Now in its third season of producing women s clothing, Boss Hugo Boss is making a strong play to join the ranks of prominent international designer brands. Despite being based in a quiet suburb of Stuttgart, Germany, Boss taps into the most current trends and translates them into sleek, highly wearable collections.
Since Boss made its name in menswear, it s no surprise that its women s line is based around a core of tailored suits and trim shirts. By playing with sheer fabrics, plunging necklines and layers of featherweight fabrics, these traditionally masculine pieces deliver a real jolt of femininity. Glazed chiffon is cut into black evening column dresses with scoop necks. An airy cotton shift-dress goes beyond basic with a subtle row of intricate cross-seams down the front. And a silky navy suit turns out to be pinstriped, as shimmery silver lines catch the light.
For a reasonably priced collection (think somewhere between Miu Miu and Prada), Boss Hugo Boss uses rich fabrics and cuts them with exacting precision.
