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This article was originally published on British Vogue.
When the Vogue team were curating the 2025 edition of our Festive Calendar, we had one goal in mind: to create a seasonal countdown filled to the brim with luxury products worth far more than the price tag – and this year we have created our best calendar yet.
For this holiday season, the editors have curated a 32-strong selection that is the most value-packed on the market, with contents totalling over £1600 and the majority (29!) are full size. You may even find multiple gifts in some drawers to unwrap each day.
As a Vogue Business Member, you can save 10% with the code VBTREAT10.
Jess Diner, Vogue s Global Beauty Wellness Director, explains: “With this year’s calendar, it was important to me and the beauty team that we were able to strike a lovely balance between established brands and exciting new product discoveries. We are aware that the festive calendar space is a crowded one, which is why the selection extends beyond beauty and into wellness – a cornerstone of our editorial vision – ensuring each day opening a drawer feels considered, generous and genuinely exciting. Just as central is the philanthropic element; the fact that the calendar supports charities championing women and young people makes it all the more meaningful.”
Now in its third iteration, each year we donate a portion of the proceeds to a number of charities close to Vogue’s heart. This year, we will once again be donating £75,000 of the proceeds to three women’s charities: Sistah Space, akt and Women for Refugee Women.
The beautiful design of the Festive Calendar was hand-illustrated by John Biggs in homage to the founding London HQ of Vogue and complete with some familiar faces. Spot the Vogue team hard at work preparing for the busy festive season ahead. It also reveals the legendary fashion cupboard in its suitably chaotic glory, a staple in the life of our editors.
Laura Ingham, Deputy Director, Global Fashion Network, reveals: “Fashion has always been at the heart of Vogue, so it felt essential that this year s festive calendar pay homage to the original Vogue HQ - set against the creative backdrop of the fashion cupboard. Here, jewellery, accessories and a playful Moschino bag charm sit alongside a stylish beauty and wellness offering that feels distinctly Vogue - more layered, more collectable and ultimately a true point of difference from the traditional festive calendar”.
The Vogue Festive Calendar brings together an extraordinary collection of luxury products, including jewellery, wellness, beauty, skincare, haircare and lifestyle favourites, all hand-picked by our editors from brands we love. Unwrap remarkable value in this beautiful collection, which is iconically Vogue.
And the real fun starts on December 1.
Shop the 2025 Vogue Festive Calendar now
What is inside the Vogue Festive Calendar 2025?
Provided you have the willpower to wait until the first official day, this is when you can finally treat yourself to one of the 32 goodies within.
Handpicked by the expert Vogue team, the collection will satisfy even the most discerning of skincare savants, wellness warriors, makeup maestros, hair aficionados and jewellery junkies.
In keeping with the magazine s dedication to all things wellness, this year s versions sees an integration of wellness products like the Therabody Sleep Mask and Verden Nocturne Sleep Mist, while the mix of well-known brands such as La Mer, Sol de Janeiro and Charlotte Tilbury, with cult discovery brands Beauty of Joseon, Biodance and Vieve ensure exciting new discoveries each day until 25 December.
More than simply a beauty advent calendar, there are bespoke jewellery and lifestyle goodies too. Heroes include the matching Tilly Sveaas Mixed Metal T-Bar bracelet (RRP £125) and necklace in a unique combination of silver and gold you ll find only in the calendar (RRP £175), a cashmere beanie from Loop (RRP £70) and even a keyring that can double up as a bag charm from Moschino (RRP £225). Find also Therabody (RRP £89), Flamingo Estate (RRP £34) and a British Vogue digital subscription (worth £24.99) inside.
For the full list of contents, keep scrolling. But if you’d rather be surprised, be warned, there are spoilers ahead.
The Vogue Festive Calendar contents at a glance:
- Ilia Multi Stick – Lady Bird (full sized) RRP £36
- Beauty of Joseon Dynasty Cream 100ml (full sized) and Beauty of Joseon SPF 10ml Combined RRP £42
- Loop Cashmere Beanie In Midnight Blue RRP £70
- Lisa Eldridge Kitten Flick Liquid Eyeliner (16g) (full sized) RRP £25
- Nuxe Multi-purpose Dry Oil for Body, Face, Hair 100ml (full sized) RRP £33
- Vieve Modern Mascara – Midnight Black (full sized) RRP £26
- Therabody Sleep Mask Device RRP £89
- Votary Super Seed Facial Oil (full sized) RRP £79
- Champo Growth Serum (full sized) RRP £34
- Isamaya Sculpt Tool RRP £50
- Laura Mercier Primer Hydrating (full sized) RRP £38
- Surratt Souffle Eye Shadow - Gris Doux (5ml) (full sized) RRP £37
- Tilly Sveaas Mixed Metal Bracelet (full sized) RRP £125
- Flamingo Estate 4oz Candle RRP £34
- Machete Grande Hair Clip RRP £32 And Machete French Pin RRP £27
- Hair by Sam McKnight Happy Endings Nourishing Balm (full sized) RRP £36
- Charlotte Tilbury Matte Blush Wand – Pillow Talk (full sized) RRP £30
- Charlotte Mensah Finishing Spray (full sized) RRP £40
- Sol De Janeiro Beija Flor Elasti-Cream (150g) (full sized) RRP £36
- Discotheque Fragrance (50ml) (full sized) RRP £120
- Verden Nocturne Sleep Mist (60ml) (full sized) RRP £30
- Biodance Bio Collagen-Real Deep Mask (pack of 4) and Biodance Collagen Cream (50ml) (full sized) Combined RRP £59.90
- La Mer The Rejuvenating Night Cream (7ml) and Crème de la Mer Moisturising Soft Cream (7ml) Combined RRP £77
- Tilly Sveaas Mixed Metal Necklace RRP £175
- Moschino Bag Charm RRP £225
- British Vogue One Year Digital Subscription - RRP £24.99
