There is such a thing as life after tracksuits—take it from LeAnn Nealz. The chief creative officer and president of Juicy Couture since 2010, Nealz has lifted the brand out of its post-founder muddle. The refocused Juicy is young and irreverent—certainly not fashion-forward, but definitely fun.
So what s a Juicy Couture girl to wear in the post-tracksuit world? Provided she resides in a land unmolested by weather (hello, L.A.), the answer is breezy little dresses and flashy good-time gear. For shoppers interested in the former, Fall 13 holds a red iris-printed dress and a Breton-striped number strewn with photorealistic florals. There s also a cherry-red biker jacket with push-up sleeves and several varieties of foil-effect jeans, plus cheeky logo tees. The classic Juicy touchstone appears, too, albeit in a leopard version that tapers at the ankle—loungewear that demands heels, not Uggs.
It s an aughts legacy the team winks at in its latest campaign video. Called "Bad Reputation," it stars models Kasia Struss, Lindsay Ellingson, and Anais Mali as locked-up fashion rebels. As one of the T-shirts says, "Good girls go to heaven, but Juicy girls go everywhere." If nowhere else, they certainly go to the mall.
