Richard Chai s response to the recession? To "design luxurious, confident" clothes that "give women a reason to buy." Certainly the designer s classic-with-a-twist coats are keepers; the beaded separates aren t hard to justify, either—gold, after all, is traditionally a safe investment. Pretty printed dresses added an ethereal dimension to this solidly conceived and constructed effort, but the collection s biggest selling point is the addition of new lower price points.