Moschino is celebrating its 30th anniversary this year and kicked off the festivities with an extravaganza in Shanghai that included a runway showcase of the new Resort collection. It was a moment for the Italian label to focus on future expansion into the crucial Asian market, as well as a time to reflect upon the house s history. The new lineup captured the significance of both.
Creative director Rossella Jardini used the opportunity to reiterate and update some of Moschino s greatest hits, like ladylike bouclé jackets, a nautical knit jumpsuit, vibrant floral frocks, and embellished topcoats—all of which were loaded up with familiar pearl embellishments, ruffles, and trompe l oeil details. A boatneck sweatshirt and a fit-and-flare, color-blocked dress were updated in sporty neoprene, a first for the brand that felt fresh and modern, while a series of pretty foiled jacquard looks gave off a nouveau-chinoiserie vibe that should persuade customers loyal and new.
