N/A
Brand MIV: Pantene — $507,000
Rebeca Andrade
Olympic champion Rebeca Andrade is the most decorated gymnast in both Brazil and Latin America. Earlier this year, Andrade featured in Elle — a reflection of not just local, but global interest. Despite this recognition, the 26-year-old gymnast has had no luxury partnerships. While Andrade is currently taking time off due to injury, brands would be wise to tap the gymnast ahead of her expected 2026 return.
Growth: 324.9 per cent
Instagram followers: 10.2 million
Known for: Six Olympic and nine World Championship medals
Luxury brand affiliations: Dolce Gabbana
Brand MIV: Dolce Gabbana — $570,000
Giovanna Lancellotti
Giovanna Lencellotti is a Brazilian actor who found regional fame through her work in telenovelas including Sol Nascente and Irrational Heart. She gained international recognition via her Netflix debut in the movie Burning Betrayal, which featured among the streaming platform’s non-English top 10 for three weeks running. Lencellotti posed as cover star for Brazilian Glamour and Harper’s Bazaar this year, and has starred in ads for brands including Caldezonia.
Instagram content
Growth: 256 per cent
Instagram followers: 11.6 million
Known for: Burning Betrayal; Sol Nascente; Irrational Heart
Luxury brand affiliations: Vivienne Westwood; Tiffany Co; Carolina Herrera
Brand MIV: Vivienne Westwood — $2.9 million; Tiffany Co — $972,000
Ana Hikari
Ana Hikari is known for her acting work in TV shows including As Five and Body By Beth, as well as in films such as They. Hikari also hosts a podcast called Clube do Erro with fellow Brazilian actors Agnes Brichta and Nina Tomsic. She appeared in Brazilian Glamour earlier this year.
Growth: 191.5 per cent
Instagram followers: 1.1 million
Known for: As Five; Body by Beth; They
Luxury brand affiliations: N/A
Brand MIV: Swarovski — $276,000
Alice Wegmann
Alice Wegmann, 29, started out on a 12-year contract with Brazil’s TV Globo, the television network behind her appearances in series Rensga Hits! and Orphans of a Nation. She left the network in 2023, before signing with Netflix and starring in the platform’s mini series Senna about Brazilian racecar driver Ayrton Senna. Wegmann appeared on the cover of Marie Claire Brazil in March 2025.
Growth: 165.6 per cent
Instagram followers: 3.5 million
Known for: Rensga Hits!; Orphans of a Nation; Wounded Past; Senna
Luxury brand affiliations: N/A
Brand MIV: N/A
Aurelia Nobels
Aurelia Nobels is an 18-year-old racecar driver who competes in Formula One’s female-only racing championship, F1 Academy. Nobels is Brazilian, Belgian and American, but grew up in Brazil. She began racing in 2022 and has been part of F1 Academy since 2024, where she competes for French team ART Grand Prix, supported by Puma.
Growth: 105.7 per cent
Instagram followers: 349,000
Known for: F1 Academy
Luxury brand affiliations: N/A
Brand MIV: N/A
While influencer marketing once stopped at deliverables — how many posts or stories the talent would share, media impact value (MIV) now goes far beyond those static posts. “These ambassadors are gateways to PR coverage [and brands] need to 360-degree measure the direct and the indirect impact,” says Launchmetrics CMO Alison Bringé. “Additionally, there’s that layer of their own social media channels and how these campaigns are being engaged with by their own community.”
On average, when looking at celebrity-driven campaigns, 77 per cent of MIV came from the indirect category, Bringé says. “It’s insane because there are still some very unsavvy brands that are just thinking about the deliverables and ‘how many posts can I get from you?’” she says. “They need to be thinking about how they can create virality instead.”
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