The Vogue Business TikTok Trend Tracker

TikTok has turned songs into No. 1 hits, birthed micro-trends and cultural movements and created a shared lexicon of jingles, phrases and vignettes among its 1.2 billion users, 70 per cent of whom are Gen Z, according to the video platform.

Here, Vogue Business will share weekly trend insights using exclusive data from TikTok.

2025

December

As the temperatures drop, TikTok users are searching for #WinterFashion inspiration. The hashtag is up 68% week-on-week to 2.6 million posts, with videos including long wool coats, cozy knits and tips on how to layer and stay chic in the cold.

With the holidays approaching, it’s time to share your #WishList. Searches are up more than double compared to last week to 1.9 million posts. Some videos under the hashtag include the usual PJ sets and phone cases, while others joke their list includes “mental stability” and “a lotto win”, part of an ongoing meme.

Similarly, users are also searching for #GiftGuide inspiration, which is up 52% week-on-week to 1.3 million posts. The best-performing guides offer niche curation for personality types like “gift guide for the It-girl” or “gift guide for the chic cool girl who has everything”.

The latest in Gen Z online discourse, #NikeTech and the #QuarterZip are trending, up 1,125% and 1,647% week-on-week, respectively. The trend originated from a viral video by user Jason Gyamfi, who joked, “We don’t do Nike Tech. We don’t do coffee. It’s straight quarter zips and matchas around here.” On one hand, the trend represents Gen Z men opting for a more mature, aspirational ‘quiet luxury’ aesthetic. On the other hand, the original poster and his friend are both Black men, so some viewers have read the joke as a commentary on how appearance is policed differently across racial groups. In this interpretation, the contrast between “Nike Tech” and “quarter zips” highlights the unspoken pressures Black men can face in professional or predominantly white environments, where dressing in a more traditionally corporate or neutral style is sometimes seen as a way to avoid bias and signal professionalism.

#Strangerthings returned to our screens last week for its fifth and final season, and fans are bingeing the show. In anticipation of its release, fans enjoyed ranking their favourite Hawkins moments, their top soundtrack songs and their predictions for the new series.

Another major release, Wicked For Good and its accompanying press tour caused a stir online once again over recent weeks. TikTok audiences are sharing funny clips from the press tour, lip syncing to the soundtrack and analysing the relationships between the cast members, on and off screen. The buzz has seen both #Arianagrande and #Wickedforgood surge on TikTok over the last week.

Whether it’s non-basic gift guides for your partner or chic ideas for your own wishlist TikTok is full of #ChristmasGiftIdeas. A huge portion of Gen Z, and lots of millennials are turning to the platform for holiday inspiration this year.

The football season is back, and sports fans around the world are rejoicing, sharing highlights, dance videos and their favourite kits on the platform with the hashtag #Footballisback. Whether it s a professional league or a local team, fans are anticipating the season ahead and looking ahead to the World Cup in 2026.

November

It’s tiiiiiiiiiiiime. As Christmas draws nearer, #MariahCarey has been teasing her return throughout November, and TikTok users are here for the ride. Many in the US are already sharing content of Carey as they enter the holiday season this Thanksgiving.

Spirituality is surging among young consumers, as they turn to celestial and spiritual forces in crazy times. People are highlighting #FullMoonVibes across the world, sharing manifestation spells and wishes.

Homeware continues to thrive on TikTok and #HighEndFurniture is a key category. Users are sharing their favorite luxury furniture buys online, or tips for great furniture dupes from global manufacturers.

Ahead of Thanksgiving, creators are sharing their #FriendsgivingIdeas for tablescapes and recipes; lining up their friends to break down their achievements and give thanks this year.

In the UK, audiences wait with bated breath for the #JohnLewisChristmasAdvert each year. And now, it’s live! Audiences are sharing reactions and spoofs of the video across TikTok.

October

The #MensBracelet hashtag highlights TikTok’s fascination with both refined masculinity and understated luxury. It features everything from leather bands and chain links to designer pieces paired with watches and streetwear. Spanning tutorials, unboxings and styling edits, it feeds into the broader shift of men’s jewellery from niche to mainstream.

With over 22,000 posts, #DIYCostumes tap into the space where creativity and accessibility collide. TikTokers transform thrifted finds and household materials into rail-worthy looks, often documenting the process through sped-up tutorials and transitions. The hashtag is particularly relevant during seasonal peaks like Halloween, but maintains a year-round presence through cosplay and festival fashion.

#PradaSS26 celebrates the Milanese brand’s Spring/Summer 2026 collection through a digital-first lens. The feed mixes backstage footage, street style captures and campaign edits that spotlight Prada’s balance of intellectual minimalism and emotional storytelling. Creators dissect key runway moments, reinterpret silhouettes and pair archival pieces with new releases. The conversation reflects Prada’s enduring influence on how fashion narratives are constructed online.

Counting more than 7,000 posts, #ChristmasBags captures TikTok’s latest festive gifting trend: themed goodie bags exchanged between friends. The feed is filled with creators assembling and unboxing personalised gift sets, often colour-coded or tailored to shared aesthetics. From skincare minis and candles to stationery and sweet treats, the hashtag reflects how gifting has become a form of creative expression and social connection — a playful extension of TikTok’s wider DIY culture.

#LVSS26 channels the anticipation surrounding Louis Vuitton’s most recent ready-to-wear show into a vibrant stream of TikTok content. The feed blends runway recaps, close-up details and outfit recreations by emerging creators. From street clips and reactions to influencer styling, the hashtag demonstrates how Louis Vuitton’s cultural influence extends far beyond the runway.

Fashion’s biggest moments now unfold on TikTok, too. With over 535,400 posts, #ParisFashionWeek has become a parallel runway where editors, emerging designers and creators document everything from backstage fittings to street style. It offers immediacy over exclusivity, and is proof that fashion week’s cultural power now lives as much in real-time commentary as it does in the official schedule.

#SaintLaurent highlights how the brand’s product ecosystem performs across TikTok, from the Cassandre handbag and Opyum heels, to knitwear and tailoring from its recent SS26 show. The feed is led by unboxings, styling edits and campaign snippets that reflect how the label’s visual identity converts into social media storytelling. Saint Laurent’s presence on the platform underscores its status as both a cultural signifier and a consistent driver of luxury online engagement.

With over 40,900 posts, #AcneStudios has become a home for TikTok’s creative and design-forward community. The hashtag embodies the brand’s experimental identity, from structural tailoring and muted tones to layered textures and campaign remixes. Creators are often seen deconstructing collection highlights, reinterpreting runway silhouettes, and infusing pieces with their personal design language.

Channeling the heart of sneaker culture on TikTok is #CoolKicks, which mixes hype and heritage with personal storytelling. Under the hashtag, users are unboxing rare drops, reviewing the latest releases and showcasing their favourite sneakers for daily wear. It’s not just about the shoes, however, it’s how they anchor identity, subculture and community in motion.

Following one of the season’s most-anticipated designer debuts, the #DiorSS26 hashtag offers a space for creators to reimagine the latest collection through their own lens. The feed layers runway footage, street style adaptations and behind-the-scenes moments, making the catwalk feel alive and accessible. It’s where heritage meets remix culture, and where Dior’s seasonal vision evolves at the hands of TikTok’s creative voices

Olivia Dean’s ‘Man I Need’ is shaping up to be the star’s breakout moment. With over 700,000 TikTok creations, the track’s soulful storytelling and smooth vibe have made it a go-to sound for everything from relationship edits to cinematic travel content. The momentum is fuelling its rise through the charts — most notably in the UK — and building major anticipation for her upcoming album The Art of Loving.

Raye’s brand-new single ‘Where Is My Husband!’ has already inspired more than 30,000 TikTok creations, becoming one of the month’s fastest-growing UK trends. The song’s playful lyrics have taken on a life of their own, with creators leaning into wedding skits, satirical dating edits and tongue-in-cheek speculation about who the “husband” might be.

Her Words Kill is witnessing an unexpected TikTok-fuelled comeback. Their 2005 hardcore track ‘Sir, This Is a Cutthroat Fashion’ has gone viral as the backdrop to a tongue-in-cheek trend highlighting everyday quirks. What began as a niche post has exploded to over 828,000 TikTok creations, pushing the underground anthem into the cultural spotlight. In the US, streams of the track surged 869 per cent in one week, introducing the band to a new generation of fans.

Fresh off the record-breaking success of ‘Manchild’, Sabrina Carpenter has quickly followed up with ‘Tears’, a track that’s already inspired nearly 200,000 TikTok creations. Fans have latched onto its witty lyrics about relationships and responsibility, turning them into parody “responsible boyfriend” edits, choreographed dances and even Ikea flat-pack challenges. Carpenter herself has leaned in with behind-the-scenes content and playful posts that have only fuelled momentum. The official video, featuring Colman Domingo in drag, in homage to The Rocky Horror Picture Show, has further amplified the trend.

Nearly a decade after its release, Billie Eilish’s breakout ‘Ocean Eyes’ is enjoying a renaissance on TikTok, this time driven by a “gaze” or eye-framing trend, often filmed in pairs or alongside beauty elements. Creators are using the track to frame intimate, lingering looks that heighten its dreamy atmosphere. This has dovetailed perfectly with TikTok’s new Flip Story format, where fans use paired images and videos to tell “how it started vs how it’s going” stories of relationships, careers and personal glow-ups.

September

With over 3.1 million posts, #KaiCenat captures the rise of creator-driven entertainment, where spontaneity and humour set the tone. The high-energy American Twitch streamer entertains fans through interactive games, commentary and interviews with celebrity guests. The hashtag reflects a broader shift towards community-first content and the growing influence of digital personalities beyond traditional platforms.

Blending emotion with visual allure, #OceanEyes has amassed over 601,100 posts on TikTok, becoming a go-to tag for content that leans into intimate eye close-ups and moody storytelling. Often bridging beauty, fashion and music, the trend signals a wider embrace of vulnerability and atmospheric aesthetics in digital culture.

Making a key moment in the tech-meets-lifestyle calendar, September’s annual #AppleEvent has generated over 323,200 TikTok posts, as creators, consumers and brands alike converge to analyse the brand’s product drops and design shifts in real life. The hashtag underscores Apple’s continued influence not just in innovation, but in shaping conversations across digital platforms.

With over 188,700 posts, #DancingWithTheStars bridges the legacy television and digital fandom as audiences turn to social media to relive standout performances, behind-the-scenes moments and celebrity transformations. The hashtag also highlights a broader trend revitalising formats through online engagement and commentary.

Captivating millions with its striking imagery, #BloodMoon has accumulated over 154,100 posts on the platform, displaying a mix of celestial beauty and mystical intrigue. The hashtag reflects a growing intrigue with the universe, merging the awe of natural phenomenon with elements of spirituality and introspection through online communities.

TikTok users are turning to @LifeOnFilm for a dose of nostalgia, as grainy textures, soft filters and sun-drenched frames bring video moments to life. With a feed that feels like flipping through an old photo album, the account taps into TikTok’s growing love for lo-fi storytelling, whereby creators swap polish for authenticity.

@SassySixStrings engages TikTok users at the intersection where music meets personality. With bold covers and playful takes on guitar culture, the account strikes a chord with both seasoned players and casual listeners. Paula, the self-proclaimed “rockstar” behind the handle, taps into TikTok’s broader music community where creators are reimagining classic instruments through humour and individuality.

Followers are rallying behind @BrehannaDaniels, a figure who represents the collision of sports, culture and storytelling. As the first Black woman pit crew member in NASCAR history, her content blends behind-the-scenes glimpses of the racing world with motivational insights and unapologetic authenticity. She also taps into TikTok’s appetite for barrier-breaking voices, offering viewers not just representation but inspiration.

TikTok creators and fans are being increasingly drawn to @ZoeBaptisee, an account where dance leans into emotion and self-expression. Her feed is a vibrant mix of energetic choreography, fashion-forward styling and playfulness. With a growing audience of 2.8 million followers across TikTok and Instagram, Zoe channels her creativity and positivity with every move, inviting her audience to join in.

“I’m funny but don’t make me prove it,” says @_AshByFlorence_. Her feed is a mix of playful clips that nod to theatre culture and life highlights, like red carpet events. Through her comedy-led content, she incorporates musical theatre references, personal storytelling and show tunes with ease.

TikTok users are ushering in the autumn season with baked goods, candles and nostalgic comfort watches like Harry Potter and Gilmore Girls. The #CozyAesthetic, which has 125,000 posts, taps into a wider ‘comfort culture’ trend as young people are curating their surroundings — and their outfits — to prioritise warmth, nostalgia and feel-good living.

With 58,900 posts, #FallShoes highlights a pivot towards transitional staples such as knee-high boots, ballet flats and loafers. Creators are using footwear to signal personal style and experiment with autumn layering.

From oversized hoodies to stretchy trousers, #ComfyEssentials are trending, reflecting a broader lean into everydaywear that balances practicality and softness.

With over 243,600 posts, #WirelessBra positions comfort-led lingerie as an essential, with creators showcasing functional styles that are supportive of different body types. The trend mirrors a larger shift away from rigid dress codes.

As workwear-inspired styles continue to remain popular, #StarchedJeans are trending. The stiff denim is being reimagined as a styling choice, giving a more formal and crisp look that has the added benefit of durability.

Coldplay — ‘Sparks’

While currently embarking on a sold-out tour, ‘Sparks’ by Coldplay has reentered the algorithm with over a million TikTok videos posted to its sound. Alongside featuring in film and TV character edits, Gen Z rising artists Sombr and Benson Boone have both gone viral after performing the love song at their concerts and sparking a trend of covers.

Pink Floyd — ‘The Great Gig in the Sky’

Decades after its original release in 1973, ‘The Great Gig in the Sky’ is back in the spotlight thanks to the ‘Directed by Robert B. Weide’ film credit trend, where users post funny and awkward transition videos documenting what they expected to happen versus what happened in reality, inspired by the comedy sitcom Curb Your Enthusiasm, directed by Weide.

Chappell Roan — ‘The Subway’

Chappell Roan’s raw and relatable anthem ‘The Subway’ is making waves on the app, propelled by both her recent performance at Reading and Leeds Festival as well as the release and promotion of her music video for the emotional ballad. Taking over the streets of NYC, fans found mysterious posters dotted around the city and a Rapunzel-esque wig draped over a fire escape in Hudson.

August

The first half of Wednesday season two dropped on Netflix earlier this month, and TikTok users are sharing their favourite moments from the series, including iconic moments from star Catherine Zeta-Jones and fan edits of #WednesdayAddams, played by Jenna Ortega.

Working women are slowly becoming key influencers in the TikTok space, so it’s no surprise that more and more creators are sharing their #WorkWeek on the platform.

September approaches, and with that, many parents are sharing content of their children’s #FirstDayOfSchool.

As Lionel Messi continues his run at Inter Miami, TikTok users are taking to the platform to share highlights from recent games, as well as key moments from the football star’s long career, with the hashtag #MessiOnTikTok

It may be almost a decade since the #HamiltonMusical’s original cast performed the full show on Broadway, but a recent reunion of key cast members at the Tony Awards, and an announcement that the show will hit cinemas in September, has prompted a TikTok resurgence.

As home-cooked food continues to trend on TikTok, @FromScratchWithBob__ is carving out a loyal following, with 670,700 followers and over 3.2 million likes. While Nara Smith has gained popularity for cooking entirely from scratch, Bob’s approach is leans into relatability, comfort and homeliness rather than aspiration.

As users become more aware of the misinformation on TikTok around health and beauty, creators with credentials are gaining attention. Junior doctor @DrFayeBate shares candid insights into her day-to-day life in healthcare, while debunking myths about TikTok wellness trends for her young female audience, from cycle syncing to the fear mongering around cortisol levels.

With almost a million followers, Brazilian creator @EulariFreitas shares relatable content about her life and relationship, vlogging her study sessions and international trips.

Known for her bubbly personality and girl talk content, @Trinity.Blair combines storytelling and humour, sharing everything from glow-up tips, to tricks for texting your crush, to funny ‘story time’ videos. The creator has gained a loyal following of two million, primarily made up of Gen Z girls.

Adjacent to self-help content, spirituality is also building momentum on TikTok. With 251,000 followers and 6.8 million likes, @AnastasiaArtemiou’s content blends self-growth with spiritual guidance and even spells, resonating with her Gen Z community.

Despite #Fendi being in a time of transition following the departure of artistic director Kim Jones, the brand is trending on TikTok as users post their hauls and vintage finds.

With Halloween on the horizon, #costumeideas are circulating the platform as users share inspiration across everything from pop-culture icons to reinterpretations of classic Halloween archetypes.

#Menshirts are having a styling moment with creators reimagining classic tailoring toward the tail-end of the summer.

Just as kitten heels have taken off again in the mainstream, it seems that the pendulum may be swinging toward #platformheels, which are back in the spotlight as users show how to style the chunkier silhouettes.

Meanwhile, wearable and accessible luxury is winning over fans, particularly the #ToryBurchbag. The brand has been doing a big push on TikTok with creators showing off what’s in their bag.

CMAT — ‘Take a Sexy Picture of Me’

What began as a playful dance routine by TikTok creator Sam Morris (@JustSamMorris) is now one of the most popular trends on the platform this year. The routine, set to the second verse of CMAT’s ‘Take a Sexy Picture of Me’, directly mirrors each lyric. It includes miming stirring for “baker”, a house shape for “home”, a baby bump for “family maker” and so on, finishing with a defiant point to the self on “now tell me, what was in it for me?” The trend merges choreography with commentary on the invisible labour, expectations and image standards women navigate today.

Video creations: 176,800

Levi Heron — ‘The Glen’

Starting out as a heartfelt remix made for a birthday party, Levi Heron’s rework of ‘The Glen’ is now the folk rave anthem of the summer. Originally a melancholy folk tune by Beluga Lagoon, the remake gained traction when TikTok creators began pairing it with drone footage of Scottish landscapes and surreal memes. This evolved into a new wave of ceilidh pride — from rural Scots to the diaspora in New York and Melbourne — with TikTok users reimagining traditional dance culture through a modern electronic lens. Users are adding bagpipes, kilts and even Gaelic translations to their posts, creating a whole visual and cultural universe around the track.

Video creations: 158,000

Lorde — ‘Man of the Year’

Lorde’s ‘Man of the Year’ has quickly become one of TikTok’s most emotionally resonant storytelling sounds. What started as a personal track about identity and reflection, has been reinterpreted by the community into a slideshow trend where users are sharing their journeys through past relationships — the lessons, the red flags, and the moments they’ve grown from. The trend has sparked important conversations around growth, resilience and emotional well-being.

Video creations: 184,400

July

Michael Rider made his Celine debut during Couture Week earlier this month. And scores of TikTok users took to the platform to review the show and congratulate the designer, for what was widely heralded as a very strong debut. The halo effect has been strong, with #Celine surging throughout July following the show.

From Oasis to Beyoncé, summer’s biggest tours are in full swing, and #ConcertOutfits are surging on TikTok, as users share their inspiration, from Western to Britpop and beyond.

The Hermès #Birkin remains a constant source of fascination for audiences on TikTok. From commentary on how to get one, to the history of the style, and even the first ever Birkin bag, #Birkin has been trending lately on the platform.

Gen Zs want more mileage from their jewellery. And brands like Hey Harper and Atolea that provide waterproof gold and silver plated pieces are finding popularity on TikTok, as #WaterproofJewellery is trending.

#SquidGame season 2 is upon us, and after season one took the world by storm, it’s no surprise that season 2 is booming on TikTok

The new #Superman movie was released earlier this month, driving a lot of attention on TikTok, as users share interviews with the cast and the studio shares behind the scenes content of lead characters Clark Kent and Lois Lane.

Nothing beats a Jet2 holiday, or so they say. #Jet2Holidays has been trending on TikTok as the audio from the ads has gone viral this summer. Users are sharing spoof voiceover videos, and the singer Jess Glynne and voiceover artist Zoe Lister – who soundtracked the original ad – even reunited on Capital Breakfast radio last week.

Are you #AuraFarming? Aura has already become a buzzword on TikTok. But now, users are referring to aura boosting behaviours as “aura farming”. A key example is Indonesian #BoatKid, or 11-year-old Rayyan Arkan Dikha, who went viral for dancing during the annual Pacu Jalur boat race in Sumatra.

TikTok is no longer a platform just reserved for Gen Z. Creator @kate_keo is one of Tiktok’s fastest growing creators, creating content with her parents Jane (74) and Joe (80) in their bungalow. From making cocktails to imparting words of wisdom, the duo are resonating hard with the TikTok audience.

Another older TikTok creator that’s building buzz? Is singing sensation @grandad_sings, who has captured the hearts of TikTok users with cover versions of popular songs from the likes of Coldplay or Lana Del Rey. His videos have generated a staggering 17.4 million likes.

Shifting gears slightly, creator @lukehughesss has garnered almost 6 million likes on TikTok for his comedy videos, approaching strangers in the park and asking them to film him doing tricks, which often results in him playing tricks on them. Jump scares (and laughs) aplenty.l

Storytime creator @ britishbroski has become known for her rapid storytimes, explaining real life situations at double speed, from holiday disasters to being ghosted IRL. With relatable, unpolished videos, she’s managed to garner over 1 million likes.

Gardener @thebeardedplantaholic has taken TikTok by storm for his poetic musings on botany. As Gen Zs increasingly seek to go offline and “touch grass”, this kind of content is only set to grow.

From music merch to slogan T-shirts, graphic tees are trending on TikTok, as people increasingly search for fashion that holds cultural significance.

The summer holidays are approaching for many, and TikTok users are turning to the platform to find the perfect #BeachOutfit, from swimwear and cover-ups to accessories.

On TikTok, consumers’ lifelong search for the perfect tote continues. Creators are sharing their top picks on the platform, from brands like Coach and Polène to newer, lesser known labels.

Nike has carried out a major marketing push over recent weeks, from the brand’s sub-four-minute-mile attempt in Paris at the end of June, to a widespread social media campaign around the new LD-1000 shoe. It’s paying off, as #TeamNike, a hashtag used by creators and athletes that work with the brand, is trending on TikTok.

The Sports Illustrated swimsuit show took place in early June, with a star studded line-up including rugby star Ilona Maher, influencer Alix Earle and TV personality Bethenny Frankel. Content from the show and discussion around the event saw the #SISwimsuit hashtag grow.

This week, we’re spotlighting some of the month’s trending creators across fashion and entertainment. First, transgender creator Alexis Blake (@_Alexis_Blake) posts about beauty (including GRWMs), her surgeries and finding her style. Recently, Blake has also been posting about her wedding preparation and looks.

Polina (@Such.Polina) works across fashion and film, often blending the two — for instance, in one of her top videos, she breaks down the significance of Demi Moore’s yellow coat in The Substance. Outside of her film analyses, Polina shares her own outfits (most recently to watch Olivia Rodrigo in Hyde Park).

Queer illustrator and creative Bee (@BeeIllustrates) posts her colourful artwork, from the process to the finished product. She also posts ’fit checks and ‘makeup inspo’ tutorials (which are often colourful, just like her art).

Like Polina, Molly (@MollyAtMidnight) creates content at the intersection of fashion and film. She recommends “wlw” (woman-loving-woman) movies for viewers to watch, and shares outfit ideas — usually related to film or television shows, whether it’s merch or outfits inspired by movies.

Lastly, creator duo Yaya and Lloyd (@HandLuggageOnly) are travel creators who post top destinations around the world. There’s less fashion, but plenty of luxury hotels and restaurants to add to the list.

June

#Jewelry is soaring on TikTok, as a rising number of young consumers invest in pieces that are set to last. The focus? Maximalism, rings and bracelet stacks.

From Jonathan Bailey’s flip flops to Alexander Skarsgård’s short shorts, menswear has been a hot topic as of late. And now, we’re in the middle of men’s fashion season, so it makes sense that #MensFashion is trending on TikTok.

We might have seen the skinnies and bootcuts return, but it seems for Gen Z, all roads lead to #BaggyJeans. Creators are sharing their denim recommendations, hauls and styling tips.

Some content formats on TikTok come and go, others, like the OOTD, endure. This month, #OOTDInspo is trending, as users share daily outfit recommendations for the summer season.

People turn to TikTok for solutions, so it’s no surprise users are taking to the platform to find the perfect #Bra for all sizes and body types. There’s also been an uptick in styling videos, helping users figure out which bra to wear with certain outfits.

From recipes and restaurant recommendations to food hauls and tastings, #Foodie content is booming on TikTok, as evidenced by mammoth queues outside the latest viral café or food stalls, from New York to London.

Following the announcement of the Avengers: Doomsday release next year, #Marvel is surging on the platform, as users share their thoughts on the cast, which includes Vanessa Kirby, Pedro Pascal and Florence Pugh. Elsewhere, users are speculating about what’s to come, or sharing their favourite clips from the Avengers franchise (and press tours) so far.

Top streamer Kai Cenat’s divisive #StreamerUniversity, designed to school young, smaller creators on how to become big streamers, has taken over the gaming community discourse in recent weeks, with millions of young streamers signing up to enroll.

Paris Saint-Germain head coach #LuisEnrique is being celebrated by fans on TikTok this month, after the team’s impressive Uefa Champions League win. Fans surprised Enrique, who lost his daughter Xana six years ago, by holding a huge image of her over the stands at the final. The moment, and Enrique’s hard work over the season, have reached TikTok virality.

Summer has set in on the platform, and users are sharing their #OutdoorFun, from swimming to hiking.

Skye Newman — ‘Family Matters’

In an extraordinary breakthrough, Skye Newman has achieved what few artists dream of, both of her first two singles landing in the UK Official Top 20. The TikTok community has played a monumental role in the rise of Family Matters , as millions of fans embrace the track for intimate confessionals, healing narratives and raw emotional honesty.

Video creations: 65,000 posts

PinkPantheress — ‘Tonight’

PinkPantheress dialed up the drama and dove into club-pop territory with ‘Tonight’, a sparkling, restless anthem about lust and reckless longing. Sampling Panic! At The Disco and layered with jittery synths, it’s a Y2K fever dream built for TikTok.

Video creations: 72,000 posts

Connie Francis — ‘Pretty Little Baby’

More than six decades after its original release, ‘Pretty Little Baby’ by Connie Francis has found viral resurrection. A once-obscure B-side, the 1962 hit now soundtracks TikToks filled with baby reveals, puppy montages and soft vintage-filter aesthetics.

Video creations: 2.5 million posts

#ClothingHaul: Haul culture continues to thrive among Gen Z, as TikTok users share their latest fashion hauls on the platform and review pieces.

#Bikini: As we move into summertime, TikTok users are sharing their bikini recommendations, from beachside body positive content to bikini hauls and hacks.

#LuxuryBags: TikTok users’ fascination with luxury goods (and luxury dupes) is showing no sign of slowing. And it’s not just shopping content, discussions continue on the platform around luxury quality, as young consumers become more discerning than ever.

#TankTop: Again, summer fashion content is booming on the platform this month, as users search for the perfect tank top and creators share their best picks from brands like Skims, Tank Air, Aritzia and more.

#MidSizeFashion: Often overlooked by luxury labels, mid-size creators are trending on TikTok, as they share their mid-size holiday looks, styling tips and recommendations for mid-size bodies this summer.

May

This week, we’re spotlighting some of the most exciting creators on TikTok across fashion and entertainment. First, Andrea Cheong (@andreacheong_), who is known for breaking down the quality of garments from high street and premium brands, including Cos, Sezane and Arket. Cheong is the founder of the Mindful Monday Method, a five-step approach to shopping that encourages consumers to be more intentional and prioritise quality over quantity.

Next, Maaike Lothmann (@maaikelothmann) is a fashion and lifestyle creator based in Amsterdam. She is known for her stylish but wearable outfit-of-the-week videos, and she also shares styling tips to help her followers level up their outfits.

Another fashion creator to watch is Susie Williams (@sooosieq), who shares her vintage finds — a self-described “love of old things”, as her bio reads. Williams is particularly inspired by the ’70s, from her flare jeans and shearling coats to her swooping bangs and hat collection.

In entertainment, film and TV presenter Zainab Jiwa (@zeewhatidid) has risen to popularity, thanks to her red carpet content and interviews with the likes of Tom Hardy, Selena Gomez and Jenna Ortega. In addition, she takes followers behind the scenes of her life in entertainment, sharing content that follows her preparations for interviews, as well as commentary on the latest casting announcements and exciting news in TV and film.

Finally, Charley Marlowe (@charleymarlowe) is a presenter and comedian known for her down-to-earth and humorous content. She frequently posts interviews from the red carpet, reviews of TV shows and films, and other funny videos.

Ed Sheeran — ‘Azizam’

Ed Sheeran’s ‘Azizam’ marks an incredible return as a cross-cultural celebration that’s exploded on TikTok. Drawing on Iranian instrumentation, language and vocals from Persian icons Arash and Andy, the track has struck a deep chord with the global Iranian community. TikTok has become the heartbeat of that momentum, with thousands of creators using the song in content ranging from Nowruz celebrations to family tributes.

Video creations: 35,600 creations

Skye Newman — ‘Hairdresser’

A few months ago, you’d be forgiven for having not heard of Skye Newman. Today, her debut single ‘Hairdresser’ is climbing the Official UK Singles Chart — entirely through TikTok buzz. With its razor-sharp lyrics and indie-pop charm, the track quickly became an anthem for anyone navigating a breakup or a bold new chapter in their life.

Video creations: 31,800 creations

WizTheMC — ‘Show Me Love’

WizTheMC’s ‘Show Me Love’ has gone stratospheric. Dropped independently through SoundOn, the amapiano-laced anthem is now a global smash hit, with over 1.6 million creations and 2.7 billion TikTok views, even prompting a Tyla remix, which is taking off in a similar way. The track is a perfect fit for vibrant lip-syncs, joyful montages and weather-themed content that oozes sunshine energy.

Video creations: 1.2 million creations

There’s nothing like a spring reset, and on TikTok, users are documenting the start of a fresh chapter in their lives: buying their first homes. Heaps of boxes and empty rooms, #MoveInDay content on the platform offers a glimpse into the pinnacle of the homeowning journey.

Held annually on 5 May, Mexican celebration #CincoDeMayo has food, music, colour and dancing — and TikTok has all the content to get you in the mood.

But before Cinco de Mayo, comes: #MayThe4thBeWithYou. A fandom-assigned day to indulge in all things Star Wars, TikTok is nothing but a sea full of lightsabers.

And just like that, it’s already the first Monday in May, with #MetGala2025 content ranging from best-dressed commentary to entrance videos and outfit mishaps.

Could it be the new Coachella? Witnessing more traction than ever this edition, California’s #Stagecoach Festival featured the likes of Lana Del Rey and Luke Combs. And as the people’s penchant for all things country drags on, TikTokers are out in full force sharing their Western-inspired looks for the three-day music event.

It’s official: #WeddingTok is booming. #Wedding content views are up 25 per cent year-on-year, cementing TikTok as a key platform for wedding inspiration.

There’s been a 29 per cent year-on-year increase in videos posted with the #Wedding hashtag on TikTok over the last 12 months. And with moments going viral daily, trends are constantly emerging. In just two days, @AnnieRubyy’s TikTok of a couple and their guests dancing in torrential rain has garnered over 2.8 million likes and 13.3 million views.

Posts using #Bride have seen a 33 per cent uplift, driving a 49 per cent rise in video views for the hashtag.

Brides are making florals part of the outfit; from petal-packed purses to wristlet blooms, the traditional bouquet is becoming a wearable accessory that blends fashion with function. Key creators driving the trend include:

@Alyssa_Jane01: 3.2 million views

@SophiaWilde_: 3,800 views

@Bella__Brand_: 2.1 million views

@JujuSheikh: 12.3 million views

@AlexandriaElkin_: 428,000 views

People are still turning to TikTok to find inspiration for their engagement rings, with views up 30 per cent for #EngagementRing year-on-year. While the majority of searches are for celebrity rings, for instance, Zendaya’s Jessica McCormack engagement ring, there is a growing love for unique and ‘cool’ styles. And while #Diamond is still the best match, users are creating videos to show what they feel will be the next It-ring.

April

Hermès is trending on TikTok, as the trusty Birkin continues to establish itself as a cultural juggernaut. Creators share stories about how they came to obtain their Birkins, Kellys or Chypre sandals, how they’re styling them and more.

Givenchy is also trending on TikTok this month, notably Givenchy Beauty, as users review its Prisme Libre powder and Rose Perfecto Shine lipstick.

Like the #OOTDs or #GRWMs that came before it, the #WhaIWore hashtag is gaining traction on TikTok, as users explore new ways to show off their daily fits through comedic content and narrated clips.

TikTok continues to be a key platform for the latest #FashionHack, as creators share their top bra hacks, scarf tops or halter necks from T-shirts.

Some TikTokers already predicted a Michael Kors “comeback” among Gen Z in 2025, as young consumers continue to pursue noughties nostalgia. Perhaps they were right. The New York designer is gaining traction on the platform as users share their retro Kors pieces.

Charli XCX – Party 4 U (926k creations)

Charli XCX’s Brat era is still making waves, and now an older track, Party 4 U, is experiencing an unexpected resurgence on TikTok. Originally recorded in 2017 and released in 2020 on her album How I’m Feeling Now, the song has suddenly become one of the UK’s most popular tracks, thanks to a TikTok trend using its fast-paced second verse.

Doechii – Anxiety (3.1M creations)

Rapper Doechii has taken TikTok by storm with Anxiety, a track that samples Gotye’s 2011 classic Somebody That I Used to Know. The song has found a strong following in the UK, with TikTokers using it to recreate a viral The Fresh Prince of Bel-Air dance scene featuring Will Smith.

Myles Smith – Nice To Meet You (230k creations)

Myles Smith’s acoustic-pop anthem, Nice To Meet You, has become a massive TikTok-driven success, particularly in the UK and has us excited for summer already.

They’ve been viral for some time, but a new Kardashians box of Crumbl cookies, designed by each sister, has bolstered the trend in recent weeks, with Kourtney’s divisive flour free cookie in particular garnering a lot of online attention. Elsewhere, hundreds of millions of users have shared their Crumbl reviews on TikTok selecting six different flavours and sampling on camera, often in the front seat of a car.

After the social media storm around the movie adaptation of her book It Ends With Us, #Colleenhoover is trending once more on TikTok. This time, it’s following the confirmation of her next movie adaptation, Verity, starring Anne Hathaway and Dakota Johnson, and her return to Instagram to discuss her merch items being put on sale on her website, against her will, which caused a stir online last week.

We’re between #Coachella weekends and the festival is causing much discussion this time around, with #Gagachella, CharliXCX’s cameo-heavy performance (and after party) and solo performances from Blackpink’s Jennie and Lisa, there were many viral moments that fans took to sharing on TikTok. Lisa’s performance in particular created a lot of buzz with #Lisablackpink trending on TikTok over the last week.

After a viral underwear campaign for Australian underwear brand Bonds, Steve Irwin’s son #Robertirwin has garnered a lot of attention online, from both long time fans and those discovering the conservationist and TV presenter for the first time.

Women s sports are a key topic for TikTok audiences, spearheaded by key creators who are showing young women the joy and excitement that comes with sports participation. This week, we re spotlighting some of those voices. First, sports fanatic and fitness creator @NanceBaker, who regularly shares fitness tips, athlete interviews and more with the TikTok community.

"Women’s football is my only personality trait tbh" reads the bio of football journalist @RyhannaParara13, an emerging voice in women s sports on TikTok. From pre-game #GRWM content to interviewing athletes pitchside, she s building a strong community of women s football fans.

Rather than discussing women s football, creator @Freda_Ayy likes to play. The Ghanaian football player, real name Freda Ayisi, currently plays for semi-professional football club Hashtag United. Alongside content of her games, she often performs trick shots for her TikTok audience, garnering millions of views.

Wife and wife duo @thelipsticklesbians started posting makeup reviews and evaluations on TikTok two years ago. Today, their videos, reviewing drug store mascaras and the latest launches from beauty s leading brands, reach millions of users. Their honest approach to content and relatable nature has built serious audience trust.

Inuit “urban inuk” creator Shina Nova has opened up Inuk culture to the world, with her educational videos explaining inuit customs, cuisine and history. Some of Nova s most popular videos feature her doing traditional Inuit throat singing with her mother.

Spring has sprung! And users are sharing their first moments of the season on TikTok. From blossoms on trees to their favourite spring looks, users share key moments.

TikTok audiences are anticipating the release of #Shrek5 in 2026, following the cast announcement and divisive trailer release last month, featuring Shrek with a six pack.

Cartoon series #Invincible has surged in popularity on TikTok of late, as users re-share clips from the show on the platform.

Sabrina Carpenter’s #shortnsweettour has made headlines in recent weeks, with her extravagant costumes and sometimes provocative stage moments. Fans from across the globe are enjoying re-sharing funny moments from the tour on TikTok.

As TikTok Shop expands its European business, global audiences continue to engage. The latest trending hashtag? #TikTokShopRestock, where brands and users share the latest products to be added to the platform.

March

Manifesting South of France summers or old money winters? Dreaming of Birkins or Kellys? Fantasising sunsets in Saint Moritz or Monaco? All questions that make for TikTok’s latest string of #LuxuryLifestyle aesthetics, documenting the somewhat fantastical lives of society’s elite.

On TikTok, we’re waving goodbye to wrist stacks and ushering in the sculptural cuff. Playing with various materials and finishes — from resin to metal to wood — the platforms’s #Bracelets hashtag has all the bangle inspo you need.

Yes, #Crocs are back to see another season. But this time, the comfort shoe-loving crowd are leaning into this year’s muted colour palettes, as TikTok reveals a sea of neutral styles that pay homage to Pantone’s 2025 colour of the year, mocha mousse. The question is, can even crocs be chic?

The #SpringDress content has well and truly begun flooding the TikTok-sphere. And the hemlines are even longer than last year (cue: the hemline index), with creators integrating the season’s trending hues from butter yellow to rose tan.

And for those struggling to get their transitional wardrobes in order, TikTokers are sharing their #OutfitGenerator tips — whether the Notes app, a TikTok filter or purpose-built applications.

@DiveDiveLive is an underwater streaming account that delivers real-time ocean content to TikTok. The team often hides Gopros in the Maui waters to capture the marine life as it peacefully passes by, from sea turtles to sharks to moray eels. (Tip: the sunrise content is not one to miss.)

Ever wondered why @EnglishMakesNoSense? This Stateside English teacher is helping to clear some things up — whether it’s pronunciation problems or compound word woes.

Offering insight into the life of a neurosurgeon mom, @LadySpineDoc strikes the balance between humorous content and sharing her medical expertise to educate fellow TikTokers.

@TheMoodyFoody knows the assignment. Freezer door breakfast sandwiches, baja fish tacos or chicken pot pie, creator Toni Chapman spills all the foodie secrets and recipe details (yes, it’s subscription-free) you need to keep the serotonin pumping.

@GuyWithAMovieCamera, aka Reece Feldman, made his virality through BTS content from his production assistant days on the set of The Marvelous Mrs Maisel. Reece has stayed true to his cinematic roots ever since, interviewing and making lighthearted content with some of Hollywood’s biggest stars.

Imogen Heap — ‘Headlock’

Two decades after its release, Imogen Heap’s ‘Headlock’ has found new life thanks to the TikTok community. A piece of user-generated content featuring the song has become the go-to audio for emotive, narrative-driven content.

Video creations: 1.8 million

Central Cee ft. 21 Savage — ‘GBP’

Central Cee’s latest track ‘GBP’ is dominating the platform, with TikTok’s vibrant #Rap community driving a wave of momentum for its success.

Video creations: 88,000

Proderics ft. Melodybloom — ‘Strangers’

TikTok has once again introduced the world to a new rising star: 16-year-old bedroom producer Proderics. His debut track ‘Strangers’ has exploded, amassing millions of streams across platforms and thousands of TikTok creations.

Video creations: 266,000

#LiveSelling on TikTok is the next big thing — well, so claim the platform’s marketing gurus. Offering tips and tricks to boost success rates, it’s clear that cracking the live-streamed retail game is front of mind for fashion marketers.

Colour coordination? Aesthetic alignment? According to TikTok, matching with your better half is here to stay, and the platform has all the #CoupleOutfit content to ensure users never go hungry for inspo.

Ever wondered what could be more satisfying than an unboxing? An #UnpackWithMe, of course. From restocking the skincare shelf to clearing out packing cubes, post-travel resets are helping TikTokers integrate back into everyday life.

With spring just around the corner, #PajamaPants are back to see another season. Marking their role as a Gen Z wardrobe staple, users are sharing where to secure the best styles.

In the midst of a Torynaissance, it only makes sense for #ToryBurchShoes to be trending on TikTok. But the real question is, are you more of a Pierce mule or slingback girl?

February

When it comes to the top trending hashtags this week, the TikTok Community are talking a lot about current events. The #Grammys on 3rd February caused a lot of buzz this month, from Kendrick Lamar’s five grammy sweep for Drake diss track ‘Not Like Us’, to Beyoncé finally winning Best Album for the first time, users enjoyed re-sharing content from the event, from acceptance speeches to performances.

#ChappellRoan was a key performer at the Grammys and won best new artist. Her moving speech about protecting young artists with a living wage and basic healthcare went viral. In fact, it prompted other artists like Charli XCX, Noah Kahan and the public to donate tens of thousands to charity Backline, which supports young artists.

Following the Grammys came the #SuperBowl , where the Philadelphia Eagles beat the Kansas City Chiefs. It was an eventful edition, with Kendrick Lamar’s bold halftime show, and attendees included Taylor Swift, supporting her boyfriend Travis Kelce, President Trump and Bradley Cooper, who announced the Eagles onto the field for their victory lap. TikTok users shared their favourite moments.

At Vogue Business, we’re talking a lot about tariffs, following Trump’s executive orders and their impending effects on international trade (including fashion). And it turns out, Gen Z cares too! #Tariffs came out as one of the fastest growing hashtags on TikTok over recent weeks, as young people lament the potential rising cost of their favourite goods.

An unusual US phenomenon, #GroundhogDay is a day, usually in February, when a rodent emerges from its hibernation, which people believe signifies there’s only six weeks left of Winter. This year, publications and users have shared videos and theories about the groundhog.

This week, we’re honing in on the home of deadpan, Harry Potter and the Tube, highlighting the UK-based content creators — and the eclectic outputs — that are sweeping TikTok.

One half of the Map Men duo, @JayForeman is channelling comedy into geography, as well as a whole bunch of ‘Have you ever wondered…’ content. Why is America called America? Why does London have 32 boroughs? It’s the late-night queries you never thought you’d find answers to.

British filmmaker @GeorgeTheDop is sharing his travels with the TikTok community via aesthetically crafted compilations of all things pleasing to the eye — from Oaxaca to Mount Snowdon.

Also known as the Base Queen, @Uchjn covers all things beauty. Natori has built a community based on GRWMs and conversational content that directly speaks to her audience, leaning into her London charm.

A self-proclaimed pickle enthusiast, @CripAndDip offers a safe space for fellow foodies to come and play. In between the takeaway hauls and hungover cooking content, she shares easy-to-follow recipes and lunch ideas that hit the carb spot.

@Nicholas_Flannery is TikTok’s answer to a one-man show. From a rich, martini-drinking mum to a quarter zip-wearing detective, Nicholas’s comedy sketches are edited to perfection.

Beabadoobee — ‘Real Man’

Beabadoobee’s ‘Real Man’ has taken TikTok by storm with its sharp lyricism and sultry folk-pop vibe, used as a backdrop for parodies and reflective moments, alike.

Posts: 4.1 million

Naughty Boy Ft. Sam Smith — ‘La La La’

More than a decade after its release, ‘La La La’ is back in the spotlight thanks to a choreography trend paired with its earworm chorus.

Posts: 8 million

Hozier — ‘Do I Wanna Know? (Live at the BBC)’

Hozier is loved by the TikTok community and his haunting cover of Arctic Monkeys’s ‘Do I Wanna Know?’ from the BBC Live Lounge is taking off. His soulful performance is setting the tone for aesthetic montages, emotional reflections and transformative journeys.

Posts: 349,000

January

Whether it’s resident Kardashian hair stylist Chris Appleton’s old Hollywood hair tutorial or compilations of big screen royalty (old and new), the #HollywoodGlam hashtag is ready and waiting for this year’s dose of awards season content.

Beauty hauls, fast fashion hauls, luxury hauls — it’s clear TikTok loves #Hauls. But this time, it’s all about the ASMR unboxing. (Think: nail tapping and tissue paper rustling.)

Are we in a full-blown #Hollister renaissance? Gen Z and Alpha think so. The platform is flooded with brand try-ons and ‘shop with me’ content — though dissimilar from its heyday, there isn’t a logo in sight.

Evolving from the early days of Western-wear (aka 2023), #WesternFashion is now focusing on chicer, more muted aesthetics, alongside leather-induced Western sleaze.

TikTokers are after that A-list, glass-skin glow and the platform’s host of #BeautyFilter options have them covered, at least digitally.

TikTokers are getting into arts and crafts. #Crochet, which has 7.4 million posts, has risen in popularity as a therapeutic way of expressing creativity.

From film cameras to antique furniture to the perfect pair of jeans, users are flocking to #Thrift shops to snag unique products and shop more sustainably. There are currently 2.6 million posts under the hashtag.

#Lululemon’s matching sets and zip-up jackets (known as the BBL jacket) are trending on TikTok, with 733,800 posts to date.

Users are quick to point to their #SpotlightFinds, meaning trending items they’ve scouted out on the platform. With currently 1.4 million posts, the hashtag shines a light on popular products including drinking cups, jewellery cabinets and knitwear.

Ever-resilient #Hermès is trending TikTok, accumulating 887,100 — many of which detail how to score yourself a Birkin.

As fashion brands increasingly tap influencers from outside the industry, TikTok creators, from food, travel and even science are becoming key talent for campaigns and fashion shows.

@KyraMaeTurner6 is one of the fastest-growing travel and beauty influencers in the UK, with tongue-in-cheek travel content from across the world. From makeovers in Vietnam to “everything you can buy in a Bali supermarket for £1”.

#ScienceTok is thriving on the platform, and @Big.Manny1 is one of the creators leading the charge. With fun facts and experiments, he’s educating a new generation of young science fans.

Food is Gen Z’s newest favourite luxury, and culinary creator @Alexandra_Lourdes is one of the fastest-growing food creators on TikTok, most notably with her compelling commentary on running her Las Vegas donut shop, Saint Honoré.

Another key trend is #BookTok. Library lover and creator @Mychal3ts has built a huge platform, encouraging young people to visit their local library and read more.

The star of Dear Evan Hansen, @SonnyMonaghan has built resonance on TikTok lately, with comedy videos, playing out funny scenarios and reflecting on life’s various situations.

Lola Young — ‘Messy’

Lola Young’s raw and relatable anthem ‘Messy’ is making waves, propelled by a surge of love from the TikTok community. The South London singer’s audience on TikTok continues to grow, inspired by her fearless honesty and unique storytelling.

Video creations: 936,500

Myles Smith — ‘Nice To Meet You’

Myles has been previewing ‘Nice To Meet You’ for weeks, and TikTok proudly spotlit the singer with his own hub on the platform to celebrate the track and his new EP A Minute.... Its focus on love and joy made it a trending favourite, debuting at #12 on the official charts and cementing Myles as an artist to watch in 2025.

Video creations: 28,900

Gracie Abrams — ‘That’s So True’

‘That’s So True’ has gained huge popularity on TikTok, inspiring a variety of trends from its community. The track has been used in numerous videos, including fan edits, dance interpretations and singing compilations.

Video creations: 451,900

December

Fashion hashtags

It’s the high holiday season, and scores of creators are recommending #ReformationJeans for their fit and quality. The brand has soared on TikTok this year, with 1.1 million likes and 181,600 followers.

#DonatellaVersace has made waves in recent weeks, after stepping out at The Devil Wears Prada premiere in London’s West End at the beginning of December. Like Lindsay Lohan, audiences are celebrating how great she looks. Since, the designer has driven a surge in views and posts on TikTok.

It wouldn’t be holiday season without holiday sweaters, and this time around, tacky ones are trending too. Whether you go festive or funny, you can find inspiration on TikTok this month, with views up across #HolidaySweater and #TackyChristmasSweater.

This year, it’s all about small luxuries. And TikTok users are recommending small gifts for the festive season. From beauty and fashion to food gifts and homeware, thousands of accounts have posted collages of the best #SmallGiftIdeas.

November

Creators

Founder of Canvas Beauty brand @IAmStormiSteele has soared on TikTok this year, sharing her journey as a brand founder, providing beauty tips and live streaming sales of her products, including her viral body glaze.

Likewise, popular TikTok Shop creator @SimplyMandys has had a stellar, year promoting her beauty brand of hair and skincare, garnering millions of likes.

@Omo.Oroje has captured the hearts and minds of the TikTok community with her scenic and heartwarming videos, as she stands in front of various scenes across London, in front of a red bus. Audiences find humour in her unwavering expression and consistency across videos, garnering her millions of views and likes.

@OgeCheese is an ultra-relatable food, beauty and lifestyle creator who’s built a solid following on TikTok with her honest reviews, product and food trials and diaries. Her unpolished content has garnered over 1 million likes.

Rising film journalist and interviewer @EmanKellam has interviewed stars from Denzel Washington to Keke Palmer. And with only a smattering of videos on TikTok, he s already hit 1 million likes as audiences gravitate to his authentic style, most notably when he tries to teach American talent British slang.

It’s been one hell of a year on TikTok. But with the trend cycle moving at breakneck speed on the platform, we rarely look back more than a few weeks. This week, however, as TikTok unveils its ‘Year in TikTok’ report, we break down some of the biggest overarching themes and ideas of 2024, based on global TikTok data.

In our hyper-connected, tech-driven world, young people are resisting by making things with their hands. From crochet to ceramics, quilting to carpentry, creators are taking to the platform to show their works from conception to completion.

As we know, the younger generations love nostalgia. But latest trend newstalgia is dominating the platform this year, blending the old with the new, taking historical references and giving them a modern twist. Think Zendaya stepping out in a new Louis Vuitton x Murakami bag, inspired by the original collab in 2003. Or creators mixing and matching vintage pieces with their latest luxury finds, fresh from the store.

The trend that never wanes, Y2K has continued to dominate on TikTok this year, as users continue to explore fashion, beauty and music from the 2000s, creating their own looks inspired by celebrities of the time.

With the rise in at-home DNA tests, young people have been all about heritage in 2024, as they explain their origins and share their personal family histories. Likewise, brands have leaned into their heritage, telling the stories of their founders to educate audiences.

As part of the wider chaotic customisation trend we’re expecting to flourish in 2025, Gen Zs have been buying and making bag charms to adorn their accessories. From coin purses to teddy bears, beads to jewellery — the more eclectic the better.

Coldplay — ‘All My Love’

Video creations: 282,900

Video examples: After Coldplay launched an in-app TikTok feature for their new album Moon Music, fans have been creating couples content and tributes to friends soundtracked by the band’s new single ‘All My Love’.

Yeah Yeah Yeahs — ‘Maps’

Video creations: 2.1 million

Video examples: Yeah Yeah Yeahs’s classic 2003 record ‘Maps’ is experiencing a resurgence thanks to two popular TikTok trends: the ‘Wait dance’ (a classic, quick-hit TikTok dance routine) and the ‘Face Puzzle’ effect (which is, admittedly, slightly creepy, as users apply features to their blurred, blank faces).

Jack Johnson — ‘Upside Down’

Video creations: 798,000

Video examples: It’s a big moment for noughties songs on TikTok. Jack Johnson’s ‘Upside Down’ is back in the mainstream after its ’06 moment in the sun. TikTok users have been making videos where they spin their friends and loved ones — you guessed it — upside down to the track.

TikTokers are taking on the role of elves this holiday season. Organised by lifestyle and aesthetic, over 247,000 users are sharing purpose-built #GiftGuides for everyone from ‘homebodies’ to ‘material boys’.

Not sure where to start with this year’s #BlackFridayDeals? Good thing TikTokers are laying the groundwork. Users are sharing their research and predictions for the biggest sale of the year — Cos, Alo and The Outnet are among the brands to keep an eye on.

And so it begins! The #ChristmasDecor hashtag has begun climbing the ranks on TikTok. Whether it be table-scaping inspo, the lights on London’s Regents Street or a bow-clad Christmas tree, users are already rallying for festive cheer.

On a less festive — but by no means less entertaining — note, the #SubtleForshadowing trend is gaining traction on the platform. The content captures a situation gone wrong, sharing both the before and after, in humorous video mash-ups of friends and family.

Queue the #DramaticSadViolin. This ironic trend has caught the attention of celebrities and users alike, with @TaylorLautner having apparently “won this trend” through his video reigniting the Team Edward versus Team Jacob debate from The Twilight Saga.

Trending hashtags

#InitialNecklace - They’ve been ubiquitous in films and popular culture for decades, but the initial necklace is back! Ahead of the holidays, TikTok users are sharing their favourite styles for gifting (and receiving).

#CollegeOutfits - It’s autumn, when collegiate fashion comes into its own. And college kids are turning to TikTok to share their college outfits and provide style guides for students, that span every aestheitc.

The Gap resurgence is in full swing, or at least on TikTok. The brand’s #Gap hashtag is surging this month, while new hashtag #HowYouWearGap is growing rapidly on the platform, as users share styling tips on the brand’s latest products.

Miu Miu’s business doubled again this quarter, so it’s no surprise the brand is soaring on TikTok. The #MiuMiu hashtag has seen consistent growth this year, while new hashtag #MiuMiuHoliday is gaining steam in recent weeks.

The DIY fashion movement continues to thrive on TikTok, as users embellish and customise their own garments or even make their own clothes from scratch, with the hashtag #handmadeoutfit. For now, the numbers are modest, but the hashtag is growing rapidly worldwide.

UK-based creator @MariaEJ0 has built a large following in recent months. Through her entertaining takes on no-makeup-makeup tutorials, tips for young people at university, and various travels around the UK, she is both relatable and funny in sharing the highs and lows of life with her growing fan base.

@RvssianRoulette creates authentic content based on her life with family and friends through to her beloved cat. Her down-to-earth videos have attracted an audience that come to her page to laugh, watch hair tutorials and listen to her fun rants about everyday life.

@KimberleyCumberbatch is a London-based creator and presenter, sharing entertaining snapshots into her life — from kids cartoons to relationships. She has a popular series called ‘PJ Problems’ where her fans share their issues, often relating to inclusivity and discrimination, and Kimberley plays the role of Agony Aunt.

Disability advocate @Alex1Leg beat cancer twice before he was 21. He lives fearlessly, cherishing every moment, inspiring us all to create bucket lists, stay optimistic and believe in a brighter future. #BucketList #BeatCancer #Inspiration #TikTokForGood

Toni Chapman, or @TheMoodyFoody, is a culinary creator based in Miami who draws inspiration from her Afro-Latina heritage to create a broad range of easy-to-follow recipe videos. Some of her most popular content is for busy people on the go, including freezer door breakfast sandwiches and meal prep bowls.

Fashion hashtags

#PinkLululemon — The Pink Lululemon girl (a girl who wears pink Lululemon attire) has become an archetype on TikTok, as users show off their Pink Lululemon fits or spot the ‘Pink Lulu’ girlies out in the wild. It speaks to the enduring pilates and brunch aesthetic we’ve seen among Gen Zs and millennials this year, and the rise of balletcore, which showed up on the SS25 runways.

#BSF — As with many millennial terms, the BFF is over, at least according to Gen Z. Now, it’s all about #BSF content on TikTok, as users share best friend videos, from dance routines to memory montages.

#Halloween2024 — It’s spooky season! And TikTok users are taking to the platform to share costume inspiration, party decoration ideas, makeup looks and more.

#TikTokShopHolidayHaul — It might only be October; but TikTok users are already thinking about the holidays, kicking off their holiday shopping on TikTok Shop and sharing inspiration for stocking fillers or fashion and beauty items.

#BadWitch or #GoodWitch? Ahead of the cinematic release of Wicked on 22 November, the movie itself and its legions of fans are sharing clips from old versions of the musical, plus behind-the-scenes content of upcoming movie leads Ariana Grande and Cynthia Erivo as Glinda and Elphaba, respectively.

Surf Curse - Disco
Surf Curse s 2019 sleeper hit Disco is enjoying a fresh resurgence, following in the footsteps of their breakthrough hit Freaks’ that went viral on TikTok during lockdown.
Video Creations: 3 million
Video Examples: Couples are joining in with a new dance trend inspired by the Disco music video, hitting the dancefloor with carefree energy and dancing like no one s watching.

Ndotz - Embrace It
Ndotz claimed his first UK Top 20 hit with his breakout track, Embrace It . The Anglolan-born North Londoner has made an impressive transition from touring backup dancer to chart-topping rapper.
Video Creations: 710,100
Video Examples: Embrace It is at the centre of a transatlantic dance trend, with popular North American influencers like Chari D Amelio, Domelipa and Mont Pantoja embracing the UK single.

Oasis - Stop Crying Your Heart Out
A new generation is rediscovering Oasis on TikTok, and although the band’s discography is filled with iconic hits, it s Stop Crying Your Heart Out that s taking the spotlight in this revival.
Video Creations: 1.1 million
Video Examples: Creators are using TikTok to post their first reactions to Oasis singles, sharing covers of the band s tracks and creating comedy content focused on the long-awaited reunion.

After the popularity of showrunner Ryan Murphy s Monsters: The Lyle and Erik Menendez Story on Netflix, lead actor #NicholasChavez (who plays Lyle) has gone viral on TikTok. Users share the burgeoning actors red carpet appearances, as well as clips and edits of him in action from the hit drama.

In Europe in particular, audiences are enjoying ‘cartoonifying’ themselves, their friends or partners, into Disney or Pixar characters. From couples snaps to friend portraits, the trend is taking off, under hashtags #efeito3d or #multiaverso.

On TikTok shopping season starts early, and users are sharing content in anticipation of #tiktokcybermonday, breaking down the products they’re planning to buy.

As the US presidential race continues to heat up, last week saw Vice-President candidates JD Vance and Tim Walz face off the #vpdebate. TikTok users in the US have jumped on debate content, sharing clips and showing their support for either side.

With his informative, enthusiastic explainer videos visiting places for the first time, creator @PhilC8 has garnered millions of likes on TikTok in recent months. His relatable tone and fast paced, reportage style videos visiting everywhere from Monaco to Bicester Village, Clacton to Bratislava, perfectly feed TikTok’s appetite for educational and comedy content. Already, pub chains and tourism boards are tapping him to promote certain destinations.
Followers: 951.4k
Likes: 44 million

Was Anne of Cleves a minger? That’s one of the many questions posed (and answered) by fast-growing Tikok influencer Katie Kennedy aka @TheHistoryGossip. Her face to camera videos retelling historical tales in the context of teenage drama, using modern language for comedy values, are garnering traction on the platform. And as she increasingly posts personal and lifestyle content in addition to her historial videos, she’s becoming even more of a name to know.
Followers: 523.4k
Likes: 14.3 million

@PhenixSoul
@phenixsoul, aka Lyric Mariah Heard is an up-and-coming model, creator and disability advocate, whose viral videos include turning London into her own personal runway, changing perceptions around modelling or rating which shoes fit best with her prosthetic,. Her viral catwalk style videos have amassed over 80 million video views, according to TikTok.
Followers: 295.7k
Likes: 6.6 million

Film and TV presenter @ZeeWhatIDid has shot to fame recently, for her behind the scenes content from the film industry, including interviews with actors (and sometimes famous cats); funny red carpet content and tongue-in-cheek lifestyle videos depicting the realities of being a film and TV journalist. In a world where film journalism can be a little serious, her fun and energetic tone provides some light relief for the TikTok community.
Followers: 550.8k
Likes: 20.9 million

We’ve had dalgona coffee, mini pancake cereal and everything from scratch. But the latest food craze to hit TikTok in Europe? Spuds. Or more specifically, jacket potatoes, as creators @TheSpudBrothers inspire a new generation to elevate their jacket potato game. Their jacket potato stall in Preston, UK has queues around the block, as the duo post near-daily content on their latest recipes and daily specials.
Followers: 2.9 million
Likes: 95.5 million

Hanumankind and Kalmi — ‘Big Dawgs’

Hanumankind and Kalmi’s viral sensation ‘Big Dawgs’ blends South Asian influences with Western hip hop, delivering a genre-bending anthem that embodies resilience and ambition.

Video creations: 510,000

Video examples: Creators that haven’t encountered Indian hip hop are taking to TikTok to showcase their initial reactions and share chest-thumping dance routines.

Blood Orange — ‘Champagne Coast’

Originally released in 2011 on Blood Orange’s album Coastal Grooves, ‘Champagne Coast’ has undergone a huge resurgence thanks to the TikTok community, leading to it breaking into the UK Official Singles Top 20 chart.

Video creations: 40,000

Video examples: Creators have embraced the track’s nostalgia vibes, pairing it with romantic edits and travel highlights. One popular trend sees creators reflecting on their life journeys, with captions such as “Did we win the lottery?” against a backdrop of footage of their younger selves.

Charli XCX ft. Billie Eilish — ‘Guess’

This unexpected collaboration brings together Charli XCX’s hyper-pop edge and Eilish’s alternative flair, leading to a viral sound that’s inspiring dance routines and creative edits, alike.

Video creations: 140,000

Video examples: Eilish’s new verse has encouraged fans on TikTok to embrace their unique aesthetics and be confident. Listeners are using the dynamic new sound to soundtrack everything from bleached eyebrow experiments and iconic thrift store encounters to essential beauty regimes.

September

2017 called. Gifs are back, at least according to TikTok, where users are making makeshift gifs by posting the same quick clips on repeat in one video, with the hashtag #giftok. Mixed in there are gift recommendation videos — not part of the trend, but top of mind for many as summer wraps and we gear up for the holiday season.

TikTokers are feeling nostalgic, thinking about #growinguptoofast. Some are posting content of their kids, while others are thinking back to their own childhoods.

Speaking of nostalgia, rumour has it that Vans music festival #Warped Tour is coming back in 2025. It hasn’t been held since 2019, but users have been digging up old footage in anticipation of the festival’s comeback.

The TikTok community continues to lean into authentic, storytelling-centred content. #Thingshappen is trending, as users simply talk about things that have happened and will happen – good, bad and otherwise.

Memes reign supreme. The #Mynewcharacter meme’s dog character is making the rounds on TikTok, as users re-post the meme with different edits and voiceovers, some even cosplaying as the dog.

Skinny jeans are back! And #tightjeans are trending on TikTok as users style their favourite pairs, or give tips on how to put on jeans that feel a little too snug.

The NFL is back! And so is Taylor Swift, who has attended every Kansas City Chiefs game since the season began a few weeks ago. In her wake, football outfits are trending on TikTok, as fans plan their match day looks.

A new colour is trending. The #blueeaesthetic is dominating TikTok over the last couple of weeks, with the community dressing in shades of blue from head to toe.

Cosy season is upon us! And loungewear is naturally en vogue. Tiktok users are sharing their best sweats, PJs and athleisure.

Crocs continue to trend among Gen Z, who are now dubbing themselves the #crocgang.

Filipino Feasts

The #FoodTok community continues to serve up foodie inspiration — and the latest trend is something that we can all get behind. We’ve seen a growing interest in #FilipinoFood, currently ranking ninth out of the top 10 international cuisines for TikTok users in the UK. Creators such as @PerezFamily181 and @ItsPatHerb have been shining a light on this delicious cuisine, from sharing popular recipes such as chicken inasal, to testing out the best Filipino food and drink destinations. With Filipino restaurants expanding across the UK this year, we’re predicting #FilipinoFood is on the rise.

It’s not just about trending cuisine on #FoodTok, but ‘tupperware tech’, too. Fuelled by #SnackBox purchases, people are sharing the many ways to prep and pack snack boxes, adding fun ASMR elements to the mix. It’s safe to say we’re sold on this genius way to organise, mix and match your favourite treats.

#BookTok

This year continues to be a huge one for books lovers on TikTok. Authors Lisa Jewell and Talia Hibbert have persisted in dominating bookshelves after winning big at the TikTok Book Awards in July. Holly Jackson and Alice Oseman have also taken off on the platform with their works being adapted to the small screen; A Good Girl’s Guide to Murder was adapted by the BBC in July, while the next series of Heartstopper will land on Netflix in October. Romance keeps its crown as the biggest #BookTok genre, and we’re seeing a growing number of niche sub-genres within the category. #ForcedProximity and #GrumpySunshine books focus on two characters changing their minds about each other, while #BillionaireRomance is all about rich love interests. We’re even starting to see sports-based romance, like #HockeyRomanceBooks emerge — the limits do not exist when it comes to the creativity of #BookTok.

British Core

We’ve had a brilliant summer of sport and music in 2024. From England making it all the way to the Euro final, to the success of Team GB and Paralympics GB in Paris, this year has given us a reason to come together and embrace #BritishCore. More recently, the world was taken over by the return of #BritPop, after the long-awaited Oasis reunion — it’s no surprise the ’90s mod aesthetic is on the rise. #BritishCore embraces everything, from cult UK style to local history. And it’s not just a growing trend we’re seeing in the UK. Across the pond, they’re also leaning into the Best of British, including filming humorous content of themselves seeing key British landmarks for the first time or even iconic US band The Killers playing ‘Mr Brightside’ in concert after an England football win.

Autumn Aesthetic

#Brat summer is officially over (according to Charli XCX herself), which means it’s time for falling leaves and cosy cardigans to ring in the Autumn season. On TikTok, we’re seeing an outdoorsy core beginning to emerge: introducing the Pacific Northwest aesthetic, or #PNW, which has already generated over two millions posts on the platform. Inspired by film and TV series such as Twin Peaks and Twilight, Pacific Northwest is all about the rain, fog and forests you come across on the US’s North West Coast. For fashion, think Patagonia fleeces, Birkenstocks, flannel shirts and hiking shoes.

Pop icon Sade is also having another well-deserved moment. The Nigerian-British singer released her seminal debut album, Diamond Life, in 1984, celebrating its 40th anniversary this July. We’ve even seen icons like Kelly Rowland and Kim Kardashian wearing vintage Sade tees, with searches for the #SadeAesthetic increasing on TikTok, too.

Home Comforts

The days are getting shorter, and with summer coming to an end, the TikTok community is preparing by making the most of the great indoors. Enter #CozyGaming, which relates to video games designed to be relaxing and meditative, while making players feel comfortable and safe. Including games such as Animal Crossing and Stardew Valley, they feature activities like farming and gathering, with cute characters, pastel colours and cheerful music — count us in. Creators are sharing how they’re upgrading their home offices and ensuring that they have a good place to study, which has seen a new trend emerge: desk scaping, aka the art of creating aesthetic home working spaces that serve a purpose. People have been sharing step-by-step accounts of how they like to set up their office space through hashtags including #DeskSetup, #DeskTour and #DeskDecor, resulting in some beautiful finished looks.

August

Wedding season continues, and users are taking to TikTok to post about their wedding outfits, with the hashtag #weddingguestdress2024. From brand suggestions to styling tips, creators are helping audiences find that perfect guest outfit for various wedding setups

A blast from the past, #Bratz are trending on TikTok. From a TikTok miniseries based on the characters to a viral Bratz filter, the dolls are creating a buzz online, among new Gen Z audiences and nostalgic millennials alike.

September is almost upon us, and with that it’s all about back to school style. #tiktokshopbacktoschool is trending, as users share their back to school hauls and recommend everything from pencil cases to the perfect book bag.

As summer draws to a close, the TikTok community is thinking about #fallfreshness, thinking about all things autumn, from cosy outfits to Halloween themes.

Men’s fashion continues to grow on TikTok, and now #boyoutfit is trending, as menswear creators show of their fits and styling tips for various scenarios.

Charli XCX — ‘Apple’

With the TikTok community loving hits like ‘360’ and ‘365’, and with Brat green becoming synonymous with 2024 summer, Charli XCX’s latest project is one of the standout releases of the year. Adding to the excitement, a new dance trend — along with a flock of #OOTD content — centred around her track ‘Apple’ is taking the Brat hype to new heights.

Video creations: 1.3 million

Video examples: The trend, first shared by TikTok user Kelley Heyer, has been embraced by the TikTok community, propelling Heyer’s original video to over 7.5 million views. The Brat dance has since gained even more momentum, thanks to stars like Troye Sivan and Daisy Edgar-Jones sharing their takes on the routine.

Sevdaliza, Pabllo Vittar Yseult — ‘Alibi’

Sevdaliza’s ‘Alibi’ is a global affair, with the Iranian-Dutch artist bringing in French singer-songwriter Yseult and Brazilian singer and drag queen Pabllo Vittar for an upbeat feminist anthem.

Video creations: 3 million

Video examples: A beginner-friendly dance routine has driven ‘Alibi’ to global virality. Reflecting the track’s central theme of unity, the trend involves creators moving their hips in sync with the catchy tune. Female TikTokers are using the song as an excuse to team up with their closest friends and get involved.

LeoStayTrill Mr Reload It — ‘Pink Lemonade (Str8 Reload)’

The popularity of ‘Pink Lemonade (Str8 Reload)’ has been partly fuelled by the viral ‘should’a just flung my shoulder’ trend, an ode to a dance move that originated in Jamaica and has since gone viral in the UK. The track is also at the centre of a lip-syncing movement that’s been catching on in the US.

Video creations: 2.1 million

Video examples: ‘Pink Lemonade’ has taken the buzz around LeoStayTrill’s music to the next level, with stars like Dave and Coi Leray selecting the sound for their TikTok videos. The track was promoted by the platform’s SoundOn in-house marketing team and is also at the centre of the ‘should’a just flung my shoulder’ trend, resulting in over 2.1 million creations.

“Aura”
Posts: 1.3 million
A term that arguably originated from football commentary, Aura and aura points are essentially used to work out how cool, or not a person is. TikTok s aura trend sees individuals lose or gain hypothetical points based on how good or bad they are at something. South Korean sharp shooter Kim Yeiji maxed aura points according to the TikTok community.

“Give me my money”
Posts: 66,400
A popular TikTok prank where users prank their friends and family by saying “Just give me my money” out of the blue, often with a funny voice or effect. Many stars have fallen victim to the prank, from Victoria Beckham to Idris Elba. The users typically prompt the person they’re pranking to say it back, before acting unimpressed when they do.

“Match my freak”
Posts: 41,900
Courtesy of Tinashe’s hit single Nasty, released last month, TikTok users have co-opted the song hook ‘is somebody gonna match my freak?” to share their quirkiest habits and interests on the platform, from taking seven hours to drink a coffee to having crazy long nails.

“Demure”
Posts: 21,300
“Very demure, very mindful” has become a viral phrase on TikTok, started by creator Joolie Lebron who first used the phrase in a tongue in cheek video about her behaviour in the workplace. Since, users have taken to the platform to advise the community on how to be "demure" and "mindful" in various situations.

The #Olympics have taken over TikTok feeds this summer with the hashtag racking up over 1.2 million posts. While some athletes have been sharing behind-the-scenes footage of their teams, other users have been sharing their favourite events, touching moments of sportsmanship on the podium and ranking athletes based on ‘aura’.

From Simone Biles’s Olympic return to South Korean shooter Kim Ye-ji’s breakout social media moment and the tongue-in-cheek ‘Unfortunately I was not selected’ trend, #Paris2024 has triggered many memorable sporting moments. As the event comes to a close this weekend, users are sharing their highlights across 415,100 posts.

#TeamUSA has been heading the TikTok race this summer, garnering 125,300 posts so far. Gymnast Stephen Nedoroscik, aka the ‘Pommel Horse Guy’, made waves on the platform after being captured on the sidelines, while Simone Biles is one of the most-memed athletes of the games along with teammate Jordan Chiles — together, the pair have ignited a new era of ‘girlhood’ among female competitors.

Following closely on the platform is #TeamGB. With 15,100 posts, it’s not just British fans getting in on the TikTok action (though there’s plenty of reactive content to go around), but the 2024 cohort, too. Sprinter Lina Nielson is in her “2000s Kelly Rowland Excel” era with her Olympic flip phone, while rower Eve Stewart offers fans an Adidas kit haul.

Dubbed by rugby athlete Ilona Maher as the ‘Love Island villa’, the Paris 2024 #Olympicvillage has played host to a series of candid content with 4,700 posts to date. Whether it’s an athlete-style GRWM, food diaries or the mingling of fellow partakers, users are seriously invested.

July

Across 109.9 million posts, TikTokers are sharing their favourite outfits for spending time outdoors this summer using the hashtag #summerlooks.

Are you wondering how to style your jorts this summer? Users are sharing their best styling tips using the hashtag #summeroutfitinspo, which has reached 99.8 million posts.

This week the #clothingbrand hashtag is still going strong. Now at 14.2 million posts, fashion pages are continuing to share their designs as well as other users shouting out their favourite streetwear brands across the tag.

TikTok creators are using the hashtag #modestfashion to share styling tips and OOTDs shining a light on silk abayas and soft jersey hijabs.

Swimsuit or bikini? The debate continues on TikTok as creators post hauls and share with their followers information on the quality, material and sizing of different swimwear brands, using the hashtag #swimsuithaul.

Giving some of its shapewear peers a run for their money, FeelinGirl is building a cult following of its own. Currently at 39 million posts, the #feelingirlbodysuit has users going viral for its hourglass design.

From football shirts to ‘tenniscore’, a viral online fashion moment can quickly translate into real-life sales — and brands are cashing in. Fashion creators, 3.1 million so far, are posting their designs using the hashtag #clothingbrand.

As TikTok Shop’s summer sale continues, 62,600 TikTokers are highlighting their #spotlightfinds at discounted prices with a focus on accessories and apparel.

The shapewear trend isn’t dying down anytime soon on the platform, with 4,304 users posting try-on hauls and sharing brand recommendations via #viralshapewear.

Heading into August, sunglasses are an essential. With 3,755 posts across the #pradaeyewear hashtag, the Italian house stands as a major accessories player this summer, as users continue to post unboxings and styling videos to show off their shades.

Sabrina Carpenter - ‘Please Please Please’

Video creations: 1 million

Sabrina Carpenter has made history by becoming the youngest female artist to simultaneously hold the number one and number two spots on the official UK singles chart. The track has also risen to the top spot on the Billboard Hot 100 — the first of Carpenter’s career. Pop fans on TikTok are celebrating the moment, with ‘Please Please Please’ being featured in over a million videos on the platform. The song’s universal appeal is evident, soundtracking a fun variety of fashion, lifestyle and cosmetics content.

Central Cee Lil Baby - ‘BAND4BAND’

Video creations: 580,400

Central Cee’s latest transatlantic collaboration with Lil Baby has been featured in over 580,400 TikTok videos spanning lifestyle, fashion and meme content. The TikTok ‘Charvas’ have embraced the track, with Central Cee teaming up with comedy influencer WhyDee, who popularised the Charva trend, in a video amassing over six million likes. Elsewhere, Enhypen, a K-pop group with 24 million TikTok followers, used the sound for a creative transition video. Since, Central Cee and his ex-girlfriend Madeline Argy have gone viral after she posted videos about the demise of their relationship, fuelling buzz around him online.

Kabin Crew Lisdoonvarna Crew - ‘The Spark’

Video creations: 71,100

The Kabin Studio, a non-profit organisation nurturing young musical talent based in Cork, Ireland, collaborated with a group of youngsters from Lisdoonvarna to produce one of the feel-good songs of the summer. This DnB track has received huge support on TikTok, featuring in over 71,000 videos. Creators are being pleasantly surprised by the quality and catchiness of the tune, praising the young artists and their summer banger.

Need some extra inspiration to clean today? TikTok users are sharing their satisfying deep clean transformations via the hashtag #cleantok.

As the #2024euros come to an end in Germany this weekend, creators are sharing their tournament highlights across 228.5 million posts.

Excitement for the Olympics is building on TikTok as users shine a light on their favourite athletes and share logistical tips for getting around the city via the hashtag #parisolympics.

TikTok continues to love an #aifilter. Across 6.3 million posts, users are morphing themselves in to film and video game inspired characters.

The #tiktokshopsummersale is in full swing. From clothing hauls to home accessories, users are sharing the best finds at a discounted price.

June

As fashion and lifestyle become increasingly interlinked, #preppyshopping on TikTok covers everything from cult skincare and aesthetic barista blends, to luxury beauty and cotton-rich tees. Tapping into the trend, 48.2 million users have shared their prep-coded hauls.

Outfit of the day is one hard social craze to shake, with #ootdfashion garnering three million posts to date. Offering exactly what it says on the tin, TikTokers are either sharing daily ’fit inspo — or on the hunt for it.

While the #luxurybag may have entered semi-hibernation as of late — amid a wider cultural shift towards unbranded, thrifted gems and artisanal finds — TikTok still loves an unboxing. With 301,700 posts, the focus this time around is on more timeless investment pieces, and vintage numbers, of course.

Who doesn’t love a #brahack? This season’s influx of sheer pieces and off-kilter lines has led to 103,000 TikTokers rallying together in a quest for the savviest underpinnings.

Summer 2023 gave us Love On Tour and Renaissance, this year, Taylor Swift’s Eras is filling the platform’s #concertoutfit void. There are currently 99,800 posts.

As Sabrina Carpenter’s signature bangs go viral, hair transformations continue to trend on TikTok as creators share their #hairstory across 137.3 million posts.

It can be hard finding pet-friendly places while living in the city. Pet owners are sharing their experiences using the #citypets hashtag.

Summer OOTDs have taken over TikTok. Now, users are sharing their tips to finding the best deals via #summersale with a big focus on TikTok Shop.

Eminem’s latest music release #houdini has become a popular TikTok sound, as millennials battle Gen Z across 84,000 posts.

Also taking inspiration from Eminem’s early 2000s reference, TikTok users are celebrating his return using the iconic sound #guesswhosback.

As festival season kicks in and people head on their summer holidays, TikTok users are searching for #summeroutfitinspo and sharing OOTD videos, to show off their looks.

Preppy fashion continues to see an upswing, including oxford shirts, sweaters on shoulders and chino trousers, as seen recently on Harry Styles. In response, TikTok users are #preppyshopping, sharing their buys and tips.

While luxury labels are yet to sell on TikTok shop, users are posting about their favourite #luxurybag on the platform, from Louis Vuitton to Hermès.

As Taylor Swift’s Eras tour continues in London this weekend, and Charli XCX’s Brat Summer takes hold, TikTok is still abuzz with the #concertoutfit hashtag.

Summer 2025 may be the summer of the #sundress, as TikTok users show off their favourite styles, which fit for every body and aesthetic.

Billie Eilish - ‘Blue’

Billie Eilish delighted her longtime listeners with a highly anticipated surprise in the form of a reworked version of her previously leaked single ‘Blue’, on her latest album ‘Hit Me Hard and Soft’.

Video creations: 940,300

Video examples: Billie has set FYPs on fire across the globe, igniting a surge in reaction videos. ‘Blue’ has also become the soundtrack to the platform’s ‘water transition’ makeup trend whereby talented MUAs are using water to transition between looks.

Shaboozey - ‘A Bar Song (Tipsy)’

Shaboozey turned heads when he featured not once, but twice on Beyoncé’s surprise country project, ‘Cowboy Carter’. Now, Shaboozey has come into his own with the viral single ‘A Bar Song (Tipsy)’.

Video creations: 430,100

Video examples: ‘A Bar Song (Tipsy)’ has become the soundtrack to a new dance trend, thanks, in large part, to a father-daughter duo whose choreography has taken TikTok by storm, sparking others to join in on the fun.

Tinashe - ‘Nasty’

Tinashe’s seventh studio album ‘Quantum Baby’ is on the way, and fans are clamouring for the release after her first single ‘Nasty’ has gone viral on TikTok.

Video creations: 340,200

Video examples: The TikTok community is getting behind the track in a big way, with choreography from TikTok user @Nates.Vibe and a collaboration with Marc Jacobs helping to propel the hit onto FYPs around the globe.

The #flowerlanguage TikTok Filter was created by user @supersappi in May. It shows a QWERTY keyboard in which each letter corresponds with a flower that’s added to a cartoon bouquet. People can write their name or any word and see what their bouquet is based on a combination of the letters.

Inspired in part by Megan Fox, who is a bottom teeth talker, users have been using a TikTok filter to record themselves and examine if they’re a top or bottom teeth talker. Most, it turns out, are a #topteethtalker, much to their chagrin.

Another nostalgic trend, users are using the #latenightfinds hashtag to share memories they’ve found in their camera rolls. With a particular focus on the NBA, sports fans share their favourite moments from games gone past.

It might be peak spring, but some users are wishing the year away, with the #halfwaytohalloween hashtag growing consistently over the last month. They’re looking forward to pumpkin spice lattes, costumes, autumn nights and more.

As the school year draws to a close, particularly for those taking exams, #teacherappreciationweek is trending on TikTok, as people share their gifts, what their teachers have brought them this year, and much more.

May

The #vintagefashion reign is still going strong, and on TikTok, 593,800 users are sharing their retro finds and secondhand gems — and most importantly, their tips and tricks of the thrifting trade.

Whether it’s double denim, triple denim or a Timberlake x Spears circa ’01 look, you can never wear too much #denim this spring/summer season. Just ask the 541,000 TikTokers posting their own ensembles.

With the end of the academic year fast approaching, let the #promdress hunts begin. Creators are making light of dress-shopping mishaps and asking fellow users to help them choose ‘the one’. The hashtag has accumulated 423,700 posts to date.

While #graphictees have never truly gone away since their ’70s inception, TikTok is serving up a refresh. Ironic, tongue-in-cheek (and somewhat provocative) phrases are moseying their way onto user-generated tees, with 220,200 creators sharing their designs.

The first Monday in May offers itself as the perfect concoction of fashion and pop culture, so it’s no surprise TikTok is rife with #metgalalooks. All of 17,400 users are sharing content from the night, whether it’s a montage, a meme or a review.

Badger x Natasha Bedingfield - ‘These Words’

With summer fastly approaching, dance music producer Badger has exploded on TikTok with a house rework of Natasha Bedingfield’s iconic ‘These Words’.

Video creations: 303,600

Video examples: Featured in over a quarter of a million, it’s the perfect soundtrack for any activity — from long overdue link ups and girls’ days out to spending time with our favourite furry friends.

Jaxomy & Agatino Romero x Raffaella Carrà - ‘Pedro’

Jaxomy Agatino Romero’s remix of Raffaella Carrà’s track has become a TikTok sensation, sparked by videos of a dancing raccoon named ‘Pedro’.

Video creations: 3.7 million

Video examples: Creators have been sharing their takes on the original video by boogying with their pets using the Rotating Fish Eye Lens effect.

Perrie Edwards - ‘Forget About Us’

Little Mix star Perrie is back in the charts with her debut solo single ‘Forget About Us’, co-written by fellow UK hitmaker Ed Sheeran.

Video creations: 14,600

Video examples: TikTokers have been sharing feel-good dances that lean into the song’s country roots, and skits imagining a life as Perrie’s background singers.

With unpredictable weather making its way into Spring, TikTok users are looking for tips on fashion #layering. From how to style sweaters over the shoulders to tips for layering necklaces, the TikTok community has it covered.

Fashion nostalgia still has TikTok in a chokehold. Now, users are exploring different #erasoffashion, showing their best looks from different decades, or eras like the hypebeast era.

Propelled by Vivienne Westwood and omnipresent across the Met Gala red carpet, the corset continues to trend. Now, users are taking to TikTok to show off their #customcorsettryon , showing the community how it looks and feels and recommending their favourite styles.

Another styling fascination for this spring? The high neck top. From vest styles ported by Bella Hadid, to more sophisticated blouses, #stylinghighnecktop is surging.

As menswear continues to grow among the TikTok community, this month men are searching for and posting about #mensleggings. While it’s mostly for the gym, as men eschew shorts for leggings to improve performance, some are experimenting with the style on the street.

April

Who doesn’t enjoy easy gifting? Creators are taking to the platform to share gems that’ll make the perfect #giftsforboyfriends — whether you’re on a budget or in need of some inspo, 123.9 million users have got you covered.

What’s even better than wearing #crochetpants is making them. That’s right, 60.3 million TikTokers have taken to the platform — crochet hooks in-hand — to either style or create their own pants just in time for the sun to make its long-awaited debut.

From the streets of Tokyo to the For You Pages of TikTok, the playful #kawaiifashion aesthetic is gaining heat. Currently at 119,700 posts, enthusiasts for the doll-like dressing are sharing how to achieve the look one bow at a time.

The platform’s sneaker community are rallying together for #sneakertalk. The hashtag for everything users need to know about sourcing, restoring, or even authenticating their kicks. There are 9,262 posts so far.

Modest dressers, meet the #swimdress: the style that 1,139 of the platform’s users are loving and sharing right now.

Yes, ASMR is still a thing — and this time it’s in the form of hair washes. Scalp scrubs, head massages and plenty of lather, the #asmrwashinghair hashtag is currently at 1.1 billion views.

TikTok’s #invertedfilter reveals how creators look to the everyone but themselves. The reverse-selfie cam has been met by humour across the community, as 280.1 million share their ‘shocked’ reactions.

TikTokers are taking history lessons out for a spin. From satirical montages to dedicated mash-ups of eras long past, #historicedits has received 140.7 million views. The community is loving the culture.

One for the gamers, the #ps2filter is blowing up on TikTok with creators sharing their Playstation 2-avatar selves in the form of old-school game covers. It’s currently at 103.9 million posts — but with the amount of ‘how-tos’ this is sure to rise.

Creators are getting in their feels with the #reflections hashtag. Following a darker aesthetic, 166,800 users are channelling their emotions into The Neighbourhood’s ‘Reflections’ lyrics in typical Gen Z fashion.

Bakar - ‘Hell N Back (feat. Summer Walker)’
Bakar is one of the UK’s most exciting acts right now, known for experimenting across indie, rap, rock and punk. The singer surprised fans with a spin on an old song, enlisting the services of fellow artist Summer Walker for a romantic track that’s got TikTok creators in their feels.
Video creations: 827,400
Video examples: Fans on TikTok love the new remix, using the sound to share slideshows of the people they love or joke about how badly they want to participate in the trend.

Tyla, Gunna & Skillibeng - ‘Jump’
Tyla’s hit single ‘Water’ was a phenomenon on TikTok, being featured in over 1.5 million videos and making Tyla a household name. Well, the future is now for the South African songstress who has released her debut album ‘Tyla’ — and is making waves again with her new track ‘Jump’.
Video creations: 191,800
Video examples: Tyla’s link-up with US rapper Gunna and Jamaican dancehall artist Skillibeng has the TikToker community vibing. Creators are being drawn to the summery sound, sharing dance tutorials and choreography.

Artemas - ‘i like the way you kiss me’
Artemas’s ‘i like the way you kiss me’ is unapologetically unromantic, and fans are here for it. The alternative-pop singer has captured the essence of modern dating, using a dark and hazy instrumental that brings it life in the catchiest way.
Video creations: 877,200
Video examples: Creators are using the alt-pop single to share their alternative fashion aesthetics and outfit ideas.

With Beyoncé’s ‘Cowboy Carter’ album and Pharrell Williams’s LV sophomore collection giving #westernfashion a new lease of yee-haw, 5.8 billion TikTokers are getting in on the action. Think cowboy hat hauls and Western boot try-ons, most of which are from the Deep South herself.

In another string of gig-based trends, #lanadelreycore is ushering in a re-emergence of the flower crown, as fans and TikTokers alike count down to the artist’s upcoming Coachella performance. Currently at 26.2 million views, creators are doing their best Del Reys.

As Eid al-Fitr gets into full swing, creators are sharing their preparations for the holiday — from henna designs to cake making and outfit inspo. The celebratory #eidmubarak hashtag sits at 35.8 billion views.

The clocks may have only just changed, but the #summervibes are already strong (on TikTok, anyway). With a mix of both ironic and optimistic content, the hashtag has so far accumulated 44.7 billion views.

Geneva’s Watches and Wonders fair kicked off this week, and #watches are trending on TikTok to prove it. Creators are sharing their unique timepieces and specialist mechanisms with the platform’s watch enthusiasts — hitting 9.3 billion views to date.

March

In a series of slow-tempo tutorials, creators are guiding TikTok users on how to spring-ify their wardrobe staples. Jean pockets, trainer seams and simple tees are seeing #embroidered spruce ups, and 340.1 million users are tapping in.

Pinterest continues its reign as a hub for all things aesthetic, so it’s no surprise that TikTokers are #recreatingoutfitfrompinterest. Currently at 16.2 million views, the hashtag takes an accessible approach to Pinterest fashion with users of all shapes, sizes and ages bringing the beautified looks into the everyday.

With wool coat hauls already feeling like a distant memory on the platform, #springbreakoutfitinspo offers a replacement to those on the hunt for holiday finds. Content such as packing videos and try-ons have received 1.2 million views.

The #bodysuitstyle hashtag is doing the rounds. Creators are showing fellow users how to style and where to shop the best bodysuits. It’s racked up 315.1 million views.

Fashion hasn’t yet shaken off the #minitotebag — and TikTok remains particularly invested. From Marc Jacobs’s The Tote Bag, to Kate Spade and even Trader Joe’s, users are sharing what they can fit in their mini bundles of joy.

As #spingbreak hits in the US (and elsewhere), so far 1.3 million TikTok users have chronicled their seasonal excursions. From packing videos and perfect sunsets, to travel hiccups and last-minute bookings, Gen Z are sharing it all.

During Women’s History Month this March, users have been sharing female-centric stories and quoting inspirational women — while injecting a little humour, too. Seeking to support and empower, #womenshistorymonth has garnered 112,300 posts.

TikTokers have been getting creative this Mother’s Day. Currently at 4.7 million posts, the #mothersday hashtag is home to do-it-yourself gifting inspo for those on a budget, or those who want to gift ‘from the heart’, including recipes and craft ideas.

Ramadan, the ninth month of the Isalmic calendar, is trending on TikTok. With 11.8 million posts, the #ramadan hashtag features supportive and enlightening content such as kindness videos and food inspiration for after dark to see users through to Eid ul-Fitr.

Users have found a new place to wear their shoes: on their heads. Soundtrack ‘Un Poco Loco’, from the Disney animation Coco, has had 48,500 creators going #unpocoloco for the mariachi tune.

Djo – End of Beginning

Stranger Things actor Joe Keery has found success on TikTok not thanks to his acting chops, but under his stage name Djo. Listeners on TikTok have propelled Djo’s synth-pop hit into the UK Official Singles Chart, where it jumped from #100 to #4 over the last month.

Video Creations: 1.9 million

Video Examples: The song is featured in nearly 2 million videos on TikTok, partially thanks to a new travel trend where creators share the destinations and places that make them feel at home.

Beyoncé – Texas Hold Em

Beyoncé’s latest country hit (a first for the singer) has TikTok leaning into #cowboycore, with rodeo fashion and hoedown dance routines making the rounds on the platform.

Video Creations: 445k

Video Examples: Fans on TikTok have been busy sharing tutorials for new dance routines and embracing their inner cowboys and cowgirls.

Benson Boone – Beautiful Things

‘Beautiful Things’ is the latest track from Benson Boone to find success on TikTok, following in the footsteps of his songs GHOST TOWN and In The Stars .

Video Creations: 1.4 million

Video Examples: Videos of fans passionately singing along to the song have gone viral, with Benson duetting his favourites, helping to inspire other family-related content.

February

Top songs

Aimee Carty - ‘2 Days Into College’

Irish singer-songwriter Aimee Carty’s ‘2 Days Into College’ is on FYPs everywhere, after receiving an unlikely boost from a US-based college basketball player.

Video creations: 307k

Video examples: Jared McCain, who plays for the Duke Blue Devils, shared a video of himself singing along to the track in his changing room, inspiring creators everywhere to jump on the trend. From real-life college halls to genre-fusing remixes, it’s safe to say no one expected this collab in 2024 — but it’s here and we love it.

Good Neighbours - ‘Home’

After months of viral teasers, ‘Home’ by indie duo Good Neighbours is soaring on TikTok with a nostalgic and raw sound that has listeners feeling the love.

Video creations: 206k

Video examples: The pair describe the song as an ode to “the moment you hold a loved one after some time apart”. That warm feeling has resonated on TikTok, with creators using the sound to share nostalgic photographs of their loved ones through the years.

YG Marley - ‘Praise Jah in the Moonlight’

YG Marley is the grandson of Reggae legend Bob Marley and the son of music icon Lauryn Hill. With his debut single, ‘Praise Jah in the Moonlight’, he hopes to bring people together to appreciate life through music.

Video creations: 555k

Video examples: Reggae fans on TikTok have high praise for YG, commending his soulful single for its traditional elements, embracing the chill vibes and showing love to the Marley family.

Top trends

Top trending hashtags

After a blockbuster Grammy performance, #mileycyrus has been trending on TikTok, with users sharing her performance and discussing her rehearsal process and workout routines. The star’s own TikTok of her performance garnered 41 million views, while the #mileycyrus hashtag has 22.9 billion views.

Haircare continues to trend on TikTok, and now attention is on ‘high shine’, as #glossingtreatment content surges. Users sharing their glossing treatment journeys, either at home or in the salon to achieve shiny, silky hair, have received 39.9 million views.

New comic film #madameweb has surged in popularity on TikTok with 217.1 million views, mainly due to leading actor Dakota Johnson’s hilarious interviews promoting the project — users enjoy sharing the star’s deadpan, honest answers. The film also stars Sydney Sweeney and Emma Roberts, to name a couple.

When we say #wastemanagement is trending, it may be confusing to those outside of the golf sphere. No, bins are not trending on TikTok. Waste Management is a golf tournament in Phoenix, Arizona, that took place earlier this month. Users share their favourite shots from the tournament, as golf continues to attract interest from younger audiences. The hashtag has 380.2 million views.

The song contest festival #sanremo, which took place in Italy this month, is trending on TikTok. Users are sharing their favourite performances, with Eurovision star and fashion darling Mahmood taking part and furthering the buzz.

Top trending fashion hashtags

New York Fashion Week drew to a close on Wednesday 14 February and Gen Z are looking back at everything from streetstyle to runway looks. The #nyfw has nearly 5 billion views on TikTok.

Consumers are saying goodbye to Autumn/Winter and looking ahead to warmer months. The #springoutfits has 913.9 million views.

#outfitswap is a trend that is taking over fashion TikTok wth over 400 million views. It s see the host present a bag full of new clothes and random by-passers are asked to swap their outfit for the mystery garments.

The #whosoutfitiswhos, where consumers guess which outfit belongs to their partner, has 21.5 million views.

In celebration of Lunar New Year, TikTokers are celebrating the special occasion with the LVMH-owned jewellery brand Tiffany Co. The hashtag #tiffanyknot has 6.3 million views.

As Gen Z continues to prioritise wellness, #selfcare is trending on TikTok this month. From skincare routines and sleep cycles to fitness regimes, creators share their knowledge on how to live a healthier and happier life.

As is typical with TikTok, with the #ithinkilikethislittlelife tarted out as a sincere expression of gratitude for a relationship, friendship or newborn child, quickly has also become a satire, as people mock those who posted the sound sincerely.

Brands and regular users alike are celebrating Valentines Day this season, posting #valentinesdaygift ideas, from luxury accessories to handmade gifts.

As ever, the TikTok community loves a good vintage find or deal. Recently, they ve shared their tips tricks, hauls and unboxings via the #shopfinds hashtag, with a big focus on finds from TikTok Shop.

#Fashiondeals are also trending this month, as users feel the pinch of the continued economic downturn and become increasingly price sensitive online.

Cordelia - Little Life ‘Little Life’ is sparking joy in the TikTok community, inspiring creators to appreciate life’s little wins, cherish their relationships and find inner peace.
Video Creations: 670,400
Video Examples: The heartfelt track has creators documenting life’s feel-good moments, from cute baby reactions, to married-life wins, and the pets we can’t stop pampering.

Natasha Bedingfield - Unwritten
This nostalgic track has seen a resurgence in popularity following the release of rom-com Anyone But You — and is now heading back into the UK charts.
Video Creations: 235,600
Video Examples: The new film starring Sydney Sweeney and Glen Powell has had dedicated fans reminiscing, as well as new fans discovering the track for the first time, playing the feel-good song on repeat.

Mason & Princess Superstar - Perfect (Exceeder)
The Saltburn soundtrack continues to rock creators’ playlists, with ‘Perfect (Exceeder)’ following in the footsteps of ‘Murder on the Dancefloor’ and having a TikTok resurgence.
Video Creations: 11,900
Video Examples: Creators are using the sound for anything and everything, from die-hard Saltburn appreciation, to new-found hair hacks.

January

@lovendu 
Lovendu, a small business founded by Laura Schmidt during the pandemic, is gaining popularity on TikTok. The four-year-old brand sells journals and planners for mental heath and self-empowerment.
Followers: 99,600
Likes: 1.2 million

@trigwellcosmetics
Trigwell Cosmetics, the brand behind the viral velvet powder puff, launched in 2020 and has grown rapidly. Its viral limited edition Red Velvet Powder Puff sold out in five hours, the brand said.
Followers: 105,700 
Likes: 1.9 million

@lazy_butt_club
Printed t-shirts are in again. Lazy Butt Club s history dates back to the late 80s, where the US-based company began selling printed t-shirt. Decades later the business reopened and has since gone viral on TikTok. 
Followers: 314,800
Likes: 6.2 million

@rhodes_wood 
British tailoring and shirting company Rhodes Wood was founded by Jeremy Wood Beaumont in 1979. He regularly posts behind-the-scenes content at industry events such as Pitti Uomo as well as ‘Get Ready With Me’ videos on TikTok. 
Followers: 435,500 
Likes: 2.5 million

@sooslick
From Kim Kardashian s Skims to Spanx the demand for shapewear is reaching new heights. Soo Slick is a small Black-owned business that is disrupting the shapewear industry. The affordable and size inclusive brand has amassed over 40,000 followers. 
Followers: 40,100
Likes: 400,300

Sophie Ellis-Bextor - Murder on the Dancefloor
‘Murder on the Dancefloor’ is back after 20 years, spurred on by the release of black comedy film Saltburn
Video creations: 57,700
Video examples: Creators are using the sound to react to the film and reenact the famous dance scene.

SkeptaTV and Ryder - #skeptacore pt.3
TikTok creator Ryder has sampled Skepta’s track ‘Text Me Back’ and the song went immediately viral.
Video creations: 37,600
Video examples: Creators are using the sound to share day in the life content and their love for Skepta’s rapping style while engaging with the relatable lyrics. The hashtag #skeptacore has racked up over 29.7 million views.

Nicki Minaj and Lil Uzi Vert - Everybody
From Minaj’s album Pink Friday 2, catchy track ‘Everybody’, which samples Junior Senior song ‘Move Your Feet’.
Video creations: 573,100
Video examples: Friends, dancing, get ready with me

December

Temperatures are falling across Europe and the US, and #jumpers (and #sweaters) are trending on TikTok, as people recommend and rank their favourite styles.

New York fashion week begins in a few weeks, but #Nycstyle is already trending on TikTok. Users enjoy sharing their looks or asking New Yorkers what they re wearing on the street.

Smart glasses are becoming a key focus for fashion brands and consumers. People are taking to social media to share their smart glasses reviews and styling tips. #smartglasses has been trending on TikTok this month with 175 million views.

Gone are the days where atheleisure was the go to uniform, people are searching for sophisticated and smart outfit inspiration. #classyoutfits is trending on TikTok with over 123 million views.

From Polene to Anthropologie, TikTokers are on the hunt to find the perfect shoulder bag. The #shoulderbags has 117.8 million views on TikTok, with many drawing inspiration from their favourite celebrities or searching for an affordable dupe that is both professional and casual.

A selection of top trending hashtags from the last month

#yearontiktok - as 2023 drew to an end, users reflected on their highlights with compilation videos and lists. Now, as we get into 2024, they’re also sharing #2024predictions, mainly focused on pop culture or personal goals.

Christmas day in the life content soared on TikTok this year, as people shared their daily lives for the 25 days running up to Christmas, with the #vlogmas hashtag (4 billion views).

As part of TikTok’s aim to spotlight the creators and small businesses on the platform, it launched "TikTok Sparks Good," in March, a new docuseries featuring 60-second stories that celebrate inspirational creator successes that start on TikTok, and are a catalyst for real world impact off the platform. From a kind citizen offering free lawnmowing in Australia to a community boxing gym founder in Kentucky, the videos continue to capture audiences worldwide.

Many major stars have been inaugurated into the Hollywood #walkoffame over the last year, including Zac Efron, Michael B Jordan and Courtney Cox. From explainer videos on the inner workings of the Walk of Fame selections, to heartwarming clips of celebrities and their loved ones speaking at their ceremonies, Walk of Fame content has surged on TikTok this year.

To help users find beauty gifts for their loved ones on TikTok this year, the platform created the #tiktokbeautygiftguide franchise, where brands like Caudalie and creators like @RogerWh0 were asked to recommend their favourite products as holiday gifts over a series of videos.

A selection of the top video formats from the last month

Creators A selection of fast-growing creators across the US and UK from November-December.

@fiaahamilton
UK-based singer-songwriter Fia Hamilton has built a dedicated following over the last year with her heartfelt storytelling, on issues ranging from mental health to self-love.
Followers: 13,300
Video topics: Live videos, songwriting

@chloecarterrwith2rs
Poet Chloe Carter has captured audiences with her powerful poetry, on topics including love, self-love and love letters to textured hair. While she’s still building a following, some of her videos lately have gone viral, as TikTok users seek authentic life stories and relatable art on the platform.
Followers: 45,600
Video topics: Poetry

@teeanddrew
Tee and Drew are a British husband and husband duo, that share their daily lives and relationship with the TikTok community. From beautifully shot wedding footage to brunch with friends, holidays abroad and days at Pride across the UK, Tee Drew give users a deep insight into their lives together, inspiring others.
Followers: 57,300
Video topics: Love, lifestyle, Black joy, queer joy

@drewafualo
Relatable lifestyle creator Drew Afualo has become known for her face to camera videos, discussing all manner of topics, from comedy to feminism. She often responds to negative comments on her videos with a humorous rebuttal.
Followers: 7.9 million
Video topics: Lifestyle, comedy

@ricotaquito
Eric Sedeño or @ricotaquito is a versatile comedy creator, whose content ranges from roleplay to skits about growing up as part of the LGBTQ+ community, alongside commentary and storytimes on his own day to day life.
Followers: 1 million
Video topics: Comedy

November

The TikTok community continues to love #dayinthelife content, from morning routines to daily walks or in the case of mega-influencer Alix Earle, lavish holidays and NFL games.

TikTok is in the festive spirit, with the #christmasgift hashtag providing inspiration.

Lifting the lid on lavish lifestyles, and providing cooking inspiration to boot, #privatechef is surging as private chefs take audiences through what they’re cooking.

As we know, Gen Z loves craft, and with budgets tight, TikTok users are sharing their favourite #diychristmasdecor.

Inspired by TikTok Shop and the constant stream of viral packages on the platform, users are sharing their buys with the #igotitfromtiktok hashtag.

Nemzzz - ‘MONEY AND VIBES’
Rapper Nemzzz is back with his new track, Money and vibes , sampling Justin Timberlake.
Video creations: 44,100
Video examples: Creators are using the track as an opportunity to show off their outfits and photo dumps.

The Beatles - ‘Now and Then’
Unreleased Beatles track, Now and Then, dropped last Friday, has inspired a whole new generation of Beatles fans, with flocks of TikTok creators expressing their love for the new release and kickstarting trends around the Fab Four.
Video creations: 20,100
Video examples: Creators are using the sound celebrate their Beatles fandom or reminisce, to compare pictures of themselves now vs ‘then’ and reflecting on their respective journeys over the years.

James Marriott - ‘White Noise’
Indie rock singer James Marriott s latest single, White Noise’, has the TikTok community celebrating good times and the joys of being young.
Video creations: 29,400
Video examples: The community has been using the lyrics ‘I d quite like to go home now’ to reminisce about their past achievements and memories.

Party season is setting in. So cue the little black dress.TikTok users across the globe are searching for the perfect style and posting their favourite #blackdress options, for holiday party season or in Latin America, quinceañeras.

In a similar vein, TikTok users are searching for their holiday outfits. From sparkly dresses to crisp suits, the run up to thanksgiving and Christmas has seen a surge in party dressing. Users share daily recommendations for jam packed holiday calendars.

Quiet luxury continues, and it’s prompting the TikTok community to buy with longevity in mind. #Foreverjackets is trending, prompted by brand Superdry in a jacket campaign on the platform with various influencers. One video on puffer jackets garnered over 3 million views.

Another winter trend, plaid is having a moment on TikTok, as men’s fashion creators show how to style plaid shirts and coats.

From Kendall Jenner to Hailey Bieber, influencers are switching their mini bags for totes this autumn while walking the streets of New York. Inspired by these It girls, TikTok fashion fans are sharing their favourite totes via the #itgirltote hashtag, with suggestions for cheaper dupes for Jenner s favourite brands, Bottega Veneta and The Row.

An enduring winter trend, it’s #puffer season once more, and TikTok users are sharing their favourite styles and styling tips on the platform. From puffer jacket reviews to Kylie Jenner s KHY debut, users are tuning into puffer newness.

Inspired by Kendall Jenner s appearance at the L Oréal show entitled #walkyourworth last month, users have highlighted the model s slightly relaxed walk on TikTok.

Following a fashion season with little progress, consumers are still searching for #inclusivesizing on TikTok. From comparing sizing to style recommendations for plus size people, size inclusive fashion content is becoming increasingly popular.

In addition to size inclusivity, TikTok is also crying out for fashion to consider those with disabilities. #Adaptiveclothing is a top trending hashtag from the last month, as users share content from runways that include #adaptivefashion.

As we know, Gen Z love nostalgia. #2016fashion is now trending on TikTok, as users spotlight wire chokers, bomber jackets, patches on denim and more.

October

Top trending songs

FamousSally & YB — Wassup Gway

Chemistry is key on this hip-hop bop that s got best friends on TikTok showing their appreciation for each other.

Video creations: 2.3m

Video examples: The track has inspired dynamic duos all over TikTok to lip sync along together — from the friends that became family, to the cousins that felt more like siblings.

Olivia Rodrigo — Ballad of a Homeschooled Girl

Olivia Rodrigo returned with her sophomore album Guts this autumn, and the release has fans on TikTok thinking about their individual growth since Sour back in 2021.

Video creations: 176k

Video examples: Creators are sharing slideshows contrasting their style choices over the past two years, and using Olivia’s ‘Ballad of a Homeschooled Girl’ as the soundtrack. The singer also jumped on the trend, helping to popularise it even more.

Mitski — My Love All Mine

Mitski’s fans have been desperate for new music and her new release ‘The Land is Inhospitable and So Are We’ has not disappointed.

Video creations: 726k

Video examples: Mitski s releases evoke an emotional impact that creators have been quick to highlight comedically. The track has also resonated with the #petsoftiktok community, where creators are sharing candid videos of their furry loved ones.

Hus — Banana Shake (Sped Up)

Originally released in 2005, this South-Korean electro-pop single has resonated with a new generation of listeners of TikTok thanks to a sped-up remix.

Video creations: 1.2m

Video examples: Kylie Jenner used the chilled track to share a day in the life video shooting for Acne Studios. Elsewhere, it has become the go-to soundtrack for “beige flag” videos , a trend that sees creators describe weird habits that are less than a deal breaker, but not exactly a plus, such as overusing emojis.

Top trending hashtags

It’s been trending for some time, but #girlmath remains a topic of conversation on TikTok, as women justify their purchases with humorous and complex logic. The #girlmath hashtag, which received 1.2 billion views, has then birthed discussions and jokes around the more trivial tenets of #boymath, attaining 304.4 million views.

It’s halloween season, and the TikTok community has leaned into their penchant for storytelling, sharing #scary_stories on the platform. The hashtag has 1.1 billion views.

Gen Z’s fascination for nostalgia has seen them using generative AI to transform themselves into 70s, 80s or 90s students, creating the #AIyearbook trend. The hashtag has 685 million views.

The Mean Girls reboot is building momentum on TikTok. And this Mean Girls Day on October 3rd, users enjoyed sharing voiceover videos #meangirlsday - 249.8 million views

Top trending content formats

Toy Story photo montage
Videos using sound: 67,300
Users are applying the “capcut” effect to share a portfolio of images, including their work, their pets and selfies, putting the images into a TV screen frame, with the toys are watching TV and rapidly changing the channel, set to frantic music.

“My Roman Empire”
Views on #myromanempire: 88.1 million
Following the viral “Roman Empire” trend where women asked men how often they think about the historical period (it turns out, a lot), girls and non-binary folks are now sharing what their version of the Roman Empire would be. It ranges from film scenes to more personal thoughts about relationships.

Tube girl camera work
Views on #tubegirleffect: 284.7M views
Shot from above with rapidly changing angles, trending creator @sabrinabahsoon aka Tube Girl has ushered in a new content trend on the platform. Thousands of creators, from Shay Mitchell to Troye Sivan, have jumped on board.

September

#LouisVuitton came out on top this fashion month when it came to TikTok. Videos of Zendaya s arrival at the show in a white dress drove the bulk of the buzz, posted by the brand, media outlets and TikTok users. K-Pop group Stray Kids Felix s show content was also very popular.

#ParisFashionWeek continues to be the biggest fashion week on TikTok, driven by megabrands like Louis Vuitton, Dior, Saint Laurent, Acne Studios and Schiaparelli and their celebrity attendees, including Kylie Jenner, Jisoo and Rosalia. #ParisFashionWeek  has 5.7 billion views while #PFW has 5 billion views.

#Mugler is another Paris brand that drove a lot of TikTok views this season. Alongside stars like Karol G on the front row, a whole host of celebrities walked the runway, including Paris Hilton, Angela Bassett and supermodels Helena Christensen and Amber Valletta. #Mugler has 1.2 billion views

Fashion month aside, couples are enjoying twinning on TikTok, with the #coupleoutfit trend. Whether its dressing to a certain colour scheme or wearing fully matching fits, TikTok duos are enjoying sharing their style.

Doja Cat — Paint The Town Red
Video creations: 2.4 million
Doja Cat has returned to for you pages everywhere with her rap-infused single ‘Paint The Town Red’. The track is a departure from her recent string of pop hits including ‘Streets’ and ‘Say So’, as she dives back into her hip-hop roots.
Video creations: 1.3m
Video examples: The track has inspired a new dance trend on TikTok, with creators testing their choreography to the hip-hop beat and showing off their skincare routines.

Burna Boy — City Boy
Video creations: 217,600
Afrobeats star Burna Boy is back with this thumping new track that has sparked a fun dance trend on TikTok.
Video examples: Creators everywhere are getting involved with the City Boy dance as they stomp away to the beat. Burna Boy and his friends also took to TikTok to show us how it’s done.

Fred again.. and Obongjayar — Adore u
Video creations: 52,000
Originally created as a dedication to their siblings, this heartfelt track from Fred again.. and Obongjayar has the community appreciating their closest family and friends.
Video examples: Creators are using the song to show adoration to their loved ones, from partners and children, to best friends and even themselves.

Athleisure continues to dominate TikTok, and as the temperature gets colder in the US and Europe, #trackpants are trending up. 182.5 million views.

Is it the barbie effect? The TikTok community is gravitating towards #pinkshoes this season. Creators show off their favourite styles in sneaker unboxings, heel reveals and more. The hashtag has 179.8 million views.

The latest aesthetic trend #momoutfit, is in some ways a grown up version of the clean girl aesthetic, complete with jeans, jumpers and a luxury handbag. 173.5 million views

In the same vein as the #momoutfit, #ToryBurchshoes are also having a moment, as creators share their purchases of branded ballet flats with the TikTok community. Tory Burch has jumped on the trend too, responding to comments and feedback with videos of new styles.

Arts and crafts continue to trend on TikTok, and now #embroideredcrewneck t-shirts are all the rage. Creators show off their embroidering techniques or favourite embroidered pieces, inspired by cartoons like Snoopy or Up. 25.1 million views

With the first season launching in June, #DragRaceMexico has been trending over the last month, in the run up to winner Cristian Peralta taking home the crown.

As September sets in, the TikTok audience has the back to school feeling. Users are sharing their top #schoolhack , from pen recommendations to software tricks.

Jewellery is one of the leading fashion segments on TikTok. And in line with the #bracelet trend, high-end brand #VanCleefArpels has seen a surge in mentions on the platform, as users show off their Alhambra bracelets and more.

Skincare has become a cornerstone of TikTok beauty content. But users are also sharing their experiences with skin struggles. #Acnepositivityday saw users sharing their stories of Acne and recommending solutions.

Of course, TikTok wouldn t be TikTok without comedy content. With the #animaladdicts hashtag, users are showing footage of their pets in all kinds of life scenarios.

Every day, TikTok’s global community of over 1 billion people discover and are inspired by trends developed and driven by creators on the platform, making fashion more relatable and accessible. To celebrate the impact of the global creator community across the fashion world, TikTok is launching #TikTokFashion Collective — the creatives, designers and fashion thinkers shaping the future of fashion on TikTok and beyond.

From models and photographers to emerging designers to savvy fashion commentators, members of the #TikTokFashion Collective are next-gen talent representing the most exciting voices breaking into the industry, ultimately reimagining fashion with their authenticity, self-expression and creativity.

Coinciding with London Fashion Week and all throughout fashion month, TikTok will celebrate #TikTokFashion and its diverse community of fashion and beauty creators, designers, models and brands. Members of the collective will be attending local events and sharing content from behind-the-scenes and exciting industry moments on TikTok.

“At TikTok, we believe that creators are truly the heart of our platform. It s incredible to see how their creativity and authenticity drive trends and conversations that positively impact today s thriving industries, including fashion,” says Vanessa Craft, Global Head of Lifestyle and Education at TikTok. "As we unveil our first-ever global #TikTokFashion Collective, we re thrilled to celebrate the next generation of diverse voices who are shaping the future of fashion. This Collective spotlights the impact of our global creator community while creating new opportunities for emerging and established creators throughout one of the most exciting fashion seasons of 2023."

Davide Paoli @clessiolab
1 million followers
Clessio is a footwear artist, customizer, and sneaker-maker who transforms sneakers and shoes
into works of art and one-of-a-kind pieces. Through his platform, he hopes to reimagine Italy s
artisanal heritage and elevate the value of crafts and craftsmanship.

Luigi Giaretti @LuigiGiaretti
639,000 followers
Luigi Giaretti is based in Milan where he works in fashion and often talks about it on his
platform, using his unique sense of humor to make fashion feel more accessible to everyone.
He launched his own brand Lag World and talks about everyday challenges and opportunities
as brand owner and designer. By sharing daily quotes and lifestyle tips, he has successfully built a community on TikTok.

Samuele Bartoletti @SamueleBartoletti5
234,500 followers
Samuele is a 25-year old Italian content creator based near Florence. He shares content
expressing himself through art, narrating stories from his perspective, and sharing his life in
hopes of inspiring others to be their authentic selves. Within just a few short years, Samuele has grown his audience on TikTok and partnered with several brands in the fashion and beauty space.

Elena Hazinah @ElenaHazinah
4.1 million followers
Elena is a comedian and beauty content creator. TikTok changed her life in 2020, when she was an exchange student in Delaware, New Jersey. She wasn t into social media then, but the
COVID pandemic changed all that. When the quarantine started, she got bored and decided to
start posting videos on TikTok documenting her American life, showing Italian people back home what it was like to live in Delaware, and garnering one million followers within the first six months.

Francesca Busi @youaremylemonade
596,600 followers
Francesca is a fashion content creator who is passionate about the intersection of fashion and
the celebrity world. Her content focuses on celebrity news, before and after shots of public
figures, and the latest on who is wearing what. Her unique tone of voice makes her stand apart from other creators and easily recognizable to her followers.

Omar Shabra @OShabra
103,600 followers
Omar is a healthcare practitioner based in Jeddah, who shares content on his work in the
medical field as well as his other passion : fashion. Using his unique experience and current
role, Omar combines these two industries by sharing content related to fashion and healthcare as well as outfit inspiration on his off-duty days.

Safa Srour @SafaSrour 
781,100 followers
Safa is a Middle Eastern-American fashion, beauty and health creator who uses her platform to advocate for women, human rights, and youth empowerment. Raised between Russia and the United States, Safa began curating content about health, beauty and lifestyle while undertaking medical studies in New York City. Her work has been recognized by an array of luxury brands in the beauty space as her following across social media has grown to now over 6 million followers. She is passionate about serving the community and giving back through philanthropic efforts, including raising awareness about Syrian refugees, endorsing hospital works and supporting Dubai Ambulance’s initiatives.

Emmanuelle Sits @EmmanuelleSits
419,700 followers
Emmanuelle is a luxury brand expert who is known for her bright neon green nails. Through her content, Emmanuelle shares her love for designer brands through unboxing videos and taking her followers along with her on her shopping adventures.

Marine Lamarre @terriblementm
308,600 followers
Marine is a fashion content creator who loves to share her passion for collecting beautiful pieces through videos that depict her most elaborate, original and unique looks. Marine is known for taking and combining vintage, colorful streetwear and luxury pieces, customizing them to fit her style. She strives to inspire her followers to embrace their individuality by offering her own vision of fashion and celebrating her own authenticity.

Elie Fy @Eliefy
1.1 million followers
Elisabeth is a lifestyle sensation who brings just the right touch of freshness to her followers by
combining authenticity with caring and good advice. She is passionate about fashion and never
hesitates to share her tips with her followers on how they can put their own unique spin on
iconic looks and shop on a budget.

Anna @Annasdecade
932,600 followers
Anna is a creator with a passion for beauty and fashion, who has built her platform on the
concepts of dedication to creativity and kindness. With a background in digital artistic direction,
she prides herself on respecting and accepting others for their differences. To demonstrate
these values, she strives to post content that is both thoughtful and responsible, tackling
important social issues with a light-hearted tone in order to appeal to her audience.

Merwan @whoisMero_
763,000 followers
Whoismero is a French couple who shares their love for fashion on TikTok through creative and
entertaining outfit ideas that often compliment or match each other. They are known to
showcase a clean aesthetic, pairing neutrals with bold and bright pieces to make them easily
stand out. The couple is well known not only for their stylish looks but also for their use of
dynamic editing and effects, creating visually compelling content.

Anna @Annasdecade
932,600 followers
Anna is a creator with a passion for beauty and fashion, who has built her platform on the
concepts of dedication to creativity and kindness. With a background in digital artistic direction,
she prides herself on respecting and accepting others for their differences. To demonstrate
these values, she strives to post content that is both thoughtful and responsible, tackling
important social issues with a light-hearted tone in order to appeal to her audience.

Siyanda Bani @Siyabunny
228,500 followers
Siyanda is a well-versed content creator and digital marketing strategist who has an established
history of working in the publishing and beauty industry. She captivates her online audience with
her flair for fashion as well as her innate devotion to beauty and all things lifestyle including
travel, fitness and great adventures.

Adam Mitch @AdamMitch
2.2 million followers
Adam is a Brazilian journalist who has been creating beauty content online for over 10 years.
She fell in love with beauty while watching internet style icons and, at 18, bought her first beauty
product with the money she earned from her first job as a graphic designer – a foundation.
Since embarking on her TikTok journey in 2021, she has shared honest and humorous reviews
of beauty products along with application techniques, which have attracted a community of more
than 2 million followers, including several industry-leading brands.

Paula Viana @thebackstagetalks
79,300 followers
Paula is a fashion communicator and content creator focused on luxury, ready-to-wear and
haute couture. She started sharing content on TikTok two years ago, which has since become
her main platform. Her videos highlight the most important fashion events, with an analysis of
fashion shows, trends, current affairs, and industry news, where she provides a professional yet
entertaining and educational perspective.

Adham Alsaiaari @AdhamAlsaiaari
272,000 followers
Adham is a creative professional with a passion for fashion as well as inspiring and educating
others. Adham shares valuable content with his followers showcasing the latest trends and
news in fashion, offering tips and tricks for aspiring stylists, with the ultimate goal to maintain
and foster a meaningful connection with his audience.

쥬니Juney @Juney4u2
1.6 million followers
Juney is a fashion creator who introduces a variety of different fashion styles for a wide array of
occasions. Born in Korea but raised in Spain and China, Juney injects English, Spanish, French
and Chinese influences into her style. Prior to taking the TikTok fashion community by storm,
Juney worked as a broadcaster hosting events such as the 2018 PyeongChang Winter
Olympics and 2019 FINA World Championships. During COVID-19, she saw a unique
opportunity to combine her unique experience as a broadcaster and her passion for fashion and
style into a career. Following her success on TikTok, she wrote a book on how to make a living
on TikTok to inspire others to follow their dreams.

Challan, @Challxn, US
5.5 million followers
US-based Challan, originally from Barbados, focuses on fashion, beauty, lifestyle, gaming, modelling and photography in her content. Challan s following has grown at a rapid pace, leading to her being selected to be part of the inaugural Fenty Beauty House, the first-ever TikTok Black History Summit, the first all-black creator content house and featured on the cover of The Hollywood Reporter.

Rami Aly-Zein, @RamiZeinn, US
16.4 million followers
Rami is a lifestyle and fashion creator who grew up homeless before becoming a rising actor and social media star. From comedic #GRWM videos to serving looks on the red carpet and food reviews and challenges, he uses his unique personality and sense of style to stay connected with his audience wherever he is in the world.

Kristine Thompson, @trendycurvy, US
1.8 million followers
Kristine’s content aims to inspire women to be more confident in themselves. On TikTok, she offers style inspiration along with tips and tricks for people to use in their everyday life. Describing herself as “a curvy girl living in a trendy world", Kristine believes that no matter your size, there is always a way to be fashionable.

Taiwo Aladejebi, @definitelyTai, CA
530,400 followers
Tai is a Canadian model who creates content combining his two greatest passions: fashion and video editing. Known for being the pioneer of the iconic ‘Outfit Walk Challenge’, Tai s fashion sense, photography and editing skills has helped him garner over 500,000 followers and 10 million likes on TikTok. He has worked with top brands including Off-White, Levi s, Foot Locker, Nike, Tommy Hilfiger, Calvin Klein, Nobis and The Hudson Bay.

Izzi Allain, @Izzipoopi, CA
1.3 million followers
Izzi, from Montreal in Canada, is best known for her highly entertaining GRWM videos where she styles unique and eye-catching pieces. Her authentic and engaging content has amassed her an audience of 1.3 million and secured her successful partnerships with global brands such as Loewe, Fendi, Longchamp, and Gucci.

Mari Seki, @MariSeki, SE
266,300 followers
Mari is a 22-year-old creative from Tokyo, Japan, and currently based in Sweden. For her, fashion is a form of artistic expression. She draws inspiration from both Asian and European fashion, inspired by her upbringing across two different cultures. She has a passion for travelling and meeting people from different cultures and strives to be authentic on her channel in order to inspire her followers, driving awareness around issues such as sustainable fashion practices and mental wellbeing.

Jenny Cha, @Chaserize, NO
260,600 followers
Jenny is a Norwegian content creator based in Oslo with a background in fashion and digital art. On TikTok, she shares her creativity through makeup, fashion and hair, like her colourful “hedgehog hair” which helped launch her social media journey.

Nelson Gariba, @NelsonGariba, NL
2.2 million followers
Nelson is a 20-year-old dancer and a model from the Netherlands who loves to create fashion videos and style himself by experimenting with colour. Having worked with several high-end fashion brands including Hugo Boss and Dsquared2, he gives his TikTok followers a behind-the-scenes glimpse of what it s like to be a model for large fashion brands.

Bernard Garby, @BernardGarby
433,500 followers
Bernard quickly gained a reputation as ‘The Fashion Intellect’ among fashion bloggers and the wider industry, having been named as one of the world s top five fashion TikTok creators by publications such as Vogue Business, Hypebeast and Wonderland, among others. A seasoned luxury fashion executive at publications including Harper s Bazaar, Elle UK, and Esquire UK, Bernard has drawn a fashion-obsessed community of 400,000 followers to his TikTok channel.

Holly Marston, @HollyMarstonn
463,400 followers
Holly is a body confidence and acceptance content creator who is passionate about driving awareness and education on the lack of size diversity across the fashion industry. Holly is best known on TikTok for her series ‘Is it a fit or is she just skinny?’, in which she recreates outfits to see if they work just as well on a plus-size body. She is now branching out into fashion design herself with the aim of owning her own fashion label.

Saeedah Haque, @SaeedahHaque
234,400 followers
Saeedah is a self-taught designer with a mission to take back the narrative around Muslim women through her reinterpretation of the abaya into utility wear. Her designs have been supported by musicians Kehlani, AJ Tracey and Avelino, to name a few. Her most recent collaboration was with Nike, where she showcased the first Nike abaya and niqab.

Aly Meghani, @yungAlyy
1 million followers
Aly is known for his fun fashion content, ranging from styling never-before-seen pieces to everyday #GRWM videos. He also invites his 1 million-strong following to experience events through his eyes, thanks to his ‘Come to this event with me’ series.

Maria José Arroyo, @mariajosearroyog
179,000 followers
Maria is a content creator focused on sharing inspiring fashion and decor ideas. She loves art and is inspired by her creative passion in everything she does, from her DIY and vintage content to educating her followers on everything they need to know about fashion.

Manu Castillo, @manustyling1
1.1M followers
Manu is a Mexican fashion stylist and fashion coordinator with over ten years in the industry. His career has ranged from celebrity styling, editorials, appearances in fashion capsules on TV to being a content creator. His content focuses on explaining the social impact of fashion, along with topics related to fashion styling and personal branding.

Santiago Artemis, @santiagoartemis
117.9k followers
Santiago is a fashion designer, actor, and visual artist from Argentina. He started his fashion journey at the age of 19 when he had the opportunity to dress Katy Perry. After being named one of Remix Vogue s 10 global finalists for Remix Vogue Italia in 2016, he launched his ready-to-wear clothing line, Vurda, the following year. He is well known for his docuseries, "No Hay Tiempo Para La Vergüenza," which follows the journey of his life and career, as well as his autobiography "Artemis: El Chico del Fin del Mundo."

Rana Ashraf, @rana.reviews
1.1M followers
Rana is a beauty, lifestyle and fashion creator from Egypt. After initially studying architecture and inspired by watching her mom get ready everyday, Rana started to post content focused on vlogs, hacks and #GRWM videos. After gaining an audience, Rana was inspired to keep creating and was named the Top Beauty Creator at the TikTok Awards (MENA) in 2022.

August

Educational content is some of the most popular content on TikTok. And with that, the hashtag #learnonTikTok is growing with 707.3 billion views to date, creating instructional videos on everything from fashion styling to farming.

Audiences are also interested in weird and wonderful stories from other people s lives. Creators are producing more #storytime content than ever, with 457.3 billion views ont he hashtag.

The US Eras tour has come to an end, but after months of sold out stadium shows, #TaylorSwift has taken TikTok by storm, as fans share concert videos, fan theories and more. The hashtag has 117.9 billion views.

With the #5thingsiwouldneverdo hashtag, users share their top tips on thing to avoid doing, e.g. “5 things I would never do when travelling in Italy”, it has 107.2 million views to date.

As parents and students prepare for a new school year, #TikTokshopbacktoschool is trending, as people share their purchases and outfits, reaching 198.1 million views.

From actors in Amazon Prime show The Summer I Turned Pretty to everyday fashion creators #fitcheck, is once again trending among the TikTok community. It typically involves creators showing their outfit of the day, breaking down the look and explaining where they’re wearing it. The hashtag has 24 billion views.

Hauls and unboxings continue to reign supreme on TikTok, providing users with in depth information about product quality, fit or packaging. As users show off their latest purchases, #haultok has surged this summer, hitting 2.4 billion views.

It’s almost back-to-school season and along with that comes #preppylifestyle, the trending hashtag that spotlights collegiate style, preppy sports like tennis, and product wishlists for the new school year. It s reached over 1.7 billion views.

As jewellery and accessories become increasingly popular on TikTok, #bracelets are trending, as users show off a whole host of arm candy, from the Van Cleef Arpels Alhambra to beaded friendship bracelets from the Taylor Swift Eras tour.

From beachwear to evening dressing, #macrame fabric is trending on TikTok. The knotted, almost see through textile is gaining popularity, as users show how to create your own pieces or where to buy.

Celina Sharma and Girls Like You — Killer
Celina Sharma and Girls Like You’s ‘Killer’ is a collaboration that the TikTok community can’t seem to get enough of, with the catchy pop track topping the platform’s UK Hot 50 charts.
Video creations: 105,600
Video examples: Creators are using the song for everything from soundtracking boho hair tutorials to the comedic situations mountain biking.

Jazzy — Feel It (Club Edit)
Irish sensation Jazzy has delivered another summer hit, fresh off the success of her chart-topping ‘Giving Me’, and the TikTok community loves it.
Video creations: 4,000
Video examples: The new single ‘Feel It’ has featured on a variety of content, including summer trips to Ibiza, memorable festival moments and hair transformations.

Wasia Project — Ur so pretty
From Netflix show Heartstopper (season two), Wasia Project’s ‘Ur so pretty’ is taking the TikTok community on an emotional ride. Featuring during an emotional scene in the show, this 2022 song has become a standout from the soundtrack.
Video creations: 2,400
Video examples: Creators have been using the sound to recap how the season made them feel, the impact Heartstopper has on queer representation and their thoughts ahead of season three.

July

From pranks to skits, #couple comedy is trending, as couples reveal hilarious real-life moments.

The TikTok community is keen to go #behindthescenes this summer, from talk shows to sports, creators are sharing the work that goes in that you don’t always see.

TikTok’s obsession with everyday luxuries continues. People are sharing their shower routines and recommending #bodywash in particular.

From birthdays to bachelorettes, users are sharing their best #partydecorations this summer. Think balloons and streamers, personalised

For pure comedy value, #ostrichtiktok is trending, as users enjoy videos of ostriches going about their lives.

Nicki Minaj & Ice Spice — Barbie World
Video topics: fashion, styling, dancing, makeup
Nicki Minaj and Ice Spice’s collaboration has provided the perfect soundtrack for TikTok creators to show their excitement for the new Barbie movie.
Video creations: 685,000
Video examples: Creators have been using the sound for all their Barbiecore looks, from heels and cosmetics to star studded glamour.

Jorja Smith — Little Things x Gypsy Woman (LBeats Mash-up)
Video topics: fashion, travelling, cooking
Earlier this year, Jorja Smith released ‘Little Things’, which was a huge hit on TikTok. The community later started to experiment with the sound, and LBeats remixed it with 1991 hit song ‘Gypsy Woman’ by Crystal Waters to create this new track.
Video creations: 137,500
Video examples: Creators are using the sound to debut new summer looks and show off travel destinations.

Haley Heynderickx — The Bug Collector
Video topics: self-love, lifestyle
This 2018 indie track by singer-songwriter, Haley Heynderickx has resurfaced on TikTok, thanks to creators using Aged filter to have a glimpse of their future selves.
Video creations: 332,300
Video examples: Creators are using the sound to embrace the joy of ageing, contemplating the transition from fun aunt to great aunt, and whether they ll look more like their mums or grandmas.

TikTok users are sharing their childhood and teenage memories on the platform with #early2000snostalgia — from skits reenacting their high school experiences to throwback videos on popular Y2K items.

And as some looks see a resurgence, #fashioncycles is also being used by the community to discuss throwback fashion and trend predictions.

It’s summertime and with Gen Z’s habit of using TikTok as a search engine, #summershoe is gaining momentum. The hashtag is also being used by TikTokers to talk about their favourite shoe trends this season.

Getting into scenario specific outfits for the summer, TikTokers are also searching for #winetastingoutfit, and sharing videos of their looks, ready for vineyard visits and tastings in restaurants.

#Purseaddict is about bags, bags, bags. TikTokers use this hashtag to share their latest purchases and highlights from their collections.

June

@nialllcasey posts TikTok videos transforming himself into different characters with special effects makeup. From alien Barbie to The Last of Us zombie, 1.3 million followers look to him for creative looks.

Jae Gurley (@jaegurley) creates mini-vlogs on multiple topics from fashion to travel, attracting a growing number of followers with their candid personality and eventful videos about life in New York.

Coco aka @cultofbooks shares videos of industry events and books she is currently reading with the BookTok community.

The Old Gays (@oldgays) are four older best friends creating comedy videos, often experimenting with fun outfits while highlighting and campaigning for LGBTQ+ rights.

Spencer Freitas (@spencerrfreitas) builds a community on TikTok by openly discussing sexuality and making lighthearted LGBTQ+ content videos, often posting duets and relatable reaction videos.

With June being graduation season, users share their “made it” moment with hashtag #classof2023. From throwing their graduation caps at the ceremony to memories with friends during the education journey, the TikTok community uses this hashtag to mark a milestone achieved.

#Beautifulplaces is popular during the summer months, as TikTok users share their holiday destinations. TikTok is increasingly becoming popular among Gen Z as a search engine and users look to this hashtag for travel inspiration.

#Showerroutine is the hashtag that includes multiple beauty steps that the TikTok community seeks for — from the hours-long “everything shower” to skincare tips and product recommendations.

AI continues to be a trending topic across multiple platforms. Since the release of the Bold Glamour filter on TikTok, users are continuing to test out the boundaries of AI with #aifilter. The most popular AI filters include AI Style and AI Manga. The community is also taking creative control and creating their own AI filters with TikTok’s Stylize With AI template.

The TikTok community is known for transparency and sharing the ups and downs of life. The hashtag #youllgetoverit shows videos of users going through tough times and moving on from it, often accompanied by the track‘Landslide’ by Oh Wonder.

Dave and Central Cee — Sprinter
UK rappers Dave and Central Cee, released their first single together Sprinter , their first single together since their last collaboration in 2016. It raced straight to number 1 in the UK Official Charts. The duo performed the track at Glastonbury last week, while Central Cee held artist Slawn’s baby on stage.
Video creations: 222,900
Video examples: Creators are using the sound as a chance to share their favourite lyrics, admiration for the catchy chorus and start memorising the rap for the summer ahead!

Kylie Minogue — Padam Padam
Pop sensation Kylie Minogue is having a moment on TikTok with her hit, ‘Padam Padam’. This energetic track has not only reignited the love of long-time fans but is drawing in a fresh crowd of new listeners. 
Video creations: 18,700
Video examples: The song has especially struck a chord within the LGBTQ+ community on TikTok, where creators are enthusiastically reimagining Kylie’s original dance steps, inventing their own choreography, and even creating light-hearted comedy skits.

Beabadoobee feat. Clairo — Glue Song
Alt-pop singer-songwriter Beabadoobee’s ‘Glue Song’ ft. Clairo has sparked a new wholesome TikTok trend that helps creators find out their relationship green flags’ and positive traits of their future partners.
Video creations: 96,200
Video examples: Creators have been finding out that their future beau will buy them flowers out of the blue or be incredibly motivated and ambitious. Some creators even compare their own green flags to their red flags, resulting in some amusing contradictions.

Following The Little Mermaid live action release, Disney dress has been trending on TikTok, as users dress up as their favourite characters.

Men’s fashion week is well underway, and TikTok users have taken to the platform for #menstyleinspo, for styling tips.

The viral #amazonshapeweardress continues to gain traction on TikTok. Creators have been unboxing the dress and showing off the fit.

As summer sets in, the TikTok fashion community is searching for feminine outfits, including dresses and skirts.

Gen Z are subverting Millennials’ penchant for ‘jeans and a nice top’, with fun trousers and a plain top. Millennials are fascinated.

May

Loreen - Tattoo
Swedish artist Loreen is making waves on TikTok following her second win at the Eurovision Song Contest with her powerful ballad Tattoo , which the community has enjoyed sharing and miming. 
Video creations: 98,600 
Video Examples: Creators are using the sound to share their love and support for Loreen. Loreen also took to TikTok to share her appreciation to fans for covering her song.

Santana - Maria Maria (feat. The Product G&B) (sped up)
With summer fast approaching and the community ready to party, the iconic hook Maria Maria is on everyone s playlist and lips, thanks to a sped up trend going viral. 
Video creations: 1.5 million 
Video Examples: Creators are using the sound to soundtrack everything from delicious foodtok meals, to genius jeans hacks.

CHINCHILLA - Little Girl Gone
CHINCHILLA is the voice of the moment and her hit new single Little Girl Gone has taken the TikTok community by storm. Fans have loved her powerful vocals and strong lyrics that channel rage and rebellion. Originally previewed on TikTok, this single has resonated with creators on the platform, with many using it to showcase their strength and independence. The singer also jumped on TikTok to thank fans for supporting her music and duetted her favourite fan videos.
Video creations: 193,600 
Video Examples: Creators are using the track to showcase how they break stereotypes and overcome adversity.

Prom season is setting in and with that, #dress is one of the top trending hashtags. People are sharing inspiration, styling tips and even the process of making their own dress.

Boutique owners are getting creative with their marketing, using TikTok to show off what’s available in their stores, from size inclusive dressing to publicising a restock.

From florals to mini skirts, #springfashion is trending on TikTok, as people plan their spring/summer aesthetic.

Quiet luxury, stealth wealth, whatever you might call it, #minimalism is trending on TikTok, from homeware to fashion, people are sharing their neutral or monochrome aesthetics.

It might not be fashion week, but the surge in destination shows over the last few weeks from the likes of Dior, Chanel, Gucci and Louis Vuitton is boosting interest in runway content on TikTok, as people browse their favourite #runwaylooks.

Educational content continues to thrive on TikTok, with the #learnwithtiktok hashtag surging over the last month, as users seek to improve their skills or knowledge, from financial savvy to crafts or fashion design.

Since it took place on the first Monday in May, the #MetGala2023 has been popular on TikTok over the last few weeks, as users share their opinions on the looks, with ratings or rankings from best to worst.

International #mothersday took place on 8th May, with users sharing memories and compilations of special moments with their mothers or mother figures, plus gift guides and tips for mother’s day celebrations.

Resilience and patience are trending on TikTok, as #trusttheprocess gains traction on the platform.

People recall memories and certain days in their lives with the #onthisday hashtag, reminiscing on past years.

Creators are taking to TikTok to show off their favourite beauty looks with the Blussy effect. The typical transition features the creator before getting ready, before a sudden transition into the dark, purple lit Blussy effect, which makes creative eyeliner or bright, Y2K or sparkly makeup pop.

Taylor Swift - All The Girls You Loved Before
This month is all about falling in love with someone new thanks to Taylor Swift s single, All The Girls You Loved Before , an unreleased track from her Lover album. 
Video Creations: 84,900 
Video Examples: Creators on #SwiftTok proudly use the song to show off how much they love their partner, exclaim how they would want to marry a fellow Swiftie, and share advice for finding the right partner

Meghan Trainor - Mother
Pop star and TikTok favourite Meghan Trainor is back with her new track Mother . The sound is bringing all the mums together and inspiring a dance trend choreographed by popular duo @brookieandjessie.
Video Creations: 682,400 
Video Examples: The bubbly song soundtracks creations by mums who attempt the dance trend or want their baby to be born on the perfect numerical date. Trainor herself is having fun with the sound with the sound, as she gushes about having Kris Jenner in the music video and jokes about her unborn baby kicking her at night.

Twice - Set Me Free
K-Pop girl group, Twice popped off this year with their recently released single Set Me Free which features their advanced choreography and fancams.
Video Creations: 90,500
Video Examples: Creators are using the sound to soundtrack fancams of their favourite Twice members and share reviews of the members’ outfits from previous performances.
Thanks to the popularity of this song, the #SetMeFree challenge launched and racked up over 711.9 million views. Each member of Twice shared individual videos of themselves doing choreography from the official music video, along with the assistance of a fellow K-Pop star from Monsta X.

In April on TikTok, sport has been a focus. Users celebrate female athletes, sharing their moments of greatness with the hashtag #seehergreatness

Personal fitness is also trending, as users tag #iworkout and share their exercise routines, from running to pilates.

It s officially wedding season and TikTok has seen a surge in users sharing their nuptials and other #specialmoments, also including touching everyday moments with loved ones.

Travel is also on the agenda, as users recommend #placesthatdontfeelreal across the world, from natural wonders to amazing architecture.

And finally, interiors are also having a moment. Affluent creators are sharing their #luxuryhomes and lifestyles to billions of interested young TikTok users.

@theafternoonspecial

Content: Pop culture, film

Followers: 410,000

Likes: 10.8 million

@ambikadhr

Content: Fashion

Followers: 230,200

Likes: 3.7 million

@max_balegde

Content: Comedy

Followers: 3.3 million

Likes: 284,300

@maiaknight

Content: Motherhood, fashion

Followers: 8.4 million

Likes: 1.1 billion

@bernardgarby

Content: Fashion news

Followers: 422,200

Likes: 760,800

TikTok users are turning to the platform to shop for cargo trousers in a range of neutral tones including black, khaki and grey, with #cargopants reaching 1.9 billion views.

As spring approaches, users are shopping for casual dresses with colourful patterns and interesting elements, such as tie-dye and twisted details or ruffles and puffed sleeves. The hashtag #casualdresses has 53 million views.

Chunkier footwear silhouettes are also proving popular as the warmer weather starts, with crocs and chunky-buckled sandals trending, and #sandals hitting 1.6 billion views.

It might have been a pandemic trend but DIY fashion continues to capture the TikTok community. Users are taking to the platform to show off their #diyshirt (42.2 million views) techniques, from pattern cutting and screenprinting to tie dying.

Sparkly flip-flops and sliders are proving popular on TikTok, particularly in Spanish-speaking countries, with the hashtag #sparklychanclas (27.3 million views).

Once it was pearls, then beads. The latest TikTok jewellery trend is #heartshapedjewelry (22.3 million views), in the form of pendants, earrings and rings. Originally a Valentine’s Day trend, the conversation around heart-shape pieces has heated up ever since, with users recommending items, showing-off their pieces or criticising the style.

More formal fashion may be trending upwards, but athleisure continues to thrive among the TikTok community. #Basichoodie (19.3 million views) is trending as users compare their favourite brands and show off new hoodie finds.

With trending hashtag #readysetlift (10.3 million views), users are completing a mascara challenge by L’Oréal, giving them the chance to become a contestant on the L’Oréal Paris USA game show.

Ed Sheeran - Eyes Closed
Originally previewed exclusively on TikTok, Eyes Closed is a single off of Ed Sheeran s eagerly new album Subtract . Thanks to the preview, fans from around the world had the chance to listen to the song a week before its official launch and use it in their video creations. This preview has gone on to break Ed s previous records and is now the most popular song preview on TikTok.
Video Creations: 1.1 million
Video Examples: Creators are using this sound to remember their loved ones and to showcase their motivational videos. Ed also posted a video of him playing the new track acoustically on the guitar.

Tank and the Bangas - DM Pretty
Creators are channelling their inner confidence with R&B group Tank And The Bangas’ single DM Pretty . Originally released as an impromptu poem performed in a showcase for Offbeat Magazine, it has become one of the top trending sounds on TikTok.
Video Creations: 60,900
Video Examples: Creators are using this sound to flex their body positivity, with interpretations that range from gospel-inspired exhortations to glamorous struts. Tank has been duetting her favourite examples including renditions by Gabrielle Union Dwyane Wade and posing with Doja Cat at the Grammys.

Calvin Harris & Ellie Goulding - Miracle
After teasing their hotly anticipated single, Calvin Harris and Ellie Goulding s latest electronic hit has been making waves in-app as people look ahead to summer. 
Video Creations: 5000
Video Examples: Creators are using the sound to share their Ibiza experiences, whilst others are using it as a chance to reminisce about good times past. Calvin Harris took to his page to share an AI version of the Weekend singing along to the song, and also posted a video to thank fans for streaming his music.

Tiktokers shared their favourite moments from the #grammys which took place on 6 February. One of the top viral moments was Doja Cat almost missing her joint Best Pop Duo/Group Performance win with SZA for ‘Kiss Me More’ because she was in the bathroom. “I have never taken such a fast piss in my whole life,” the rapper and singer joked.

From DIY bracelets to dresses that transform on the runway, users are using the hashtag #reveal to generate interest.

For the second month in a row, the #dancingdogs from the 2008 movie Barbie and the Diamond Castle are trending.

Users are picking a #vocalrun to try to replicate from their favourite singers, such as Leona Lewis and Billie Eilish.

And with spring yet to make an appearance, TikTokers are sharing advice on how to get through #coldandfluseason.

TikTok users are turning to the platform to shop premium modest fashion, with luxury, aspirational content around premium silk abayas and soft jersey hijabs, inspired by creators like @By.Sumayah showing off their favourite styles. The hashtag #modestfashion has 3 billion views

Styling continues to surge on TikTok and with that, layering is having a moment. Cardigans and gilets are among the top-selling products on TikTok Shop and #layering has 407.2 million views. Creators like @nissheegg show the community how to style their layers.

Call it the Skims or Mugler effect but after trending on the platform for a while, TikTok users are now investing in shapewear, specifically bodysuits, via TikTok Shop, with recommendation from creators like @anniesreviews.

TikTok’s new editorial hashtag #tiktokfashion has racked up views, as a central place for fashion content (39.6 billion)

TikTok users are keen for a revamp, with #wardrobemakeover trending over the last month (17.4 million views)

#Womenswatches are finding popularity on TikTok, as users share their favourite styles or watch shopping trips (13.5 million views)

Men’s fashion is undergoing a formalisation. And with that #dressshoes are trending (34.6 million views)

As monochrome looks and leather continue to dominate the runways #blackleatherjackets are trending, as users show off styling tips, compare different styles or spotligh celebrities in theirs. (9.3 million views)

Runway shows - 11.8 billion views
The TikTok community enjoys sharing runway videos of their favourite models, favourite looks and even archive shows from the past.

The designer vs the designs - 60.4 million views
TikTok users are taking to the platform to compare the often simple look worn by a designer to their extravagant designs.

GRWM for fashion week - 8.6 billion views
Creators are taking audiences through their getting ready process before heading out to shows and parties during fashion week.

Fashion week vlog - 2.2 million views
From show to show and party to party, creators are taking TikTok users behind the scenes of their fashion week journeys.

This is your sign 2023
Despite 2023 having just begun, creators and audiences are thinking ahead to their travel plans for this year and recommending places to visit as well as travel guides for destinations from Thailand to Croatia.

Dating wrapped
While some creators are looking ahead, others are reflecting on 2022 — specifically their dating lives. This trend shows creators doing #wrapped PowerPoint presentations on their 2022 dating history, including graphs and pie charts. And now, as we move through February, users are also rating their current relationships in this format, too.

Excuse me, brah
The #excusemebrah hashtag is keeping the TikTok community amused and rising in popularity as a result. The videos feature families and friends recreating the scene from the 2001 Zoolander film, where the two protagonists collide, adopted early on by Kylie Jenner.

World’s smallest violin
Minimal sympathy for pointless complaints = time to bring out the mini violin. The trend is producing some hilarious results, with creators taking the opportunity to share difficult situations they’ve faced in life, but making light of them with the miniature violin playing motion.

Walking into work 
TikTok users are juxtaposing their music taste and their professional/school lives with this dual-screen video format. Depicting Christian Bale in American Psycho walking into work with headphones in the top of the frame, and a video of what they’re listening to in the bottom of the frame, people are revealing their favourite songs, from Ice Spice to High School Musical, often at odds with their surroundings.

#Pink continues to capture TikTok’s attention, as Barbiecore continues to thrive and young people show off their best fuschia or magenta looks. 34.9 billion views.

Changing outfits and showing off their unique styles, TikTok users are loving the #costumetransition trend, showing them. 23.9 million views

Personalisation is key to Gen Z, who are using the #custom hashtag to show their personalised goods, from fashion and homeware to accessories. 21.3 billion views

Styling videos continue to be popular, with users showing their best #outfitoftheday using fun transitions. 4.7 billion views.

Following men’s fashion weeks AW23, #mensfashion is trending on TikTok, as more and more men enter the fashion conversation. 12.6 billion views.

Ice Spice — In Ha Mood

215,100 videos created

Queen of ad-libs, Ice Spice is back with her latest single, ‘In Ha Mood’. Initially previewed on TikTok, this song has proven to be a hit with the community, with the catchy hook, “She a baddie, she know she a ten. She a baddie with her baddie friend”, used by TikTokers showcasing their best outfits, first dates and transformation videos, including Skai Jackson and Rico Nasty.

Video topics: Lifestyle, dancing, lip syncing

Saint Levant — Very Few Friends

22,400 videos created

Saint Levant s latest single, ‘Very Few Friends’ includes smooth transitions between different languages, blending Franco-Arabic rap, Arabic trap, and early 2000s R&B. It’s been picked up by creators sharing their favourite Middle Eastern eats, modest fashion, and fashion tips for blending traditional and contemporary styles.

Video topics: Styling, food

Skee-Lo — I Wish

208,400 videos created

Skeelo-Lo s 1995 single is the soundtrack to a wholesome trend. Creators have been encouraging their families to dress like them, drawing on the lyrics, “I wish I was a little bit taller/I wish I was a baller”, with mothers, brothers and fathers choosing outfits from bandeaus with mini skirts to festive pyjamas.

Video topics: Family, comedy, styling

@blackqueen_509 is fast-becoming a go-to for fashion styling tips and tricks, helping TikTok users get more from their clothes, whether its presenting two ways to wear a bodysuit, transforming dresses or turning scarves into tops. 
Content: Fashion, styling tips and tricks
Followers: 405,600
Likes: 5.4 million

@hollymurraymakeup, is regular mum by day, based in Accrington, UK. By night, she uses make-up to transform herself into celebrities and horror characters in a bid to entertain her millions of followers. 
Content: Beauty
Followers: 8.1 million
Likes: 184.9 million

Couple @caitlinandleah use TikTok to highlight the stigmas they face as a queer couple, offer tips to the LGBTQ+ community for big moments like coming out, while also promoting awareness of mental and other health issues, with Caitlin living with body dysmorphic disorder.
Content: Mental health, body issues, LGBTQ+ culture
Followers: 8.7 million
Likes: 467.4 million likes

@amelia0livia is helping her 1.2 million followers improve their skincare and make-up game with brilliant hacks and tips, from how to use certain product categories, to what to pack on holiday. Unlike many beauty influencers, Amelia’s relatable, relaxed tone attracts a broad range of fans who want to learn more about makeup and skincare across different price points. 
Content: Makeup hacks and tips
Followers: 1.2 million
Likes: 34.2 million

Fashion creator @trendycurvy is leading the charge in styling for curvy bodies, showing the TikTok community how to recreate their favourite celebrity looks and TV fashion moments on curvier bodies. 
Content: Styling tips, celebrity fashion
Followers: 1.6 million
Likes: 35.6 million likes

Lady Gaga - Bloody Mary
This new trend inspired by Wednesday Addams from the popular Netflix show, Wednesday, has been taking creators by storm. Creators have been donning her dead pan stare, her perfectly timed moves and fashionable looks.
Creator examples: Kevin Chamberlin joining in on the fun and Taehyun from TXT dancing along

PinkPantheress - Boy s a Liar
Initially shared as a snippet on TikTok, this catchy single by PinkPantheress has gotten the community hooked and sharing their favourite dance steps with everyone.
Creator examples: Khalid and Ehiz sharing their moves with the community

Raye - Escapism (Sped up version)
This recently released track by RAYE has hit home with the TikTok community, who are loving the song s sassy message and heavy beat. Creators have been sharing how they re picking themselves up post-break up, as well as getting glammed up to the lyrics: "the man that I loved sat me down last night and told me it was over. Dumb decision". Following the song charting on the UK Top 10 singles, RAYE took to TikTok to thank fans for listening to her song. 
Creator examples: Dave used the sound to share his 2023 predictions and Dixie D amelio shared her Valentino fitting using the song to soundtrack the moment.

Styling and building looks is a key format of TikTok fashion content. And the fashion community love a #fitcheck, where they show off their 
17.4 billion views

From SKIMS to Mugler, the #bodysuit has been trending over the last month on TikTok, as the community shares tips and tricks on styling their favourite bodysuits, with jeans, skirts or on their own.
1.3 billion views

TikTok has a fascination with #oldmoney over the last month, as users share stories and tips on achieving an “old money” aesthetic, built on sophistication and old school glamour. 
3.3 billion views

#cargopants are another viral product from last year. The hashtag has surged on TikTok as users share their favourite styles and swap their jeans for cargos. 
1.4 billion views

#modestfashion is also gaining popularity on TikTok, as users share many different ways to style modest outfits, from luxury to the high street. 
2.6 billion views

2022

The most popular videos of 2022

Famous chocolatier Amaury Guichon has had a big year on TikTok, constructing larger than life animals and objects out of chocolate. His chocolate giraffe is one of the best performing videos of the year globally on TikTok. 
309 million views

After a video of singer Rosalia sassily chewing gum at the intro of song Motomami at a concert went viral, the star took to TikTok to continue the trend, chewing her gum in a series of life situations, from the gym to a sushi restaurant. 
158.3 million views.

Louis Theroux went viral in August, redoing his Jiggle Jiggle rap from a past documentary on YouTube show Chicken Shop Date, which quickly became one of the TikTok sounds of the year. But Riverdale stars Lili Reinhart, Camila Mendes and Madelaine Petsch’s deadpan interpretation of the trend got the most eyeballs this year. 
139.7 million views

Parent @little.blooming.women often shares funny videos of her toddler. One particular video of her exclaiming “I’m just a baby!” in a matter of fact way sent shockwaves through TikTok. 
84.2 million views

Creator @Lav_sings is known for her singsong videos and comedy. Her #Desitok singsong for her dad and sister recently reached the top rankings. 
61.4 million

November 2022

Trending hashtags

As we reach the final of the #worldcup on Sunday 18 December, TikTok users have taken to the platform to share commentary, predictions, match highlights and even pranks related to the tournament.

As the holidays approach, users share their #Christmaswishlist and product recommendations on TikTok, from fashion and beauty to electronics and homeware.

Taylor Swift’s Midnights album continues to dominate the For You page, this time with hashtag #imtheproblem , where users admit to their flaws to the soundtrack of Taylor Swift’s Anti-Hero.

TikTok users are using a sped up version of Meghan Trainor #untouchable to go through different life scenarios and funny situations.

While term might be drawing to a close, students have been considering their #studentmusthave on TikTok this month, from gadgets to food.

Fashion Hashtags

#Winterfashion is on TikTok community’s mind,  as they search for style inspiration for winter coats, hats, scarves and more. Gen Z are using TikTok more and more like a search engine. And the community enjoys sharing product recommendations and styling tips as season’s change.

Ever since Harry Styles’s JW Anderson cardigan sparked a crochet craze on TikTok, the platform’s crochet community has continued to thrive. Over the last month, the #crochetersoftiktok has been trending as users share their best work and tips.

#Madeyoulook is a new fashion and dancing trend inspired by Meghan Trainor’s new single of the same name. Trainor namechecks her favourite brands including Gucci, Louis Vuitton and Versace in the track, which the TikTok community is now using to show off their favourite looks.

Celebrity style inspiration continues to surge on TikTok. The hashtag #recreatingcelebritiesoutfit has seen the TikTok fashion community style themselves to emulate their style icons, including Selena Gomez, Kim Kardashian and Bella Hadid. What’s more, many creators are showing how to adapt celebrity style for people of all shapes and sizes.

With party season in full swing, TikTok users are looking to elevate their wardrobes. #Howtolookelegant is trending, showing users how to make their clothes and makeup seem expensive.

Trending songs

Sam Smith Kim Petras — Unholy
Initially previewed on TikTok before its official release, this synth-heavy, electro-pop collaboration from Sam Smith and Kim Petras has the TikTok community singing along and sharing the ways they don t conform to society. Sam Smith has been sharing videos while other users share  body positivity videos and fashion looks. 
Videos created: 2 million

Flo — Cardboard Box (Happi Mix)
The London-based trio FLO - made up of Stella Douglas, Renée Downer and Stella Quaresma - released their RnB/pop hit Cardboard Box earlier this year. The song was later remixed by Happi who created an Afrobeats remix which later generated a viral dance trend. It’s been picked up by flight attendants dancing on the plane and Tasha from Love Island.
Videos created: 1.1 million

Megan Trainor — Made You Look
Meghan Trainor’s new song has birthed a dance trend and new swathe of outfit transition videos. Calling out major luxury brands like Gucci and Louis Vuitton, the track is allowing TikTok’s community to show off their best aspiration looks. 
Videos created: 1.8 million

@Moneyformillenials is a Certified Financial Education Instructor, who is on a mission to help people feel empowered with their money. She answers questions from her followers and offers tips on how to save money, deal with money as a graduate and find better options for banking.

@Avemoves is a TikTok performer known for his dancing and signature skull-like mask. Obscuring his identity, the mask represents the ability to achieve anything, regardless of who you are or where you come from, according to the creator. An official partner of Adidas, he’s also known for his sportswear looks.

@MeiPang is a first-gen Malaysian-Canadian creator recognised for her collection of head-to-toe fully symmetrical tattoos. She has cemented her spot as a trendsetter in the beauty industry with viral TikTok videos showcasing her avant-garde, yet accessible makeup looks.

Bucks and Janina Neoral, aka @TheFashionCouple, are focused on elevating style and confidence through their videos on TikTok. The couple share coordinated looks, typically with a statement hat, often presented in novel ways (the duo often walk on treadmills side by side in their matching outfits, for example).

@ShahiraAzlan is a lifestyle content creator known for creating colourful makeup tutorials. She has become well-known as a makeup artist throughout Malaysia, resulting in local businesses reaching out to her for collaboration opportunities.

October 2022

Formula One or #F1 continues to thrive on TikTok, as young people s interest in the sport surged during the pandemic, partly due to hit Netflix show Drive to Survive. From content focused on F1 stars like Charles LeClerc, Lewis Hamilton and Max Verstappen.

TikTok users are trying their hand at the #posechallenge. There s various songs associated with the trend but the premise is, trying out your best poses and being confident in yourself.

In the US and across Europe, shockwaves have passed through TikTok as Taylor Swift fans prepare for the #TaylorSwiftTour. Tickets went on sale on Tuesday in the US and the ticket provider crashed. Users have been taking to TikTok to express their excitement, frustrations and even predictions for the tour.

Some days, weeks or months, people don t feel like the main character. The TikTok community, keen to always talk about the realities of life, have taken to hashtag #fillerepisode to express what those periods are like and show their struggles.

Gen Z are getting into the festive spirit with #Christmastiktok, sharing their holiday decorations, holiday plans and musings on this festive season.

TikTok users love to use their imagination in fashion. Lately, fashion lovers are imagining life scenarios, asking questions like “#whatwouldiwear if I was a teacher" for example, to curate specialised looks.

#Maxmara is having a moment in the sun on TikTok, as users share their favourite coats and hashtag the brand.

As the cold weather sets in, #snowboots are trending on TikTok. The trend began last year, as brands like Miu Miu released new styles and consumers sought bold winter shoes.

Againt the backdrop of a recession, price sensitivity is a growing factor for Western consumers (Deloitte). #Salehaul is trending on TikTok as young shoppers show off their sale bargains.

In the latest runway challenge, TikTok s fashion community have turned to cult designer Rick Owens. The #RickOwensChallenge sees users create their best Rick look, layering black, draped pieces found in their homes and sometimes doing their best brooding walk.

#Balletcore 41.2 million views
From tulle skirts and sheer tights to ballet flats, wrap cardigans and hair bows, ballet fashion has been taking over; whether it be providing people an opportunity to relive childhood dreams or shining a light on the importance of diversifying a typical "ballerina body”.

#Clowncore - 10.8 billion views
As the name suggests, the aesthetic is inspired by attire traditionally worn by clowns — balloon pants, bows and polka dots — with a maximalist fashion spin.

#Twee - 109.1 million views
TikTok is seeing a resurgence in the twee 2010s fashion trend on the platform — think Zooey Deschanel, cardigans, ukuleles, ballet flats, big collars and colourful tights.

#Pearls - 1.1 billion views
Popularised by musicians such as Harry Styles and Tyler the Creator, pearls continue to gain popularity among TikTok users. Creator @decadendz (44.9k followers) has been giving the community inspiration on how to style them.

#Cowboyboots - 403.6 million followers 
Cowboy boots are having a moment on TikTok. Creators including @miraalmomani (95.5k followers) show users how to style their cowboy boots with various looks.

#negronisbagliato — 21.2 million views
During a HBO interview for the new Game of Thrones: House of Dragon series, lead actors Olivia Cooke and Emma D’Arcy were asked about their drink of choice. D’Arcy’s response: “Negroni sbagliato… with prosecco in it”, echoed by Cooke, has become a viral sound on TikTok, as people overlay the sound with them listing their preferences in everything from dating to treats for a night in.

#itscorn — 2.3 billion views
The soundbite “I mean look at this thing, I can t imagine a more beautiful thing” comes from the original #itscorn video, where a small child is interviewed about his love for sweetcorn. Someone made a backing track to the sound and a viral trend was born. TikTok users are using the sound to show videos of their cats, dogs, food and more.

#collagevideo — 115.8 million views
TikTok users are creating fun layered videos with cut-out images using this in-house effect. For the TikTok fashion community, it’s a fun way to show off outfits, while other creators (including model Neelam Kaur Gill) present a montage of important moments from a trip or occasion.

#photobooth — 71,400 views
Users are experimenting with the photobooth effect, which replicates the black and white grading of a photobooth, giving their videos a retro feel while they test out different poses.

#Truestory — 30 billion views
Storytime style content continues to prove popular with the TikTok community, as people run through unusual experiences from their lives to shock, excite or inform users on the ‘for you’ page. From dating to mental health, #Truestory allows users to share their stories and connect with likeminded people on the platform.

@noorie.ana
Fashion creator @noorie.ana is known for styling videos, where she chooses what luxury items to wear or presents her best looks to inspire the TikTok fashion community. Her top performing content includes streetstyle videos of herself walking the streets of Paris.
Followers: 35,400
Likes: 630,700

@miraalmomani
Supporting emerging talents is key to British fashion creator Mira Al-Momani, who is known for her wobbly styling videos, where she takes users on a journey of choosing her looks. From the front row at fashion shows to her living room, Al-Momani’s down-to-earth approach and willingness to laugh at herself make her a great partner for luxury brands who want to speak to the TikTok generation.
Followers: 101,900
Likes: 4.4 million

@wolfgangkook
While travelling around Bali, @wolfgangkook gives the TikTok community an escape, with beautiful sunset surfing videos and accounts of their first dates and experiences as a lesbian dating in Indonesia. Popular videos include satirical takes on modern dating and musings on travel.
Followers: 390,000
Likes: 23.5 million

@theplasticboy
From party outfits to Paris Fashion Week, @theplasticboy brings aspiration and glamour to TikTok. He shares beauty tutorials, get-ready-with-me and day-in-the-life content, sharing tips with his growing follower base and the TikTok community. 
Followers: 113,100
Likes: 1.6 million

Elton John and Britney Spears — Hold Me Closer
Britney Spears and Elton John, have collaborated on a brand new track which has proved popular among the TikTok community, who are using it as a soundtrack to dance, create comedy or day-in-the-life style content. Paris Hilton recently jumped on the trend declaring “Britney is back”.

ROSALÍA — Bizcochito
This popular hit by Rosalia has inspired a dance movement on TikTok. Paired with sassy facial expressions, the TikTok community is using the video to show off their moves, their cooking skills or even act out scenarios.

Beyoncé — Cuff It
TikTok users have created yet another viral dance trend in September, this time to the soundtrack of Beyoncé single Cuff It, from her latest album Renaissance. The bright uplifting track about a night out sees pairs and groups of creators learn the choreography together.

August 2022

#Glazeddonutnails (46.2 million views), is a new nail technique where technicians create acrylic or gel nails with a pale, glazed, opalescent finish that is trending on TikTok. Initially popularised by Hailey Bieber at the Met Gala, TikTok creators have been following this trend and urging their nail techs to get the “chrome powder” necessary to complete it.

#Ombrenails (399.2 million views) is another popular trend, with blended, fade out colour.

In line with TikTok’s flourishing art scene, the TikTok community is loving the creativity of #watermarblenails (38.4 million) where effects are created by marbling multiple colours together.

And #Milkywhitenails (24.4million views), a cloudy nail design, is another TikTok favourite, playing into the clean girl aesthetic.

Fragrance is another beauty vertical surging on TikTok right now. #Perfumetok has reached 1.3 billion views, while savvy Gen Zs on a budget are keen to find #perfumedupes (scents that smell like luxury perfumes with a fraction of the price).

A great example? #Zaraperfume (109.1 million views), designed by Jo Malone, has caught TikTok’s attention as an elite scent at an accessible price point. Creators are recommending the various scents and comparing them to luxury perfumes.

For luxury consumers on TikTok, #BaccaratRouge540 is the scent of the moment, it seems. The hashtag has 143.3 million views as creators post reactions to the scent and advice on where to buy it.

Trend spotlight: Y2K

Fashion from the 2000s has become one of the most prominent fashion trends on TikTok and beyond, with #noughtiesfashion (870.8k followers) and #y2kfashion (639.9 million views) generating millions of views between them. From recommending the best Y2K tops to sharing their POV s of getting dressed in the era, creators have been sharing their fashion hits and misses. The trend has also seen the return of key fashion items, including the #microminiskirt (12.4 million views) and #lowrisejeans (193.1 million views).

Hobbies and games from the 2000s are back too, with the community reminiscing about the ones we were all obsessed with the first time round. It s #furby mania (3.98 million views) as people share their favourite furbies and relive the moment they bought their first one home. The #Tamgotchi (232.8 million views) hashtag has also seen a rise, along with creators sharing videos of #GameboyAdvance consoles. Finally, the TikTok community is reminiscing on Movie Star Planet (556.2 million views), which had everyone imagining their perfect celebrity lifestyle.

Songs

Baddiel, Skinner Lightning Seeds — Three Lions
Since the England women’s team won the Euros win earlier in the summer, TikTok has seen a revival of this football anthem, which the community are using to share football related content. Spice girls Mel C and Geri Halliwell joined in to celebrate.
Videos created: 90,100

Rosa Linn — Snap
Former Eurovision contestant for Armenia, Rosa Linn s hit sped-up track Snap (High and Fast) has been capturing the hearts of TikTok users. Creators have been using this sound to share their English countryside explorations, and demonstrate their morning routines and new recipes.
Videos created: 64,900

Eliza Rose Interplanetary Criminal — B.O.T.A (Baddest of Them All)
East London DJ, producer and singer, Eliza Rose s electronic/dance hit has been taking over TikTok. Creators have been using the track to share their rave wishes and festival experiences over the last month.
Videos created: 34,900

Hashtags

TikTok turns back time, as users reflect on their teen years with hashtag #teenagedirtbag, flicking through old photos. From model Jourdan Dunn, reflecting on her teen modelling career to Victoria Beckham and Christina Aguilera flicking through photos from their teen pop careers, the hashtag has garnered 1.2 billion views.

Created by Miami-based TikTok chef @Chef.Pii, Pink Sauce is a hot pink savoury sauce that is fascinating TikTok users. The creator first posted about pink sauce on 11 June and users are taking to the platform to try and recreate it, discuss its origins and debate its appeal. The hashtag now has 546 million views.

TikTok rewrites history with the “Me remixing” trend, as users take to the platform to imagine what their lives would be like if they could change something about themselves or their circumstances. Popular videos include TikTok mega-influencer Loren Gray, who posted “me remixing the parts of the story where I’m the problem”. The hashtag has 49.4 million views.

The #freezeframephoto effect allows TikTok users to pose and freeze time, while dancing, pulling pranks or simply smiling. The hashtag has been around since 2020 and continues its appeal, recently hitting 7.7 billion total views.

Sportok continues to thrive as the TikTok community anticipates upcoming sports seasons with #preseason. From football (soccer), which began in August to the upcoming NFL season, users are excited to play and watch their favourite sports once more. The #preseason hashtag has reached 878.6 million views as sports teams and fans prepare.

Fashion and beauty hashtags

Beautytok takes the #passportchallenge. The TikTok community is practising their best “passport” makeup look, with careful contouring and eye makeup that gives the face a lift and glow.

Eyes on #MatildaDjerf, the Swedish fashion creator and Djerf Avenue founder who has converted swathes of Gen Z to her minimal, ethical fashion. TikTok users are creating content emulating Djerf’s style and showing their admiration for her looks.

TikTok turns to #streetstyle. Street style content has surged on TikTok this month, following top street style destination Copenhagen Fashion Week and celebrity dressing on the streets of New York from the likes of Bella Hadid.

The rise and rise of the #preppyaesthetic. From tenniscore to Thom Browne, preppy fashion continues trending across TikTok and the wider fashion community.

Gen Z still loves DIY fashion. The hashtag has #tiedye has 6 billion views on TikTok, with users sharing their favourite tie dye techniques.

July 2022

Creators

@Mark_boutilier
Mark Boutilier is a fashion critic and commentator, known for his irony, deep understanding of fashion and streetwear and his comical reactions to fashion and styling. From “what I would wear to Paris Fashion Week” videos to joke clips comparing luxury brands to the high street, Boutilier takes an irreverent and tongue-in-cheek approach to fashion criticism.
Followers: 105,600
Likes: 9.4 million

@Cyrilroypalmer
Cyril Roy Palmer is a fashion and streetwear creator who is known for his fun and bold approach to style. He encourages his community to dress how they like; spotlights his favourite streetwear brands such as A Bathing Ape; and recommends sneakers to his growing community. Often, the community critiques Roy Palmer’s style, which the creator takes in good humour, creating fun response videos.
Followers: 506,500
Likes: 40.4 million

@Ellerasmuss
Elle is one of TikTok’s LGBTQ+ TikTok Trailblazers for 2022, who shows the importance of living authentically, sharing her popular day in the life videos. She also shares her styling talent with almost a million followers, creating GRWM (get ready with me) videos, Y2K looks and hauls.
Followers: 961,100
Likes: 7.9 million

@Salihsworld
Salih is another LGBTQ+ TikTok Trailblazer for 2022, currently making waves on the platform thanks to his lifestyle and beauty content, brow transformations and skincare videos for avid #BeautyTok fans to experiment with. He also posts home hacks and magic tricks. When he s not creating ‘how to look good’ content, he shares his own LGBTQ+ experiences with his followers, including his coming out advice.
Followers: 247,100
Likes: 3.4 million

@Guidedogava
Ava navigates the London Underground as a guide dog for her blind human, Amy. From a day at the Tate Modern and trips to the circus, to giving exclusive TV interviews, Ava and Amy explore the city’s best sights.
Followers: 186,400
Likes: 7.6 million

Songs

Top trending songs

Music drives trends and creates common ground on TikTok. In July, music led trends across dance videos and day in the life content. And as the platform matures, all genres are having their moment in the sun, from dancehall to electronic, the community is enjoying artists from all over the world.

Mura Masa — Blessing me feat. Pa Salieu Skillibeng
This global dancehall-inspired hip-hop song was recently chosen as TikTok s UK Summer Song of the Week. Artists Stefflon Don and Ms Banks have been sharing their favourite moves and dances to the sound. And it’s been particularly popular in the Caribbean, including Skillibeng s home of Jamaica, where the dance trend originated and it first took off.
Videos created: 157,000

Drake — Feel No Ways
Creators have been using the viral filter (Horace) to describe humorous scenarios in their day-to-day lives. Pretty Little Liars actress Shay Mitchell shared her go-to clubbing dance moves, whilst other creators showed the TikTok community hacks from their childhood, like how to convince parents to let them go to sleepovers with friends.
Videos created: 220,500

Doja Cat — Vegas
Doja Cat’s latest single, sampling Big Mama Thornton’s 1952 hit ‘Hound Dog’, was created for the soundtrack of Baz Luhrmann’s latest biopic, Elvis, released in May 2022. The sound has become synonymous with getting ready and night out content. Mega-influencer Kylie Jenner used the sound during various date nights and creators have also imitated Doja Cat’s signature dance move in parody videos.
Videos created: 327,300

LF System — Afraid to Feel
Video topics: Festivals, comedy, dancing
This track from up and coming DJ duo LF System was driven by festival content on TikTok. The song recently hit #1 in the UK official single charts. LF System jumped on the electronic music trend on TikTok, using the hashtag #ElectronicMusic to interact with fans and share snippets of their music with the community. Video examples include creators using the track to share favourite moments and funniest festival scenarios.
Videos created: 187,800

Hashtags

The power of gaming. TikTok users are mimicking a popular dance from the video game Fortnite. In comedy style, the dance, typically performed for (Fortnite currency) VBucks. On TikTok, it creates a comedy moment.

She’s/he’s a 10 but… A trend focused on relationships and dating, users are exposing their “icks” and needs from a potential partner, by outlining how much a certain characteristic would affect their rating out of 10. Often used for comedy, the videos feature people of all genders listing funny reasons why a potential partner might be better or worse off based on things they do or things they like.

Mumtok continues with the #minime trend, as parents share content of their children doing funny things or completing simple day-to-day tasks. With 1 billion views, the hashtag is growing rapidly on TikTok this summer, as mothers of all ages find community on the platform.

It’s all about the drama. TikTok users are taking the #actingchallenge in July this year. Captions will outline a brief, such as “smile without your eyes, raise your eyebrows and stop smiling — this is your model face”, and users will complete it, with mixed results.

September is coming. And TikTok community is already thinking about going #backtoschool, with tips, tricks and hacks for the upcoming school year. From relationships and style to advice on lunches, users are already preparing for September. The hashtag has 11 billion views.

Fashion hashtags

The TikTok fashion community has shopping on the mind this summer, as brands and seasonal hashtags feature in July’s trending topics.

The power of the #haul. Creators are taking to TikTok to show off their shopping spoils and give users advice on colours, styles and sizing. While many creators use this trend to show off vast quantities of fast fashion, a growing number of creators are also championing the vintage haul or rare find, showing the possibilities of pre-loved fashion.

In a rare brand appearance in the top trending hashtags, #Gucci has captured users’ attention this year, spiking in July 2022. After dressing Harry Styles for the bulk of his US and now European tour, the brand is front of mind for Gen Z.

Time you got a watch? #Rolex is another top trending brand on TikTok this month, as creators give advice on authentication or show off giving Rolex gifts to their friends.

Seeking those #summeroutfits. After a warm spring and a heatwave across Europe, TikTok creators are providing summer outfit inspiration, from styling tips to brand recommendations.

Embarking on a #hairjourney. Knowledge of hair types and hair care is increasingly important to young beauty consumers. And creators are taking to TikTok to document the process of growing, repairing, relaxing or restyling their while sharing recommendations with other users.

June 2022

Creators

In June, TikTok’s preoccupation with royalcore saw certain creators surge in popularity with regal themed content. While the TikTok community’s hunger for education and inspiration has given rise to creators with a point of view and a story to tell, in the realms of fashion, food or social justice.

​​@Queen_astraea
As her bio would suggest, Astraea has been “keeping it lit since 1066”, whether it be crown unboxings or romantic reenactments. An expert in historic and regal style, Astraea’s most popular videos feature her and friends dressed in full regencycore, complete with crowns, gowns and full regal hair and makeup. As royalcore and regencycore surged this year, she’s reached over 80 million likes on TikTok.
Followers: 1.7 million
Likes: 80.3 million

@Cafededuy
Creator, dressmaker and cosplayer Duy Trong is obsessed with all things regal, regularly having royalcore and cottagecore picnics with friends. Other popular videos include Duy’s visit to the Orlando Museum of Art, and Disneyland, where he dressed Cinderella’s ugly sister in glass slippers he’d made.
Followers: 46,600
Likes: 2.8 million.

@Djkrystallake
US-based DJ and creator Krystal Lake’s content ranges from lessons on white privilege to what consent means. She also talks about why we celebrate Pride Month and Windrush Day, as well as humanitarians being real life superheroes, offering a clever and entertaining spin on hot topics of the day. She s also a filmmaker, DJ and radio host, doubling as Ashnikko’s official DJ and host of Far Out With Krystal Lake on Soho Radio.
Followers: 531,600
Likes: 9.5 million

@SeemaGetsBaked 
Seema is a TikTok food creator on a mission, according to the platform. Alongside her recipes which are big on flavour and low on hassle (see the Banhmi inspired sandwich), through her Around The World content series she shines a light on foods of different cultures and countries (some of the fan favourites being Nigeria and Serbia).
Followers: 763,400
Likes: 13.6 million

@TimDessaint
London-based Tim Dessaint is a men s fashion and lifestyle content creator, aiming to empower people to dress and live with more intention. Alongside his work with industry-leading brands such as Everlane, Asos, Mercedes Benz and Depop, he s been showing the TikTok community how to dress like their favourite celebrities, hacks for the best fashion steals from the high-street and how to master posing if you re shy.
Followers: 1.7 million
Likes: 15.1 million

Micro trends

The pandemic might have birthed cottage core and kid core but as ever, the TikTok trend cycle keeps on moving. In 2022, micro trends are emerging from historic events, popular culture and sports, as the TikTok community contributes to use fashion to communicate shared interests.

Barbiecore (#Barbie)

Barbie has been having a moment on TikTok. After the release of paparazzi shots on set of the upcoming Barbie movie, starring Margot Robbie and Ryan Gosling sporting matching fluorescent pink outfits, Barbiecore has surged on the platform. And it’s not just the movie, from Balmain’s Barbie collab to Valentino’s all-pink AW22 collection, Barbie pink is on the up. TikTok users have been styling Barbie-inspired looks and hot pink outfits and the hashtag #Barbie now has 21.6 billion views.

Weird Girl Aesthetic

Born from a rise in exuberant, mismatched dressing, the “weird girl” aesthetic is one of TikTok’s fastest growing micro-trends. Inspired by stars like Bella Hadid and Dua Lipa, who often wear mismatched accessories and clothes to create an eclectic look, the hashtag #weirdgirl now has 112.4 million views. Beyond fashion, comedy videos discussing the idea of the “weird girl” are also popular, as TikTok users relish difference and uniqueness.

Royalcore

With the second season of Bridgerton and the fifth season of The Crown, followed by Queen of England’s platinum jubilee, the TikTok community is inspired by all things royal in 2022. The hashtag #royalcore has 345 million views. Creators like @notaroyalexpert (211.9k followers) are educating the community on royal history and fashion, breaking on the symbolism behind their outfits at events or ceremonies.Alongside this, thanks to the popularity of the #thecrown (1.2 billion views) and the emergence of #dianatok (2.2 million views), TikTok has seen high growth of royal related fashion content emerging on the platform. Creators such as @70srose (1.4 million followers), have been providing tutorials on how to recreate the perfect Diana hairstyle, whilst creators such as @cyrusferguson (63.4k followers) have been giving the lowdown on Diana fashion, including her iconic sheep jumper, which has reemerged as a cult fashion item.

Clean girl aesthetic

#Cleangirl was originally a fashion trend on TikTok, focused on a clear cut, simple and relaxed look. (Think white T-shirts, denim, simple and minimal accessories). Now, the trend has made its way to beauty TikTok, as creators show the community how to create minimal “no make up make up” looks. The hashtag now has almost 350 million views.

Blokecore

Sports, and namely football TikTok is one of the platform’s fastest growing verticals. And it’s now influencing the fashion community. #Blokecore, the football/soccer fan aesthetic that features football shirts, bootcut jeans and football scarves, has taken hold on the platform. But unlike previous football trends like the 1980s casuals in the UK, Blokecore is for everyone. The look has been interpreted by people of all backgrounds and gender identities, aligning with the women’s euros tournament currently underway.

Trending fashion hashtags

The TikTok fashion community continues to grow, as creators and users pursue their interests in fashion styling across streetwear, sneakers, runway looks and even new “core” trends, which continue to spring up on the platform.

Sneaker culture is thriving. The #sneakerhead hashtag hit 17.7 billion views in June, with popular videos including customisation, sneaker hauls and “Cop or drop” videos, where creators seek advice from their communities on whether to keep new sneakers.

Men’s fashion week creates a buzz. In line with men’s fashion weeks in London, Milan and Paris, in June, the hashtag #runway hit 7.5 billion views. Even beyond Autumn/Winter 2023 content, retrospective-style content on celebrities on the runway, supermodels and Paris Fashion Week has outsized appeal with the TikTok community. #Parisfashionweek hit 1.1 billion views while #milanfashionweek has 153.6 million views.

#Streetwear is also trending on TikTok, reaching 9 billion total views in June. Popular videos include streetwear customisation, styling and upstart streetwear brands. Also, creators are enjoying rating streetwear labels and products and discussing the latest drops with their communities.

#Blokecore is one of the latest “core” trends to hit TikTok. Inspired by UK football (soccer) fan culture, this global trend features football tops, trainers and bootcut jeans. Moving away from hyper-masculine stereotypes, blokecore content ranges from literal to satirical, as a new generation of men and women interpret the trend in their own way. The global trend started peaking on TikTok in May and has continued to surge throughout June, as creators post blokecore inspiration videos and explainers.

Hashtags

In June, the TikTok community leaned into new interests and topics of discussion. TikTok is becoming a place that inspires the community to get active, get creative, or think about their relationships and health, outside of previously popular topics like dancing, music or football.

Arts and culture are thriving on TikTok, beyond music. #Booktok continues to take the platform by storm, with a burgeoning community of bookworms sharing their favourite new reads and reviving old classics, from booksellers to celebrities. The hashtag has 38.1 billion views.

Likewise, #artistsoftiktok has reached 27.1 billion views — as the community celebrates their favourite works of art and shows off their creativity with timelapse videos of artworks in progress. Popular videos include detailed canvas painting and timelapses of difficult techniques such as glass dip pen drawing.

#Mentalhealth is a priority for Gen Z. The hashtag has reached 38.1 billion views as the TikTok community comes together to share their stories and support each other, while raising awareness of mental health and how it can affect people. Popular videos include discussion of lesser known mental health issues and educational videos on how to spot depression or anxiety.

Sport TikTok is more than just football (soccer). #Golftiktok has hit 7.7 billion views as golfers of all levels and backgrounds share their techniques and experiences of the sport. Sometimes, players even show off their new age golfing style with fun, non-traditional golf outfits. Fishing is also on the up: #fishtok has 10.7 billion views and continues to grow, with users showing their best catches, fishing techniques and even artworks made using fish and stencils.

Family first. There’s a growing community of mothers on TikTok, using the platform to share relatable videos about childcare, pregnancy, childbirth and womanhood. It can be a great resource for new mothers or younger mothers looking for relatable content and advice that’s geared to their generation. #Momsoftiktok has a staggering has 121.9 billion views and growing while #momtok has another 17 billion views.

Viral songs

Kate Bush — Running Up That Hill (A Deal With God)

Originally released in 1985, this ballad from singer Kate Bush has had a resurgence on TikTok, thanks to its inclusion in the soundtrack of the latest season of Netflix’s Stranger Things. Since then, the tune has seen 1.1 million video creations, catapulting the track to number one in the UK and Australian charts and in the top 5 in the US. Creators have been using this tune to share their predictions in the latest season and Amybeth McNulty who plays Vickie in the show, also joined in on the fun to share her predictions.

Video creations: 1.1 million

Bck — Very Good Very Nice

Bck is an emerging UK music artist releasing his sounds through TikTok s SoundOn platform. Football-related content has driven the trend, including skits, gaming and screen recordings. Bck has also been sharing content on his page, thanking the community for streaming his music.

Video creations: 65,700

Kanye West — Flashing Lights

Kanye West has made his mark on TikTok thanks to a revival of his song Flashing Lights, which has seen over 194,000 video creations. Creators have been using this sound as a soundtrack to life moments, from travels to tribulations. In fashion TikTok, creators are using the audio to share details of their outfits with the community.

Video creations: 191,400

May 2022

Creators

TikTok creators are the driving force behind many of the platform’s viral moments, across all verticals. In May, many fashion, comedy, beauty and sports creators have sparked interesting conversations on Black culture, the LGBTQIA+ community and cultural moments like the Met Gala, the Champions League, Pride and more in the last month. Below are five voices leading the charge.

@Tyreece in Heels is a UK-based comedy and fashion creator that produces viral content including his Met Gala POV , Disney inspired looks and iconic catwalk inspired by the zodiac. Known in the TikTok newsroom as an LGBTQIA+ icon, Tyreece is larger than life and often works with popular TikTok songs and sounds, rethinking the content in his own way to discuss his personal journey, his style and his daily life. 
Followers: 778,200
Likes: 29.6 million

@_ehiz aka the "master of reactions" is an LA based actor and comedy creator @_ehiz is famous for his down to earth TikTok duets and reaction videos. Offering up his relatable, real life perspective on some of the weirdest and wackiest TikTok trends around, his hilarious reactions to trending videos like food videos, the Oscars and even duetting and reacting to himself has seen his popularity surge this year.
Followers: 12.5 million
Likes: 568.7 million

@itsnisrin is a beauty creator whose flawless makeup and skin hacks have been garnering her thousands of TikTok followers and likes. Whether it’s a glowy makeup tutorial, how to facial steam, or filming with Charlotte Tilbury, she provides educational and fun content to inspire the TikTok community to experiment with their makeup and skincare.
Followers: 452.1 followers
Likes: 25.6 million

@victor.kunda is a South London-based comedian and fashion creator. Responsible for some of the most viral TikTok videos, with his signature dead-pan style, he s been captivating the community with his satirical content. When Victor isn t making us laugh, he s sharing a day in the life content. His most-viewed videos include a comedy skit about how he does things in slippers (5.4 million views) and his horrified reaction to a dog without a nose (3.2 million views).
Followers: 530,400
Likes: 34.5 million

@cal_the_dragon_official is known as the best goalkeeper in TikTok football history. Callum started posting content of himself saving goals, and then used the duet feature to comment, critique and advise others on how to get their football in the back of the net. His posts, which span all things football on TikTok, have become so popular, with his brutally honest and supportive commentary. He’s amassed over 55.9 million likes on his videos.
Followers: 1.5 million
Likes: 55.9 million

Fashion hashtags

From viral fashion moments to macro trends, fashion hauls to sustainability, May saw fashion TikTok commentary thrive.

The #Metgala was back on the first Monday in May this year, for the first time since the pandemic. With its star-studded attendees and extraordinary looks, the event provoked TikTok users to take to the platform and share their opinions on the fashion and beauty looks. The hashtag reached 8.6 billion views, with popular videos including rating Met Gala outfits, particularly commentary on host Blake Lively’s look. Likewise, the Met Gala theme, gilded glamour, was also trending in May: #gildedglamour reached 210.9 million views, solely from the event.

TikTok users are still looking for #fashioninspo (inspiration) on the platform. The hashtag now has 5.5 billion views to date, with popular videos including styling outfits for certain occasions and fashion hacks, such as how to style tops in various ways.

In line with social media haul culture, #tryonhaul was trending in May, reaching 3 billion total views. Popular videos feature high volume shopping hauls, typically from fast fashion players including Shein and PrettyLittleThing, showing a large number of Gen Zs are shopping fast fashion to show off and style on social media.

On the flipside, #sustainablefashion has 2.3 billion total views, showing a portion of Gen Zs want to reduce consumption. Popular content includes sustainable fashion brand recommendations, upcycling videos, Depop hauls, sustainable hacks and styling tips.

Hashtags

Seasons change. As we enter into June, the #summer hashtag has over 64 billion views with popular videos, including summer outfit inspiration, summer bucket lists and travel recommendations.

Sports continues as one of TikTok’s main verticals. European football tournament, #championsleague, has racked up 24 billion views. The traffic growth culminated in May in the run-up to the final between Liverpool and Real Madrid. As Real Madrid took home the trophy, fans reflected on the game, posting snippets of the action and tongue-in-cheek commentary.

Styling and getting ready content continues to go viral. #Ootd (outfit of the day) videos, where people show off their looks, sometimes with added commentary, has hit over 52 billion views in May. Popular videos include 90s inspired fashion, “what I wore this week” content, styling hacks and festival fashion tips.

Gen Z’s fascination with luxury extends way beyond fashion. #Cartok, focused on videos about supercars, racing and driving techniques, has over 18 billion views. Popular videos include tours of supercars like Rolls Royces, car customisation and interviews with supercar owners.

Niche communities continue to thrive on TikTok. Users find common interest in TV shows, films and music like #starwarsday, which took place on 4 May. The hashtag has 468 million views, and videos include Star Wars cosplay, reenactments and lightsaber tricks.

Viral songs and dances

Another month, another set of viral songs and dances taking over TikTok and subsequently the charts. In May, there’s been a big focus on dancing and wellness, with viral tracks promoted and amplified by major celebrities and mega influencers like Dua Lipa and Lizzo.

Duke&Jones and Louis Theroux - Jiggle Jiggle

During an appearance on popular YouTube series Chicken Shop Date in February 2022, Louis Theroux performed a rap he’d made during his 2002 Weird Weekends episode on rap music. Music duo Duke&Jones took the audio and placed it over a catchy track, to create the TikTok phenomenon ‘Jiggle Jiggle’. The track and accompanying dance have gone viral in the last month: 3.6 million videos have been made using the song, including videos from celebrities like Snoop Dogg and the cast of hit show Riverdale performing the dance.

Lizzo – About Damn Time

Lizzo dropped her latest single About Damn Time in mid-April. Soon after, TikTok creator Jaeden Gomez choreographed the About Damn Time dance, which went viral on the platform. 1.7 million videos have been created using the track and Lizzo herself continued to promote the dance across multiple videos in exciting settings. One video of Lizzo doing the dance in the Met Gala bathroom gained 30.8 million views, while a more recent video of actor Reese Witherspoon trying to learn the dance from Lizzo has 4.4 million views and climbing.

PinkPantheress – Where You Are (feat. Willow)

Originally launched on TikTok with viral song Just For Me, Gen Z music artist PinkPantheress is trending once more on the platform with new single Where You Are, featuring Willow (Smith). 71,500 videos have been made using the track so far, with the song commonly used as a soundtrack to day-in-the-life style content. PinkPantheress and Willow posted videos from the studio using the song; Bella Hadid posted a day-in-the-life style video with 7.2 million views and Dua Lipa posted a video of herself doing yoga using the song, including 8.2 million views.

April 2022

Creators

The fashion category has seen a 72 per cent increase in video views over the last 12 months on TikTok. With that, the TikTok fashion community has birthed a host of creators, who express themselves and engage users in different ways, from styling to commentary, design to visual effects. Meet five of the platform s newest fashion names who made waves in April.

@linoya_friedman is a US-based photographer and fashion creator who specialises in street style. Her popular “what people are wearing” videos spotlight fashion looks across the streets of cities like New York and LA, shot candidly as people pass by. Her most popular video “what people are wearing at Coachella” has 5.6 million views.

Followers: 449,600

Likes: 11.2 million

@evanhirschfashion is a young fashion designer who has gained millions of likes for his transforming, shapeshifting designs and funny narrative videos. His most-viewed videos include a leopard print shift dress that becomes a gilded gold ballgown (4.6 million) or his attempts at recreating CGI dresses from movies such as The Hunger Games or Cruella (11 million).

Followers: 399,300

Likes: 10 million

@priscillastyles’s bold fashion commentary videos are resonating globally, particularly in the Spanish-speaking TikTok sphere, as the creator is based between New York and Mexico City. Priscilla dishes out hot takes on fashion shows and moments such as Dua Lipa’s Vogue cover and the Met Gala. One of her Met Gala commentary videos hit 14.9 million views.

Followers: 647,300

Likes: 36.1 million

@vivacious_honey creator Vanessa Chen is a style influencer, known for her snappy TikTok transitions and effects, often cloning herself into two Vanessas wearing different looks. Users enjoy her styling tips and “what if” scenarios, where she will outline what she’d wear to the Grammy Awards (6 million views); and how she’d style day or night versions of the same outfit, which hit 52.9 million views.

Followers: 2.2 million

Likes: 33.9 million

@carlita_elizabeth is a US-based TikTok creator whose fantastical and exciting looks have caught the eye of TikTok users, with petticoats, bright colours and embellishments. Unafraid to challenge fashion norms, one of Carlita’s most popular videos addresses gender bias in fashion, showing her audience that she enjoys “masc ’fits” as much as feminine outfits (926,000 views).

Followers: 117,700

Likes: 3.1 million

Hashtags

A selection of top trending hashtags on TikTok from April 2022.

Fitness content is trending. The hashtag #gymtok has 51.2 billion total global video views, up 68 per cent in the last three months.

It’s all about the process. “Get ready with me” #grwm style videos are more popular than ever, with creators showing their audience how they build a look, style their hair or do their makeup. The hashtag has 23.3 billion views.

TikTok users want fashion inspiration. The hashtag #fashioninspo has 5.1 billion views.

#ootd (outfit of the day), where people show off the outfits they’re wearing, is taking off, with 99 per cent video view growth in the last 3 months and 48 billion total global video views. Previously a popular hashtag on Instagram, this hashtag looks a little different on TikTok. Content ranges from educational styling videos to comedy.

The satisfying product #restock. Users enjoy cosmetic and food restocking content, buying multiple of the same products and displaying them in their bathrooms or kitchens. Pretty packaging and organisation is key here. The hashtag has 9 billion views.

Viral TikTok moments and formats

As TikTok matures, users are finding new ways to express themselves on the platform with new video formats.

In the comedy spirit of TikTok, April Fools was an important moment on the platform. Many prank videos went viral. One video of two girlfriends pranking their boyfriends gained 35.9 million views.

Rather than fashion or beauty tutorials, TikTok users enjoy posting videos of them styling looks or putting on makeup while telling an unrelated story. This was one of the most popular formats in April.

Self love is an important message among TikTok’s Gen Z user base. In April, users took to the platform, celebrating themselves miming the lyrics of Alright by Nardo Wick. 554,000 total videos have been made using the sound, hitting 760 million views in April 2022.

Burberry partnered with popular comedy TikTok account @SylvanianDrama to introduce its Lola Bag. The video, which places a tiny Lola Bag in the animated Sylvanian Drama world, hit 5.6 million views and is an example of innovative ways luxury can build awareness on TikTok.

As the seasons change, nature and spring content is surging on TikTok, as users get outside and explore parks, forests and animals.

Sounds and songs

To understand TikTok is to understand TikTok sounds and songs. The majority of videos feature music or voice overs and using popular songs is a great way to engage the audience.

The platform also has the power to catapult old songs back into the charts, from Fleetwood Mac’s Dreams in 2020 to Boney M’s Rasputin, which both hit the charts in the last two years, decades after their release. TikTok users consume content fast, so music trends move very quickly. Here we chart the three top songs from 1-17 April 2022.

Love You So, The King Khan BBQ Show

9 million videos  have been created using this track from lesser-known Canadian Rock Duo The King Khan BBQ Show, from cute videos with pets to celebrity gossip. Videos using this track have 22 billion views.

Just A Cloud Away, Pharrell

2.5 million videos feature this uplifting track, originally created by Pharrell Williams for Despicabke Me 2. From outfit styling videos to comedy sketches, videos using this song have 3.3 million total views.

First Class, Jack Harlow

424,000 videos use this song by rapper Jack Harlow, which samples the noughties Fergie song Glamorous. Users have created all types of content for this track, from singalong videos to luxury lifestyle videos that chime with the lyrics. Videos using this track have 2 billion views.

February/March 2022

Audience

TikTok might have started out with dances and comedy voiceovers but the community and content is diversifying. Fashion content is surging on the platform and the TikTok audience is hyper-engaged, according to TikTok and GWI data.

Fashion Week content performed better on TikTok in 2022 than previous years. Fashion interest spiked from January, to March 2022 during the Autumn/Winter 2022 season, as brands, media publications and creators streamed, narrated and reacted to the shows.

The platform is a source of inspiration for young fashion fans and their networks. The TikTok fashion audience is also 40 per cent more likely to tell their friends and family about new products compared to the average internet user, per GWI. This inspiration could translate into sales: over half of TikTok users purchased clothing in the last month and 56 per cent of TikTok users with an interest in fashion are loyal to brands they like, per GWI.

Creators

The rising stars of fashion TikTok have much to offer, from aspirational luxury content to interesting commentary on fashion business and history. During the Autumn/Winter 2022 season, TikTokers at home drove the most earned media value for runway shows, above TikTokers attending events, per influencer intelligence platform Lefty. The platform’s young creators understand the appetite for reactive commentary and exciting post-show content beyond the usual visuals. Here are some of the platform’s burgeoning names that fashion brands should know:

@Melissaswardrobe’s aspirational “day in the life” content shows everyday scenes from her luxury lifestyle, from fashion and travel to food. Her videos feature Hermès’s Mini Kelly bags and Louis Vuitton vanity cases to Byredo fragrances, caviar and first class flights. One of the most popular videos is a tour of the Louis Vuitton flagship in London.

@guyfierisuperfan is a New York based fashion writer and producer. Having previously worked in fashion under an international creative director, she has an inside track on the industry and provides her audience with hot-takes and analytical musings on fashion marketing, trends and shows. One of her most popular videos is an analytical review of Robert Pattinson’s March 2022 GQ cover shoot.

@violetezedimora is a style influencer who creates eclectic high-fashion looks from her home in London. Originally from Nigeria, London-based Ezedimora combines her family life with her fashion prowess. Her most-liked posts include a pregnancy styling video and a personal account of announcing her pregnancy to her husband.

@andreacheong_has been sharing her expert knowledge in sustainable fashion with the TikTok community, and teaching users how they can all shop more mindfully through her “Mindful Monday Method”.

@curlyfrysfeed is a fashion creator that aims to break common fashion boundaries, from gender to the meaning of luxury. Some of his most successful videos feature him styling an entire look out of bin bags or showing audiences that anyone can wear pink or paint their nails.

@oldroseinbrooklyn is a New York-based fashion critic and trend forecaster. Credited with coining microtrends including indie sleaze, she recently quit her full-time job to focus entirely on her career as a creator. Popular video formats include debunking common fashion rules and where they came from, such as “don’t wear navy and black”.

Hashtags

Styling and outfit content remains popular. The hashtag #fitcheck has 10 billion views, as many show off their outfits on the platform, usually adding garments and accessories gradually to build a look.

Niche brands and small businesses are trending with Gen Z. The hashtag #supportsmallbiz, started by TikTok, has now hit 5 billion views. Gen Z are keen to uplift independent entrepreneurs in fashion and beyond.

TikTok users want an inside scoop on luxury experiences. Hashtag #firstclass, where users show first class flights and other luxury experiences, has 781.3 million views.

Hedonistic shopping is trending, from fashion to food, the hashtag #treatyourself reached 1.3 billion views in March as TikTok users encourage each other to go purchase that piece of clothing or accessory they ve been thinking about for a while. Many Gen Zs like to buy-less-buy-better when it comes to fashion.

The only brand to make the trending list for February/March was #Yeezy. Amid social media controversy, Kanye West’s streetwear and sneaker brand is front of mind for TikTok users. The hashtag has 2.9 billion views. Since February the artist has been banned from Instagram, released new music and dropped his first Yeezy Gap Engineered by Balenciaga collection, which built buzz.