Brand development platform Tomorrow has announced a partnership with Japanese designer Soshi Otsuki, who won the 2025 LVMH Prize. Starting with the Fall/Winter 2025 season, Tomorrow will represent Otsuki’s eponymous brand, Soshiotsuki, overseeing its wholesale operations and expanding its international presence.
It’s the third deal announced by Tomorrow in quick succession. Last week, the company signed a distribution deal with Roberto Cavalli to oversee its wholesale operations, and at the start of October, struck a partnership with New York-based womenswear brand Temily — which is known for small-batch artisanal eveningwear — to expand its operations and global presence.
The deals mark a new chapter for Tomorrow, which has undergone a number of changes over the past few years. The group moved the bulk of its operations from London to Milan, New York and Shanghai in 2022 due to post-Brexit logistics challenges — and in doing so, shifted focus away from British talent. In 2024, Tomorrow sold A-Cold-Wall (in which it had acquired a majority stake earlier that year) and London-based concept store Machine-A (in which it acquired a majority stake in 2020).
Currently, alongside the three new partnerships, Tomorrow works with designers including Meryll Rogge, who won the 2025 Andam Prize and was recently appointed as creative director of Marni; Israeli designer Hed Mayner, who (alongside Soshiotsuki) is Pitti Uomo’s guest designer for the January 2026 edition; and 10-year-old Berlin-based brand Ottolinger.
Tomorrow’s path has been a winding one. CEO Stefano Martinetto began his career at his family’s agency A-L-E-X, and worked with Helmut Lang from 1993 to 1998 and with Raf Simons (as CEO) from 2004 to 2010. In 2011, Martinetto merged his work with Skims CEO Jens Grede’s Saturday Group, forming Tomorrow London. Following the merger, it focused on British talent and occasionwear, working for a time with designers such as Roksanda and Jonathan Saunders. By 2016, the focus was on contemporary labels, including partnerships with Nanushka, Ambush, Marni and A-Cold-Wall (these partnerships have since ended).
From 2018 to 2020, the group focused on capital investment and equity ownership in independent designers such as Coperni, Martine Rose and Charles Jeffrey. Martinetto says Tomorrow is not currently looking into acquiring stakes in other brands, and is focusing instead on services such as distribution and advisory support while helping the invested brands achieve independence. “This transition is currently underway across our portfolio, with brand and platform teams working in close partnership to build autonomous, scalable businesses in their own time,” the CEO tells Vogue Business.
The brands Tomorrow is prioritizing today are less “directional” or trend-driven, a shift that acknowledges a change in taste among Gen Zs and millennials, says Martinetto. “The younger generation has an evolved fashion taste, they buy into something less directional, but still not boring — they don’t need to buy into quiet luxury, but it’s something that’s not so overdesigned.”
Temily, for instance, is a brand that Martinetto “trusts for a level of taste and knowledge of craftsmanship”, he explains. He adds that Roberto Cavalli is “one of the last iconic brands with legacy, and I believe there’s a return to maximalism and femininity”, highlighting strong demand for the brand among Gen Zs on resale sites.
Martinetto has followed Otsuki’s work for years. “[When I saw the collection in-person], there was an immediate, visceral recognition: I was standing before one of the most exceptional menswear collections I’ve encountered in recent memory,” he says. “Tailoring is not just technique — it’s storytelling. And with Soshiotsuki, I see a new chapter being written; one that honors tradition while pushing boundaries. It’s a privilege to support that journey.”
Through the partnership, Otsuki has ambitions to scale his business. “We had already been in discussions even before receiving the [LVMH Prize]. After visiting [Tomorrow’s] showroom, I was drawn to the luxurious atmosphere and Stefano’s passion, which led me to choose them as a partner,” the designer says. “I would like to grow the sales to a level that allows us to sustainably present two shows a year on our own.”
Soshi Otsuki of Soshiotsuki Wins the 2025 LVMH Prize
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