How No-Commitment Blonde Became a Full-Blown Instagram Phenomenon Inline

  • Irina Shayk
    Photo: Courtesy of Irina Shayk / @irinashayk
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    Irina Shayk

  • kendall jenner
    Photo: Courtesy of Balmain / @balmain
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    Kendall Jenner

  • kim kardashian
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    Kim Kardashian West

  • kaia gerber
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    Kaia Gerber