Bloom by Pretika Menon

Inspired by wild flowers blooming and glisteningin the monsoon rains, this story is a reflection ofhuman awakening nourished by light and water.BIOPretika Menon is a photographer and film maker based between Goa and Mumbai in India. Her work revolves around gender, culture and fashion. Inspired by cinema, street life and stories, Pretika creates dramatic scenarios for her unconventional characters. Dark undertones with a sense of humour, she combines her fine art painterly aesthetics with mise en scène to create new stories.TEAM CREDITS:Photography creative direction: Pretika Menon  @pretikamenon; Fashion: Akshay Tyagi @thetyagiakshay; Hair beauty: Laila Dalal.                    @lailadalal; Models: Sumaia Papaia @sumaiapapaia Shimron From Feat models  @swrecker15 @featartists; Fashion Coordinators:                           Mayuri Nivekar  @mayurinivekar Noyonika Nalavade @noyonika.n; Photography assistant: Samruddha Amonkar @samruddha_amonkar