Inspired by the makeover success stories of labels such as Louis Vuitton and Burberry, Harvard-trained business-graduate-turned-designer Scott Fellows is determined to make Bally the next world-class luxury brand.
In these label-obsessed times, a globally recognized name is a prized asset for any fashion house. And for the last few seasons, Bally has made considerable efforts to update its prestigious history, opening revamped flagships and launching a full clothing line. After making a splash with last season s chic woven leathers, Fellows went for graphic, simple basics this time around. A white tailored pantsuit was accented with a diamond-pattern cummerbund waistband; square-ribbon skirts and shifts looked perfectly prim.
Bally s strategy is to create wearable, luxurious pieces that don t slavishly follow trends. While many of Fellows designs fit that bill, others, like the geometric-inset leather dresses and trousers, fell short of expectations. If the label is to succeed in the competitive luxury-goods arena, the Bally team will have to flex a little more creative muscle.
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