NFTs, or non-fungible tokens, give digital items a unique digital identity, assigned via blockchain. This means digital items take on properties once relegated to physical goods, such as scarcity and unique ownership. The first recorded sale of a fashion NFT was the iridescent dress created by The Fabricant and sold for the equivalent of $9,500 in May 2019. The first luxury brand entrant was Gucci’s Aria film, auctioned for $25,000 in May 2021.
Since then, a growing number of brands have introduced a wide variety of NFT projects, including Louis Vuitton, Burberry, Nars, Levi’s, Clinique, Dolce Gabbana, Gap and Adidas. Balmain has released at least four NFT projects and counting. Data collected for the Vogue Business Index shows that 17 per cent of brands in the Index had worked with NFTs as of Winter 2021. Already, strategies have matured from art projects and digital collectibles to tokens that grant special perks through elaborate partnerships and structures. “It’s going to take time to find the right utility for NFTs, but brands need to start now,” Cathy Hackl, CEO of the Futures Intelligence Group, recently told Vogue Business.
To keep tabs on fashion NFTs, Vogue Business has built the NFT Tracker, a running list of notable NFT launches from luxury, fashion and apparel brands that will be updated weekly.
Newest launches
9dcc: The Web3 fashion startup is selling 2,750 NFTs at a TBD price point to liquidate unsold inventory from its first collection. The NFTs are tied to mystery ‘Black Boxes’ containing either a 9dcc-branded baseball cap, a printed denim trucker or satin bomber jacket, whose original prices ranged from about $95 to $600. One box includes a CryptoPunk PFP NFT (CryptoPunk number 7492). The drop starts 18 December 2024.
All announcements
Mmerch: Those visiting 2024’s Miami Art Week can scan their NFC-chipped hoodies while attending arts fairs Art Basel, Nada, Untitled Art or Design Miami to receive an Experience Token (XP). Checking in to two fairs equates to a limited-edition cashmere cap; checking in to all four adds a one-of-one Mmerch-Seedphrase hoodie, made in collaboration with the popular Cryptopunk holder.
.jpg){kind=tracking}
Guerlain: NFT collectibles to coincide with ‘The World is our Garden’ experience in Web3 virtual world platform The Sandbox to advocate for bees and biodiversity and their role in Guerlain perfume ingredients. Visitors complete quests to win rewards in three landscapes — Tunisia, China and France — as they build beehives with virtual botanist Beethany. They can also buy NFT accessories (including wings, antennae and “shoulder pets” in The Sandbox marketplace, starting 25 November 2024.
Balenciaga: First appearing on the Balenciaga Spring/Summer 2025 runway attached as accessories on bags, Balenciaga’s collaboration with crypto and NFT hardware wallet-maker Ledger brings a €350 branded leather case for the Ledger Stax device. The case includes an NFC-chipped Balenciaga logo that, when scanned with a smartphone, redirects to a Balenciaga Digital Product Card to authenticate NFC-chipped Balenciaga products. Owners can also claim an ERC 721 non-transferable token on the Polygon blockchain. It’s available in some stores and on the brand’s website starting 11 November 2024.
Paskal for Syky: The collaboration between digital fashion startup Syky and LVMH Prize finalist Julie Paskal of the eponymous brand Paskal sees limited-edition, phygital petal key cases in black, blue and pink for $115, marking the first time the label has offered digital goods. The project is curated by Syky artistic director Nicola Formichetti and features the Syky butterfly motif (made with recycled plastic) and a “Love Is The Key” message, sold via Syky’s website during October 2024.
Mmerch: NFTs grant one of 322 algorithmically generated physical hoodies inspired by a Cryptopunk and linked to Claire Silver digital artwork; 22 of the hoodies include Swarovski crystal cord ends, with some auctioned via Christie’s, starting 25 September, 2024. Standard blind mint pieces are about $750.
Syky: A collaboration between Syky Collective designer and former Olympic swimmer Calvyn Justus and 3D artist Fvckrender features Olympic-inspired phygital open-edition ‘FVYN// Pants’, combining athleticwear with street style, starting 9 August. Panels along the pants form an abstract wing shape in reference to Greek goddess Nike (in homage to Olympic athleticism), and a detachable silver pendant is set with seven moissanite stones (also available as standalones). Physical pants are made to order.
9dcc: A denim collection shown at Mason Rothschild’s LA store Terminal 27 includes an NFC-chipped trucker jacket and jeans; the AI-created camo print depicts cars from classic mafia films, with every piece unique, starting 8 August.
Adidas and Doodles: A collaboration between Adidas, rapper Coi Leray and Web3 storytelling community Doodles includes a limited-edition phygital tracksuit and shoes, with the chance for some collectors to win the physical versions. (Coi’s ‘Not in the Store’ music video, produced by Pharrell Williams, is the first release from Doodles’s new music division.) Project starts 12 August.
All announcements
Cult Gaia: The Los Angeles lifestyle brand has opened ‘The Cult’, through Try Your Best’s (TYB) Web3-based community rewards platform. To begin, 2,500 members can purchase a Cult Gaia collectible membership pass to gain access to special content, challenges, events and rewards, starting in July 2024.
Syky: Syky’s second curated monthly drop is by artistic director Nicola Formichetti, featuring two digital fashion pieces from artist Marc Tudisco: a full-body chrome ‘Parasite’ piece and a punk-inspired facial ‘Stud’, for 0.076 ETH (for about $250) and available starting 5 July.
.jpg)
Mntge and Dukes Cupboard: A partnership between London vintage store Dukes Cupboard and Mntge, timed to Paris Fashion Week men’s, offers 75 select pieces from those including Prada, Comme des Garçons, Stone Island and Moncler, sold for $60 to $500. These include a Stüssy ‘One Love’ varsity jacket from the late 1980s, a 1994 Stone Island jacket in a rare red colourway and a 1999 Prada sailing vest. NFC chips unveil the garment’s history and provenance, while a corresponding NFT provides a receipt. To promote the sale, which runs from 20 to 22 June, a physical pop-up will give away vintage tees.
.jpg){kind=tracking}
Syky: A monthly drop series from emerging designers, starting with 13 pieces from five artists on 17 June. Artists include fashion collective Sblmtn Studio, Web3 and 3D surreal animation artist Renderfruit, Athens-based artist Craves, 3D surreal art and character designer Oguz Yaron Dogru and digital artist Tiago Marinho.
.jpg){kind=tracking}
All announcements
Syky and Xtended Identity: The digital fashion platform and the digital fashion brand created a five-piece collaboration of both digital and physical pieces, made through 3D-printing, including jewellery, accessories and homeware — ranging from a $12,000 Winged Wonders dress with digital unfurling wings to a $350 butterfly candle holder. Other pieces include a made-to-order butterfly crown ($2,000), earrings ($460) and a vase ($780), available through to December 6th via Syky’s website.
.jpg){kind=tracking}
Hugo: A special-edition, customisable, NFC-chipped denim jacket for $350 from Hugo Blue offered in partnership with Web3 entertainment company Imaginary Ones. People could buy only with the cryptocurrency USDT, and the chip unlocks an augmented reality experience and Roblox avatar skin, available in spring 2024.
Hugo Boss: An upgraded loyalty programme for brands Hugo and Boss, called Hugo Boss XP and launching in the UK in June 2024, includes traditional elements such as levels and points to reward purchases and other brand interactions. Hugo Boss XP adds NFTs, with members collecting and redeeming tokens to unlock products and experiences, with the future possibility for customers to trade tokens.
.jpg){kind=tracking}
Syky: The platform dropped a new collection, ‘Glamour as Armor’ by Syky Collective designer Sunw (aka Fanrui Sun), on Friday 3 May. Sunw designed the collection for Korean-American R&B artist Audrey Nuna’s single ‘Jokes on Me’, which was released the same day. It’s the singer’s first time experimenting with digital fashion. The two pieces are sold digitally at 0.014 ETH (around £35) each.
.jpg){kind=tracking}
Mntge and Sophia Amoruso: On 2 May, vintage expert and Nasty Gal founder Sophia Amoruso will release a 40-piece collection of curated vintage pieces, including vintage heavy metal-inspired tees among other garments (jeans, shorts and overalls), in collaboration with Mntge. The NFC-chipped tag enables owners to digitally ‘sign and save’ the garment, and features details on the product’s history, construction and provenance.
Louis Vuitton: The third runway item and first ready-to-wear piece available to Via NFT token-holders, Louis Vuitton released 200 pieces of a leather varsity jacket that appeared on the Autumn/Winter 2024 men’s runway by Pharrell Williams. Available on 22 April, the €7,900 piece is sold as both a physical garment and a digital ‘collectible’ NFT. Holders can buy the jacket via a token-gated website, and receive the physical version in November or December.
Coachella: Continuing its Web3 experimentation, this year, Coachella is offering Coachella Keepsakes, a set of NFT collections with utility at the festival. Those who buy into the first collection (The VIP Pass + Oasis Lounge Keepsake), which was released on 5 March, gain VIP passes. Holders of the second collection (Canvas Welcome Box Keepsake), out 25 March, will receive boxes with varying levels of utility, from unique merch to access to the Rose Garden VIP area.
Endstate x Museum of Fine Arts Boston: From now through to 22 March, Endstate is offering NFC-chipped sneakers and apparel (from $65 tees to $250 sneakers) that grant varying levels of access to the Museum of Fine Arts Boston — this includes access to VIP late nights, exclusive content and a private curator tour.
Maison Margiela: The brand is releasing two styles of its well-known Tabi shoe, called “MetaTABI”. One style (white), will be limited to 15 units and will come with a physical replica; another (black) will be available in 1,500 units and come with a physical custom-made leather wallet. Benefits include token-gated access to games and metaverse worlds, and an AR wearable. Price, in fiat and crypto, is to be determined.
Syky: Digital fashion designers Stephy Fung and Nextberries dropped digital fashion capsule collections during NFT Paris. Fung’s collection includes four items; Nextberries’s includes two. The drop was timed to Syky’s NFT Paris event that celebrated the platform’s integration with the Polygon PoS blockchain protocol.
Y/Project: Announced on 23 February, Y/Project denim items within the Evergreen collection will now have digital product passports, powered by Arianee. The DPPs will offer proof of ownership; product history insights; supply chain transparency; resale facilitation; and ownership-based messages, including invites, offers and information from the brand.
Doodles x G-Shock: Doodles partnered with Casio on a limited-edition G-Shock watch that includes digital collectibles and other physical merchandise offerings. Doodle members and token holders received first access. The collaboration launched with a physical Tokyo pop-up on 9 February and was made available online on 15 February. Prices range from $40 for a hat to $185 for a vinyl (which quickly sold out).
Syky: On 16 February, Syky launched another London Fashion Week drop, which included pieces from two designers as well as an immersive display during LFW: Celebrity designer KWK by Kay Kwok, brought in by Syky creative director Nicola Formichetti, recreated versions of past works made for Beyoncé, Björk and Karol G, all of which are available both digitally and physically. They’re on private sale until 1 March. Berlin-based Syky Collective member Taskin Goec made seven digital-only designs (ETH0.1) and one phygital for ETH1. They’re all one of one and all of Goec’s sold out within 48 hours. The KWK pieces are the first in a series of monthly drops held on the first Friday of every month.
Frillz x Simone Faurschou: In December 2023, Cathy Hackl, chief futurist and co-founder of metaverse consultancy Journey, launched Frillz, an NFC-enabled jewellery collection. The first collection was in collaboration with jewellery brand Simone Faurschou, and included 40 pieces that were given away for free to a select group of industry leaders. The NFC-chipped pieces double as a passport to Hackl’s Verseluxe universe, and offer an alternative to the usual blockchain-enabled hoodies and trainers.
Chipped: On 2 February, NFC press-on nail brand Chipped, which is helmed by Web3-native beauty brand Kiki, launched the presale for their Nebular Press-On Nails. The colour was voted on by the Kiki community, and they’ll retail for $49 for a 22-nail set. The brand is a collaboration with Web3 company Gossip Protocol. Also a networking tool, the nails are linked to a digital profile.
Claire Silver: AI artist Claire Silver dropped art collection “CORPO | REAL” on 31 January. It sold out in 12 seconds for 500 ETH (about $1.2 million). The collection explores sentiments around AI in the current moment, particularly in the fashion context.
Kiki: On 23 January, Web3-native beauty brand Kiki is launching its first ‘Skin Development Kit’: the first community-created skincare product with 120,000 potential outcomes. Members vote on the product’s format, formula and fragrance. Those who vote will be rewarded with Kiki points, redeemable for products. Regular voters will be invited to participate in the development process, such as providing feedback on lab samples.
Draup: This week, digital fashion platform Draup is dropping a digital ‘trash gown’ made up of ‘recycled’ single-use desktop images (like screenshots), submitted by the community. Anyone who shared an image to the digital trash can will receive a dress.
Casio: From 15 to 16 December, 2,000 limited-edition virtual G-Shock watch collectibles were available to mint. Holders will get the opportunity to tour the G-Shock Endurance test laboratory, as well as gain access to the Virtual G-Shock NFT VGA-001/002 design manual and a roundtable with the creators. In the future, there’s potential for collectors to have the chance to co-create digital products.
The Fabricant: On 20 December, The Fabricant is re-releasing its first AI-designed collection from 2017 as NFTs. The pieces were designed by feeding the algorithm with images from Paris Fashion Week 2017 shows, through trial and error. Now, it’s reimagined these with better developed generative AI tools like Midjourney, Adobe Firefly and Stable Diffusion.
Balmain x Space Runners: As of 7 December, Balmain launched a generative AI customisation option for its Unicorn sneakers, in collaboration with American artist Ant Kai. The digital collectables are mintable on the Polygon blockchain.
Shiseido: “Future Reflections” is Shiseido’s first generative art collection. Dropping on 12 December, the project is a collaboration with four artists: Hannah Yan, Jen Stark, Kaoru Tanaka and Robert Hodgin. There are 1,872 unique works available, and a select 20 will unlock utility including Shiseido’s bestselling Future Solution LX products.
Sol3mates: Tomorrow, Sol3mates is opening the pre-order for Drop 1 of Sirocco, the first brand under Chalhoub Group’s Sol3mates. The pre-order window is open until 10 March, with worldwide delivery to begin in March 2024. The drop is a physical streetwear collection that features the sneaker collab with designer Kacimi Latamène. Perks for Sol3mates NFT holders include discounts, free shipping and a 5 per cent revenue share.
Rare Beauty: On 28 November, Rare Beauty launched a loyalty community Web3 platform Try Your Best, building upon the brand’s existing community chat feature. The option to join was open to the public for 24 hours. Those who joined will now be eligible for exclusive benefits including early access to product launches, promotions and events.
Syky: On 7 December, luxury digital fashion platform Syky will launch its second luxury fashion collection. ‘INTERLôRVOL.1’ was designed by Netherlands-based editorial digital creator Glitchofmind. The collection merges art, fashion and editorial, resulting in what Glitchofmind calls “storytelling couture”. The four artworks, all inspired by biomaterials, will be available (as NFTs) to mint for three days after premiering at an exclusive Art Basel event.
Prada: Earlier this month, Prada released its new Timecapsule NFT Collection, drop #47. From 2 November, shoppers could purchase a Prada poplin shirt printed with a comic book-inspired design and house motif. As with previous drops, the limited-edition physical product comes with a gifted NFT that grants access to the Prada Crypted NFT Discord community, where information about future Timecapsule drops is posted.
Draup: On 21 November, digital fashion house Draup launched its first digital shapewear collection, named Reduce. The collection compresses the same target areas as physical shapewear into ‘tightly packed voxels’. The garments, made available for ETH 0.028 ($54), are generatively created in a blend of six different body types. Founder Daniella Loftus likens this random mix to the arbitrary nature of the beauty standards we adhere to.
.png)
Kiki World: Web3-native beauty brand Kiki World launched its NFC-chipped press-on nails on 14 November. Wearers can share their information (such as Instagram, LinkedIn and email) for networking purposes by tapping their nail to a phone. Voting for first the colour option is now open until 31 December, after which the first edition of the nails will launch.
Endstate: Endstate dropped a new NFC-chipped sneaker design by footwear designer Stephanie Howard on 17 November. The sneakers come in two colourways: black, for $250, and a limited-edition ivory for $300. The NFC chip is linked on an NFT that grants access to events and meetings with actress/singer Leli Hernandez, who collaborated with Howard on the design.
Tod’s: On 20 November, Tod’s debuted digital product passports for the brand’s custom Di bags, via Aura Blockchain Consortium. Product authentication data stored on a ‘traceability token’, and customers can claim a second digital twin NFT for proof of ownership.
Rtfkt x Nike: The Rtfkt x Nike Dunk Genesis is a physical, NFC-tagged version of a digital wearable collectible that people claim by scanning the tag. Available in two colours, the shoe offers physical gaming-inspired modifications that can be removed and added. This is the first time Nike has tried the preorder model, with a drop on 20 December
Mugler: Last week, Mugler launched blockchain-based digital product passports with Arianee. They verify Spiral Curve 01 and 02 handbag ownership and authenticity. The passports also give access to additional future perks, including product verification, exclusive material, previews and special invites.
Maison Margiela: From 23 October, consumers had the opportunity to mint soulbound (non-transferable) digital collectibles via Maison Margiela’s numeric coding. Users are able to compete with one another in what the brand calls a “gamified minting experience” to collect all 24 digital tokens — which are free to mint, with no gas fees. This move is expected to play an important role in unlocking the next stage of Margiela’s Web3 Roadmap.
Grimes and Mntge: Web3-native brand Mntge collaborated with artist Grimes on a merch collection for her AI voice software Elf Tech. It includes NFC-chip enabled vintage tees (for $50) and denim jacket (for $200). The NFC chip provides a preview of new Grimes music and the clothing features Grimes’s AI art.
Hennessy: Web3 platform H3nsy launched its VSOP community bottle, which will be minted on Blockbar. The brand’s Web3 membership community Café 11 designed the bottles (50 designs) alongside artist John P Dessereau, also known as Johnsville. Upon minting their proof of ownership NFTs, holders will be privy to one of 50 bottle designs that they’ll receive in summer 2024. Then, they can choose to receive or store their bottle.
Adidas x Moncler: On 4 October, Adidas and Moncler dropped 3,000 ‘Explorer’ NFTs, available on the Confirmed app. App users could claim the NFTs for free after completing an online ‘art of explorers’ experience. Users had to connect their wallets within 12 hours of doing so or would lose the NFT.
Christian Louboutin x Marvel: ‘Louboutin and Marvel collaborated on a Sea Warrior Special Edition’ limited edition NFT on digital collectibles platform Veve, which dropped on 4 October. It was available to those who own a product from Louboutin x Marvel physical collaboration.
Nike: Tinaj, the first .Swoosh physical product, will be released on 20 October. It’s a black-and-white low-top version of Nike’s Air Force 1 with .Swoosh branding. Only digital Our Force 1s holders are eligible to purchase the shoe, which will be available on Nike’s Snkrs app.
Diesel: On 19 September, Diesel released its third discovery drop: a collection of 300 “Metamorph” NFTs (priced at $60) that granted access to Diesel’s Milan runway show the following day on 20 September. Access to an allow list is also being offered for 1/300 limited edition Metamorph watches designed by creative director Glenn Martens. The project, which was created in collaboration with Web3 music platform Public Pressure using tech provided by Polkadot, will culminate in November 2023.
9dcc x Stapleverse: During last season’s Paris Fashion Week, 9dcc dropped 200 limited edition baseball caps, which cost $295 and sold out. On 22 September, holders were now airdropped a Sapienz avatar and the digital twin of the cap.
Mntge: Web3-native upcycled brand Mntge is collaborating with digital art platform Proof on an in-person event on 29 September, including a vintage workshop and minting experience. Physical NFC-chipped denim jackets are also being launched at the event, which cost $200 for Mntge and Proof holders and $250 for the public.
Casio Computers: On 23 September, Casio Computers is launching the ‘Virtual G-Shock’ NFT collection in partnership with Web3 company Polygon Labs. Holders of ‘G-Shock Creator Passes’ (which are free, 15,000 available) will be able to design watches based on themed concepts. The first opportunity for input is to submit ideas for the Creator Pass design. The community will then vote on the winning design, which will be tied to the NFT.
Rtfkt: All of Rtfkt’s physical Cryptokicks orders have shipped, and holders have begun receiving physical shoes. The sneakers’ functionality includes them being Bluetooth-enabled, with custom lighting options and auto-lacing (there are two different modes: “zen” for a looser fit and “active” for a tighter option). They also come with a charging pad on which owners can place the sneakers to charge them.
Sol3mates: On 21 August, Chalhoub Group’s Web3-native brand Sol3mates dropped an exclusive, free merchandise pack for selected owners of the brand’s Sol3mates OG NFT. Silver, Gold and F&F NFT owners will have access to the token-gated pack, which is free and not available for purchase. Contents included a jersey, socks and a sticker pack.
Kaveras and The Ladies of BAYC: Jewellery brand Kaveras is partnering with Ladies of Bored Ape Yacht Club on a phygital jewellery collection, “Not A + 1”. The physical pieces are NFT-authenticated and offer access to perks for holders, such as VIP events. Minting opens today, 5 September, for BAYC members, and the public mint is live from 7 September. Proceeds from the collaboration to the Girls Who Code non-profit.
VeeFriends and Reebok: VeeFriends NFT collection and Reebok are collaborating on a new pair of phygital sneakers. The physical Aspiring Alpaca-themed Reebok sneakers were claimable for free for Series 1 Aspiring Alpaca NFT holders until 17 August. All VeeFriends NFT holders are now receiving early access until 24 August. From then, anyone can purchase the remaining shoes.
Adidas x Bape: From 22 to 25 August, Adidas is hosting its first Web3-enabled auction of 100 Fresh Forum Access Pass NFTs, in partnership with Moonpay. These will grant access to the new limited-edition Adidas x Bape Forum Low 84 Triple White sneakers + digital twin. The complementary physical items are claimable via the Adidas Collect platform from 26 September, alongside their digital twins.
Altava: On 2 August, Altava released the second iteration of its gaming app Worlds of You — this time, with NFT integration capabilities. Holders can use select NFT projects’ PFPs as playable avatars in the 3D metaverse.
Morphew: Fashion and lifestyle vintage brand Morphew has dropped its first NFTs, the Morphew Genesis NFT Collection. As of 8 August, physical and digital pieces, including an archival Jean-Charles De Castelbajac jacket, are available to shop on the brand’s website. The physical items include a chip to certify authenticity and link out to NFTs that shows a digital representation of the garment.
Farm Girl: The ever-busy Aussie cafe in London is debuting a loyalty NFT collection, comprising 70 tokens ranging from £250 to £3,500. Perks include free daily coffee, free brunch with queue jump and lifetime supply of rice paper rolls — the level and amount of perks holder receives depends on the level and rarity of the NFT token they hold.
Agoria: The French DJ is offering a collection of animated hats and shirts in collaboration with DressX, available starting 5 August, 2023. Limited edition shirts are around $100 each (100 available) and the hats are free (150 available). The collection is called ‘Agoria {Coutures}’, and the pieces are wearable via AR in the DressX app.
Hampton’s Fashion Week: The three-day event, which starts on 25 August, 2023, has partnered with tech startups Alphaa.io and MetaBurnett on a phygital scavenger hunt to find butterfly tokens throughout the event. When the QR codes associated with the butterfly tokens are scanned, people receive (blockchain-based) loyalty points, brand insights and potential prizes.
The Sandbox x Alo Yoga: The Sandbox’s Belonging Week experience, which aligns with Europe’s Pride month, is open from 24 July until 7 August. The activation includes an Alo Yoga beachfront yoga experience, and visitors have the chance to win a year of Alo Moves.
Proof.xyz: For digital art collection Grails IV (the fourth iteration of Web3 community Proof’s NFT art collection drops), collectors have to first purchase an NFT artwork (there are 1,000+ available from 20 different artists) to later find out the artist’s identity. This will be revealed after the mint period ends on 11 August.
Nars: For National Orgasm Day on 31 July, Nars commissioned five one-of-one NFT artworks by female artists (Alex Box, Serwah Attafuah, Ninocence, Clara Bacou and Damara Inglês), inspired by Nars’s ‘Orgasm’ shade. The pieces are auctioned on SuperRare starting 25 July, and winners get an Infinite Objects display frame, the Nars Orgasm product line and a 45-minute makeup artist consultation. Corresponding Instagram filters by the artists are available to all on 31 July.
Saysh: The sneaker brand founded by Olympian Allyson Felix launched a two-tier membership token through platform TYB in July 2023; various perks include a members-only site, exclusive merch, co-creation of products, run clubs, meal and workout expertise and events invites.
Bumpsuit: On 26 June, Nicole Trunfio’s maternity-wear brand launched commerce platform ‘The Village’ on blockchain-based loyalty platform TYB. Token holders can access events and discounts when they vote on colourways and products.
Draup: The digital fashion platform partnered with artist Nicolas Sassoon to make a digital wearable using generative AI. Called ‘Antheia’ and part of Gucci x Christie s collection, ‘Future frequencies: Explorations in generative art and fashion’, it is the first digital fashion piece sold by a major auction house. The reserve price is ETH 1 (currently £1,470) with the auction starting 18 July. The collector gets the 3D asset to display and wear.
Mntge: Collector-focused digital wearable startup Mntge is releasing a limited-edition phygital NFC-chipped patches (the ‘Mntge Patchwork’ collection), created by 11 artists. Holders get a concert poster from Globe (known for classic handmade concert posters), and access to future events (such as listening parties, gallery viewings and a new digital asset interlinking programme). Pieces sold for ETH 0.07 (£103) on Opensea on 27 July, after artist pre-sales.
Harry Styles x Co:Create: On 10 June, the 5,000 fans who signed up to the Evnts app at Styles’s concert in Ireland received Web3 wallets that will grant access to rewards for buying tickets, engaging with social content and buying merchandise.
Mercedes Benz x Superplastic: On 21 June, Mercedes and Superplastic released their limited-edition Superdackel collaboration collection. This includes the new Superdackel character (65 available for $3,500); a hoodie ($238), t-shirt ($140), cap ($64) and silk scarf ($220) — and a dog collar ($150). The items are available at both Superplastic’s Prince St store and online.
.jpg)
Colors Studios x Zora: Fans can collect Nigerian artist Remna’s previously-unreleased song ‘Fame’ via the music platform’s new blockchain-based Colors Collect platform, which enables fans to collect tokenised music from various artists. The weekly series will continue with new artists each edition. Fans can gain access to as-yet unannounced exclusive opportunities while supporting the artists.
Mavion x Rebecca Minkoff: Mavion, Rebecca Minkoff and DressX are dropping ten one-of-one digital handbags with DressX. The bags cost $300 and are available from 22 June. Proceeds from the sales will go to non-profit Women in Need, which uses art and technology to help women and girls in war torn countries. Holder benefits include an AR filter, select product discounts, a one-on-one Zoom call with Rebecca Minkoff and an entry to win New York Fashion Week tickets.
.png)
Madhappy: Madhappy is launching a blockchain-based membership programme with Moonpay. It’s the brand’s first NFT project. Perks include early access to products, annual member gifts, free shipping and exclusive products. The brand will also donate to The Madhappy Foundation on members’ behalf. The charity’s mission is to improve mental health globally. The programme is open from June by invitation, and will open to the public later in the summer.
Prospect 100 x amfAR: Design brief platform Prospect 100 and AIDS charity amfAR are partnering up for NFT drop powered by Fair.xyz. Designers have the opportunity to create backgrounds for amfAR’s debut NFT collection. 100 artists will be selected to have their work combined with amfAR’s character. 100 per cent of proceeds will be donated to amfAR. Kendall Jenner, Jeff Koons, Baz Luhrmann, J Balvin, Kate Moss and Peggy Gou will participate in judging.
.jpg)
Space Runners x Smiley: For summer 2023, metaverse fashion brand Space Runners and fashion brand Smiley are collaborating on an NFT collection that is tied to physical products. This marks Smiley’s first NFTs. Holders can then partner in events and co-branded collections which will be designed with AI, and centred around themes of streetwear, gaming, music and mental health.
.png)
Barron Claiborne: On 15 June, photographer Barron Claiborne dropped “The Crown” NFT, a tribute to the Notorious B.I.G. a part of his King of New York - Kony NFT Collection. The NFT is available for ETH 0.03 (approximately $55). Access includes AR filter of the physical crown which the NFT art is based off of.
Cult Rain: Cult Rain is set to launch Cultr Pad, a virtual space station within the brand’s own metaverse, on 15 June. The space is token-gated for Cult Rain NFT holders (whereas the wider metaverse is open-access). Holders will get access to virtual music performances, film screenings and galleries hosted within the rooms of the Pad.
9dcc x Stapleverse: Timed to Paris Fashion Week Men’s, 9dcc is partnering with Stapleverse on physical caps, dropping 21 June. Each of the 250 physical ballcaps available comes with a digital twin NFT for holders to wear on their Stapleverse Sapienz avatars.
.jpg)
Mavion: Mavion is hosting a monthly community challenge for participants to design a full digital look based on Mavion PFPs, starting with the ‘Sequin Garden’ trait. The winning designs will be sold in metaverses, and royalties are to be shared with the winning artist. Submissions are due on 30 June, and the winner will be announced on 31 July.
.png)
Women Tribe and Wonther Jewellery: On 31 May, Wonder Jewellery dropped the second part of its collaboration with NFT collection Women Tribe. The Joy earrings (€110) are inspired by characters from the NFT collection, and are the second of two physical pairs inspired by the tokens. Women Tribe holders received early access and a 20 per cent discount. Public access opened on 1 June.
Wella: Haircare brand Wella launched the Wella Generator, a “gamified digital sweepstakes,” on 31 May. It’s open for two weeks, and users can participate via blockchain-based Wella ERC-1155 non-fungible tokens. Players have the chance to win physical and digital prizes, including products and consultations with professionals.
Prada: On 1 June, item #42 of Prada’s Timecapsule collection dropped, as did the associated NFT. June’s is a floral tank top from Prada’s archives. As with all of the NFTs, ownership includes access to the Prada Crypted Discord which has information on future Prada projects and NFT drops.
The Fabricant x Highsnobiety: On 21 June, The Fabricant is dropping digital wearables in partnership for Highsnobiety to celebrate its Not In Paris 2023 event. There are 300 NFTs available for $24 ~ 24 Flow. The collection includes three different varsity jackets, and holders also get access to AR filters of their owned digital garments.
Ambush: Luxury streetwear brand Ambush dropped tokenised merch on 23 May. In collaboration with Terminal, the project was produced by Web3 studio Gasoline (both helmed by Mason Rothschild). The digital collectible associated with the merch grants holders access to a physical teddy bear and entry to a rave in Los Angeles.
Jacques Burga: On 24 May, fashion photographer Jacques Burga dropped “Smoking Room,” a collection of 50 NFTs, on NFT platform P00ls’s Factory. Burga reworked one of his photographs with digital tools to create fine art. The NFTs are priced at ETH 0.01 (approximately $18) to make them accessible to Burga’s fans who might typically not be able to purchase his physical works. The collection will be exhibited in the Factory gallery for a month; holders of the NFT can earn P00ls’s $00 tokens by learning about the artist and answering quizzes.
Paris Hilton: The self-described “queen of the metaverse” is partnering with The Sandbox on a 5,555-strong playable avatar collection. Dropping on 31 May, these cost SAND 100 (approximately $51). The drop also includes 11 one-of-one creations (such as Hilton’s Marc Jacobs Met gown) which are tied to VIP tickets to Hilton’s upcoming Los Angeles concert.
Jeff Wan: On 15 May, leather accessories brand Jeff Wan dropped an NFT capsule collection in collaboration with Tech Girl DAO. The collection consists of five artworks themed to five cities: New York, London, Paris, Tokyo and Milan. The NFTs are to a physical bag which costs $250, and there are 100 available. Otherwise, people can choose to purchase the NFT alone for $100. A portion of the proceeds will go to underprivileged girls with an interest in tech.
Mojito: On 19 May, Web3 customer engagement platform Mojito released an exclusive interview with 9dcc founder Gmoney as a free-to-claim NFT. It dropped for the inaugural edition of Mojito Insider, a new interview series from the platform.
Not Your Bro: Today, “metaverse movement” Not Your bro is dropping its first NFT collection, available on virtual world and social networking site IMVU. The intent is to share a message of empowerment and inclusivity in the metaverse, and a portion of sales will be donated to LGBTQ+ non-profit Outright International.
Nike: In partnership with Polygon, on 15 May, the brand is dropping OF1 NFTs, which will be airdropped to select .SWOOSH members. The pass will be used to generate a random sneaker design. These will cost $19.82, to commemorate the year the first AF1 sneaker was released. Holders will gain access to a gallery where they can view others’ shoe NFTs, and a marketplace where they can swap or purchase more. Associated utility included early event and product access, in addition to unique holder-only experiences.
Kiki: Developed as a Web3-based beauty brand, and launching 16 May, Kiki will enable consumers to vote on products and colourways and, down the line, participate in co-creation. This is via a Kiki World Pass, which consumers can mint upon joining Kiki’s complimentary membership platform. Customers can also earn points for engagement as well as product purchases, for instance, using physical products and sharing them on social media.
Avenged Sevenfold: Band Avenged Sevenfold is embedding 170,000 NFC chips into its merch – garments included – tied to a fan rewards platform. The merch will be sold at the band’s forthcoming tour, which begins on 2 June. Fans can then scan the chips for access to different tiers of the band’s newly-developed TicketPass platform, which is designed to reward fans with ticket access based on their level of engagement.
Les Benjamins x Kalder: On 3 May, luxury streetwear brand Les Benjamins opened access to the brand’s first member programme, Flying Carpet Crew. It’s Web3-based and hosted on Web3 loyalty platform Kalder. Fans of the brand can purchase a $LB token that grants access to VIP events incl. pop-ups and fashion shows. The first mint was during Paris Fashion Week and was private, and this is the first time 500 community members will have the opportunity to become members.
Nyx: Nyx is launching its Dream Vortex NFT collection, which is the first artist collaboration for the beauty brand’s Gorjs DAO. Early access opens 10 May, followed by the official launch on 18 May. Holders can burn for access to avatar from one of the nine participating artists’ collections. There are 4,150 total NFTs available for ETH TK, and the goal is to promote diversity and inclusivity across beauty and Web3. The artists will retain full ownership of their avatar IPs, and will receive royalties from all primary and secondary sales.
Boss Beauties x Barbie: Barbie and Web3 brand Boss Beauties are dropping virtual collectibles on 10 May, for $25, that celebrate the 250 careers in the Barbie line, including CEO, doctor, artist and pilot — to remind fans and collectors that “they can be anything”. The NFTs come in tiered rarity, and unlock various physical and virtual perks including career conventions, Barbie events and doll gift sets. The two companies also partnered to donate $250,000 to the Barbie Dream Gap Project and Boss Beauties Foundation, both of which benefit young women’s education at various levels.
Puma: In partnership with 10KTF, Puma released the Grailed PUMA Slipstream sneaker, designed by Alexander John, on 27 April. There were 2,000 total sneakers available for ETH/$TK. Both 10KTF and PUMA Nitro Collection NFT community members can get the NFT-linked physical sneakers. The digital counterpart can be used within the 10KTF ecosystem.
Alo: From 1 May, Alo is celebrating mental health awareness month with “affirmation collectibles,” created in partnership with Digital Twin Studios. The free daily affirmation NFTs are available at in-store Alo checkouts; customers scan an NFC-chipped display at checkout for access to mental health resources that include free Alo Moves, alongside other virtual resources and experiences.
Prada: On 4 May, Prada is dropping the one-year anniversary of its monthly NFT-enabled Timecapsule drops. This drop includes 50 unisex tanks made with fabric from the Prada archive. One Discord member will get an invite to Prada Mode Tokyo, which is set to take place on 12 to 13 May.
Draup: On 25 April, digital fashion founder and creator Dani Loftus is releasing Collection #00: Seen on Screen, the first drop from her Draup digital fashion platform. There are 648 generative garments include,d created in partnership with artist Nicolas Sassoon. The pieces were designed by digitising the couture customisation process by using algorithms to determine cut, material, print and colour. The goal is to appeal to both traditional fashion and NFT collectors.
Play! Pop! Go!: Fashion-tech lifestyle brand Play! Pop! Go! is launching a physical collection in early May. The garments come with digital twins, created in partnership with Polygon, and a virtual closet that stores purchase history. Attached utility includes early access to drops, parties and shows – holders can also play mini-games in PLAY3 PARK, the brand’s immersive gaming experience.
.jpg)
The Independent Handbag Awards: This summer, the Independent Handbag Awards is launching its “Handbag Designer Society,” a Web3 membership programme powered by Mintx. The programme provides access to bags before they’re available for sale, insight into the handbag making process and educational tools to introduce designers to Web3.
.jpg)
Adidas: ALTS by Adidas, which dropped on 11 April, is Adidas’s new narrative PFP project, which involves dynamic NFTs that will transform over time and an interactive storyline. For chapter 1, holders will receive one of seven ALT[er] EGO identities, each of which is tied to sports and lifestyle genres, that come with different perks and utility. There are 350 keys on offer, and holders will get access to digital and physical products, events and co-creation opportunities.
NFT.NYC: During NFT.NYC, which ran from 12 to 14 April, 9dcc dropped the third of its networked products: Iteration-03 hats. The brand hosted a treasure hunt around New York to collect POAPs by scanning one another’s caps by physical landmarks. Billionaire Boys Club dropped an NCF-chipped t-shirt, bb3, which has the ability to distribute NFTs as part of the brand’s Technical Goods program. Each has a digital twin claimable via the NFC chip. Bang Olufsen and SuperRare held an NFT event at the brand’s Soho flagship, which was transformed into a Web3 gallery for the evening.
IMVU x Pussy Riot: Pussy Riot’s Nadya Tolokonnikova created eight wearable NFTs which dropped on the IMVU marketplace on 14 April. Prices range from $7 to $35 and the NFTs range in rarity. There are 5,652 available. A portion of the proceeds will be donated to North Caucasus SOS, a charity that supports LGBTQ+ individuals leaving regions in the North Caucasus due to the threat of discrimination and violence. The drop follows the launch of Tolokonnikova’s new Web3 metaverse community space, Utopia. The first 5,000 users to complete the quest in the space received a free Utopia Community NFT.
Sol3mates: Chalhoub Group’s Web3-native brand Sol3mates announced the details of its first NFT drop: SOL3MATES OG NFTs. There are 10,000 available for ETH 0.03 (approximately $55). Holders will become community members, get early access to future collections, preferred pricing and free merch. They’ll get early access to the brand’s first physical product drop, the Sirocco 1 sneaker designed by French sneaker designer Kacimi Latamène.
Le Bristol Paris: On 4 April, the hotel dropped 11 L’H3ritage Club NFTs in partnership with metaverse startup Metav.rs. Holders get access to secret menus at hotel restaurants and the rooftop pool (usually accessible to guests only). Each holder will also receive a “money-can’t-buy” experience offered by Le Bristol.
Asprey and Bugatti: The Asprey Bugatti Egg Collection is launching at the end of April. The object eggs are, for the first time, linked to Bitcoin NFTs. There are 111 available. The first hundred will range from $20,000 to $50,000, and the last 11 will sell for $200,000 plus. This includes the physical egg generative artwork NFTs. The equation of the egg shape informs the NFT art, linking it to the sculpture.
Prada: On 6 April, Prada is dropping the 11th Timecapsule NFT. This drop is tied to a physical archive Prada tank. As always, there are 50 pieces available. One holder will get access to the Prada Frames symposium in Milan.
Algorand x NXTG3NZ: Blockchain Alogrand and artist Lil Durk’s Web3 footwear brand NXTG3NZ are dropping a phygital sneaker collection. There are 11,111 paris available. Holders will receive a pair of physical sneakers, and the digital counterparts will be wearable in a host of metaverse spaces, including Spatial and Wilder World. Holders will also receive access to Lil Durk experiences and concerts.
Gucci: Gucci is partnering with NFT community Bored Ape Yacht Club on a new metaverse initiative that builds on past projects. The project, which launched on 6 April, is called Otherside: Relics by Gucci, and it includes a phygital, limited-edition Gucci-branded pendant called a KodaPendant, sold for 450 APE (about $1,800).
Metaverse Fashion Week: From 28 to 31 March, brands including Coach, Adidas, DKNY and Diesel gave away free NFT wearables, while those including Tommy Hilfiger, Balenciaga and more sold them, during the second annual MVFW on Decentraland.
Tommy Hilfiger x DressX: The Tommy Hilfiger brand is hosting an artificial intelligence fashion challenge to create designs that incorporate the Tommy Hilfiger brand identity. Winning designs, chosen by Hilfiger himself, will be produced as NFT art and accessible via augmented reality, DressX and Decentraland, and free to mint via DressX. Winners will be announced on 10 April.
Dermalogica: On 17 April, Dermalogica is debuting the Medispa Professional Accreditation, a blockchain-based verification program for professional skin therapists. The aim is to solve the problem of the lack of standardised qualification for services like micro needling, laser and chemical peels. Skin therapists can upload their state licence information and certifications to determine whether they meet safety standards. The badge, which can be linked to websites and social media profiles, will display credentials attached to the token — so they cannot be edited or transferred.
Cult Rain: On 28 March, the streetwear-inspired Web3 startup will drop 401 NFC-chipped phygital hoodies in four different colorways with varying degrees of scarcity for the equivalent of about $650 in ETH, via Opensea and working with platform Ltd.Inc. Holders also get an AR wearable via DressX.
Michael Woolery: The fashion photographer is dropping Étretat, an NFT series of seven black-and-white photos of model Harper Slone in France. The pieces are available on Exchange.art for SOL 35, or around $700. There are eight NFTs available for each photograph.
World of Women x House of Harlow: From 5 April, WoW and WoW Galaxy NFT holders will get first dibs on WoW x House of Harlow’s physical merch. Ownership is verified via a Tokenproof and Shopify integration. It’s the first time WoW merch is available to non-holders as well, who will get access later down the line.
Institute of Digital Fashion: On 20 March, the digital fashion think-take released 100 NFT versions of the AR digital wearable worn by celebrity attendees to The Fashion Awards in December 2022, sold via DressX. The three tiers have utilities including bespoke tailoring pictured with the founders of IoDF, Decentraland wearables and an AR wearable.
Mntge: On 22 March, the full collection from digital fashion company Mntge and designer Sean Wotherspoon will go live on the new Mntge Factory, a token-gated experience to unlock one of four digital garments. Holders will either receive denim pants, a denim jacket, a granny sweater or a T-shirt. To kick off the launch, the brand is participating in a documentary series by Collab.Land to give behind-the-scenes insight into the brand’s creation.
Sol3mates: Sol3mates, the Chalhoub Group’s first Web3 brand, will drop its first sneaker designed by artist Kacimi Latamène. The drop date will be announced on 12 April, along with more information about the mechanics and perks. Sol3mates OG NFT holders will get first access via a one-week window, before it opens up to the public. The NCF-chipped physical shoe, which will ship in the fourth quarter of 2023, comes with with 3D Decentraland wearable.
Breitling: On 9 March, Breitling introduced end-to-end product tracking via NFTs with luxury Web3 platform Arianee and supply chain transparency network Sourcemap. Breitling’s new Super Chronomat Automatic 38 Origins watch is tied to NFTs that authenticate the watch via a digital passport feature, and holders can also view supply chain details. Holders can also access repair and resale information via their NFT.
Mason Rothschild: Metabirkins creator Mason Rothschild dropped his Gasoline Licence NFT (for ETH 0.22) on 9 March to create a group of 3,333 artists interested in merging physical with digital. NFT utility includes token-gated Discord, Web3 and whiskey conversations with Rothschild, physical experiences and collaborative allowlist positions.
Aéropostale: The American clothing retailer will drop 30,000 AeroPax NFTs on 28 March as a first step in its digital brand experience. The NFTs will grant access to perks such as limited-edition apparel. They’ll also double up as avatars in Aéropostale’s forthcoming metaverse space AeroWorld. It’s the first of four phases of Aéropostale’s metaverse entry.
Diverge: Diverge dropped a series of AI-generated NFTs, Divergent Ordinals, co-created with artist Polly Pierce (@pollyshot). The tokens are inscribed on the Bitcoin network, and there are 123 available for ETH 0.321 (approximately $522). There are five different “DNAs” (models), all dressed in Diverge-esque fashion, depicted on the artwork.
Alo: On 1 March, Alo launched unisex digital wearables on The Sandbox. Bucket hats, sweatpants and a hoodie are available. Users can enter a raffle to win the set of collectibles. 10 winners will be selected on 31 March, and will have access to future perks and rewards from Alo and The Sandbox.
OPI: OPI’s first NFT collection, #MeMyselfAndOPI NFT, was available to mint from 1 Mach. There are 444 NFTs available for ETH 0.1 (approximately $163.06). The 12 pieces were created by artists Serwah Attafuah, Jessica Ticchio, Paulina Almira, and Mikaela Stafford x Banoffee Music. The person who mints the rare 1/1 NFT can redeem it for the whole physical polish collection. Those who cop a limited-edition 1/10 NFT can redeem the shade that corresponds with their NFT. The drop is powered by Culture Vault and distributed via Ledger.
Shiseido: On 17 February, Shiseido announced its new NFT-based community programme. There will be 150 NFTs available; five go to the artists that participated in their design, and the remaining 145 will be distributed to winners of sweepstakes competition, who will be able to mint the NFTs on 3 March when the winners are announced. Utility includes up to £1,000 worth of skincare and samples gifted throughout the year, tickets to virtual and in-person events and access to exclusive content.
Institute of Digital Fashion: For IoDF’s first NFT drop, the digital fashion think-tank is minting the artwork of the ‘IoDF Emblems for Change’ NFT series. The 250 NFTs dropped on 24 February at NFT.Paris — some have already been claimed. Utility includes allow list access, AR capabilities (like an unlockable Snapchat filter), future perks as “emblem founders” and a unique role within IoDF’s Discord server. Proceeds will go to a humanitarian charity to support the recent environmental crisis affecting Turkey and Syria.
Rstlss: Designer Charli Cohen is teaming up with digital creatures Cryptoadz on a new set of digital garments. The digital wearables are available exclusively through the Rstlss app, wearable throughout the ReadyPlayerMe universe. Rstlss Key NFT holders and Crptoadz NFT holders got early access on 24 February, and the drop was available to the public the follyowing day.
Balmain: Balmain is unveiling a phygital Unicorn sneaker collection in partnership with digital fashion community Space Runners. Dropping mid-March, the NFTs will accompany physical shoes, with varying levels of features and rarity. The digital sneakers will be wearable in Space Runners’s “fashion metaverse” gaming world.
The New Face: In collaboration with stylist Imruh Asha, Web3 agency The New Face is exploring identity through masks. The NFTs can be used as avatars to communicate elements of a holder’s identity while disguising their physical appearance. The NFTs drop today, 21 February, and will also be presented at NFT Paris on 24 and 25 February. The only way to purchase is via an allowlist.
Marie Laffont: On 22 February, the French fashion designer is dropping her first NFT, This Is Not a Shoe (100 available). The video piece is inspired by Marcel Duchamp and his work with “readymades,” wherein ordinary objects are elevated to art. Laffont describes the intangible shoe as a “modern readymade”. The drop is in collaboration with P00ls, under the token company’s digital gallery and in-house NFT collective The Factory, which launched in January 2023. The drop is exclusive to $00 (P00ls’s token) holders.
GQ: The menswear magazine is dropping its first NFTs, available to mint on 8 March. GQ3 Issue 001: Change is Good is a collection of 1,661 NFTs, priced at ETH 0.1957 (approximately $308) in a nod to the magazine’s founding year. GQ tapped four artists to create work for the drop: Chuck Anderson, Kelsey Niziolek, Reo and Serwah Attafuah. There are 415 pieces by each artist, plus one collaborative piece. Utility includes a GQ subscription, the GQ Box, merch and access to the first GQ3 party in New York, in addition to founding member status (which will guarantee access to future events and drops).
Nars and Boss Beauties: Nars is dropping two complimentary NFTs in collaboration with Boss Beauties, in a bid to onboard more women to Web3. One NFT drops on 11 February and is exclusively for Boss Beauties holders, and the other is available to anyone to mint from 13 February. Utility includes access to virtual events, careers talks and makeup tutorials.
Vogue Singapore x 8sian: Love Chain NFT set from 8sian in collab with Vogue Singapore. Six designers including Ilona Song (pictured) offer NFTs (ETH 0.1). Minting begins on 13 January for Lovelist members, and on 14 January for the public. Holders get access to activities and games in Fashion’s New World in Spatial, including a scavenger hunt which is open until 15 March. Winners get an NFT with digital dressing utility. Digital wearable designs also to be exhibited in Club Vogue’s Spatial.
Puma: Puma is turning its cartoon mascot “Super Puma” into a PFP in celebration of the brand’s 75th anniversary. There are 10,000 PFPs available. Current Nitro Collection NFT holders will receive a free PFP for every Nitro NFT they have. There are also 4,000 PFPs available for non-holders to purchase. A remaining 2,000 PFPs will be saved for Puma’s partnership with 10KTF. Puma will be the first traditional brand to have a PFP in the 10KTF ecosystem.
Michael Woolery: On 1 February, the fashion photographer dropped his first NFT series, Alta. It included 10 one-of-one NFTs, priced at $604, available on Exchange.art.
NFT Factory x BNV: The two collaborated on a G2 GreenOne digital collectible, which dropped on 1 February. The image incorporates iconic Parisian monuments, and is offered exclusively to NFT Factory members, where it’s currently on display. The NFTs are free to mint for Node NFT holders.
Hublot and Takashi Murakami: Murakami is back for his fourth collaboration with Hublot. Made available on 2 February, it consists of 13 NFTs paired with 13 new Classic Fusion watches. There are 12 are accessible now to holders of at least one of 324 NFTs issued in April 2022 for the third collaboration. Holders have one year to trade the NFTs on Opensea. If a collector manages to get all 12 NFTs, they can buy the thirteenth “masterpiece” watch. If not, Hublot will auction off the watch and donate the proceeds to charity.
Mntge: Mntge’s first NFT collection is a collaboration with vintage fashion collector and Mntge co-founder Sean Wotherspoon. From today, holders can mint a 3D Mntge trunk (3,100 available). The trunk with two NFTs inside: one of three digital pieces curated by Weatherspoon and one of three digital ink bottles, designed by him. Holders can choose to “press” the two into a new, rarer NFT via Mntge site, or keep as they are. The pieces will be available to wear on avatars in a number of metaverse spaces in the future.
Flowerboy: LA-based flower shop Flowerboy is dropping limited-edition digital bouquets on 1 February. Prices range from $47 to $275. The bouquets were designed by founder Sean Knibb and the Flowerboy Project team, and were created with Verisart’s Web3 Shopify App. Payable by credit card, the digital bouquets are an easily-accessible way for the shop to grow its reach beyond its West LA community.
Prada: Prada’s February Timecapsule drop entails shirts with 1970s archival prints designed by Italian photographer Enzo Ragazzini. It’s the second of three Ragazzini drops, and is available on 2 February. Holders have the chance to win a “Prada Journey in Milan” for the brand’s Women’s Autumn/Winter 2023 show in February. Customers who bought Timecapsule pieces before they were attached to NFTs (which began in June 2022) also have the chance to purchase an NFT this time around, to join the Prada Crypted community.
PhygitalTwin: PhygitalTwin is dropping an activewear collection in collaboration with health and fitness expert Dr. Robin B. The FitRX activewear collection, which drops on 14 Feburary, includes 12 phygital and 6 digital-only items. A purchase grants access to PhygitalTwin’s VIP community, with utility that includes discounts, customisation opportunities and access to future drops.
The Fabricant: The Fabricant is dropping the first of its Wholand drops on 16 Feburary. XXStories (pronounced accessories) is a digital facewear collaboration with musician Sevdaliza. The NFTs can be worn in AR. With a mint price of $95, the NFT also doubles as a pass to the wider Wholand experience and future drops.
Nyx: Nyx’s DAO, Gorjs, is dropping its FKWME NFT, an access pass to unlock perks for the DAO’s first 1,000 members. Holders will receive at least 12 airdrops of artists’ NFTs over the first three years of DAO membership, in addition to token allocation for DAO governance. The allowlist opens for pre-mint on 31 January, and the full drop will take place on 1 February.
Lacoste: Lacoste partnered with Ethpass, which provides NFT ownership verification infrastructure, on a community events page. Once verified, Lacoste Undw3 (Underwater) NFT holders get a branded pass in their Apple or Google wallets that acts like a ticket.
Kaveras: On 4 December, CEO Marie Kim launched Web3-focused jewellery brand Kaveras. Its first collection, Taecho Collection, includes the Vision Necklace, an NFC-chipped piece that links to an NFT certification of ownership, provenance and royalties. It’s currently available for pre-order, and will drop in May 2023.
BNV and Weinsanto: September 2022’s M3talove collection that debuted at Paris Fashion Week is dropping as an NFT collection on 16 January. BNV digital tailors converted the six looks into 600 rare and super-rare NFTs. These come with both physical and digital perks, including tickets to K-pop girl group Lightsum’s concert and Zoom meet (they collaborated on the collection), front row seats at a Weinsanto fashion show, physical products and Discord channel access.
Mayan Warrior: Burning Man community Mayan Warrior is launching a digital collectible programme. Amulet NFT holders get guaranteed access to fundraisers and holder perks at the events, such as backstage access and an exclusive holder-designated area, in addition to physical gifts.
Pillz: In the second quarter of 2023, phygital startup Pillz is dropping NFTs that can be forged in exchange for a wearable phygital device (as a necklace, bracelet or keychain, for instance) for NFT-collectibles, which holders upload to the device. Pillz also offers a game with the device; owners can breed, grow and progress digital pets.
Syky: Digital fashion startup Syky is minting a total of 987 “Keystone” membership NFTs on 20 January for ETH 0.2 (around £257 at the time of writing). Syky is reserving 50 Keystone NFTs for aspiring Web3 fashion designers, who can apply via a process that opens later this month to receive an NFT at no cost.
Sheep Inc.: On 15 December, Sheep Inc. introduced the “Connected Dot” to their garments. Items such as beanies and sweaters now have (removable) scannable NFC chips sewn in. Customers can scan these chips to track their garments provenance (eg. CO2 footprint, farm info), and see and track the sheep their wool came from. It also has a Time Capsule feature, where owners can add images and videos related to the garment to the blockchain-based Dot.
Lukso: On 24 December, blockchain infrastructure Lukso released all three of its ”Whitepaper Collection” phygital products (a hoodie, tee and cap) for a 24 hour drop via Lukso’s new Maison Lyx platform.
Spin by Lablaco: From 4 to 26 January, Spin by Lablaco is hosting a Web3 Fashion: The Origin Story exhibition. Here, phygital wearables will be exhibited in VR, and viewers can try these on their avatars. The pieces are also available for purchase, ranging from €179 to €15,000. Curated by CFS Hub Fashion and Science Catalysts, designs are all from the CFS Hub programme from 2020 to 2022, from designers such as Auroboros, Lukhanyo Mdingi, Miss Sohee and Tokyo James.
OfficialNFTees: Web3 fashion company OfficialNFTees dropped a holiday sweater on 21 December, created in partnership with mobile authentication technology company Authentic Vision. The physical counterpart can be authenticated via the Holographic Fingerprint label, the scannable component that is similar to a QR code but is more secure, a first for the brand. The 300 sweaters (including multiple digital file types) are available on public network Hedera for 1575 Hedera (about $61).
Prada: Prada will drop its eighth Timecapsule NFT on 5 January as part of its monthly 50-item Timecapsule drop. The shirt features a 1969 design by Italian photographer Enzo Ragazzini. Members of the community will be able to attend the Milan menswear Autumn/Winter 2023 show on 16 January as part of a full “Prada Journey in Milan” experience.
Zales: The jewellery store dropped a Digital Diamond Heirloom video NFT, available for free with any order placed online on 13 December. Holders could choose to mint the NFT or forward the email with the NFT on to someone.
H Moser: On 14 December, the luxury watch brand released a physical timepiece with a QR code and linked NFT. Only 50 pieces are available, and each costs CHF 27,000 (or about $29,000). Authenticates ownership, grants access to a metaverse space and physical events, and gives purchase priority for future editions. It’s part of H Moser’s larger ambition to create a blockchain-based ecosystem, which involves an app that enables watch authentication via blockchain, access to a virtual Swiss chalet in the metaverse space and NFT art based on the company’s watches and craftspeople.
Swear London: The UK footwear brand’s first NFT collection is set to debut early next year, in collaboration with game studio Darewise Entertainment and digital clothing platform Skinvaders. It’ll live in the Life Beyond metaverse. Many of the details are still under wraps, but the NFTs will incorporate fiction gaming, fashion and storytelling.
Bbase: The eyewear brand’s first NFT collection to celebrate 20 years, in collaboration with Web3 artist radarboy3000. They are moving “data sculptures” based on data and algorithmic changes from Bbase’s bow index (a comparative tool for sustainable eyewear materials). The NFTs will be released in a series of free, limited edition giveaways throughout the year, with a total of 12 NFTs to be collected by the end of 2023. The collection is intended to highlight the brand’s journey to responsible design and innovation in the years since its founding.
Dolce Gabbana: On 13 December, Dolce Gabbana partnered with NFT collection inBetweeners on an NFT project drop on Opensea. The Drip Collection NFTs include 2,000 digital bears designed by artist GianPiero D’Alesandro, wearing one of 21 products from the D&G vault. In 2023, holders will be able to redeem D&G garments to match their bears. They’ll also receive a signed physical print. It’s a three tiered drop; Phase 1 for inBetweeners and DGFamily Box holders (ETH 0.69, approximately $864), Phase 2 for the public allowlist (ETH 0.78, approximately $977), and Phase 3 for the public mint (ETH 0.88, approximately $1,102).
Rstlss: Tied to the launch of designer Charli Cohen’s new digital fashion platform Rstlss, she’s launching a digital jacket (priced at ETH 0.069, approx. $75), which acts as a key to the platform. There are 1,000 available over 14 and 15 December, and buyers can cop three to keep, sell and mint, choosing from 10 artworks to customise. The jacket grants access to presales, brand updates and collabs. It’s wearable throughout Ready Player Me ecosystem.
Prada: On 1 December, Prada dropped the seventh iteration of its monthly Timecapsule NFT collection, which includes a holiday-themed sweater (for $3,750) and gifted NFT. As with previous Timecapsule drops, the utility includes invites to global events such as Prada Extends and Prada Mode.
Balmain: Artist Alexandre Arrechea created four phygital masks for Balmain, inspired by the 1950s-era Villa Balmain’s honeycombs and coinciding with a Miami installation. Digital animations (replete with bees) are paired with physical masks made of Swarovski Crystals and Crystal Pearls), and are available via MintNFT.com for $95,000.
Timex: Watch brand Timex is partnering with Bored Ape Yacht Club token holders on a drop of limited edition, one-of-one timepieces with corresponding digital twin NFTs, available to holders in the Bored Ape and Mutant Ape community from 4 to 31 December. Watches are fully customisable, from material to strap — a limit of 500 watches will be produced.
CFDA: To celebrate its 60th anniversary, the CFDA invited seven American designer brands — Coach, Michael Kors, Carolina Herrera, Diane von Furstenberg, Tommy Hilfiger, Vivienne Tam and Willy Chavarria — to create one-of-one NFTs with associated utility, including show invites, designer meet and greets and customised garments, available from 12 December, one week before The Sandbox exhibition opens. Opening bid prices range from $15,000 to $25,000.
Charlotte Tilbury: Charlotte Tilbury is offering POAPs to shoppers who visit its virtual holiday store, which launched on 17 November. The POAPs, which come in the form of virtual wristbands, will grant holders future utility including exclusive access to product drops and experiences.
World of Women: On 21 November, the NFT collection dropped its second merch drop. All 21,405 holders received a purchase link. The merch includes hoodies and T-shirts, hats, socks and a bomber jacket, customisable to the NFT colourway.
Level Shoes x Lanvin: Level Shoes is celebrating its 10-year anniversary by collaborating with Lanvin on a 100-item phygital sneaker drop. From 22 November, the physical shoes were made available at Level Shoes, Dubai Mall or online. The sneakers come with a scannable QR code to claim the NFT, which is wearable in Decentraland. Customers can also try on the shoes virtually using a Snap AR filter via the Level Shoes website.
Macy’s: The metaverse experience of the retailer’s annual Thanksgiving Day Parade displayed galleries of five NFT collections from Boss Beauties, Cool Cats, Gmoney, SupDucks and VeeFriends. Viewers had the opportunity to vote on their favourite project, and the winner will appear on a balloon during next year’s physical parade. The first 100,000 fans to vote received a free Macy’s digital collectible — those who choose to mint, holders of last year’s collectible, and holders of NFTs from the artists’ collections get additional voting power. Voting is open until 4 December.
[0]: Artist Krista Kim’s new virtual Ørb device, which dropped 12 November, wants to be the “browser of the metaverse”. Available for ETH 0.33 (approximately $370), it aims to provide connection points throughout a largely siloed space for metaverse experiences, including fashion brand events. The Ørb is accessible as a single-player experience, and a detailed roadmap outlines future plans that include customisation and the ability for multiple people to engage in the same space at the same time. The first 2,500 people to mint will be airdropped an NFT created by Kim as incentivisation to get in early.
Clarks: On 18 November, British shoe brand Clarks dropped a New York-inspired animated NFT made in collaboration with lifestyle brand Compound and BK the Artist; a limited drop ($700) grants access to a specially designed Wallabee shoe, which will be physically released during Art Basel Miami.
Givenchy: The 18 November NFT drop digitised six designs from the brand’s Bstory collab (€520 to €4790), in partnership with Web3 collective Felt Zine. Those who buy one of the six physical items receive an email inviting them to redeem their NFT upon purchase. Holders will get access to a future membership programme. There’s also potential for further future utility.
Adidas: Adidas Originals is back with its first wearable digital fashion collection. The limited collection of 16 jackets, part of a new product category called “Virtual Gear”, will be sold as NFTs. The pieces include a few features that have become hallmarks of digital fashion, with details that would be impractical or even impossible in the physical world. Owners of the Adidas Originals capsule NFT collection, which was airdropped to holders in May, have been allocated pieces at random. They can either reveal and replace their Capsule NFT by burning it, or they can sell it on NFT marketplaces without knowing which piece they’ve received.
Xtended Identity: On 11 November, the digital fashion brand dropped its genesis collection Love Warrior, its first wearable and rentable NFT collection. Each NFT has digital clothing, jewellery, wings and accessory wearables to be airdropped to holders every two weeks. Prices range from $39 to $299 to rent, with purchase/mint prices to be confirmed. The drop is geared towards onboarding women and LGBTQ+ community members to Web3, without needing a crypto wallet. Royalties from secondary sales will be split between the brand (45 per cent), LGBTQ+ resource hub The Center (5 per cent), and the holder (50 per cent).
DressX: The digital fashion retailer is dropping its first wearable fashion NFT collection: DressX Genesis. The 444 item bucket hat NFT drop, which is available on 16 November for ETH 0.05 (around $63 at the time of writing), includes a host of utility. Holders receive two metalooks (one of them wearing the NFT, one for their PFP), an AR wearable bucket hat, priority access to future drops, a Discord channel and DressX events (physical and virtual).
Crypto Packaged Goods: The NFT project s first capsule collection, Composable Clothing drops 25 November. Physical garments come with badges representing crypto communities such as CryptoPunks and BFF, whose holders are eligible to receive discounts on the collection. CPG holders can redeem the physical items for free. Garments come with NFTs that grant points in the upcoming CPG Rewards Programme. The collection will be showcased at Miami Art Basel at a 1 December token-gated event.
Mntge: New digital collectibles brand Mntge is dropping a mint pass on its December launch date (exact day to be confirmed). The pass will grant first access to future artist collections, entry to its token-gated Discord community, and the chance to own authenticated vintage items curated by founders Nick Adler, Sean Wotherspoon, and Brennan Russo.
Asics: Asics x Solana’s UI collection was open for pre-order from 4 to 9 November, in part to ensure minimal production waste. Buyers receive a loyalty Asics NFT with their GT-2000 11 shoes ($200), available to purchase with USD Coin (USDC) via Solana Pay. Expect a reward airdrop of a limited number of Asics-Stepn GT-2000 NFTs. The brand has also hinted at future token-gated experiences tied to the loyalty badge NFT.
Diverge x Sinead Gorey: The “Dress to Access” Diverge x Sinead Gorey NFT uses fractional ownership that grants membership to the Diverge community for physical and digital utility. It’s free to mint, however there are only 3,210 available. Holders will gain access to benefits such allowlist spots, raffle entries to win physical items, promo codes for physical pieces, and access to private community channels. One holder will receive a physical twin upon completion of a competition.
The Fabricant: The digital fashion house is launching NFTs as part of its new digital fashion initiative Wholeland. These wearable digital accessories are keys to participate in each chapter of Wholeland, which will include NFT drops, Web3 experiences and collaborations with brands and digital artists.
Dion Lee: The Australian designer’s first Web3 venture, which dropped on 25 October, is a 550-unit ‘Façade’ collection of two looks designed by Dion Lee, and rendered into 3D files by NFT artist Sam Walker. The collection explores ideas of identity construction and façade, tapping into Web3 ideas about freedom of self-expression. The NFTs can be purchased either as full looks ($1500-$4000) or individual pieces ($350) via the Bubblehouse site. Utility includes show access, VIP events and personal styling. A percentage of proceeds go to the women’s reproductive rights assistant project (WRRAP).
LØCI: British sneaker startup LØCI is enabling people to create their own virtual sneakers with sneaker geo-location game Aglet. Throughout the month of November, 24 semi-finalists will be chosen, and at the end of the month their designs will be minted as NFTs. They’ll also receive goods from the brand. The winner will collaborate on an IRL sneaker to launch in 2023.
Prada: Prada’s sixth Timecapsule NFT, dropping on 3 November, reinterprets 70s-style patchwork shirts using upcycled Prada denim from the archives. As with each drop, each physical shirt comes with an NFT which grants access to the Crypted community. This time around, Timecapsule holders are invited to a 9 and 10 November Prada Mode event in Dubai and the brand’s 1 December Art Basel Miami Prada Extends event.
9dcc: 9dcc’s IT-01 NFC chips are equipped with 200 POAPs for holders to build out their networks. At Miami’s Art Basel from 29 November until 3 December, IT-01 and IT-02 products are granted limited-edition POAPs. The two holders who receive and distribute the most POAPs over the course of the Miami event will win an IT-01 in the size of their choice — encouraging community networking.
Mercury Dasha: On 17 October, the digitally-native brand dropped ‘Beyond the Window’, a Halloween-inspired NFT collection. The 10 assets, which are listed from ETH 0.2, feature Mercury Dasha designs in artistic environments. It’s a “remix” of the brand’s past ‘Dark Arts’ NFT collection, says founder Rita Sheth. The new collection is available for purchase until Halloween.
DressX and Ready Player Me: DressX dropped a six-item Snake Collection for Ready Player Me on 18 October. The interoperable designs, priced at $64.92, or ETH 0.05, are wearable in over 2,500 virtual worlds. Holders receive a 3D asset of the garment, an avatar skin to wear via Ready Player Me, and the ability to try on a verison of the NFT on a photo of themselves. “The collaboration with Ready Player Me will help us to facilitate our vision and streamline our journey to the seamless and interoperable digital future of fashion”, says Daria Shapovalova and Natalia Modenova, co-founders at DressX.
Azuki: On 21 October, eight of nine of metaverse brand Azuki’s Bean-chipped Golden Skateboards were auctioned off. Once winners receive the physical skateboard, they scan the Bean Chip to receive a Physical Backed Token (PBT), which verifies authenticity and ownership, in addition to unlocking a dragon overlay for their Azuki NFT. The Golden Skateboard is the first implementation of Chiru Labs’s PBT and associated BEAN Chip.
Rimowa x Rtfkt: Luxury luggage brand Rimowa and digital native Rtfkt are launching a limited edition suitcase. It will be released first as 888 NFTs, available from 27 October on Rtfkt’s platform and priced at ETH 2.34 (around $3,000). Holders of an NFT will be able to redeem it for a piece of physical luggage during a future forging event. They ll then receive their physical suitcase in April — featuring pixelated motifs, among them iterations of Rimowa and Rtfkt’s iconography.
Vogue: In partnership with TRLab, Vogue dropped six one-of-one NFTs for $500, or ETH 0.38, from six global digital artists. Released on 11 October, the art was inspired by Vogue’s Meta-Ocean virtual world that launched the month prior. Holders will receive either a year-long Vogue Club or Vogue Business membership, in addition to access to exclusive events. The works were nominated by Vogue editorial teams and are on display in the Vogue Meta-ocean.
Richard Quinn: On 12 October, Richard Quinn dropped a £50 “rose NFT” in partnership with the British Fashion Council and Clearpay. The NFT art is inspired by the designer’s SS23 collection, featuring large roses. Fifteen holders will gain access to a party in Covent Garden and 35 to a limited-edition accessory collection. These will be sent to UK-based holders only.
Marina Raphael: Marina Raphael is collaborating with jewellery brand Venyx on a collection of space-age style handbags, released on 16 October. The first 10 to purchase a physical bag received an accompanying NFT in partnership with NFT marketplace and Web3 platform Niftify. The NFT features a digital rendering of the bag with virtual gems coming out. These gems will grant access to exclusive experiences and products and behind-the-scenes brand insights.
Deadfellaz: Deadfellaz is dropping a capsule collection with DJ Steve Aoki and record label Dim Mak. The collection, which features the Deadfellaz NFT artwork. It will be unveiled in LA on 29 October at “Deadzone”, a Halloween event at Skylight ROW DTLA. From the same date, items, including skate decks, tees and hoodies, will be available. It also includes a jacket exclusively available to A0k1verse and Deadfellaz holders that will be sold online after the event.
Photo*Vogue_: In partnership with digital art marketplace Voice, Photo_Vogue’s* first NFT residency artist collection went live on 3 October. Works on the theme of equity and justice from 81 artists from 29 countries are available on Voice.com via direct sales or auctions, many as 1-of-1 digital images. The residency programme lasted eight weeks, during which the photographers learned about the merits of NFT art — not only in terms of creative potential, but also in regard to ownership and profit. More pieces will launch throughout October and November.
Diverge: On 5 October, the metaverse fashion brand dropped its genesis (meaning first) total look, a “LeeLoo” jumpsuit, in collaboration with fictional avatar Ninocence and 3D artist Regie Surmina. After the outfit premiered on Vogue Taiwan, it’s now available as an NFT via NFT marketplace Foundation. A one-of-one NFT is selling for ETH 1.5, and three editions for ETH 0.4. Holders receive a 3D rendering of the art, a photo of them in the jumpsuit, a Decentraland wearable and emote, increased access to the Diverge Discord and a spot on the next drop’s allowlist.
GCDS: On October 7, the Italian brand dropped its first NFT, featuring its alien avatar Wirdo. 4,888 NFTs are available on Ethereum for $488 via the GCDS site. Utility includes access to collection pre-sales, a 30 per cent e-commerce discount and access to in-person events like concerts and the chance to win runway show passes. Revenue will go to charities: Offsetra, which focuses on aiding climate pollution via digital art creation (they’re helping to ensure GCDS’s project is carbon negative) and Ilga Europe, which promotes LGBTQI+ rights.
Hugo Boss: In partnership with Imaginary Ones, Hugo Boss’s Gen Z-geared brand Hugo, dropped a new collection of NFTs, comprised of 3D characters that are designed to raise awareness around mental health. The collection is made up of 1,001 NFTs, titled “Embrace Your Emotions” (EYE), and is slated for an early November drop. NFT holders will get access to merch, token-gated experiences and future drops, plus a 10 per cent discount on certain Hugo purchases over a 10-month period. To access a Hugo x Imaginary Ones EYE NFT, five hundred allowlist spots are allocated to those who buy a phygital Hugo limited edition T-shirt, and the remaining 500 are available to existing holders of Imaginary Ones’s genesis NFT collection, and those who partake in mental-health related activities announced on Imaginary Ones’s Twitter and Discord platforms from 4 October.
Kim Shui: On 7 October, the designer is dropping a capsule in partnership with entrepreneur and NFT creator Gary Vaynerchuk, whose Driven Dragon VeeFriends NFT will feature on a Shui-designed hoodie ($235), tee ($55) and beanie ($48) with custom Chinese embroidery. Driven Dragon holders will be able to claim different items and combinations depending on their tier. “Spectacular” Driven Dragon holders can claim all three, “Core, Rare, Very Rare and Epic” holders are eligible for a tee and a beanie, and all holders can claim a tee.
Wrangler: The denim brand has partnered with Web3 media brand and NFT collection Deadfellaz on a play-to-earn drop. Deadfellaz community members participated in the creation of a comic book strip. This choose-your-own-adventure interactive storyline was enabled by Web3 platform LTD.INC. The final comic strip was announced on 26 September, and two days later, 20 story engagement winners received a pair of NFC-chipped Wrangler jeans that link to an NFT of the comic strip. When scanned via the LTD.INC app, the NFC chip will link to on-chain proof of ownership and access to digital content and communities.
Paris Fashion Week: Tokens at PFW include Balmain’s newly launched Web3 hub Balmain Thread, to bring together its NFT projects on one platform and open access to exclusive products and experiences to members of the community. The Louboutin show made POAPs available to both in-person and online attendees of its 30 September show, with three different avenues of access. Vogue Ukraine and the Dematerialised collaborated on a three-designer NFT drop to showcase pieces from three Ukrainian designers: Bevza, Gudu and Ienki Ienki. The brands exhibited their designs in Paris on 28 September, following which digital garments will be available to purchase on DMAT as NFTs.
Moncler: Moncler is celebrating its 70th anniversary with a limited-edition drop of 500 “Maya 70” jackets that come with associated NFTs created by German digital artist Antoni Tudisco. Jacket owners will claim NFTs via a QR code, in partnership with Arianee, through which they can obtain access to new products and event invites. The NFTs will be available in October.
Satisfy: Paris-based running and lifestyle brand Satisfy will debut a new silver colourway of its 001 sneaker on 29 September. The first 50 of the €300 pairs purchased come with a corresponding digital twin: an NFT that will transform over eight weeks, based on real-life mileage data from exercise tracking app Strava. The evolution occurs over five different stages, as shoes become covered in ice over time. Holders of existing Satisfy NFTs will receive early access, and the NFT will be airdropped to new owners after the physical shoe is purchased.
Tials.world: The founder of apparel brand This is a Love Song is dropping a membership NFT linked to its new digital fashion community focused on sustainable and ethical fashion. Four types of membership passes will have base utility, and the potential to unlock additional utility when paired with other passes. Minting is set to open in October — free Membership NFTs are available to those who join the VIP, Platinum, Gold and Silver lists, joinable via the Tials.world Discord by submitting wallet details on the server. Members will have access to mentorship, scholarships and funding, along with physical and experiential perks.
OneOf: NFT platform OneOf is selling three iconic photographs of Marilyn Monroe, taken by Frank Worth. The three photos — Marilyn Monroe in Desk Chair (1955), Marilyn Monroe in Bathing Suit (1949) and Marilyn Monroe on Set of The Seven Year Itch (1955) — are available via 149 single Redemption Token NFTs. Holders can select which physical print they wish to receive. The pre-sale commenced on 22 September, and the main sale will begin at 3pm EST on 29 September. Prices range from $199 to $1,495 depending on OnePass or Globe NFT holder status.
Veneda Carter: On 23 September, LA-based stylist and jewellery designer Veneda Carter is dropping her first NFT artwork, in partnership with Hennessy and DTC NFT marketplace BlockBar. Carter’s gold NFT art will accompany the limited edition Hennessy Paradis Golden Edition decanters, which will retail for $2,500.
New York Fashion Week: NFTs made appearances at Tommy Hilfiger, Vogue World and Puma, among other shows. At the phygital Tommy Hilfiger show, guests were invited to claim one of 1,500 NFTs via touchless codes on graffitied walls on-location. At Vogue World, guests were invited to claim a POAP as a digital marker of attendance. Puma’s physical show was followed by a virtual “parallel metaverse fashion show experience”, which included NFTs with limited-edition redeemable physical sneakers. Models also closed the show by revealing physical versions of Puma’s NFT sneakers.
Alo Yoga: On 10 September, Alo Yoga launched an NFT-integrated capsule collection in partnership with crypto company MoonPay. Each piece in The Aspen Collection (prices for which range from $54 to $1425) comes with a digital authentication certificate NFT that verifies authenticity and ownership. The NFTs unlock access to token-gated experiences, including personalised shopping, invites to Alo House events and access to Alo Wellness Centres. HyperMint (MoonPay’s self-service NFT minting platform) will lead the mint and distribution of the NFTs.
Rebecca Minkoff: The designer is partnering with global fashion and NFT marketplace Mavion for a 3,000-piece drop of unique NFT artworks featuring Minkoff bags. The lottery-style drop will take place on 12 October and will involve tiered access for approximately ETH 0.1 ($172). All 3,000 holders will be able to contribute to two physical handbag designs, but 400 of the 3,000 will receive a physical bag — if they hold two NFTs, and these turn out to be a pair, with the artwork reveal (which also reveals the “winners” of the physical bags) about a week after the mint. All “Rebecca Minkoff X Mavion NFT” holders will also receive access to seasonal perks and royalties from future metaverse and gaming collabs.
CFDA: In celebration of its 60th anniversary, the Council of Fashion Designers of America is auctioning commemorative NFTs to benefit the CFDA foundation. In the “Lighting the Path of American Fashion”, launching the week of 14 November (after the 2022 CFDA awards), “iconic moments” will be available as NFTs with utility perks that will grant owners access to as yet undisclosed experiences. These will be designed by eight CFDA members: Diane von Furstenberg, Michael Kors, Carolina Herrera, Tommy Hilfiger, Koch, Willy Chavarria, Aurora James and Vivienne Tam. All were tasked with producing NFTs that reflect the brand’s journey. Polygon Studios, BNV and Arianee are development partners.
Wrangler: Wrangler is giving away 20 pairs of vintage NFC-chipped 1960s jeans in partnership with PFP collection Deadfellaz. The jeans are branded with scannable logos that link to a corresponding NFT, and are verified as original sixties Wrangler jeans by NFT platform LTD.INC.
Fabrix and The Dematerialised: Hong Kong-based virtual fashion initiative Fabrix is partnering with The Dematerialised to spotlight twelve HK digital fashion designers. A 15 September NFT drop follows an 11-day physical installation at creative hub PMQ HK, with the view of expanding access to digital fashion, which ended on 11 September. The 12 digital designs will be available as NFTs on DMAT, BlueArk and DressX, and prices are yet to be confirmed.
The Fabricant: Amsterdam-based digital fashion house The Fabricant minted 4,161 digital fashion NFTs in its first year since pivoting to a studio format, resulting in royalties of 26,169.66 FLOW (more than $57,000).
Dour Darcel: On 30 August, the community-first NFT collection released fashion-focused ‘Dour Fits’ clothing bundles. The NFTs, which are selling for ETH 0.03, or $45, are in the style of avatar Darcel Disappoints. They’re social media avatars and can also be used in the upcoming blockchain fashion game Dour Fits, which is slated for release during New York Fashion Week.
Rtfkt: Nike-owned digital product creation studio Rtfkt is introducing more phygital clothing. On 31 August, it debuted CloneX Forging, which includes 10 token-gated collections that enable holders of its CloneX avatars to redeem physical items for NFT collectibles by “forging” them. Each collection includes physical fashion items such as hoodies, T-shirts and shoes, co-branded with Nike. Except for socks and caps, all forgeable items are NFC-tagged, so owners can link physical and digital products. To mint the NFTs, holders must own the corresponding Clone X avatars, whose attributes align with specific collections – except for the limited edition Clone X Genesis T-shirt, which is free to mint and forge by any Clone X holder. After the 31 August mint, owners have one week to forge their physical items once the minting period closes on 7 September.
Azurbala: Web3 media business Tally Labs is dropping a collection of NFT avatars wearing fashion unique to the Azurbala universe, home to Bored Ape member Jenkins The Valet. The collection is available to Bored Dangerous NFT holders, who will be able to ‘burn’ that NFT and pay ETH 0.08 for an “Azur Root” NFT. This can then be exchanged in the world for an Azurian PFP NFT which is dressed in a unique outfit inspired by both streetwear and formalwear, with future clothing releases planned.
9dcc: On 23 August, the Iteration-01 release from Gmoney’s luxury label 9dcc opened for 72 hours, offering 1,111 NFTs for 0.3 ETH (about $510) tied to NFC-enabled T-shirts. The drop — 9dcc’s first — was available exclusively to Admit One holders (one per holder for the first 48 hours, then up to 10 for the last 24). Once minted, owners can choose to either receive the physical product or “vault” it. In late September, owners will be airdropped a voucher NFT from 4K, which gives them the option to use the voucher to enter their delivery address and receive the item, or to keep it in a vault for safekeeping.
Showstudio: Photographer and Showstudio founder Nick Knight’s first NFT, ikon-1, is a collection of avatars created in collaboration with Jazzelle Zanaughtti (the Instagram influencer known as @Uglyworldwide). The 8,000 artworks consist of photorealistic avatars created using combinations of 200 unique traits, styled by Zanaughtti. Once minted, NFTs will unlock future utility via Showstudio’s virtual space. The drop date is slated for release this fall. Upon minting, owners gain access to a personalised homepage with an expanded view of the NFT, and access to future Showstudio Web3 programming.
Vera Bradley: On 14 September, Vera Bradley is dropping 440 Heritage Pass NFTs as part of the brand’s new metaverse venture World of Vera Bradley, in celebration of its 40th anniversary. The NFT will feature the brand’s Jilly bag in four archived prints, and come with a physical bag in one of the prints. The Heritage Pass is set to sell for $82. Holders will also be eligible for early access to the forthcoming second drop in October, the proceeds of which will go to Vera Bradley Foundation for Breast Cancer.
Afterpay: In the lead up to NYFW, Afterpay has enlisted five designers for their Keys to NYFW NFT drop. Each NFT depicts a different branded key which will unlock a physical item or NYFW in-person experience. The five brands are Altu by Joseph Altuzarra, Jonathan Simkhai, Kim Shui, AnOnlyChild and The Blonds. Fifty NFTs are available per designer, totalling 250 designer NFTs up for grabs. Priced at $100, the NFTs were made available for purchase from 23 August. Afterpay also dropped 250 free NFTs. All profits will go to Free Arts NYC.
Rotate Birger Christensen: Rotate has partnered with Web3 Marketspace The Dematerialised ahead of Copenhagen Fashion Week, releasing a rendition of the brand’s Theresa dress as an NFT and AR try-on filter on Snapchat. The AR try-on dropped on 11 August for the brand’s Copenhagen Fashion Week show, and the ‘ROTAT3 Phygital’ NFT is set to launch on 18 August. The digital pair will sell for €800 on The Dematerialised, along with 80 ‘ROTAT3 Digital’ NFTs, priced at €80, which activate membership benefits including early access to new collections and a forthcoming NFT next season.
[ Ledger ] Market x Brick NFT: After a successful Genesis Pass drop, minting platform [ Ledger ] Market — also known as [ L ] Market — is partnering with artistic hub Brick, releasing a maximum of 10,000 NFTs. The Brick venue has physical space in LA and will purchase land in the metaverse, where it will host events, from concerts and comedy shows to financial literacy and crypto security classes. NFT ownership grants free entry to Brick’s physical and virtual events, and voting rights over what these will be. Minting will take place early September, with the exact date to follow. If any NFTs remain after the 24-hour allowlist window, those on the waitlist will have the chance to mint.
Sothebys NY: Sothebys NY’s Art as Jewelry as Art sale, taking place from 24 September until 4 October, will include an NFT: the digital twin of Francine Ballard of Metagolden’s Ethereum Expedition ring. The ring is inspired by the intercontinental rocket launches that are likely not so far off from our future reality. Metagolden envisions this ‘phygital’ pairing as doubling the value of the buyer’s investment, as they will receive both the physical gold ring and digital rendering.
Endstate: On 9 August, digital-first sneaker brand Endstate’s Drop 2 introduced 1,000 “Statecraft” sneakers sold as NFTs. These are redeemable for one physical pair, linked via an NFC chip. The chip will enable owners to authenticate their sneakers through NFTs, and attend digital and physical token-gated events. Available in four colourways, both the physical and digital shoes have variable attributes that correspond to six tiers of rarity, from different backgrounds to variants on the shoes themselves. Of the 1,000 available to mint, there are four one-of-one NFTs, designed by four different artists. All NFTs are available for ETH 0.3 each.
World of Women x The Fabricant: The World of Women x The Fabricant collaboration invited NFT holders to co-create digital fashion pieces, with almost 3,000 designs minted and revealed on 4 August on The Fabricant Studio’s Discord. The digital fashion NFTs combined 24 colours, 20 materials and 27 garments, resulting in more than 300,000 possible combinations. Two community members then had the opportunity to be digitally dressed in their garments, chosen based on submitted mood boards of their creations and revealed on 15 August.
Prada: Prada has created 50 gender-neutral shirts connected to NFT twins using upcycled fabrics from archive collections (the 1950s and 1920s) as part of the Timecapsule Collection. Holders in the “Prada Crypted” Discord get “unique events and experiences”, including a “full Prada journey in Milan” and an invitation to the September fashion show. The drop is set for 4 August, and is linked to Prada Timecapsule, Prada’s ongoing monthly 24-hour drops. The price is yet to be announced, but the first drop sold for about $1,000 each. In keeping with the two previous NFT-attached drops, NFTs will be issued on Ethereum infrastructure using Aura Blockchain technology.
Tiffany Co: Tiffany is entering the Web3 space with 250 limited edition Cryptopunk-inspired pendants. These will be available via an NFT pass evocative of the jeweller s famous blue box. From 5 to 12 August, Cryptopunk NFT profile picture owners will be able to purchase an “NFTiff Pass” for ETH 30 (about $52,000 as of 28 July) on nft.tiffany, which connects to owners’ digital wallets. Each Cryptopunk will be interpreted by Tiffany designers into custom pendants which will feature at least 30 gemstones and engraving with the Cryptopunk series number and Tiffany logo on the back. Digital renderings of the pendant can be expected as NFTs in December, and the physical jewellery will be delivered in early 2023.
Endstate: The NFT-connected sneaker company has signed American football talent DeVonta Smith in their first athlete collaboration. The brand, whose physical shoes are linked to NFTs via NFC chips, will debut a signature sneaker that will release digitally first and offer exclusive digital and in-person experiences centred around Smith. The drop can be expected in Autumn 2022. “We’re excited to work with DeVonta to design a sneaker that embodies what makes him special — generational talent, hard work, high character and impeccable style,” says Bennett Collen, Endstate CEO and co-founder.
Mostly Heard Rarely Seen: On 1 August, the Jonathan Koon-founded fashion brand is debuting an “8-bit” collection, to be sold in luxury department stores such as Selfridges and Saks 5th Ave. The garments are QR-coded and will unlock digital twins that are both wearable in Highstreet World’s metaverse and mintable as NFTs. The items will retail for $120 to $275, which includes both the digital twins and a pack of Highstreet World tokens.
Vada: Jewellery and eyewear brand Vada has partnered with Ty Haney’s CBD wellness company, Joggy, on a physical eyewear collection, priced at $200 to $250. From 19 July, the goods are sold via NFT on Web3 platform Try Your Best (also helmed by Haney). Holders can vote on a fifth style and the launch party city.
Azuki: In May, NFT brand Azuki airdropped 10,000 tokens of a Twin Tigers Jacket to their holders. On 19 July, Azuki made the physical jackets available to be redeemed, making it their first apparel drop. These are redeemable for a reversible physical jacket inspired by 1940s Sukajan jackets, for 30 days only. Royalties from the secondary market will support Stand with Asians.
Markarian: NFT marketplace Bubblehouse partnered with womenswear label Markarian to offer 150 Markarian Private Salon NFT memberships. Some of the memberships are free, others range from $30-$3,000. Eight holders, some chosen by raffle, will get tickets to the SS23 show, plus other perks such as private style consultations.
Betty Boop: Boop Frens is a collection of 8,888 one-of-a-kind NFTs, in which a newly 3D version of Betty wears digital fashion by Myami Studio. Set to mint on 9 August, ownership will grant access to virtual wearables and metaverse fan experiences.
Jason Wu: Jason Wu has released one-of-one digital, wearable version of Michelle Obama’s Inaugural Ball dress, which will be auctioned via DressX. The winner also gets two tickets to the NYFW show and to meet the designer, and cannot resell or re-auction it. The auction ends 11 August.
Sam Knight: Hair stylist Sam McKnight is selling 300 editions of artworks by artist Laura Laine, which is inspired by his book, as NFTs. The digital goods are priced at £200.
Prada: After an immediate sell-out of its first digital NFT twin Timecapsule collection, Prada’s July Timecapsule will have 50 gender-neutral shirts, each made from fabrics from the Prada archives and coming with an NFT.
Lance V. Moore: San Francisco based mask artist has released a physical and digital version of masks by Moore (created with digital artist Vini Naso) and worn by Lady Gaga and Grimes. The NFTs will be auctioned as part of the “Masks of the Immaterial” collection, on digital art platform Dissrup.
Rebecca Minkoff: US brand Rebecca MInkoff will release two NFT drops with fashion NFT project Mavion.world. The first in July is 55 NFTs; five unlock benefits, including physical accessories and fashion week tickets.
American Eagle: American Eagle has partnered with NFT collections Starcatchers, Little Lemon Friends, The Littles and WonderPals on a limited collection of hoodies and shirts showing the NFT art.
Ai Tominaga: Digital twin NFT of supermodel Ai Tominaga, which was created with art company Startbahn and advertising company CyberAgent, will be sold on OpenSea this summer. The model wears LVMH Prizev finalist Tomo Koizumi.
Salvatore Ferragamo: Salvatore Ferragamo’s new Soho store includes an immersive booth that lets people customise designs from artist Shxpr that it will mint as free NFTs on the Ethereum blockchain via Opensea, up to 256 to start.
Gucci: Gucci invited 29 artists to create Gucci-inspired works to auction on Superrare; it also joined the Superrare DAO with a $25,000 investment.
Old Navy: The Gap Inc-owned company Old Navy will release 1,994 NFTs of mascot Magic the Dog wearing a flag T-shirt on 29 June. The NFTs will be sold for $0.94 (aside from one one-of-one auction), which also gives a physical T-shirt in-store and online.
Diesel: Italian brand, Diesel released up to 5,000 digital versions of the Prototype 3D sneaker created with Neuno on 14 June. Free versions were given to neuCard holders, with access to physical and virtual experiences.
Ambush: Three phygital “multiverse” sneakers called 100S made with recyclable materials will be available from 20 June. The NFT will be raffled at Stadium Goods Soho and in Ambush’s Silver Fctry metaverse.
YSL: L’Oréal Group’s Yves Saint Laurent Beauté has partnered with Arianee and created a token-gated webpage for its Web3 projects, starting with 10,000 YSL Beauty Golden Blocks that will give perks including a premiere launch and access to future drops.
Ahluwalia: 40 out of 45 digital African-inspired tracksuits for London Fashion Week will be sold via NFT platform Brand New Vision for ETH 0.25 (around $300), and come with a Decentraland wearable. British designer Priya Ahluwalia says 40 per cent of revenue going to the Black Cultural Archives.
Gap: Three levels of digital artworks by artist Demit Omphroy (from TEZ 2 to TEZ 50, or around $3-$75) will be sold on Gap’s website, which also supports fiat. The one-of-one auction (comes with a painted Gap denim jacket) and digital Gap dog hoodies in play-to-earn dog NFT game Dogamì, will be promoted on Gap Threads Discord server and is available from 7 June.
The Clear Cut: Diamond ring customers can pay an extra $500 to buy an NFT to digitise and authenticate the diamond’s GIA report; insurance document; sentimental photos and videos associated with the process; as well as repairs and resizing details.
Rtfkt: Digital fashion startup Rtfkt and luxury fragrance brand Byredo have partnered on a perfume for Web3. The collaboration includes a digital “aura” and the ability for collectors to customise and buy physical fragrances by merging NFTs.
Fancurve: From 7 June, limited digital wearable fan jerseys from the blockchain-enabled digital fashion platform and La Liga football club Real Betis Balompié will launch for €40, via www.fancurve.com. Metaverse wearability is planned.
Coin Club: The planned private London members club, whose lifetime membership is sold as NFTs. The digital goods starts with 111 Fat Cats for 11 ETH each and is available from 30 June.
Prada: NFTs tied to its limited-edition Timecapsule product drops (on the first Thursday of every month) will be available for 24 hours. On 2 June, a gender-neutral shirt designed in collaboration with artist Cassius Hirst comes with a free NFT, up to 100, with the price yet to be announced. Anyone who previously bought Timecapsule pieces will be gifted NFTs, giving access to perks that will be revealed on a new Discord server “Prada Crypted”.
Nyx Professional Makeup: The L’Oréal-owned brand partnered with People of Crypto Lab on a collection of 8,430 non-binary avatar NFTs and a Pride event on The Sandbox starting 24 June. Owners of the avatars can customise their gender identity and sexual orientation, and avatars will wear makeup inspired by Nyx products.
Frederique Constant: The luxury watchmaker is turning the best-selling Classics Worldtimer Manufacture watch into 888 generative NFTs for 0.0888 to 0.123 ETH (depending on Exclusible membership) starting 28 May.
The Fabricant: The Fabricant and World of Women created a 27-piece digital fashion collection inspired by WoW characters, sold via invitation-only NFT co-creation platform The Fabricant Studio. Studio users, WoW NFT holders and select communities can customise pieces with digital fabrics and mint them as NFTs, starting in June.
Gmoney: The Web3 influencer and investor’s “Admit One” free mint on 25 May was open to “curated parties” and POAP holders for four days, granting access to his forthcoming “universe of IP” with an aim to be hype-free, without a roadmap, to gauge collector loyalty.
Aglet: Premiere metaverse sneaker game, Aglet, will release 10,000 Aglet One “OG” in-game sneaker NFTs for 189 Gold Aglet, followed by 300 physical Aglet One sneakers for preorder for $250, this month. The platform says physical sneakers will come with an in-game Aglet One “IRL NFT”.
Nike x Rtfkt: From 25 May people who own a Space Drip NFT from Rtfkt can “forge” 19 different designs of physical Nike AF-1 sneakers for 0.333 ETH, approximately $675.
Getty Images: British-American visual media company will release a portfolio of NFT products and collections derived from a library of more than 465 million images, some of which will be available to the public for the first time. The NFTs will be available via a marketplace on Candy Digital and minted on the Palm blockchain.
Boohoo: Fast fashion retailer Boohoo has teamed up with four female NFT artists to create an “affordable and inclusive” collection of 30,000 avatars with 230 unique characteristics, including Boohoo apparel. Owners get access to airdrops, a Discord server, events and prizes. The collection was available to presale on 15 May.
Mango: Five NFT artworks featuring Mango clothing will launch later this month, and will be displayed in its new New York store and on Opensea (not for sale). More Decentraland NFT wearables and a wearable POAP for opening party attendees will also be available.
Balmain: French luxury fashion house entered a long-term partnership with NFT marketplace Mintnft to launch its single, dynamic Non-Fungible Thread, which evolves over time, combines the physical and digital, and includes special perks.
Cristóbal Balenciaga: “Cristóbal Balenciaga: To the Moon” NFT collection, is created by the brand’s former artistic director Lorenzo Riva and inspired by 8,000 drawings by the late designer. The NFT collection is available on Crypto.com NFT from July. Select owners can receive Balenciaga items, designer gift cards and physical drawings.
Rolex 2018 GMT-Master II Pepsi: Fractions linked to the luxury timepiece, valued at 33,000 USDC (stable coin) total, will be sold as NFTs at 120 USDC each via startup Koia. The platform stores physical valuables on behalf of users to allow investment-minded co-ownership.
Ivy Boys: South Korean illustrator Aaron Chang and creative studio BBRC Studios have teamed up to release 7,777 unique NFT avatars inspired by American Ivy League style. Owners get IP rights, private membership, and merch collections. Various tiers at 0.1 ETH and 0.12 ETH, available from 9 May.
Flower Girls: The fashionable Flower Girls NFT collection issued POAPs for attendees of the Mary J Blige and Pepsi Strength of a Woman festival on 7 May.
Rares: The sneaker collection platform’s Hype Drop L Club invites people who lost out on lotteries on Nike’s Snkrs app to submit screenshots and pay $5 or $60 for an NFT, depending on rarity (built on Flow). Future perks are planned.
Stepn: Move-to-earn running app Stepn and sneaker brand Asics released a limited edition NFT sneaker mystery box collection, launched on the Binance NFT marketplace; people purchase an NFT and move outdoors to earn tokens.
Nimany Club: As part of its launch on 28 April, Nimany Club has unveiled a lottery of 1,810 NFT digital watch variations in various rarities. Collectors can hold NFTs, bundle and burn them for a digital upgrade, or burn for a physical watch.
Renowned LA: Based on a time-travelling “Auracle” superhero, this NFT release and streetwear collaboration includes 5,555 digital collectibles for 0.11 ETH. Customers who purchase select characters are able to redeem physical clothing, and will launch later next month.
Terminal 27 X Mowalola: A collection of 1,000 NFTs from LA retailer Terminal 27 and fashion label Mowalola includes anime-styled robots and motorcycles, which are minted on Terminal27.com. The digital goods comes in five styles in rarities from 50 to 600. NFT-gated experiences are expected to launch later this spring.
Susan Alexandra: The accessories brand made free wearable NFT shoes, bags and earrings for Absolut.Land in Decentraland, created by the vodka brand for Coachella, unlocked via engagement. QR codes also unlock filters for digital try-on.
Cult Rain: 999 3D animated NFTs available from 27 April tied to physical varsity jackets (valued at $1,800) via CultandRain.com. Four designs in four colourways include a “community” jacket with patches from CryptoPunk #465, The Heart Project and WonderPals. Prices tba.
Matte.World: A membership club from creative agency Matte (clients include Prada, Cartier, YSL). Its NFT projects include 333 Black Cards (an all-access lifetime pass for 2 ETH) and ongoing, collectible Black Badges (treated as Web3 tickets to live streams, gifts and more, for 0.05 ETH).
Louis Vuitton: Louis Vuitton has added new quests and new NFT rewards to its standalone game app, Louis: The Game. Players who reach a certain threshold will have the chance to qualify for an NFT raffle, running until 4 August, that will distribute a total of 10 new NFTs that feature the game’s character, Vivienne, who functions as an avatar on social networks, similar to an LV PFP.
Rodman’s Barbershop: Former NBA champion and colourful personality Dennis Rodman has released a collection of more than 5,000 NFTs with hairstyles mimicking Rodman’s looks. The drop is available on Opensea.io for approximately $175 and was created with NFT Studio Metacurio.
Diverge: The “metaverse fashion brand’s” first NFTs aim to be “it bags of the metaverse” with 40 wearable bags and backpack designs. The NFTs are available for 0.15 ETHs, sold via DressX, and give access to airdrops, future drops, wearables, skins and cosmetic items.
501 Alchemist: Sneaker designer Tuan Le and studio Maverick Create have teamed up to release wearable metaverse sneakers, available on Decentraland and Sandbox. The drop, which takes place on Nifty Gateway on 13 April, will happen in three tiers: $390, $1,950 and auction prices soon to be announced. Half of royalties go to Humanium Metal, which addresses gun violence.
Gucci Ghost: Artist Trevor Andrew, also known as the Gucci Ghost, will retire the Gucci Ghost and translate all creations, including website, Instagram account and art-filled Brooklyn studio, into digital replicas. The creations will be auctioned as NFTs on Makersplace.
Paco Rabanne: Fashion house Paco Rabanne is launching NFTs in collaboration with Selfridges in late April and plans to use the profits to finance additions to the house’s archive. Prices for the 56 NFT dresses will start at £600, centred on 12 conceptual, opulent show pieces from early Paco Rabanne. The NFTs will feature in a specially designed Selfridges.com experience.
Vogue Ukraine and Vogue Singapore: The sister titles created a “Fashion for Peace” collaboration with six artists to sell 50 editions of various designs at 0.5 Eth each on Opensea starting 15 March. Proceeds from primary and secondary sales are donated to Save The Children Ukraine.
Rebecca Minkoff: As a follow-up to an earlier collection for New York Fashion Week in September, the designer created six digital-only pieces via Dematerialised, €100 to €1250, in editions from 10 to 150, starting 18 March. NFTs include access to a branded experience and products in Roblox; the accessories are wearable in Snapchat and Instagram.
Neuno: The digital fashion marketplace s alpha launch includes 3,000 unique membership “neuCards” in different tiers that give pre-sale access to upcoming luxury and streetwear NFT drops and a gifted Diesel NFT, starting at 0.02 Eth.
Vogue Business__: __Issued 120 NFTs as a token of attendance to a Vogue Business event in Dubai, via the Arianee app and represented as a card-like 3D design. The NFT, once accessed and acquired via a QR code at the event, includes event photos and a month’s free membership to Vogue Business.
Colette: The former Parisian boutique debuted a collection of 25 unique NFTs in collaboration with cyclopean avatar project Darcel Disappoints, 10 of which where auctioned on Opensea on 20 March for 48 hours, five reserved as giveaways for Dour Darcels token holders, nine raffled to Dour Darcels holders for 0.2 Eth and one will be reserved for Colette. Buyers will receive a custom Casetify phone cover with their name, token number and NFT as the artwork, along with a Dour Darcels hoodie.
Kesh: The multimedia artist created a hoodie that activates AR effects; to acquire, people buy one of 888 corresponding NFT artworks for 0.08 Eth.
Flex: Digital sneaker hub Flex has released a new AR NFT try-on app which launches with animated sneakers designed by artists Johwska, Finn Rush-Taylor and a collection by agency Monument. Consumers can purchase the digital goods on marketplace Rarible, then “flex” via the app.
Rave Review: The Stockholm-based upcycling brand will release 3,333 unique “Cryptopanties”, minted on Solana. The main channel for engagement is Instagram. NFTs will give access to future digital and physical drops, and are available to the public from next month.
XR Couture: International digital fashion collection platform, XR Couture, has released ten editions of six digital outfits starting at .101 ETH ($260). The digital goods come with Decentraland wearable for Metaverse Fashion Week, as well as a virtual fitting and AR filter.
Alice + Olivia: Animated avatar of the “Stace Face” 20th anniversary rainbow print will be given to 150 people who buy a corresponding blouse ($375), and will give priority access to Randi Zuckerberg’s NFT course.
Champion: Champion Athleticwear and tech company Tafi have teamed up to gift 888 Non-Fungible People PFP NFT owners with Champion apparel and accessory NFTs, enabling owners the option to “upgrade” their avatars to be wearing Champion.
Louis Moinet: Louis Moinet, watchmaker and inventor of the chronograph, has released 1,000 unique generative digital timepieces for ETH 0.2 ($5,500), sold on NFT platform Exclusible. Those who purchase an NFT will receive “digital unlockables” including AR wearability as well as a chance to win one of two physical $19,500 watches.
Virtue Worldwide: Vice creative agency Virtue Worldwide has teamed up with Web 3.0 marketplace The Dematerialised to release three non-gendered digital fashion items. The pieces, which dropped on Monday, incorporate insights from a recent digital fashion study, shared exclusively with Vogue Business. The NFTs are free and available in limited quantities.
Blvck Genesis: French designer and founder of Blvck Paris Julian O’hayon has created 9,999 randomly generated Blvck avatars. Purchasing an NFT will give customers access to the exclusive Blvck Paris collector’s community as well as events, fashion collaborations and rewards. The avatars are sold via Openaea.
Bad Binch Tongtong: Digital fashion lab Xtended Identity and New-York based fashion designer Terrence Zhou have teamed up to release three designs — a pink heart ball dress and two mermaid tails. The pieces will drop on 3 March and will debut exclusively on The Dematerialised during Paris Fashion Week.
François Berthoud: Swiss illustrator François Berthoud has released four NFTs — two animated limited editions and two single editions — which will be sold on Makers Place. The original physical illustrated works, including a 2018 Bulgari necklace, 2019 Bulgari Snake and two Serpent animations come with the first of each NFT sold. Berthoud will also raffle a 1997 Dior mask NFT on 28 February.
Modern Mirror: New York-based fashion innovation company, Modern Mirror debuts into the metaverse with a one-of-one video of a 3D model of “bionic pop artist” Viktoria Modesta wearing digital fashion. The garments are designed by 3D fashion designer Sam Goodyear. Customers can use the digital garment throughout metaverse platforms, via Artano marketplace auction. The collections dropped on 21 February during London Fashion Week.
Weinsanto: Weinsanto launches its first phyigtal NFT powered by Spin, which the brand says is fully circular. The first NFTs sold along with physical pieces from designer Victor Weinsanto at Paris’s Dover Street Little Market provide authenticity, provenance and life cycle details, accessed via clothing label QR code.
AZ Factory: Paying homage to the late Alber Elbaz, 45 fashion houses collaborated on the collection, Love Brings Joy. The five T-shirt styles ($310-$375) sold with an NFT of an Alber Elbaz drawing that give access to the AZ Factory membership programme. In order to claim ownership of the NFT, customers are required to scan the garment’s NFC tag.
Altuzarra: Luxury women’s ready-to-wear and accessories brand Altuzarra released NFTs of three coloured prints and books, which were tied to physical products given out at its New York Fashion Week show on Sunday. The NFTs, created using Polygon via the eco-friendly NFT marketplace Bubblehouse, are available in various rarities in yellow (150), blue (125) and red (25).
Markarian: Markarian, a luxury womenswear label founded in 2017, released a video of a box with pearls for guests attending the show on 14 February. By scanning the QR code, guests gain access to the NFT for free via Bubblehouse.
Eckhaus Latta: Eckhaus Latta is dropping a series of 10,000 unique NFTs including 10 looks; 10 seasons; and 10 rare “surprises”. The NFTs will give access to Web 3.0 paradise Club Eckhaus Latta. The release date has not been confirmed.
Roksanda: Roksanda has teamed up with Institute of Digital Fashion (IODF) and Clearpay to release multiple version of a 3D gown sold on the fashion brands e-commerce site for £25 (500), £250 (250) and £5,000 (10). Each tier unlocks a new feature, including 3D animation and digital wearability.
Jonathan Simkhai: LA-based luxury designer Jonathan Simkhai is creating a number of NFT versions of his NYFW designs, which were presented via a virtual show in Second Life.
Pacsun: American retail clothing brand Pacsun collaborated with artist Sara Shakeel on a one-of-one NFT, which is being auctioned on Opensea. Shakeel has previously worked with Vogue, Nars and Mercedes.
Collab Bears: Former Ralph Lauren VP and creative director Audrey Schilt, who conceptualised the Polo Teddy Bear, is launching Collab Bears NFTs; owners can access designs created by yet-to-be-announced collaborators and get a chance to enter the Collab Bears brand DAO.
Ben Sherman: British menswear brand Ben Sherman launched 250 unique “Team GB Humanz” NFTs on 4 February in partnership with Tokns Commerce and Humanz. Available on TeamGBNFT.com for £300, the figures are wearing versions of Team GB’s Beijing 2022 Olympic Winter Games ceremony looks. The NFTs accompany a physical limited edition Ben Sherman x Team GB collection.
Rkfkt: Rtfkt, which was acquired by Nike in December, released “loot pod” NFTs in partnership with NFT experience creator On Cyber on 5 February for owners of its CloneX avatar NFTs. They function as an extension of Space Pods, a display gallery for metaverse goods. The virtual sneaker maker is also auctioning a “Mnlth” (monolith) box, whose contents are yet to be revealed. Both the loot pods and Mnlth bear the Nike swoosh logo.
Hapebeasts: London design agency Digimental Studios revealed 8,192 NFTs of 3D animated apes wearing streetwear on 4 February to their owners. The NFTs, which were minted on 19 January, sold for $600 each on Open Sea. Some were later resold for more than $80,000. The drop corresponds with a forthcoming metaverse concept store, Hapewalk, that provides a space for collaborations and brand extensions.
Ambush: Ambush is dropping 2,022 NFTs of its iconic Pow! jewellery design on 14 February. The NFTs function as membership cards; owners will have exclusive access to special perks including products, events, limited edition collaborations and experiences. The brand, which launched in 2008 with Pow!, announced the NFT collection via its Discord server.
PacSun: American retail clothing brand Pacsun launched its second NFT collection, Pac Mall Rats. The collection initially offered three Pac Mall Rats to represent three retail locations, but will be expanded to 300 unique NFTs that correspond with all retail locations. The collection was auctioned on OpenSea until 7 February, with each NFT starting at $200 and accompanied by a physical garment with the selected Pac Mall Rat pictured.
Kenzo: To celebrate the Kenzo Boke Flower collection with new designer Nigo, Kenzo is giving away 100 NFTs that “unlock exclusive access” to each limited edition drop by Nigo. Consumers can register via the Kenzo website until 13 February. The winner will be announced on the LVMH brand’s Discord server.
Valde Beauty: The lipstick brand is selling at least 134 NFTs for $200 to more than $2,500, on Bitski. Perks, depending on level, include a corresponding Decentraland wearable, a digital artwork and physical lipsticks. The project launched with a Decentraland party on 27 January.
Asprey: For its 240th anniversary, crown jeweler Asprey is partnering with automotive brand Bugatti on a one-of-one NFT sculpture of a Bugatti, created at Asprey’s new digital studio. Bugatti and Asprey clients will be able to commission their own sculptures and NFTs to unlock content and features. February timing is yet to be announced.
The Fabricant: On 1 February, The Fabricant begins its invite-only opening of Season One of its design studio, which invited designers to submit raw materials for people to mix and match into their own digital fashion NFTs. Participants can mint, wear and trade their NFTs to earn FBRC tokens, which let them participate in future decision-making.
Adidas and Prada: Starting 24 January, Adidas and Prada crowd-sourced 3,000 consumer-submitted photographs, selected by raffle, to be minted into NFTs for free for the original creator to own and sell if they wished. All images were combined into a patchwork NFT to auction and display in Prada and Adidas stores.
Instagram content
StockX: Called Vault NFTs, a limited number of physical sneakers from StockX will be tied to NFTs, starting 18 January .This will enable people to buy and sell sneakers without ever holding the physical item.
Champion: Champion will partner with Daz3D’s Non-Fungible People NFT series. Of the 8,888 people who who an NFP NFT, 888 of those will get free NFT tokens that they can choose to redeem for a digital Champion wearable for their NFP to wear. The timing, at press time, was yet to be determined.
Gucci: Gucci partnered with animated celebrities company Superplastic for “Supergucci”, which includes a three-part drop of 10 unique NFTs that come with physical ceramic sculptures, via superplastic.co and Gucci Vault. The drop coincides with vintage pieces from Gucci Vault, and is launching 1 February.
.jpg){kind=tracking}
The Gap: The Gap released four levels of limited-edition NFTs with artist Brandon Sines. Sold on Tezos, prices range from about $8.30 to $415 (plus an auction). A certain threshold gives access to buy a physical hoodie, from 13 to 24 January.
Satisfy: Running brand Satisfy released a series of 20 “bundles”, each including a one-of-one vintage running tee, vintage Runner s World magazine and one-of-one NFT of a 3D logo in partnership with Ledger. The auction benefitted We Go Outside Too, from 14 to 16 January.
Balmain and Barbie: Balmain and Barbie partnered on a series of NFTs made up of three Barbie avatars wearing digital versions of the Barbie and Balmain collaboration collection from 12 to 14 January. The highest bidders (which reached more than $21,000) also got a physical set of Barbie clothes.
To become a Vogue Business Member and receive the Technology Edit newsletter, click here.
Comments, questions or feedback? Email us at feedback@voguebusiness.com.
The fashion exec’s guide to the metaverse
Resale, rental and NFTs: Vogue Business Index reveals top trends in innovation
