Say "Iro" and you already sound French—or like a Frenchman speaking English, anyway. A love of music anchors the whole concept behind this contemporary rock-chick brand, but the way cofounder Laurent Bitton frames it, the genesis of the label was less about saluting favorite acts than drawing inspiration from a slightly grungy aesthetic and parlaying that into cool, accessible clothes. Clearly, they re onto something: Iro s skinny jeans and motorcycle jackets are perennial best sellers, and the brand s reach now extends from the Marais to Venice Beach, Korea, and Istanbul.
For Fall, the brand is expanding its repertoire: Black or white jeans have loosened to slim, boyfriend, and flared cuts, all with high waists (the lattermost has frayed hems). Textured statement pieces included an oversize cream-colored shearling vest, tweed coats with frayed edges, a kimono coat with a wide belt, and chunky oatmeal sweaters unofficially known as the "anything knits" because "you throw them on with anything and you re done," Bitton explained. A black-and-white-striped sweater; a 70s-inflected leather miniskirt; and several dress styles, from a lace-up safari number to a long bohemian one in burgundy and black print, numbered among other key items. Throughout, there was a strong bid to revive the belt, especially one wrapped obi-style. "Fitted waists create a sexier look that we haven t seen in a long time," offered Bitton. Our bet is that the Iro girl is already on top of it.
