The Row provided a fantasy retreat for the stressed-out fashion throng—oh, the dream of escaping to a spa! Pragmatic so-called reality design is a trend du jour, but this was more than that: a glimpse into a complete world, the lifestyle, for want of a better word, that The Row has steadily created for so many years.
With towels tucked into the necks of trench coats or slung carelessly around shoulders and jelly shoes on their feet, the models padded out as if they’d just come from a beach or from enjoying some sort of blissful treatment session. There was a pimento red terry robe; jersey pajama suits in the form of elongated tunics over wide-leg pants; the simplest ankle-grazing T-shirt dresses.
Not so simple, of course. The offhand effortlessness The Row offers is an art in itself. It’s a wardrobe that promises the luxury of a self-possessed, no-fuss attitude, a way of dressing that has every angle of need, weather conditions, and occasion thought through and covered. From the roomily impeccable tailoring to rainwear, parkas, ponchos, and chicly minimal evening pieces, this, so cleverly, is a world built by women for women.
