You can be sure that Alexander Wang is putting just as much elbow grease into T as his namesake collection. Earlier this month, a T by Alexander Wang Fall video with Santigold and Spank Rock debuted online alongside a guerrilla marketing push in New York. The designer is smart to give his younger sibling line equal attention. These lower-priced basics, after all, are what drive sales in stores and on Wang s newish e-commerce site. T s Resort lineup picks up on the main collection s sporty vibe and was inspired by eighties surfer gear from labels like Quiksilver and Body Glove (no doubt he spent a solid amount of time in PacSun growing up in San Francisco). The biggest news was the liberal use of neon colors—uncharted territory for a line that was built around black, white, and gray. There was a knit hooded poncho in fluoro "lapis" and "zest" that paired nicely with his best-selling marled jersey skirts. Other additions included silk separates in a menswear tie pattern and a great crepe de chine jumpsuit. At $365, the all-in-one was the line s highest-ticket item.
