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Call it the moment—or the months—of truth. It’s the September to Remember, and October too, with no fewer than 12 spring 2026 runway debuts between the first day of Milan and the last of Paris. We’ll be keeping you up-to-date in real time with instant photos from the catwalks and our reviews. But we’re also watching how the industry and the internet react. Our new designer leaderboard tracks visitors to Vogue, Google searches, social engagements, and data from The RealReal. Who’s winning in this season of debuts? The numbers tell the story.
Friday, September 26: In anticipation of Dario Vitale’s debut, Versace posted a trio of Tyrone Lebon-lensed images to its Instagram that got people talking, as the ranking in the designer leaderboard reflects.
Thursday, September 25: Interest in Christian Dior is spiking on The RealReal; Jonathan Anderson’s women’s debut at the house is less than a week away. On the heels of Simone Bellotti’s first outing at Jil Sander, the brand’s social engagements were up yesterday. And Gucci is still holding strong.
Wednesday, September 24: Gucci is still going strong, thanks to its rollout of its Spike Jonze and Halina Reijn-directed short film “The Tiger.” Loewe makes moves, with the help of its new social campaign.