The New Makeup Line Behind Kendall Jenner’s Best Instagram Beauty Lessons

Earlier this month, a cheeky line of blue-capped matte lipsticks, brightening balms, and equally charming beauty novelties arrived on the Internet and became an instant social media hit, thanks in no small part to the perennially cool girl starring in the campaign. We’re talking, of course, about The Estée Edit, a new makeup collection from Estée Lauder and Sephora fronted by supermodel Kendall Jenner (along with It-girl and fellow guest editor Irene Kim).

If the line’s girl-on-the-go sensibility and slick, portable packaging seem inspired by Jenner’s whirlwind lifestyle, it is. From weighing in on the design of a foolproof black liner to developing a smoky eye palette inspired by her beauty signatures—“My favorite color is purple, so I had to add it in,” admits the model of the unexpected pop of color that sits side by side with pitch-perfect nudes—the collection is packed with clever, multitasking products that the 20-year-old can use when jetting between shoots and paparazzi-documented street style outings. (For her personal star picks, see the slideshow above.)

At the same time, The Estée Edit is also exerting its own playful influence on Jenner, who, from a quick look at her feed, has been having more fun with her makeup than ever, then sharing it on—where else?—social media. Here, seven makeup lessons worth stealing from the model’s Instagram, including the low-key secret to BFF beauty and the ultimate big-night statement lip.