The Best Underwear for Women Isn’t Just Cute—It’s Comfy, Too
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It’s never a bad time to update your lingerie drawer with the best underwear for women—but where to begin? Whether it’s a minimal-coverage, no-show thong or a simple boy short, everyone has their preferred cut, color, material, or silhouette. Regardless of personal preference, most would agree that the best underwear for women shouldn’t skimp on comfort—but your go-to pair doesn’t have to skimp on style, either.
Vogue’s Guide to the Best Underwear for Women
- The Cult-Favorite: Skims Fits Everybody thong, $18
- The Minimalist Pick: Cuup The Modal bikini, $20
- The No-Show Solution: Commando Butter mid rise thong, $32
- The Softest Briefs: Stripe Stare Essentials mix knicker box, $70
- The Mesh Must-Have: Negative Underwear Sieve thong, $32
- The Silky Cheeky: Intimissimi silk cheeky briefs, $18
- The Easy Multi-Pack: Free People Daisy lace low rise hipster 5-pack, $55
- The Cotton Hi-Rise: Cou Cou high rise 3-pack briefs, $92
Beauty doesn’t have to mean pain or discomfort, especially when it comes to our most intimate garments. From sexy-yet-breathable, mesh designs to silky, bikini-style panties and modern iterations of the tried-and-true cotton briefs, the best underwear for women can be both pretty and practical. Here are 27 good-looking options for everyday wear to add to your underwear drawer now.
Skims
Skims seemingly does it all—shapewear, strappy intimates, everyday undies, bodysuits, and soft loungewear—and somehow, all of it manages to be both sexy and cool. For chic yet surprisingly comfy underwear, we love the brand’s Fits Everybody collection for a soft, yet stretchy fit, and the Cotton collection for breathable, reimagined classics.
Uniqlo
The Japanese casual wear retailer is the go-to place for everyday minimalist essentials: from minimalist clothing, outerwear, loungewear, and intimates—or, as they say, “innerwear.” Created with comfort in mind, Uniqlo makes innerwear in a wide range of colors and neutrals for daily wear, including the brand s Airism line for soft and seamless coverage.
Araks
Araks is consciously-created lingerie and swimwear with a genuine love of color and texture. The New York-based brand (where pieces are made locally, too) specializes in size-inclusive matching sets crafted from upcycled fibers in a range of vibrant colors and unique textures—and for the monochromatic lovers, Araks has many neutral options to select from, too.
Fleur du Mal
Founded in 2012, Fleur du Mal (loosely translated to “naughty flowers”) is derived from the title of a collection of poems by Charles Baudelaire. The whimsical French-named brand offers intimates, ready-to-wear, and swimwear, cheekily proclaiming a mission to inspire “dressing up and undressing.” But it s not only frills and fanciful panties—Fleur du Mal also offers everyday styles like the one below.
Stripe Stare
The female-founded, British brand, Stripe Stare designs undies with the modern woman in mind, who’s “too fun for frumpy underpants and too busy to wear anything uncomfortable” to which we say, brava! With playful prints, fun embroideries, and the softest material, Stripe Stare has something for everyone—even every astrological sign.
Free People
Free People’s lingerie section offers everyday lounge sets, lace pieces, and even ultra-stretch, no-show panties. We’re especially fond of its bulk packs to spruce up our lingerie drawers in one go, like this lace, hipster set; with lots of stretch, these provide comfort while in wear and motion.
CDLP
CDLP specializes in luxury essentials consciously constructed in Europe. The Swedish-based brand uses innovative materials like Lyocell, which is a silk-like, soft, breathable, and moisture-wicking fabric derived from renewable wood sources. Offering six different cuts, shoppers can rest easy knowing their panties are as comfortable as they are eco-friendly.
Commando
The cheekily named Commando promises intimates with a fit and feel that’s the next best thing to wearing nothing at all. The brand’s precision-cut pieces promise never to show through your clothes, giving a “naked” look without any uncomfortable elastic or unsightly panty lines.
Cou Cou Intimates
Cou Cou intimates doesn’t want its shoppers to forgo comfort or cuteness. With retro-inspired silhouettes that represent the best of both, the brand’s pieces are made from 100% GOTS-certified organic cotton rather than synthetic fibers. This offers the utmost soft and breathable texture for everyday wear, not to mention its selection of flattering cuts and coquette-approved French lace trims.
Thirdlove
Prioritizing fabric, feel, and the perfect fit, Thirdlove wants to elevate the everyday experience of its customer. Beyond the basics, you can shop for undies depending on your mood and needs, too: Thirdlove has it broken out into online categories: Smoothing, Organic Cotton, Barely There, Lace, or Seamless.
Calvin Klein
You can’t go wrong with a classic. The CK logo undies came to fame in the ‘90s and are still just as good, made from breathable, soft cotton and a stretchy waistband. Scoop up a multi-pack with color variety—you won’t be sorry.
Hanky Panky
Hanky Panky has been around since the late ’70s, popularizing the thong before its time. The brand has size-inclusive options in various cuts, shoppable by your favorite style or occasion. Treat yourself to some self-love with their moisture-wicking undies for workouts or their signature lace for something special for everyday.
Everlane
Since Day One, Everlane’s been on a mission to make accessible-priced, sustainably-minded staples—including intimates. Offering a range of cuts, Everlane has fuss-free picks for the neutral-loving minimalist, all most importantly made from soft, Supima cotton.
Intimissimi
The Italian brand Intimissimi serves up affordable silk and lace-trimmed basics that rival many of its luxury counterparts. Better yet, Intimissimi creates around 90% of its products in its own factories for heightened control of the production chain.
Eres
Are you looking to add some French flair to your underwear drawer? Then Parisian label Eres, is the brand for you. Eres offers beachwear, lingerie, and loungewear, to create a complete wardrobe of intimates that put craftsmanship front and center.
Victoria’s Secret
For cute styles that won’t break the bank, Victoria’s Secret offers a range of cotton panties in plenty of cuts, colors, and fun trims. Lean into comfort with their super soft, modal blends, that feel ultra smooth to the touch and move with your body, rather than restricting, with every bend.
Spanx
Spanx is designed for women, by women. Founder Sara Blakely started the brand when she realized she didn t have the right undergarments for a smooth look under her white party trousers, and in 2012 she was named one of the youngest self-made billionaires. But it’s not all stockings and slimming shapewear, either—you can find cotton thongs, seamless underwear, panty packs (we love the neutrals, below), and much more.
Subset
Subset (formerly, Knickey, for early adopters who might be familiar!) is all about essentials made from organic cotton. In fact, the brand has garnered a cult following for its different styles—shop lowrise, highrise, maximum, or barely-there coverage.
Kye
Functionality and sensuality are at the core of Kye, a contemporary intimates brand. Pieces are handmade locally in Los Angeles in partnership with woman-owned factories, and all intimates are made from carefully selected deadstock or renewable materials to minimize environmental impact.
Baserange
Founded in 2012, Baserange is all about modern minimalism through comfortable silhouettes with clean lines. Its designs are made from natural and recycled materials to reduce environmental impact and have a strong, cult fan base, including celebs such as Zoë Kravitz, who can’t get enough of the simple silhouettes.
On Gossamer
Lean on On Gossamer for classic undies in signature fabrications. From the irresistibly-soft, cabana cotton, to their customer-favorite mesh, the materials are offered in every style imaginable—from thongs to bikinis, boyshorts, and briefs, you’ll find whatever your heart desires.
Huha
Looking for a sustainable solution to undergarments, the founder of Huha created the intimates brand after dealing with recurring UTIs. The secret is their breathable fabrications, made from tree-derived yarns, such as Tencel and Smartcel, and spun with mineral zinc oxide for soothing properties. They are a smart, eco-friendly choice that ultimately provides protection and no panty lines.
Cosabella
Cosabella has been creating luxury lingerie since 1983, with an Italian name meaning “beautiful thing.” Since the brand’s beginnings, Valeria Campello has built the lingerie company’s pillars on fostering individuality, confidence, and femininity. For the modern-day Coasabella fan—you can shop by size, style, skin tones, or fabric online.
Cuup
Cuup defines itself as sitting at the intersection of style and function. Whether you prefer skin tone-matching underwear, playful animal prints, whimsical florals, or just the classics, Cuup has options for all, no matter your style. (Bonus: The brand offers free shipping on orders and even returns.)
Negative Underwear
Negative Underwear has been on a mission to uncomplicate women’s intimates since 2014—a decade later, the women-founded and -operated brand is still focused on fit-tested undergarments that look great and feel even better. The brand’s minimalist approach emphasizes comfort, quality, and function first, offering sleek yet sexy wearable styles from XS to XXL.
Parade
Turn to Parade for a variety of size-inclusive, gender-neutral styles that range from everyday, seamless go-tos, to antimicrobial cotton alternatives, and more. All with sustainability in mind, find everything from your basic black to bold brights and prints.
Natori
Being both women-founded and family-owned, the Natori empire expands from silk pajamas and robes, to quality underpinnings customers are more than obsessed with. Their full range of underwear includes everything from soft and stretchy thongs, made to disappear, to tantalizing, embroidered options for playful elegance.
