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True personal style exists outside of wearing head-to-toe high-end luxury. In fact, many of the best-dressed people have mastered the art of the high-how, mixing in new and thrifted pieces; investment buys and less steep trending items. That mix keeps a wardrobe interesting, and the best affordable fashion brands maintain quality and design at more approachable price points.
For our Under-$300 Style Special, we’ve highlighted 15 names you need on your radar—makers of clothing that are both of-the-moment and totally original. From Posse and Damson Madder to Aligne and Soeur, shop the chicest brands that won’t break the bank, ahead.
Almina Concept
Angela Gahng launched Almina in 2018 after a stint in the luxury world. She noticed a huge gap in modern basics at competitive pricing, so she set out to make them herself. With a cozy, lived-in sensibility, Gahng has created a brand whose pieces can be worn on the weekends or to work. Make Almina Concept your new go-to for effortless knits, everyday blazers, and languid trousers.
Donni
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You’ve probably spotted your favorite celebrity cool-girls sporting Donni off-duty—and for good reason. Founder Alyssa Wask made sure each piece from the label is created for comfort every day, no matter the stage of life. Donni features a perfect mixture of drawstring pants, striped button-up shirts, and relaxed shorts, with a tailored edge.
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Posse
Posse’s guiding principles are “less is more” and an “ode to enduring style,” all of which can be seen throughout each sustainable drop. The pieces, from linen shift dresses to red poplin skirts, can be worn season after season, despite fleeting trends. Fan favorites include the linen-tailored vest, striped strapless dress, and lightweight shift jackets.
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Damson Madder
Emma Hill became disillusioned by fashion after recognizing harmful and unsustainable practices. With a focus on slower, more considered designs, she launched Damson Madder in 2020. Here, you’ll find 15-35 styles per drop, all with a maximalist twist. Ruffles, collars, eyelet, and stripes define the ethos.
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Belle the Label
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If handcrafted is what you’re after, look no further. Belle the Label, launched by Annabelle Noelle in 2016, was created with eco-friendly fashion at the heart. Each piece, which includes ruched dresses, semi-sheer skirts, and artfully draped tops, is sewn by hand and dyed with natural, non-toxic dyes in a small factory in Bali.
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Éterne
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Founded by stylist Chloé Bartoli as the “go-to destination for timeless and seasonless essentials,” Éterne was born to fill a major gap. Elevated basics to live in, layer with, bundle up, or add to. You’ll find the perfect T-shirt, silken trousers, and stretchy dresses here.
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Dunst
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We discovered Dunst during the winter and quickly fell in love with their expensive-looking wardrobe essentials, like lace-trimmed silk skirts and bowling bags. Their variety of offerings makes sense, as the founders are a group of young creatives in Seoul who all work in different fields, from architecture to graphic design.
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Aligne
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For transeasonal heroes, you’ll find everything you’d need at British-born Aligne. The woman-led brand has become a mainstay in our wardrobes, with favorites ranging from sculpted blazers and suit pants to striped shorts and poplin essentials.
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Deiji Studios
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Ease and airiness are two adjectives we’d use to describe Juliette Harkness and Emma Nelson’s Deiji Studios. Every item, from a matching linen set to an organic mini dress, is made for weekends spent indoors and out.
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Flore Flore
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Flòrian van Zuilen launched Amsterdam-based Flore Flore in the summer of 2021 after years spent working in fashion. Her goal? To create a line of understated, chic basics that anyone would covet. Each garment, like layering tanks and poppy midi dresses, is produced in Portugal by family-owned factories.
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Rue Sophie
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Women are the inspiration behind Rue Sophie, a “collection of elemental garments that reflect and complement the art of living.” Meaning, the modern woman is the inspiration, no matter the career, age, living location, or lifestyle. Here, you’ll find subtle statement-making details, like the sharp pleat on a blouse, or the crease in a trouser.
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Fait par Foutch
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Fait par Foutch, pronounced “Faye-Par-F-ouch” and meaning “made by Fouth” in French, was founded by Megan Foutch in 2021. Foutch specialized in draping and pattern making—details you’ll see in each drop. Favorites include romantic sheer dresses, capri pants, and striped, yet fitted, blouses.
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Third Form
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Merryn Kelly’s Third Form blends progressive garment design and the everyday utilitarianism of a modern woman’s closet. Silk or lace pieces can be layered beneath blazers for daytime, and worn by themselves for the evening.
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Soeur
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Modern business codes have become a desirable way of dressing for the past several seasons, and Soeur homes in on that. With a nod to menswear styles that are infused with ultra-feminine flair, you’ll find asymmetrical dresses, sharp button-up shirts (in plain hues and stripes), and baggy jeans that fit just right.
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Significant Other
Every piece of clothing in Significant Other’s repertoire is meant to take you from beachside to brunch—a tale of the modern lady! Find abstract prints, embellished maxi skirts (that can be worn over a bikini!), and matching sets ideal for every warm-weather occasion.
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