Bicoastal boutique Creatures of Comfort has built up a cult following of cool girls like Victoria Bergsman, the Swedish indie pop darling known for her solo project Taken by Trees, who starred in the Spring video for the store s namesake line. CoC founder-cum-designer Jade Lai gave her latest collection a Garden of Eden theme and showed easy, everyday pieces like an organza tank dress with a low scoop back scattered with whimsical Adam and Eve motifs, including doodled snakes, apples, and leaves.
In the dreamy short film, Bergsman wanders around a rustic log cabin barefoot, picking apples, pinning up laundry, and generally lounging around while wearing an effortless drop-waist silk shirtdress or a linen maxi number with a simple crisscross back. Bergsman comes across as down-to-earth and approachable, just like the comfortable-looking CoC designs. Lai seems more interested in showcasing the wearer s personality than making statement clothes.
You could imagine seeing some of the lineup s highlights, like boxy crossover "peasant" jackets or slouchy trousers, on an episode of Girls when the girls do brunch on Bedford Avenue in Williamsburg.
