Yacht-Rock Style Isn’t as Smooth as Its Sound—and Therein Lies Its Sex Appeal

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Yacht Rock style as worn by George Benson, Pablo Cruise, Kenny Loggins, and Jim Messina

Photo: Getty Images

The heart wants what it wants. Mine seems to be wholly immune to the indie-sleaze and Y2K revival—been there, done that—but strangely drawn to the tight jeans and hairy appeal of the yacht-rock set. Let’s just say I watched last year’s HBO’s self-described “dockumentary” on the subject and was hooked.

Originating in California in the 1970s, yacht rock is a genre of soft, mellow music that was post-named in 2005 in conjunction with a video series. The moniker plays on the tranquil take-me-away mood of Christopher Cross’s song “Sailing.” It’s a sound and mood that contrasts with the more energetic pop of the clean-cut Beach Boys, who emerged a decade earlier. Heading to Getty Images I expected to find a low-key, surfy, Cali style, but what I discovered was that while yacht rock is sonically associated with smoothness, yacht-rock fashion is, in contrast, choppy, a grab-and-go mix of jeans and tees. And it’s really hirsute. What unites the look of bands like the Doobie Brothers or Steely Dan is hair: chest hair, long hair, exaggerated sideburns, and beards befitting storybook sea captains.

Apart from the sailor-cap-wearing captain of Captain Tennille, there were no nautical elements to the YR uniform, nor any of the preppiness usually associated with the yachting life. These men—and the majority of YR musicians are male—lived much of their lives on the road in casual clothes that suited the lifestyle. The real hair bands that emerged later were glam and involved stretch leggings, super-low-rise cuts, and elaborate hair products. What I find charming about the YR style is that it feels so uncalculated when it comes to style and hair (unlike the more considered pilosity, decades later, of Freeman Alley acolytes and Williamsburg hipsters). There’s a softness to long hair and a look that is part folk, part regular dude.

Popular from the mid-’70s to the early ’80s, the YR uniform carried forward elements of hippiedom with lots of patched jeans. Cowboy shirts and belt buckles introduced a little bit of country, while flares and long-collar shirts continued some ’70s sleaze. It was, some said, “the decade that fashion forgot,” but not entirely, as the pictorial evidence below shows. Sharpest of the YR cohort was George Benson; cuddliest, Michael McDonald; and most adventurous, Steely Dan cofounder (turned defense consultant!) Jeff “Skunk” Baxter.


The Patched Jean

Yacht rockers kept the DIY hippie ethos alive.

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Kenny Loggins and Jim Messina, 1972

Photo: Michael Putland / Getty Image
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The Eagles (Glenn Frey, Bernie Leadon, Don Henley, Randy Meisner), circa 1970

Photo: Gems / Redferns
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Toto performing, 1988

Photo: Rob Verhorst / Redferns
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Yacht rockers and their fans dressed alike, as seen in this photo of concertgoers attending the 1974 Knebworth Pop Festival. The Allman Brothers Band, the Doobie Brothers, Mahavishnu Orchestra, the Sensational Alex Harvey Band, Van Morrison, and Tim Buckley were all on the bill.

Photo: Mirrorpix / Getty Images

The Gaudy Shirt

Hawaiian-style shirts so bad they’re good? It was the 70s….

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Pablo Cruise, 1978

Photo: Robin Platzer / Getty Images
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Loggins and Messina

Photo: Gems / Redferns
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Jackson Browne with Lee Sklar and David Lindley, 1977

Photo: Ed Perlstein / Getty Images

Put a Belt on It

The bigger the buckle, the better.

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Steely Dan’s Walter Becker and Donald Fagen, 1977 (Photo by Chris Walter/WireImage)

Photo: Chris Walter / WireImage
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Dan Fogelberg, 1975

Photo: Michael Ochs Archives
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Jeff "Skunk" Baxter, left, 1975

Photo: WWD / Getty Images

The Statement Tee

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Michael McDonald, 1970s

Photo: Bobby Bank / WireImage
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Al Jarreau, 1977

Photo: Fin Costello / Redferns
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Loggins, 1972

Photo: Stephen Verona / Getty Images
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Baxter, 1975

Photo: Michael Putland / Getty Images
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Jarreau, circa 1978

Photo: Michael Ochs Archives / Getty Images
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Fagen, 1974

Photo: David Warner Ellis / Redferns

Le Flare

This cut had wide appeal.

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George Benson, left, with Earl Klugh, 1976

Photo: Len DeLessio / Getty Images
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Patrick Simmons and Michael McDonald, 1976

Photo: Fairfax Media Archives / Getty Images
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Steely Dan, 1972

Photo: Michael Ochs Archives / Getty Images

Dressed to Impress

Into every wardrobe, some tailoring must fall.

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Benson, circa 1976

Photo: Tom Copi / Getty Images
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McDonald, circa 1980

Photo: Jim Shea / Getty Images
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Christopher Cross, 1983

Photo: United Archives / Getty Images
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Loggins, 1977

Photo: Harry Langdon / Getty Images