Before he began designing in 2008, Juan Carlos Obando was in charge of branding for big companies like Toyota as a creative director at the Saatchi Saatchi advertising agency. Obando applied that skill set (he also photographed the lookbook himself) to refining his namesake label s message over the past several seasons. His new Resort lineup is his most concise to date. Focused on "an unassuming approach to eveningwear," Obando showed a flamingo pink chiffon blouse with cargo pockets paired with a long, silicon-treated silk skirt that had a trailing train. Worn with super-cool, studded menswear oxford shoes (a collaboration with friend George Esquivel), it was exactly the kind of outfit you d want to dance in at a summer wedding. Floaty sheer pants attached to cool board shorts plus "pillow case" clutches struck a similar balance of unassuming elegance.
