Decoding China’s Cult Beauty Obsessions: The Country’s Best-Selling Serums, Masks, and Foundations Inline
Photo: Courtesy of Fresh1/5Among the goals of an extensive Chinese skin care routine, hydration is paramount, prompting Glazman to expand his company’s moisture-sealing Rose Mask into a full collection that now includes a cleanser, toner, serum, and face and eye creams. “[It’s about] making the skin look plump and radiant—perfect.”
Fresh Rose Face Mask, $62; fresh.com
Photo: Courtesy of Nordstrom2/5In makeup, the focus remains on a supercharged complexion, with light and dewy formulas taking priority over heavy matte textures. Estée Lauder’s sheer, light-reflecting Re-Nutriv Ultra Radiance Lifting Makeup outsells even the company’s cult mascara at its Chinese outposts.
Estée Lauder Re-Nutriv Ultra Radiance Makeup SPF 15, $90; nordstrom.com
Photo: Courtesy of Sephora3/5The country’s fascination with dark-spot-correcting skin care products is well documented (and, not so coincidentally, has fueled a recent obsession with brightening products in the West). In China, Clinique’s Clinical Dark Spot Corrector is difficult to keep on shelves.
Clinique Even Better Clinical Dark Spot Corrector, $76; sephora.com
Photo: Courtesy of Nordstrom4/5“It’s part of the culture to look very natural,” says Glazman. Drama in makeup is often focused on eye-opening mascaras, like MAC’s Haute Naughty, which gives the option for length and definition, or volume and fullness, according to which setting on the adjustable dual-wiper tube you choose.
MAC Haute Naughty Lash Mascara, $22; nordstrom.com
Photo: Courtesy of Maybelline5/5A bold wash of blush may be a relative rarity—“it’s not about adding color to the face,” says Glazman. Pigment, if used, often turns up on the lips for a natural but impactful pop.
Maybelline Pretty Healthy Lipstick, $5; For information: maybelline.com
